AURCET 2013 SYLLABUS TEST NO. 33 & 83: MANAGEMENT AND BUSINESS MANAGEMENT PAPER-II Unit I M n !

n !"#i $ E%&n&'i%( D"' n) An $*(i( - P#&)+%ti&n ,+n%ti&n - Cost-output relations - Market structures - Pricing theories Advertising - Macro-economics - National Income concepts - Infrastructure Management and Policy - Business Environment - Capital Budgeting Unit II !he concept and significance of organi"ational #ehavior $kills and roles in an organi"ation Classical% Neoclassical and modern theories of organi"ational structure &rgani"ation design 'nderstanding and Managing individual #ehaviour personality perception (alues Attitudes )earning Motivation 'nderstanding and managing group #ehavior% Processes Inter Personal and group dynamics Communication )eadership Managing change Managing conflicts Unit III Concepts and perspectives in *+M, *+M in changing environment - *uman resource planning &#-ectives% Process and !echni.ues - /o# analysis /o# description - $electing human resources - Induction% !raining and 0evelopment - E1it policy and implications - Performance appraisal and evaluation - Potential assessment /o# evaluation - 2age determination - Industrial +elations and !rade 'nions - 0ispute resolution and 3rievance management - )a#or 2elfare and $ocial security measures Unit I4inancial management Nature and $cope - (aluation concepts and valuation of securities - Capital #udgeting decisions +isk analysis - Capital structure and Cost of capital - 0ividend policy 0eterminants - )ong-term and short-term financing instruments - Mergers and Ac.uisitions Unit Marketing environment and Environment scanning, Marketing Information systems and Marketing research, understanding consumer and industrial markets, 0emand Measurement and 4orecasting, Market segmentation !argeting and Positioning, Product decisions% Product mi1% Product )ife Cycle5 Ne6 product development5 Branding and Packaging5 Pricing methods and strategies% Promotion decisions- Promotion mi15 Advertising5 Personal selling5 Channel management5 (ertical marketing systems5 Evaluation and control of marketing effort5 Marketing of services5 Customer relation management5 'ses of internet as a marketing medium other related issues like #randing% market development% Advertising and retailing on the net Ne6 issues in Marketing Unit -I R&$" n) (%&." &/ .#&)+%ti&n ' n !"'"nt5 4acility location5 layout planning and analysis5 P#&)+%ti&n .$ nnin! n) %&nt#&$ .#&)+%ti&n .#&%"(( n $*(i(5 D"' n) /&#"% (tin! /&# &."# ti&n(5 0eterminants of product mi15 P#&)+%ti&n (%0")+$in!1 2&#3 '" (+#"'"nt5 Ti'" n) '&ti&n (t+)*5 St ti(ti% $ 4+ $it* C&nt#&$ R&$" n) (%&." &/ O."# ti&n( R"(" #%0, Lin" # P#&!# ''in!: S"n(iti5it* n $*(i(1 D+ $it*1 T# n(.&#t ti&n '&)"$1 In5"nt&#* %&nt#&$5 4+"+in! t0"&#*, D"%i(i&n t0"&#*5 M #3&5 n $*(i(5 PERT6CPM Unit -II Pro#a#ility theory5 Pro#a#ility distri#utions Bin&'i $7 P&i((&n% Normal and E1ponential5 Correlation and +egression analysis5 $ampling theory5 $ampling distri#utions5 !ests of *ypothesis5 large and small samples5 t%"%4% Chi-s.uare tests 'se of Computers in managerial applications5 !echnology issues and 0ata processing in organi"ations5 Information systems5 MI$ and 0ecision making5 system analysis and design5 !rends in Information technology5 Internet and Internet-#ased applications% Unit -III Concept of corporate strategy5 Components of strategy formulation5 An offs gro6th vector5 BC3 Model5 Porter7s generic strategies5 competitor analysis5 strategic dimensions and group mapping5 Industry analysis5 $trategies in industry evolution% fragmentation% maturity% and decline5 Competitive strategy and corporate strategy5 !ran nationali"ation of 6orld economy5 Managing cultural diversity5 3lo#al Entry strategies5 3lo#ali"ation of financial system and services5 Managing international #usiness5 Competitive advantage of nations5 +!P and 2!&

Unit I8 Concepts !ypes% Characteristics5 Motivation5 Competencies and its development5 Innovation and Entrepreneurship5 $mall #usiness Concepts 3overnment policy for promotion of small and tiny enterprises5 Process of #usiness opportunity identification5 0etailed #usiness plan preparation5 Managing small enterprises5 Planning for gro6th5 $ickness in $mall Enterprises5 +eha#ilitation of sick enterprises5 Entrepreneurship 8organi"ation entrepreneurship9 Unit 8 Indian7s 4oreign !rade and Policy5 E1port promotion policies5 !rade agreements 6ith other countries5 Policy and performance of E1port "ones and E1port-oriented units5 E1port incentives 5 International marketing logistics5 International logistical structures5 E1port documentation frame6ork5 &rgani"ation of shipping services5 Chartering practices5 marine cargo insurance International financial environment5 4oreign e1change markets5 0etermination of e1change rates5 E1change risk measurement5 International investment5 International capital markets5 International Credit +ating Agencies and Implications of their ratings 2!& and Multilateral trade agreements pertaining to trade in goods5 trade in services and !+IP$5 Multilateral Environmental Agreements 8MEAs95 International !rade Blocks NA4!A% A$EAN% $AA+C% E'% 2!& and 0ispute $ettlements Mechanism ::::::::::