Skin care premium display

Presenting three product retail / display and sale solutions with different spatial requirements.
The solutions are directed towards the women audience. Three model objects were created to display a serie of a skincare product (cream, body lotion, shower gel). The main visual focus is on the water filled glass elements with oxygen infusion and product placement. Color schemes are kept mostly in neutral black & white.

Moodboard
keywords and associations: freshness, rejuvenation, cell, life, energy, vitality, elegance

Solution I.
against the wall, frontal visual contact only.

Solution I. frontal view.

Solution I. frontal elevated view

Possible variations

Variation A + B

A.

B.

C.

Solution I. consists of three units that can be varied and combined. A. Central unit consists of a water filled tank, glass separation and a LED display or lightbox with graphics. B. Description unit display units presenting product visually and accompanied with text description printed on the inside parts. C. Sale unit consists of a presentational element that styles and arranges the product into a DNA shape and also offers the product for direct take away. Size of the whole object: 4420 x 400 x 2005 mm Variation A + C

A. Central unit
frontal detail views of the central unit
Central unit features a LED panel separated by glass from the water tank. Stream of oxygen is directed from the lower part of the CU to the displayed products. The aim is to create a sense of freshness and vitality.

The background imagery can be either presented by an LED panel or by a simple lightbox with graphics.

LED option can present either a film material of the product / a commercial or a CGI created thematic animation of organic content cells, DNA or skin with effects and descriptive graphics.

Other possible backgrounds models or celebrities as a part of motion pictures with CGI auxiliary content.
background image credit: uncredited cell microphotography background image credit: found at wallpoper.com, uncredited author

environment variation examples / options of the LED display / animation

Detail views of the products in the stream of oxygen flowing through the water.

B Descriptive unit
detail views of the descriptive unit

Presented product rests in a pod consisting of a glass bulb and a clay base with a glaze finish with a soft gloss and slightly pearly look. The pod is lit from the sides by thin lightboxes and from the top by three spotlights. Descriptive printed text behind the pod explains the product and a lit logo is placed above the text.

C Sale unit
detail views of the sale unit

Sale unit features a presentational rotating structure inspired by the DNA shape.

Use of lighting / halogen tubes and a lit brand logo together with black glossy surfaces and glass elements creates an ambiguos effect the structures and aesthetics seem to change based on the spectators point of view.

The black inner compartments contrast with the outer white execution of the display, thus drawing the attention into the almost visually immense and infinite space of reflections and imagery.

Solution II.
spatial solution, accessible from all sides

Solution II. elevated frontal view

White version

1600

C.

B.

pillars

lvl 0. lvl 1. lvl 2.

2160 mm

lvl 3.

A.

Solution II. frontal view

Pillars Three glass pillars filled with water and infused with oxygen lvl 0. contains LED light element lvl 1. main product presentation / the cream lvl 2. three divided sides with respective products lvl 3. optional space for auxiliary visual material (magazines, leaflets... ) or additional product space

A. Cream directs to the respective side of the presented product B. Body lotion // C. Shower gel //

Detail views The structure combines reflective black / white polymer surfaces with polished steel and halogen tubes. The result is a complex visual impression of reflected imagery.

Solution III.
spatial solution for a single product

580 mm 1830 mm

The third solution consists of three discernible levels the first is represented by the glass watter filled pillar, which smoothly joins with the second level below, which serves as either a direct take away of the product or can contain auxiliary visual / graphic material. The third level contains product for direct take away.

Detail views Execution of the parts carries the same aesthetical elements as in the previous examples, but the overall aim was for an even smoother, feminine appeal. Round shapes flow into each other and are accompanied by light elements large central lightbox anchored at the sides visually with polished steel parts and internal LED lights. Black discs are structurally attached to these steel parts that have a thin eliptical shape.

fin