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MAJOR PROJECT REPORT ON

A STUDY OF IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVIOUR ON DURABLE PRODUCTS

Submitted in partial fulfillment of requirement of Bachelor of Business Administration (B.B.A) General

BBA VI Semester (MORNING) Batch 2011-2014

Submitted to: Ms.NEHA GUPTA Asst. Professor

Submitted by: SHUBHANKAR RUDRA 14314101711

JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL KALKAJI, NEW DELHI