Retail Location Carrefour

As of 30 June. 2013, Carrefour group operates over 10,000 stores in 34 countries. Albania In November 2011, Carrefour opened its first store in Albania as part of TEG Shopping Center (Tirana East Gate) with the same rights as in the European Union and throughout the rest of Europe. Carrefour is integrated in the new shopping center in the same format as in other countries extending into a space of about 7000 square meters. Carrefour will have a policy of supplying imported products while promoting Albanian products, particularly agroindustrial ones. Austria In 1976 Carrefour opened a store in the Shopping City Sd at the southern edge of Vienna. Due to limited success the store closed soon after. Carrefour has not made any other attempt at entering the Austrian market thereafter. Belgium Carrefour starts its internationalization and that's how the group is established in 1969 in Belgium with a strategic alliance with GB Group. Between 1970 and 2000 several formats work with multiple brands and names Carrefour GB, but only until 2000, the Carrefour Group takes over GB. So officially born Carrefour Belgium, but keep some formats GB, only until 2007 becomes official unification of its various formats and being in operation Carrefour and Carrefour Express GB. In May 2008, starts EcoPlanet Carrefour, also starts selling gas and green energy in the whole of Belgium. In 2009, the formats are established Carrefour Hyper, GB Carrefour, Carrefour Market and Carrefour Express. Furthermore, launches online shopping, In February 2010 Carrefour announced the elimination of 1,672 jobs and the closure of 21 stores and the possibility of acquisition of 20 stores by the group Mestdagh. Bulgaria Bulgaria's largest Carrefour hypermarket within The Mall shopping centre in Sofia, Bulgaria that opened in spring 2010. From 2009 to 2011 in Bulgaria were opened eight locations (five hypermarkets and three supermarkets) in Sofia, Plovdiv, Pleven, Varna, Burgas and Ruse. In 2010, Carrefour and Marinopoulos Group, the largest group of retail in Greece, established a franchise company MSC Bulgaria to develop hypermarkets and supermarkets under the Carrefour banner within Southeastern Europe.

Brazil Carrefour in Brazil was founded in 1975 and today it is one of the three major super markets chains of Brazil in competition with Wal-Mart, Groupe Casino and others and now sell more than 25 million products per year. Bahrain Carrefour has also opened a franchise owned branch in the Bahrain City Centre in 2008. China In 2007, expansion accelerated outside France, particularly in Asia, with the building of 36 new hypermarkets, including 22 in China where the Group broke its record for store openings in a one-year period. It was the leading foreign retailer in terms of sales figures, until 2008 and has since lost its No. 1 position to RT-Mart.78th store of Carrefour China ZhongShanPark, Shanghai, open 6 June 2006. Egypt Carrefour has 17 outlets under franchise in Egypt, which are often situated in shopping malls and frequented by the Egyptian upper class. The location in Alexandria was severely looted during the Egyptian Revolution of 2011. Another 8 outlets or more are coming in 2012/2013. Opened Hyper Markets: (Maadi City Center, Dadny Mega Mall, Sun City Mall, Obour Golf City Mall, Alex City Center). Opened Express Markets: (Maadi, Tiba Mall, SharmEl-Sheik, Green Plaza Mall, Down Town Mall). Coming Hyper Markets: (Alex West, CFC, Shorouq, Capital Mall). Coming Express Markets: (Royal Plaza Mall, Dolphin Mall, Zezenya Mall, Alsaraya Mall). Georgia Carrefour opened its first store in Georgia at Tbilisi Mall (newly opened shopping mall in the northern exit of Tbilisi) on 13 September 2012. Occupying approximately 12000 sq m. Second store was opened at Karvasla Mall (shopping mall near Tbilisi Central railway station) on 16 September 2013. India Carrefour operates cash and carry stores in India under the name "Carrefour Wholesale Cash&Carry". The first store opened on 30 December 2010 in Shahdara, Delhi. This was followed by a store in Jaipur in late 2011 and one in Meerut in October 2012, Agra in dec 2013. Carrefour currently operates 4 cash and carry stores in India and another is under construction in Bangalore. Prior to September 2012, the FDI policy in India did not allow foreign companies to open multi-brand retail stores in the country. However, 100% FDI in cash-and-carry was permitted in 1997. As a result most global retailers, including Carrefour, opted for the cash-and-carry

