Dominos Pizza Timeline

1960 Tom Monaghan and his brother James purchase "DomiNicks," a pizza store in Ypsilanti, Michigan. Monaghan borrowed $500 to buy the store. 1961 James trades his half of the business to Tom for a Volkswagen Beetle. 1965 Tom Monaghan is sole owner of company, and renames the business "Dominos Pizza, Inc." 1967 The first Dominos Pizza franchise store opens in Ypsilanti, Michigan. 1968 Company headquarters and commissary are destroyed by fire. 1975 Amstar Corp., maker of Domino Sugar, institutes a trademark infringement lawsuit against Dominos Pizza. In 1980, Federal court rules Dominos Pizza did not infringe on the Domino Sugar trademark. 1983 Dominos first international store opens in Winnipeg, Canada. The 1000th Dominos store opens. The first Dominos store opens on the Australian continent, in Queensland, Australia. 1990 Dominos Pizza signs its 1,000th franchise. 1992 Dominos rolls out Breadsticks, the companys first national non -pizza menu item. 1993 Crunchy Thin Crust pizza is rolled out nationwide. The company discontinues the 30-minute guarantee and reemphasizes the Total Satisfaction Guarantee. 1994 Buffalo Wings are rolled out in all U.S. stores. 1995 Dominos Pizza International division opens its 1,000th sto re. First store opens on African continent, in Cairo, Egypt. 1996 Dominos launches its web site on the Internet (www.dominos.com). The company reaches record sales of $2.8 billion system-wide. 1997 Dominos Pizza opens its 1,500th store outside the United States, opening seven stores in 1 day on 5 continents consecutively. Dominos Pizza launches a campaign to update the company logo and store interior with brighter colors and a newer look. 1998 Dominos Pizza founder, Tom Monaghan, announces retirement and sells the Company to Bain Capital, Inc. Dominos launches another industry innovation, Dominos HeatWave, a hot bag using patented technology that keeps pizza oven-hot to the customers door. 1999 Dave Brandon is named Chairman and Chief Executive Officer of Dominos Pizza. Dominos Pizza announces record results for 1999. Worldwide sales exceed $3.36 billion. Revenues increased 4.4% over 1998. 2000 Dominos Pizza International opens its 2,000th store outside the United States. Dominos Pizza celebrates 40 years of delivering pizza and innovation to homes around the world. 2001 Dominos 7,000th store opens in Brooklyn, New York. Dominos launches long -term national partnership with the Make-A-Wish Foundation. 2002 In February 2002, Dominos Pizza acquired 82 franchised stores in the Phoenix, Ariz., market, making it the largest store acquisition in the companys history. In August 2002, Dominos kicked delivery up a notch with the introduction of Dominos Pizza Buffalo Chicken Kickers and marked the crea tion of a whole new surprising category - premium chicken delivered right to the door! 2003 Dominos announces an exciting multi-year partnership by becoming the "Official Pizza of NASCAR." Dominos is named Chain of the Year by Pizza Today magazine, a lea ding pizza trade publication. Dominos combines two culinary classics - pizza and Philadelphia Cheese Steak - to create the all-new Dominos Philly Cheese Steak Pizza. 2004 Dominos launches Dominos Cheesy Dots, delicious round balls of dough covered in a blend of zesty melted cheeses. Dominos becomes an associate sponsor for the Drive for Diversity program, a minority driver development program designed to provide a steady pipeline of well trained and supported minority drivers for the NASCAR circuit.

