Research Paper Will three wheels vehicles be on Ecuadors market?

1. Introduction...1. 2. The beginning of the age of the vehicles 2.1. The birth of the idea...2. 2.2. Consumer behavior at that time...3. 2.2.1. Economy of consumer 2.2.2. Needs 2.2.3. Desires 2.2.4. Pleasure 3. Current times 3.1. New kind of vehicles.............4. 3.1.1. Hybrid vehicles 3.1.2. Gasoline vehicles 3.2. Current consumer behavior.........5. 4. Conclusion6. 5. Bibliography..7. 6. Appendix8.

The human been has been mobilizing from immemorial times, it said that cavemen had the quality of being nomadic (a member of a group of people who have no fixed home and move according to the seasons from place to place in search of food, water, and grazing land). During these periods the wheel was invented, the material of the wheel is made of rock; technology and tools that they had, gave them somewhat hard-work. The human being didnt stay of doing nothing, so he continued to evolve with over time due. Over the years, the limitations of man kept appearing but in smaller amounts, their inability to create and produce: objects, tools, elements, among a variety of other things. Both in North America, Germany, Greek, Rome, Italy, Britain, Japan and other countries have had bigger historical impact on the evolution of transportation, and nowadays it marks a lot in world societies. The vehicles of three wheels didnt arrive with successful as the four wheels did. The main problem was the movement or transportation from one place to another place, was very difficult the terrain, the obstacles had enormous shapes and the impenetrable ground cover. As solution, people had to continue adapting to the world as they discover it, or to make the decision of modify that world and face the option of make their own way within it.

The beginning of the age of the vehicles:

The first method of one was for crossing places, as countries or cities were by animals pushing. Evidence of this act can be found in the report of 1802 to the British House of Lords by the famous civil engineer Thomas Telford. Even though the first way of us have not been across the world accepted, the animal path. The reality depends on the local terrain and vegetation. Difficult terrain or dense vegetation in fertile areas would certainly have required narrow and specific animal ways. On the other hand, in open territory the way would have been much broader, although the North America experience clearly shows that they still provided paths for many travels. So the new era began when the wheel vehicles appeared. The new routes that the human did, a lot of individuals, 300.000 people, subsequently opened up the American West and carried them into a new life. Like the history told us: Santa Fe Trail was one of the first which linked a major Mexican highway to Santa Fe, New Mexico, and thence to the Missouri River towns of St. Joseph, Independence, () the trail was a well-used trading route from the time of Mexican Independence and Missouri statehood in 1821 (Lay, 1992). If we check a somewhat of history, we would see a very large record that had to exist for the existence of the modern vehicle: By 1374 the amount of European wagons had been using straps or chains to suspend the passenger compartment. It was proving an improved ride, also in the Slavic manner.

In 1417 the first coach mentioned was the Kotze Hungarian coaches; later per Europe it became famous for their lightness and comfort (Boyer 1959). In 1525 the development of urban coach travel which led Milan with sixty of them in use, by contrast, in Paris was only three coaches in 1550. In Spain by 1546 couches were used to provide long-distance wheeled passenger travel at first time about of any quality since the days of the Roman officials. On the fifteenth century, Queen Mary 1 introduced ceremonial coaches to England, in the city of London to Westminster on the day before Queen Mary 1 coronation, it occurred the riding in a glittering procession of five coaches in 1553. A general use of coaches appearing in London were the London upper class by 1580, further it allowed an outcry from those who believed that they would eliminate horse breeding and lead to bankruptcy in Englishmen (Wilkinson 1934). An unusual behavior of consumer occurred in 1610, Paris increased of only had four coaches in 1600 to have over three hundred in ten years later. Between 1575 and 1775, all coaches were controlled by the French government. At the coming of the sixteen-century, coaches could carry up to eight passengers, but their slow journeys were because of their luggage, it made the market demand would be strong of journeys. To satisfy this demand, the next step of development in coach technology was the stagecoach. The stagecoach presented many new subsidiary business opportunities. As stagecoach operations expanded, the demand for better vehicles increased (Lay, 1992). Another big development change was in 1669, "the new iron suspended coaches", and those called flying coaches and basket coaches amid changing public perceptions as consumer behavior of the demand of people.