route to establish their presence in India. The new FDI policy, allowing up to 51% FDI in multi-brand retail, came into effect on 20 September 2012. Following the change in policy, Carrefour managing director Jean Noel Bironneau, in a letter to Minister of Commerce and Industry Anand Sharma, expressed his "whole hearted gratitude to the Government of India for taking this great initiative". Bironneau called the move a "decisive step" and said that the company believed the move would benefit the Indian farmers and consumers positively in the long run. Indonesia Besides Carrefour stores, at the end of November 2011 Carrefour also has 5,670 Alfamart (IDX=AMRT) which mostly minimart, while at the end of December 2010 has 4,812 Alfamart. But Now Carrefour In Indonesia Was Managed By Chairul Tanjung Corporation Iran In February 2009, Carrefour opened its first store in Iran, called HyperStar in Western region of Tehran. It opened its second store in Iran in April 2012. this store located in Shiraz. Four other stores are to be opened in Isfahan (2012), Eastern region of Tehran, Mashhad and Tabriz. Iraq Majid al Futtaim opened the first Carrefour in Erbil in 2011. Italy Japan In 1999 Carrefour's Japanese subsidiary, Carrefour Japan Co. Ltd., opened. The first Carrefour in Japan opened in a suburb of Tokyo in December 2000. In January and February 2001 new Carrefour stores opened in Tokyo and Osaka. Sales were initially strong, but Miki Tanikawa of The New York Times wrote that "But now, 10 months later, there is barely a line for most of the day at cash registers of most Carrefour stores here. Lengthy aisles of goods ranging from clothes to bicycles are mostly empty. "On March 10, 2005, the subsidiary's name changed to AEON Marche Co., Ltd. after Aeon purchased the Carrefour Japanese division. The stores were still operated in the Carrefour name until March 31, 2010, when the license expired. Jordan Carrefour is very popular in Jordan, with tens of locations dotting the capital and the suburbs; the largest and most frequented would be Carrefour: City Mall in the suburb of Dabuk.[21] Another multi-story complex is about to open near the Sixth Circle. Carrefour Express are smaller sized stores that operate inside smaller shopping areas, best known is Carrefour Express: Swfih Avenue, inside the Avenue Mall in Swfih.

Kuwait In March 2007, Carrefour opened a store in Kuwait in the Avenues mall. Lebanon 04/04/2013 Carrefour opened a mega store in "Beirut City Center Mall", in the suburb of Beirut. Alwan And Rabaa Group. Macedonia In October 2012, Carrefour opened its first store in Skopje. The store is part of a brand new shopping mall (City Mall) that opened the same day in Skopje, the capital of Macedonia. Malaysia Carrefour opened its first store in Malaysia in 1994 and by 2012 it had grown into 26 stores. On 1 November 2012 Carrefour announced that it had completed its sale of its Malaysian operations to Japanese retail-chain AEON. All former Carrefour stores are rebranded as AEON BIG, and will be run as a separate brand from the existing JUSCO stores in the country. All stores are in the process of rebranding and is expected to be complete by June 2013. Morocco Carrefour has 10 hypermarkets in Morocco, with the most being located in and around the Casablanca metropolitan area. Carrefour Maroc is a partner of Label'vie, a Moroccan supermarket chain. All the Label'Vie stores are transformed into Carrefour Markets. There are 30 of them widely spread around the kingdom. Carrefour is still expanding its presence in Morocco by opening more supermarkets and hypermarkets to face the settled competition like the Moroccan hypermarket chain Marjane. Oman In Oman, Carrefour opened a store in 2001 on the outskirts of the city of Muscat. And in 2008, another branch opened in Qurum. In May 2011 Carrefour opened a store in Sohar. The fourth Carrefour opened in March 2012 at Muscat Grand Mall. The fifth branch opened in Salalah on 24 May 2013. It has officially been confirmed this as the biggest Carrefour in Oman. Pakistan Carrefour opened up its first store in Lahore, Pakistan in a joint venture with MAF in 2009 under the name of Hyperstar, and a second store in Karachi in 2011, with a third fourth and fifth store under construction in Islamabad karachi and Lahore.

