Publish Your Own Book

Andrew McCauley: On today's podcast, we are talking about how to become the expert by creating your own book.
It's a lot easier than you think. Stick with us, tell you how. Andrew McCauley: Hey everybody, this is Andrew c!auley. "elcome to podcast number #$% "ow, #$... "e are talking all about becoming the expert in your &ield, and particularly about books. How do you write a book' How easy is it' How easy is it to write a book these days, and what sort o& things should you think about when you're writing a book' (ow, we have written a couple o& books and we'll talk a little bit about that very, very soon, but I've got to introduce, o& course, the lovely Heather )orter. Hey, H. Heather Porter: *hat would be me% Hello, hello, Andrew. Hey, guys% How are all o& you going' Andrew McCauley: unison. *hey're all doing &antastic, I can heard them all sing in
Heather Porter: I can hear them really excited about the whole concept o& knowing how to create their own book, as well. Andrew McCauley: +ou know, I was at an event last night where I was speaking and giving a workshop and we were talking about how to become an expert in your &ield, and one o& the sections that I was covering was writing a book. "e've written a couple o& books now, and we've done all o& that in the past year, and it was a very interesting and well received section o& the presentation because so many people still have this stigma about books are so hard to do, it's going to cost them so much money because they've got to &ind some sort o& publisher that's going to sign them up &or thousands and thousands o& dollars, and they don't have the capital to invest in that sort o& stu&&, and people think, ,well, I'm writing a book,, and it takes them seven years to write two chapters. It was good to show them that it doesn't need to take that money, that much time, or even that much e&&ort, really. Heather Porter: I know. +ou know what's really &unny, and we'll go into this a little bit more in a second, but you and I wrote our book pretty much in a weekend, didn't we' Andrew McCauley: It was even less than that I think. -laughter. Heather Porter: /ike a day. Andrew McCauley: I think it was a nighttime that we did it, and we were pretty blown away with how 0uick we could do it, what came out o& our heads, and then the turnaround time to get that live, I think, you know we wrote the book and then it took a &ew weeks to edit it because we had other things going on, I think
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we were both traveling, but once we'd edited, we had a live book, selling, making money &or us on Ama5on within about three weeks I think it was &rom concept to delivery. Heather Porter: And even more exciting, collecting leads &rom non3buyers. +es, we're going to tell you guys how to do that coming up, so you want to de&initely stick in there. Hey, Andrew, I have a 0uestion &or you. Andrew McCauley: Oh, well let me guess. "hat did I learn this week' Is that what you're going to ask me' Heather Porter: learned' How did you ever guess that' So tell us, what have you
Andrew McCauley: Hey, I learned something pretty cool, actually. I haven't even spoken to you about this, so I don't know i& you even know this one yet, but I was looking at a lot o& 6acebook ads, digging my head right into the whole marketing aspect o& everything right now, and 6acebook ads is one o& those things I'm digging even deeper into. "hat I've discovered is that there is the ability now to have almost like real3time or live streaming ads. I& you're selling a product, let's say you're selling a pair o& shoes, and you want to create a 6acebook ad that sells shoes, and all o& a sudden you think, you know what, the price is 33 let's say a pair o& shoes is 789.99 33 and today on *uesday I want to drop the price to say, 7:9.99. +ou can change the price, and this live streaming ad that you have or campaign that you have running on 6acebook automatically grabs the data and syncs it with the ad so that the ad re&lects the current price so that the ad re&lects the current price. Heather Porter: Oh really' Andrew McCauley: +eah, pretty cool, huh' So, imagine what you can do. +ou could go in and change your website, let's say you've got some ads running and you might have 33 today is *uesday, let's say today is *uesday 33 you might say, today's special, and you put in brackets *uesday, every time you change that day o& the week on your website, it actually grabs it &rom the ad, so you don't have to go and recreate ads, wait &or 6acebook to approve it, it's automatically grabbed &rom your website and brought into the actual ad itsel&. Heather Porter: Is that hard to do' Andrew McCauley: (ot really, i& you've got the right tools. Heather Porter: So this is really good &or retailers, online retailers. Andrew McCauley: Absolutely great &or retailers. +eah. ;ynamic ads that are retargeted.