At the end of it century, in 1886, the year of birth of the modern automobile is regarded; his inventor was German, Karl Benz. Karl Patent-Motorwagen was a vehicle designed to be propelled by a motor. At July 3 of 1886, Benz officially unveiled on the Ringstrasse (RingstraBe) in Mannheim, Germany. It was the first three-wheeled automobile with a rear-mounted engine; the vehicle was made of steel tubing that included woodwork panels, also in construction drawings of Benzs own design were the steel-spoked wheels and solid rubber tires. Fully elliptic springs were used at the back along with a live axle and chain drive on both sides. A simple belt system served as a single-speed transmission, varying torque between an open disc and drive disc (Motorwagen). The first Motorwagen had the Benz 954 cc, single cylinder four-stroke engine, the new engine produce 2/3 horse power (hp), 0.5 kW, at 250 revolutions per minute (rpm), but by studies of the University of Mannheim showed another results, it could do more than 0.6 hp, 0.9 hp that means 0.7 kW at rpm of 400. About 200 lb or 100 kg of weighing, an extremely light engine was it for the time. Although its

open crankcase and drip oiling system would be alien to a modern mechanic, its use of a pushrod-operated poppet valve for exhaust would be quite familiar. A large horizontal flywheel stabilized the single-cylinder engines power output. An evaporative carburetor was controlled by a sleeve valve to regulate power and engine speed (Motorwagen). At seeing all the changes we can view the evolution, not only of the vehicle, if not the consumer behavior before his or her buying. It has to past a lot of time as centuries and decades for visualize the impact of development in technology that we have today in our hands. But the consumer didnt care about all of this. The huge drawback experiencing of consumer is dont know what he or she is buying, every moment since the beginning until this time. The only things that make to the consumer to buy are: Economy Need to satisfy Desire to have Pleasure to use

Therefore, these attributes leads to having other expectations: the coach, the number of passengers, luggage, protection from rain and sun, the wind and the discomfort of the view of others, comfort, speed, power, the design when buying and using. But if we travel to that period, the information of knowing the features of the products didn't use for taking buying decisions, the only things that the consumer had in their mind as being relative and more specific : How much it is cost? Is it easy to use? How many people could travel on it? How much maintenance is in it? Which colors did you have for it? And others questions that they had. Almost of all the time, people didnt know wha t they are buying; the weight of information for analysis products didnt deep on consumers buying. THE FORD GENERAL MOTORS COMPETITION OF THE 1920S On point of view in Ford, its basic idea was every people could have one vehicle, but rich mans toy was widely as the product, for Henry Ford was a goal to change it view. The principal barrier of having his product was the price; to have high prices didnt help the consumer to buy it so he made the decision for taking the same price as the couches impulse by horses, 500 dollars. His vehicle was simple and with highly functional, he named car for the multitudes. People saw and analyzed: Is it simple to use? Yes it was simple. Did it solve people need? Yes, it solved people need. Did the cost is accessible to people? Yes, it was accessible to people. Did it give pleasure to people? Yes, it gave pleasure to people. So, every topic to enter into consumer mind and behavior was completed, the consumer would buy it with thinking two or three times. As General Motors who

won the battle to Ford, why? GM was in the innovation development and taking action on the environment factors. In the early 1920s the competition in the automobile industry was widespread. In 1921, 88 firms were actively competing. While all were not serious threats to the toal market, some were considered to be important in various market segments. Most of the bigger firms were improving their production processes, so that Fords great advantage in costs of production was diminishing. Also, the industry was still highly innovative in product attributes, making the technology of the product an important competitive weapon. The amount and nature of demand was also changing. The product was in the growth stage of the product life cycle. Industry sales were rapidly rising with the increasing family incomes of the roaring twenties. In 1920, about 40% of American families owned cars. By 1926, this number had doubled. America was beginning its love affair wit h the automobile. Consumer behavior was also a factor. Many Americans had learned to drive with the simpler machines of the teens; by the twenties consumers appetites increased. Consumers wanted more vehicles than they had driven and were able to afford it (Wolter, 1983).

Current times:

To experience what it is now, we had to go through a long and tragic continuous advancement process, but after the negative effects of the wars in which we bring to us the perspective to be involved of a way not common and lie calmly to the community, rather, for the sake of oneself, of those moments is when companies are on a very fine line between failure and success, advance or retreat, victory or defeat, the go ahead or throw in the towel... One question for you, what kind of vehicle didnt you use? It seems that everything has been created, the same thought had the ancient people, but with what objective, as the same as before: economy, need, desire, pleasure. When he left the car, people fell in love, covering every need and became the "BOOM" of the century, if someone did not have a vehicle, was known as an "unknown", "not refresh" to society. Everything revolved around cars. But why did not occur in the tricycles? Where once stood why not this time? The answer is very simple, no advertising this type of vehicle to enter the market again. People think this is something new that you want to put, rather, is the opposite; it is required to return the old but improving it.