Portugal In Portugal, Carrefour retail sold their stake in Continente Modelo to Sonae for 345 million on 16 November 2004. In 2008, Carrefour sold its Portuguese retail ventures existing under the Carrefour ensign to Sonae. Romania In 2011, Carrefour had a turnout of 1,007,000,000 Euro in Romania. Saudi Arabia Carrefour has 12 franchise operated hypermarkets in Saudi Arabia, with 5 of them being in the capital Riyadh itself. Taiwan In 1989, Carrefour became the first international retailer to establish a presence in Asia when it entered Taiwan through a joint venture with Uni President Enterprises Corporation. It leveraged the experience it gathered in Taiwan to expand into other Asian markets. United Arab Emirates Carrefour also operates in the United Arab Emirates and Jordan in a joint venture with Majid al Futtaim. United Kingdom Carrefour had several hypermarkets in the UK until the 1980s. They were located in Leyland, Caerphilly (Mid Glamorgan), Minworth (Birmingham), Sutton Coldfield (Birmingham), Glasshoughton (near Castleford), Eastleigh (near Southampton), MetroCentre in Gateshead, Telford Shopping Centre (Shropshire), Boroughbridge (North Yorkshire), Swindon and Cribbs Causeway in Bristol. All stores were later acquired by the Dee Corporation, but continued to trade as Carrefour for some time before being converted to Gateway Superstores. Some of the old Carrefour stores in the UK are now branches of Asda, for example the Merry Hill store near Dudley, West Midlands, which opened on 1 July 1986 but was converted into a Gateway in 1988 and since 1990 has traded as an Asda. As of 14 July 2011, a range of Carrefour's products are sold in the UK via Ocado. Previous operations In 2006, Carrefour sold all 16 stores in Korea to E-Land and exited Korea. In the same year it also sold all 11 Czech stores to Tesco in exchange for 6 stores and two shopping centers in Taiwan, plus 57.5 million. In 2010, Carrefour announced a decision to leave Malaysia,

Singapore, and Thailand. In November 2010, Carrefour sold its Thailand operations and kept its Malaysian and Singaporean stores. Carrefour had already exited Singapore's market since 30 September 2012. On 31 October 2012, Aeon Co. Ltd bought over Carrefour Malaysia and its subsidiaries for 147 million and being rebranded as Aeon Big.

Carrefour- store design:

As a multi-format, multi-channel, multi-location retailer, Carrefour responds to the diverse needs of its urban and rural customers, both individual shoppers and trade clients, wherever they are in the world. In addition, the Group updates its stores on an ongoing basis to create a more comfortable shopping experience and improve service quality, whilst reducing their environmental impact. Carrefour will continue to open new stores in both mature and emerging countries in formats that meet their needs. Carrefour specifies sustainable construction criteria from the very earliest stage of its projects and deploys a range of innovative solutions to help protect the environment. Construction projects in France are governed by a number of Charters such as Landscaping, Biodiversity and the Green Charter, which guarantees waste recycling and a clean construction site and seeks to minimise inconvenience for neighbouring residents. Stores planning work within the store layout, some of the stores is a multi-layered, such as Carrefour, stores the upper and lower levels into the store, first with the escalator on the second floor, before the first floor of payment, not directly in a layer of shopping, this goal is customer in the store to stay longer in order to have more opportunities to display merchandise to the customer. The store design is in line with this purpose is to let the customer in the store within the maximum residence time.

Pricing strategy:
In the past, almost all Carrefour stores had banners bearing the slogan "Quality for All." Now most in-store advertising is about price. Carrefour prices are competitive, but not evident to consumers. So Carrefour revamped its promotional flyers to highlight low prices. The current price strategy Carrefour adopts is called high -low price which means that the daily price is relatively high, while the sales promotion price is extremely low. In contrast, its competitor, Wal-Mart, uses the price strategy labeled every day low price. Thus, Wal-Mart seems more attractive in normal time, and in the long-term, the current strategy will impair Carrefour. In order to overcome this drawback, Carrefour has to figure out something innovative to draw customers attention. For example, Carrefour can fix a minimum accumulative consumption that a customer has to make so as to join a lottery to gain a big gift. Additionally, Carrefour can come up with a membership. The more goods customers consume the higher level they are in the membership, and the more benefits they can get.

Promotion
"Our new model for managing promotional campaigns gets us closer to our customers, gives us greater control and vastly improves our overall effectiveness." - Herv Thoumyre, Chief Information Officer, Carrefour Group. To maintain its leadership in the increasingly competitive retail grocery industry, Carrefour sought to gain more control over its marketing processes and more effectively leverage its business intelligencewith the ultimate aim of strengthening customer loyalty. Carrefour teamed with IBM and its partners to put in place a groundbreaking in-store promotion system across its supermarket and hypermarket stores that enable the planning and execution of more targeted campaigns, with more rapid feedback as to their effectiveness. Benefits are stronger customer loyalty and a stronger brand; faster and more profitable growth; deeper knowledge of customers via analytics and segmentation. Business Benefits Increased revenue through more targeted promotional campaigns Greater control over marketing strategy and customer relationships resulting in stronger customer loyalty and a stronger Carrefour brand Deeper knowledge of customers via analytics and segmentation Shorter campaign planning to execution cycle Faster feedback on promotional effectiveness and more detailed feedback to suppliers Closer supplier relationships Lower marketing costs