Heather Porter: So like, the <lack 6riday sales, you could do really cool things with that. +ou could =ust drop all o& your prices and that. Okay, love it, nice one. Andrew McCauley: So that's what I learned today. How about you' "hat did you learn this week' Heather Porter: "ell, yesterday we did an event in Sydney to teach people how to publish their own maga5ine, and you know, what was really cool about it is what I learned is that I think people are starting to &inally reali5e the importance o& not looking at building an online presence to &it in a desktop or &it in a laptop, but really starting to get the importance o& building an online presence that &its in mobile devices. And the reason why I learned that is because, not only was the event really success&ul, but pretty much everyone stuck around that said that, ,I'm starting a business, I think I'm actually going to do maga5ine be&ore I even do a website,, and the reason why is because it is so incredibly power&ul to have a maga5ine on a mobile device and be able to utili5e those push noti&ications. "e were talking about stats and how people are 89> more likely, at least, to engage with those rather than emails, and I guess what I learned is more o& a shi&t that I'm starting to see &rom people that are working with us and attending our events and that is that they are really starting to get the importance o& the online conversation and using media and content that people can carry in their pockets. So it's pretty cool. Andrew McCauley: I think maga5ines are still sexy, you know. *hey look cool, they've always got great in&ormation in them. <ut, unlike a website where you go to a website and you check it out, you don't really sit around with your &riends sharing website sort o& stu&&, but you do with a maga5ine. It's like, ,Hey this maga5ine article is really cool, check this out., And I've seen people hand i)ads around to share the maga5ine articles be&ore, but I've never seen really people share websites around, so I think they're still pretty, I think they're very sexy and I think people love the way that they can get out in&ormation these days. )retty awesome. Heather Porter: *hey are, and then, you guys, we have our own maga5ine, o& course, that's why we're teaching people to do that, and it's Online 6ootprint. ?ust in case you're interested, we have a three month &ree subscription over there at online&ootprintmaga5ine.com, and you can see what we mean. *he maga5ines we're talking about, by the way, right now are not &lat maga5ines, as in, you take a print maga5ine and you s0uish it into a .pd& and put it on your phone, we're takling &ull blown interactivity, you know, like it's almost like a website in a maga5ine, so it's pretty cool. It's exciting to see people embracing these changes and looking at how they can utili5e them in their business.
Andrew McCauley: @xcellent. <ut, we are talking a similar type o& thing, but not maga5ine. "e're talking books tonight. <ooks, books, books. Heather Porter: *oday, or tonight or whenever, Andrew McCauley: *onight or whatever time o& day it is &or you. Sometimes it's night &or me, sometimes I have no idea. Heather Porter: (ow I wanted to bring up a 0uick website, as well. "e've chosen this topic because there's a bit o& a movement called the national novel writing month, which is (ovember &rom the Ast to the 89th, and &or those o& you that actually want to have a little bit o& cool resources around this and =oin the movement, you can check out nanowrimo.org. I don't know i& I'm even saying this right. Andrew McCauley: Sounds right to me. Heather Porter: nanowrimo.org. +ou can =oin a movement o& publishers, and once you listen to the rest o& this episode you will know pretty much what to do to =ump on this bandwagon, so let's get started. aybe we should talk about our books. Andrew McCauley: +eah, yeah, let's do that. Heather Porter: So, we've done two books, we've done two that are currently listen in Ama5on Bindle and one o& them you can actually buy as a hardcopy, and the titles o& these books are... the &irst one, *he Online *reasure ap &or otivational Speakers1 :A Insider *ips to 4et +our <ooked as a Speaker 6aster, and the second one we've written is Automate +our arketing1 Cuick *ips and Deal3/i&e @xamples to 4et /eads and )romote +oursel& on Autopilot. So there you go. Andrew McCauley: *hat's them, so give a 0uick, big background ,the &irst book we had we were learning and playing around with how to create a Bindle book. "e wanted to &ind out because there are three massive e!ommerce plat&orms out there, i*unes is one o& them, Ama5on is another, and e<ay is probably the third one. And, we had a podcast on i*unes, we didn't have anything on Ama5on and we wanted to =ust get our name out there and Bindle was a great way to do it, so that's what we did, we =umped on the Bindle bandwagon and got ourselves a Bindle book. (ow, the reason we did that particular topic was that Heather and I both have been involved with that whole personal development, motivational speaker industry, so we knew a lot about booking speakers and getting booked as a speaker, but we also knew a lot o& online tricks, where to go and do it online, how to get online, so we thought why don't we combine the two and put it into a book,