Dominos Pizza, Inc., the recognized world leader in pizza delivery, begins trading common stock on the New York Stock Exchange (NYSE) in July 2004, under the new ticker symbol "DPZ." Dominos announces a three -year partnership with St. Jude Childrens Research Hospital. St. Jude was selected as Dominos "charity of choice" by franchisees and team members. 2005 The Dominos Pizza celebrates the completion of the three -year renovation of its World Resource Center in Ann Arbor, Mich. The renovation marks the first major improvement to the companys world headquarters since Dominos founder Tom Monaghan opened the sprawling Dominos Farms. Dominos Pizza Australia opens its 400th store in Aspley, Brisbane. Dominos Pizza United Kingdom celebrates the opening of its 400th store in Wadsley Bridge, Sheffield. Dominos raises $1.2 million for St. Jude Childrens Research Hospital during its second annual "Thanks and Giving" campaign. Dominos Pizza efforts worldwide raise $220,000 to support southeast Asia tsunami relief efforts.Dominos Pizza launches its American Classic Cheeseburger Pizza in conjunction with its appearance as a featured task on the NBC hit reality show, "The Apprentice." 2006 Dominos celebrates the opening of its 8,000th store with simultaneous c elebrations of the opening of its 5,000th U.S. store in Huntley, Ill., and its 3,000th international store in Panama City, Panama. Dominos extends its status as the "Official Pizza of NASCAR" and the official pizza of Michigan International Speedway. Domi nos raises $1.34 million for St. Jude Childrens Research Hospital during its third annual "Thanks and Giving" campaign. Dominos Pizza introduces Brownie Squares - warm, delicious, bite-sized brownies delivered with a fudge dipping sauce. 2007 Dominos introduces OREO Dessert Pizza-a thin dessert-style crust thats layered with vanilla sauce and covered with OREO cookie crumbles and then topped with sweet icing. Dominos introduces its Veterans and Delivering the Dream franchising programs. Dominos rolls out online and mobile ordering. Dominos is ranked in the Top 10 for the ninth time in Entrepreneur magazines annual listing of great franchise opportunities. Dominos launches its "You Got 30 Minutes" campaign with new advertising agency, Crispin Porter + Bogusky. 2008 Dominosslaunches another food delivery industry first: Pizza Tracker. This revolutionary technology allows Dominos Pizza customer to follow the progress of their order online from the time they click the "Place Order" button or hang up the telephone until the Dominos delivery expert is knocking on their door. In an historic expansion of its menu, Dominos claims the title as the firstmajor quick-service restaurant chain in the U.S. to deliver hot, oven-baked sandwiches. Our new Oven Baked Sandwiches come in four delicious varieties on artisan Italian bread and baked to a golden brown: Philly Cheese Steak, Chicken Bacon Ranch, Chicken Parm and Italian. 2009 Continuing its aggressive menu expansion, Dominos introduces a new line of pastas that include a handmade, oven baked bowl. BreadBowl Pasta flavors include Three Cheese mac-N-Cheese, Italian Sausage Marinara, Chicken Alfredo, Chicken Carbonara and Pasta Primavera. Number one ranking in the American Customer Satisfaction Index Dominos introduces new chocolate Lava crunch Cakes,oven-baked choclate cakes ,crunchy on the outside,witha warm flowing choclate fudge inside . Dominos adds four bold new varieties to its oven baked sandwiches line italian Sausage and peppers, Buffalo Chicken with Blue Chesse ,Sweet and Spicy Chicken Habanero and Mediterranean Veggie. In late December,Dominos announces its inspired new pizza Reinvented from the crust up,the new hand tossed piizza features new sauce ,cheese and garlic-seasoned crust .The reformulation was one of the biggest moves in the companys 50-year history, and was inspired by its toughest consumer criticts. Dominos transparent approach to talking about this bold change garnered much attention from the media and public in genral ,with the press highlighting the companys open and honest treatment in its advertising. 2010 After years of languishing near the bottom of consumer taste perception studies, Dominos proudly boasts its research-backed wins over Papa johns and Pizza Hut in a national taste test of hand -tossed pepperoni pizza, sausage pizza and extra-cheese pizza. Chairman and CEO David A.Brandon steps down as CEO effective March 7 and the Board of Directors elected J.Patrick Doyle as Brandons sucessor. Brandon will be retained by the Company as a Special adivisor for the remaining 2010 and continue as a non-executive Chairman of the Board. Concurrently, the University of Michigan announces Brandon will serve as its next Director of intercollegiate Athletics. Dominos opened its 9000th store on March 11.