HR STRATEGY
Carrefour established its first Carrefour China Institute in Asia, and it aims to train Chinese staff to take positions with more responsibility. Training covers staffs, supervisors, department managers and mandarins, and provides both general and specialized knowledge for their career development (www.carrefour.com.cn). In addition, to retain trained and talent people, Carrefour needs them to sign a three- or five-year contract: any staff who go to work with a competitor have to pay back the money Carrefour spent on training, and that is a huge amount of money; but if staff stay for five years and more, they are given a super bonus that is several times of salary (Child, 2006). This significantly reduces employees turnover rate in Carrefour . Human resource policies designed to motivate everyone The Carrefour group strives to continually adapt its human resources policy to meet the expectations of its employees, while recognizing their individual and collective performance. The group gives priority to internal promotion, which it combines with an active policy of training and career management.

1. Promotion and internal mobility: part of the corporate culture

One of Carrefours key goals is to be considered an exemplary employer. To help achieve this, the group has put in place feedback mechanisms that allow it to understand employee expectations regarding career development and to help them in acquiring new skills. The group has also made internal promotion one of the key pillars of its human resources policy. As a result of the groups approach to career management and support, employees are offered a range of opportunities for professional development. For example, they have the option to train toward different responsibilities and to progress to management if they have the potential. The Carrefour group also offers opportunities to transfer between its different formats and the areas where it has a presence.

2. Training, in the service of progress Professionalism of our employees is a key factor that serves to differentiate us as a company and to demonstrate our dynamism. It is something that supports our employees personal development, enabling them to acquire new skills. The Carrefour group takes a proactive stance with regard to training, something that contributes to our collective performance and enables employees to develop their expertise. Training is offered in all job roles, at all levels and at all stages of an employees career. In addition, group companies run their own specific training schemes and seek to form partnerships with a range of external institutions. The Carrefour group has always supported local recruitment. Similarly, it bolsters the strengthening of skills by setting up training centers in those countries where it maintains a presence.

Relationship Marketing Strategies

Carrefour broke new ground in the retail grocery industry by taking full control of its end-to-end couponing and promotion systems. By relying on its own business intelligence and analytics instead of third partiesCarrefour can craft highly targeted campaigns, execute them more rapidly and gauge their impact instantaneously. This new model also provides more direct support for Carrefours efforts to strengthen customer loyalty by creating a common customer experience across all of its retail formats. Carrefour the worlds second-largest retailer and the largest in Europe, saw the opportunity to enhance its business performanceand become an even stronger competitorby embracing a new promotional paradigm. Carrefour recognized the growing importance of customer loyalty to its future growth, and how leveraging the strength of the Carrefour brand across its supermarket, hypermarket and convenience store formats would help to achieve a competitive advantage by creating a common customer experience. As part of this strategy, Carrefour sought to enable smarter, more effective and more personalized promotions and campaigns thatinstead of being unique to a particular Carrefour store formatwould span them all, thus enhancing loyalty to the Carrefour brand across all formats. Achieving this would require Carrefour to redefine its processes, leverage information as a strategic asset, and transform the systems that supported themall without disrupting its in-store operations. It saw IBM, with its retail track record and expertise, as the best qualified to help it reach this vision.

Usage of IT in retailing
Looking to tap and engage tech savvy business establishments in the world effectively, French retailer Carrefour is building an IT platform that will enable its customers to shop online. Carrefour that currently has only one cash and carry store in India at the capital that offers multiple channels of engagement to its registered customers such as phones, e- mail and direct contact on the shop floor. Carrefour has chosen IBM-Websphere Commerce as the platform and implementation is being done by Salmon India.With the help of new initiative, customers which includes hotels, restaurants, catering companies, offices and institutions apart from small traders and kirana stores would be able to look for and place orders as per their specific requirements. Carrefour teamed with IBM and its partners to put in place a groundbreaking in-store promotion system across its supermarket and hypermarket storesoperated entirely by Carrefourthat enables the planning and execution of more targeted campaigns, with more rapid feedback as to their effectiveness. Software

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