use our knowledge and that way we can pretty 0uickly punch out a book. As we said at the start, we got it out in a night. I think it was a couple o& hours and we got the whole thing done. And then our second book is part o& a series, we've got another &ive books coming out in the next &ew months, and that's about automation. I& you've heard our automate series, I think we did round about podcast 8A, 8:, 88, we talked about automation. "e turned all o& that sort o& stu&&, we repurposed a lot o& that in&ormation into a book and that's where the Automate +our arketing book has come into it. "e've also got that printed ad a physical book and it's a great business card. It's not a very long book, but it's a book nonetheless and it's great &or us to carry around and say hey this is what we've got and there's something about being an author that people still look up to and even though it's a lot easier these days to become an author, in the minds o& many it's still a very, how do I say it' Heather Porter: It's sort o& prestigious. Andrew McCauley: +eah, prestigious, like they put you on a pedestal sort o& thing. *hat's the backgrounds o& our two books and why we wrote those. Heather Porter: +eah, and I do want to go a little bit deeper into the &irst one, the motivational speaker one that we wrote. *o literally give you guys an idea o& how easy it was, or how easy it can be &or you and then I guess we can give you some tips as well &rom there, but, so Andrew and I were at a seminar together in 33 well, that was /os Angeles, wasn't it' Andrew McCauley: About a year ago, yeah. Heather Porter: +eah, about a year ago, and the whole seminar was basically about how to write your own Bindle book so we learned the ins and outs o& it and we went up into our hotel room, you know, one o& the a&ternoons or evenings a&ter the seminar ended, and we wrote our outline &or the book which is essentially =ust some &lashcards with the name o& the chapter and then some bullet points, and then we candidly spoke about each o& those bullet points and recorded ourselves =ust having a chat between the two o& us. "e kind o& split up the work and had a chat. "e took that audio and then we gave it to one o& our team members who transcribed it, and then we took the transcription and edited it so it was not so conversational, which as we all know when you talk it's a lot di&&erent than reading something, we edited it and we put it into a book. It was that 0uick and easy. "e didn't give it much thought, we literally used something that we had a lot o& knowledge about, which is key &or when you're writing your &irst book, and =ust move really &ast on it.
Andrew McCauley: One o& the extra things we did do, we could have stopped there and published it at that point, but we wanted to make it a little bit more o& an experience &or people, and many people don't know this, but you can actually embed videos inside a Bindle book, so those books you see on Ama5on, you can actually have videos inside it, so our book had to... whatever it's called... what's it called' -laughter. Heather Porter: *he motivational speaker one... Andrew McCauley: *hat one. "e actually did a, I did a summary video at the end o& the chapter, so inside each chapter we talk about various online tools that you could use and so I did a summary showing people what those tools look like on the web. I showed them what to do and how to go and use those tools. *he videos might have gone &or &our or &ive minutes, but it was a companion video to each chapter. (ow, as you're reading a book on you Bindle device, and by the way i& people don't know this you can actually read Bindle books on any computer, any device, you don't have to have a Bindle 6ire or a Bindle reader to actually read Bindle books, but so when people are reading our books they can actually watch the videos. *he videos are all housed on +ou*ube, so people could actually go and watch the video on +ou*ube without reading the book to see the summary o& the chapter. Heather Porter: +eah, which is great. *hat whole interactivity we keep talking about is key because it leads a conversation with somebody. It's not =ust a &lat print, it's a chance &or them to get to know you, and, o& course, as we know, when you're having videos in your book they have to go somewhere to watch those videos, there&ore your website, getting more o& a connection with you. *hey have a potential o& signing up to an email list or whatever else you have to o&&er, which is pretty cool. Andrew McCauley: Absolutely, yes. Heather Porter: ;o you, Andrew, do you &eel sort o& engaged, like everyone's in the room with us right now' -laughter. Andrew McCauley: I know, you and I have both been speaking at events, it's carrying on. Heather Porter: I know, it's like it's still happening. ;o you want to talk a little bit about the tips, some ideas maybe we start at the beginning and have a &ew tips about titles, and then go into some o& the things a book should contain, as well'
