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QUESTION:

QUESTION:
What is a core product plus supplementary elements that add value for customers?
a. b. c. d. Consumer Product Augmented Product Shopping Product Specialty Product

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MARKETING NERD/GEEK

What is any paid form of non-personal communication by a marketer to inform, educate, or persuade members of target audience?

QUESTION:
It is a name, phrase, design, symbol or some combination of these elements that identifies a companys services and differentiates it from competitors.

QUESTION:
It is a firms ability to perform in ways that competitors cannot or will not match. a. Performance b. Flexibility c. Competitive Advantage d. Uniqueness

QUESTION:
What is a contractual association between a franchiser and independent business people, who buy the right to own and operate one or more units in the franchise system?

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QUESTION:
The Decline Stage is the final stage of the product life cycle, in which a decline in total industry sales occurs. TRUE FALSE

QUESTION:
What is second stage of the product life cycle that begins when a firm starts to realize substantial profits from its investment in a product? a. Maturity Stage b. Decline Stage c. Introduction Stage d. Growth Stage

QUESTION:
Intangible products are those that can be touched, seen and preserved. TRUE FALSE

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QUESTION:
It is the process of creating, maintaining and enhancing strong value-laden relationships with customers and other stakeholder. a. Relationship Marketing b. Segment Marketing c. Niche Marketing d. Concentrated Marketing

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QUESTION:
What is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with other?

QUESTION:
Market Penetration is a strategy for company growth by offering modified or new products to current market segments. TRUE FALSE

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QUESTION: QUESTION:
It is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need.
It is the factors that affect consumer buying power and spending patterns. a. Natural Environment b. Economic Environment c. Political Environment d. Cultural Environment

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QUESTION:
A marketing strategy that can help built good relations with the companys various publics by obtaining favorable publicity, building up good corporate image and handling off unfavorable rumors, stories and events.

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QUESTION:
It is an organized collection of comprehensive data about individual customers or prospects, including geographic, demographic, psychographic and behavioural data.

QUESTION:
Customer satisfaction is the extent to which a products perceived performance in delivering value matches a buyers expectation. TRUE FALSE

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QUESTION:
It is a state of felt deprivation. a. b. c. d. Want Demand Need Desire

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QUESTION:
It is the act of obtaining a desired object from someone by offering something in return. a. b. c. d. Stealing Exchange Selling Transaction

QUESTION:
It is the larger societal forces that affect the microenvironment like demographic, economic, natural, technological, political and cultural forces.

QUESTION:
Generation Y are the group of people who are born between 1965 and 1976 during the birth dearth. TRUE FALSE

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ANAGRAM

ANAGRAM
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SPELLING BEE

qacitosinui

ANAGRAM

ANAGRAM
ndrabixeontes

ANAGRAM

ctpmharosei

oarycetgae mtnmnaeg

ANAGRAM

ANAGRAM
learcetdizend

ANAGRAM

azomameri toniilca

etanuegera

ANAGRAM

BACKWARD SPELLING

BACKWARD SPELLING

ihsotehyps

Incrementalism

Monopsony

BACKWARD SPELLING

BACKWARD SPELLING

BACKWARD SPELLING

Patronage

Saturation

Oligopoly

BACKWARD SPELLING

BACKWARD SPELLING

BACKWARD SPELLING

Logistics

Trademark

Retention

BACKWARD SPELLING

BACKWARD SPELLING

BACKWARD SPELLING

Industrialism

Intermediary

Patronage

CHARADES

MARKETING STAR ADVERTISER

CHARADES

WORD:

WORD:

FEEDBACK

CLIENT

CHARADES

CHARADES

CHARADES

WORD:

WORD:
DISTRIBUTION

WORD:

CASH COW

AMBIANCE

CHARADES

CHARADES

CHARADES

WORD:
FORECASTING

WORD:

WORD:

BUNDLING

BACK ORDER

CHARADES

CHARADES

TABOO MARKETING RESEARCH


Subject Prof. Villamin UAI

WORD:
TRANSACTION

WORD:
CAPITAL

TABOO NEWS LETTER


Announcement Flyers Article

Formatted: Font color: Background 1

TABOO POINT OF SALE


Purchase Product Transaction

TABOO PARETO RULE


SCM Sir Red Espiritu Classification

TABOO TABOO STEROTYPE


Group of People Conception Generalization

TABOO HYPERMARK ET
Supermarket Department Store Product Carrier

JOINT VENTURE
Partnership Connection Collaboration Collective

TABOO MEDIA SPONSOR


Events Concerts Press Conference

TABOO INDIRECT CHANNEL


Value Chain Retail Management Distribution Process

CREATIVE DIVISION

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Scattergories

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ATTITUDE

COMMERCIAL

DISCUSSION

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Draw it, guess it word

FOCUS GROUP INTERVIEW

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MS. PAM TENDERO

VENDOR

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Scattergories

Scattergories
ADVERTISEMENT

INVENTORY

AMBIANCE

Scattergories

Scattergories

MARKET SEGMENT

BRAND