Andrew McCauley: +eah, yeah, good idea. I guess o& the things is you want to have a sexy title. +ou want something that people are going to go, ,"ow, that really is interesting. "hat do I need to do to &ind out more about it', (ow, o&ten there will be writer's block &rom the very outset and people get stuck on the whole title thing at the start and then they don't write the book because they think, ,"ell, i& I haven't got the title I can't continue., <ut I think the title should always be on the o& the last things that you actually create because once you've created the content, and this is =ust me personally, once you create that content that you can come up with some sort o& title that encompasses what you've created. Heather Porter: I agree, because, do you remember when we were &irst starting out' "e were trying to count the number o& tips we should include, and then we =ust thought let's =ust do the tips, work it out what seems like it might &it, and then at the end we discovered we could do :A. So we had the topic and that was all, then we created the book and put the title on last. So, I agree. Andrew McCauley: +eah, so there's a couple o& sites, too, that you can go to i& you get stuck &or titles. ;o you want to tell us a little bit about how you use those sites' Heather Porter: *he main one that's really good is =ust the (ew +ork *imes because a&ter all they have the best sellers, don't they' It's kind o& a long3winded ED/, but it's (+*imes.com2pages2books2index.html, so really to keep that easier &or your guys, you can =ust come on over to autopilotyourbusiness.com2podcast and come over to this episode, which is... what are we on #F' Andrew McCauley: #$ Heather Porter: #$, sorry about that. /ook &or the how to publish your book episode, and we'll have all the links. "e're going to have 0uite a &ew links in this episode, so you're going to de&initely want to check out our show notes &or that. <ut you go on over there and you basically can click on the area called 'viewed' to get ideas &or titles. It's like a sidebar area on that page and it's basically telling you which books on the site have been viewed the most, there&ore, obviously being the most popular, and you can look at what people are doing to be the most popular in the (+ *imes bookselling list right now and get ideas that way. *hat's one idea. Andrew McCauley: +eah, okay. *hen, I guess as part o& that whole title, you've got have something like what they call a hook, so something that's going to grab people and say ,I want you to read me%, "hat sort o& things can you give us in tips about a hook that you can give us that people can use' Heather Porter: +eah, sure. So, &or example, the thing that we learned to get a bestseller is almost like the explanation is the sub3title, because in our book we say :A tips or whatever, but you come up with the hook as the main title, like the
bigger title o& the book, and the hook is =ust something that essentially it makes a promise 33 these are things it can do 33 so, it makes a promise, a simple promise o& what somebody's going to learn when they read your book, it can stir and emotion which is great, it can create a new policy or standard, so i& in your industry you can actually set the guidelines &or something that's going on you can do that in the title, it creates a movement, oh this is a good one, it polari5es an audience. Andrew McCauley: So what do you mean by that' Heather Porter: !ontroversy sells% So something that you know that there's really strongly two sides to the e0uation, two sides that have really opinionated ideas around something, so I've seen titles like "ebsites are ;ead, &or example. Andrew McCauley: 6acebook is a Sinking Ship. Heather Porter: +eah. So, you're going to have people that have a lot to say about that. *hey see that title and it's going to stir them up to want to know what the perspective is in the book. And, o& course, create a community. *here's so many niches, and we've talked about that be&ore, there's like sweater knitting niches and stu&&, so a book that's very speci&ic around a community that's already out there will bring that community in and create interest in it. *he hook is trying to get speci&ic and it's trying to do one o& those things or even a combination, but the last thing you want to do is be bland and generali5ed in your title. Andrew McCauley: +up, boring. Okay, so that's cool. (ow, what i& people are out there and they're thinking, ,"ell, I don't have a creative bone in my body as &ar as writing the book and the content,' Are we talking about non3&iction books, or what about &iction books' ;o we need a hook &or a &iction book as well do you think' Heather Porter: +eah, when you're &irst getting started because &iction, actually, can be even harder to break into, so you want to, again, think about what, even though it's a story, what can you tell' "hat's the story' "hat's the outcome' "hat's the community that you're going &or in that book' So, =ust think creatively, and i& you're a new author you've got to stand out &rom the rest. <ut, non3&iction book are a little di&&erent. +ou de&initely want to solve a real problem that exists, so when you're thinking about the hook you're thinking about is it actually solving a problem' +ou know, the thing is there's so many books out there, non3&iction books, as well, and cover art is important and we'll talk about that in a second, and then =ust explaining why your solution is uni0ue. Obviously we did this book because we know this industry back to &ront, we're easily able to talk about it, so that's the thing with you guys writing your &irst book. +ou've got to stick to something you really, really, really, really know. *hat's a great way o& reali5ing i& your solution is
uni0ue because i& you know your industry you're going to know what's been done be&ore. Andrew McCauley: +eah. (ow, a couple o& things I =ust want to mention. +ou actually set the price on Ama5on, so i& you're thinking about, ,how am I going to know how much to charge'G it's completely up to you. I& it's =ust a Bindle book that you're o&&ering, actually it doesn't matter what you're o&&ering, you can change the price at any time and it'll get changed pretty 0uickly, within :# hours usually the new price will re&lect. So i& you're &inding that you're selling a book at Bindle &or, say, 7H.HH and you're not selling many and you want to drop it down to 7I.HH, you can do that pretty 0uickly and it takes e&&ect straight away. +ou might gauge to see what sort o& sales you've got once you drop that price. *here's also a program called the B;), the Bindle ;irect )ublishing, and what that does is it allows you to sell your book &or &ree &or &ive days every H9 days. (ow, you can sell it &or &ive days straight &or &ree, or you can give it away &or two days here, two days somewhere else, and another a week later &or =ust one day. (ow, why would you want to do that' *he B;) program is designed &or people to say let's get your in&ormation out to as many people as you can, let's get the book into as many hands as you can, because i& you can get your book selling or at least get distribution through, people are going to start hearing who you are, they're going to start recogni5ing you as an author, and you can start getting a &ollowing by building your base. (ow, the problem with Ama5on is that they will not give you anybody's email address. *hey'll send you the money, but they won't tell you who is buying your book. (ow, is that a problem, H' Heather Porter: (o, this is one o&, I think, the most important tips that we're about to talk about in this whole episode, I really do believe that. *hat's not a problem because in Bindle books and Ama5on books, you basically have the &irst A9> o& your books as the teaser, so &or those o& you that have gone to Ama5on, you know how you can =ust click on the cover photo, the image o& the book, and it opens up with the whole teaser, table o& contents, that sort o& stu&&. Ese that area as a marketing machine and you can actually not only get buyers, but people =ust browsing and considering purchasing your book to come over to your email list. So that's the best way to get them over, but you've got to entice then with something good, so let's go a little bit through about how we set up our &irst A9> and how that's working &or us. Andrew McCauley: +eah, okay. So, you said the &irst A9>, but that mean that only people who browse the book get to see that' Heather Porter: It's both, it's the &irst A9> o& the book, is it not' So it's both &or people who browse the book and &or people that purchase it. Andrew McCauley: Dight, so it still exists, so I want people to know that. It still exists when you purchase the book, so in our situation, our book is around about
#9 pages or so, so we had to make sure that within the &irst &our pages we had the opt3in available &or people. (ow, what was the opt3in we created &or people' Heather Porter: *his is the best part o& all. So, when we created our book, like I said earlier, we recorded ourselves actually creating the book and someone transcribed it, and we actually used that audio as the giveaway. So, we gave away an audio version o& the book, o& Andrew and I creating the book. "e even used that as part o& the spiel, listen to the audio version o& the book, it's actually when we created the book. So, very easy. I& you're going to be creating your book in the same way we did to keep it easy, you don't need to come up with something new, you can =ust use the actual audio recording i& you want. Andrew McCauley: De3purpose it. I& you want to see what we're talking about, go to Ama5on and look &or *reasure ap &or otivational Speakers. ;o a search &or that and you'll see it's got a red cover, look &or our names, you'll see it there. I& you don't, or can't be bothered with going to Ama5on, then you can go to speakerstreasuremap.com, and you will see how we've done that. "e've set up a really basic landing page that says ,4et the online treasure map &or motivational speakers audio book &ree, =ust give us your email address and you can download it,. And you'll hear us talking about how we created the book, how we put it together, and we've been building our list every day &rom this particular tactic, so it's been a &un little exercise &or us, so although Ama5on might not give us their email address, we've got a call to action in our book so that people can come over and get that &ree resource. Heather Porter: "e do, and you can do this even throughout your book, as well, &or those that buy where i& you have the video you can have when people go to watch the video you can collect their email address on that page &or say a bonus .pd& or whatever, so you can do it throughout your book. <ut, I guess the &ormula here &or that &irst A9> really is this 33 because remember, this A9> is the thing that people click on to decide i& they're going to buy the book 33 you really want to say who you are and why they should listen, really identi&y the problem and validate you as an expert in this space. +ou de&initely want to do the whole what's in it &or them thing, so really talk about the solution that the book is going to give them. (ow, the other thing is, how do you know that the solution that you're o&&ering will work' Deally show o&& your credibility and your proo&. /ike in our case, Andrew, we said collectively we've been in the speaking industry, behind the scenes and on stage &or 89 years and something like that, right' Andrew McCauley: +up. Heather Porter: "e've worked with do5ens o& speakers and promoters and we know it inside and out. So, that's our credibility in that space. Andrew McCauley: +eah.
Heather Porter: "hy the reader really needs to really know what we're sharing right now. Deally what are the bene&its to the chapters that you're going to get into' ake a promise to them and o& course warn them against what will happen i& they don't read the book. So, i& they don't read this book, what's going to happen in their li&e i& they don't know the knowledge that you're about to share. Andrew McCauley: +eah, awesome. So that's the intro or the &orward, so people get to read that at the start in their browsing section so they get to know what's going on. It sounds a little salesly, but that's what you've got to do to get people into your book. Heather Porter: *hat's right. +ou think o& your whole book as a sales tool &rom chapter to chapter, you have to keep reminding them what they've learned and promising what's coming up. Andrew McCauley: @xactly, and it's a very power&ul &eature that Ama5on have introduced, and so many people don't understand what the purpose is, so they =ust put silly images, leave one page completely blank except the copyright logo at the bottom, and they've wasted that opportunity to really get people in and get them to buy that book. +ou know, I think we should pretty much pause it here because there's a whole new episode o& the podcasts where we can talk about how to market the book. How do we get to number one' How do we get that book to number one' "hat were the tools and the tricks that we used because that's a podcast in itsel&. *here's a whole bunch o& &un stu&& I want to talk about and I don't want to put it all into this one because I think some people's brains may be already starting to think, ,"ow, whatJs going on here., So, go and check out our book, check it out on Ama5on, check it out on that speakerstreasuremap.com. Or, go and check us out at autopilotyourbusiness.com2podcasts. "e're at episode #$. "hat about anyone that's listening to us on i*unes, H' "hat do they do' Heather Porter: i*unes, please subscribe. )lease subscribe i& you don't want to miss a beat in what we're doing, and also we'd love to get a review &rom you. ?ust let us know what you think. /eave us a &ew starts, &ive i& you're &eeling extra generous and you like what we're doing. And one more thing, Andrew, what I'm going to do is package up 33 we have a bit o& an outline that we use when we create our book &or Bindle, and I'm going to package that up as a .pd& and we'll go into a little bit more details on that .pd& about that &irst A9>, sort o& a light structure around your chapters and a bit o& an outline you can &ollow &or that, and =ust some other bonuses in there. (othing about marketing, this is about the how3to o& creating your book. +ou can come on over and re0uest that .pd& &rom us at autopilotyourbusiness.com2podcasts, and go to podcast number #$ about how to publish a book, and you'll see right there on that show notes page an area where you can re0uest this .pd&. I highly recommend you pop in over there and get it because you can use it time and time again as a tool to write your books.
Andrew McCauley: ;o it, do it, do it% Hey, I'm going to o&&er one extra thing as a bonus. I& you leave us a review on i*unes, send us an email to in&oKautopilotyourbusiness.com, send us an email and tell us you've done that. (ot only will we give you a shoutout, but we'll also give you a three month subscription to our maga5ine. "e want to give it to you. 4o and read it, check it out. ;o it. I think that's all we've got, H. Heather Porter: Sounds good. Andrew McCauley: *hank you once again, look &orward to our next one. I think we're going to interview a super3underground expert in our next podcast, I believe. Heather Porter: +es. *his is somebody that averages L,999 visits per day to his website, and he's going to tell us how he does that. Andrew McCauley: who he is' Are we putting a black mask over him so no one can see
Heather Porter: "e might need to. -laughs. Andrew McCauley: +eah, I can pretty much guarantee not many people have heard o& him. Heather Porter: (ah, he's pretty underground. Andrew McCauley: @xtremely underground and I think we've got access to him, so this can be &un actually. I'm looking &orward to that. I've already got my 0uestions lined up &or him. Heather Porter: -laughter. Andrew McCauley: Alright, thanks H. "e'll talk to you on the next episode. Heather Porter: *hanks a lot, and thanks again, guys &or your support and listening, and we'll talk soon. e too.

Publish Your Own Book

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Publish Your Own Book

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Andrew McCauley: On today's podcast, we are talking about how to become the expert by creating your own book.

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