For many years the trend was that man is influenced on the quality of inferring before combustion vehicles, the car to diesel, extra, super, so far are the main feeders for all types of vehicles. It is true that vehicle has been implemented with alcohol, but the force of combustion is not the same as the gas explosion. When the news spread that the new vehicle would be the "hybrid" everybody ran what is that? In the east was where he first rolled that type of vehicle, it took 10 years for that vehicle could be on roads outside, playing international floor. So that people would have to buy, you must report a deeper way the consumer, should know which were their duties and would return when the individual were to handle it. Indeed, the only thing he was interested in the individual fuel economy. Ever wanted to know the technology that surrounded him, the security that had the equipment It is proven that we learn more watching than listening, so that in certain countries gave demonstrations to use in order to reach the consumer with some force. It took nearly five years for the hybrid vehicle has a strong entry Ecuadorian market, the influence of other countries Ecuadorian consumer motivated to be at the same height as the others. Furthermore there is always innovation opportunity. Was considered to implement this type of vehicle that 70% of Ecuador are of middleclass status and low. Considering the progress of other countries that have already implemented other types of vehicles gives us more reason to move forward with new products to grow the country and be at par with the neighboring countries and the world in technology, of talking consumers consumption. If it were to implement tricycles on the market again, a period of 5 to 10 years it would take for the consumer could set before positioning it as necessary to be that type of vehicle in their daily lives, whether advertising reach break about your prospect and make known their attributes from a creative standpoint, would an impact ever seen before. In personal opinion, Ecuador if he would be approved for such use, the consumer would have no problem buying it, particularly the historical analysis that took humanity, implement re just a matter of marketing and advertising. The rest are things in the environment that you always have to lead it, like it or not like it.

Bibliography
Blanchard, K., & Ridge, G. (2010). Aydele a la gente a ganar en el trabajo : no califique mi examen, aydeme a obtener la mejor nota. In K. Blanchard, & G. Ridge, Aydele a la gente a ganar en el trabajo : no califique mi examen, aydeme a obtener la mejor nota (p. 48). Bogot: Norma. Coca Carasila, A. M. (2008). El concepto de Marketing: pasado y presente. Revista de Ciencias Sociales, 391-412. Drucker, P. F. (1998). The discipline of innovation. Harvard business review, 6, 76. Garud, R., & Karnoe, P. (2013). Path dependence and creation. Psychology Press. Lay, M. G. (1992). In Ways of the World: A History of the World's Road and of the Vehicles that Used Them (pp. 6-125). Rutgers university press. Motorwagen, B. P. (n.d.). Benz Patent Motorwagen. In Cars (pp. 89-92). PediaPress. Parkin, M. (2009). Economa. Pearson. STEINHILDER, H. (2008). Patent No. 2008052539. Geneva, Switzerland: World Intellectual Property Organization. Trautwein, W. (1978). Patent No. 4088199. U.S. Patent and Trademark Office. Vallejo Lpez, G. (2011). Un paso adelante : cmo lograr la ventaja competitiva a travs del servicio al cliente. In G. Vallejo Lpez, & F. Snchez Paredes, Un paso adelante : cmo lograr la ventaja competitiva a travs del servicio al cliente (p. 167). Bogota: Grupo Editorial Norma. Wolter, J. H. (1983). LESSONS FROM AUTOMOTIVE HSITORY. In First North American Workshop on Historical Research in Marketing: proceedings of a conference held at Michigan State University, East Lansing, Mich., June 1983 with the support of the American Marketing Association (p. 79). Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University.

APPEDIX

Figure 1. Ancient litter (top) and a palanquin, with human bearers. The obvious artistic license taken in this and many subsequent drawings is typical and indicates the care that must be taken in interpreting pre-realist drawing. [From Ginzront (1817)Ginzront in particular misled many scholar] Obtained: October 6, 2013, of: http://books.google.es/books?hl=es&lr=&id=flvSnJga8QC&oi=fnd&pg=PR11&dq=The+History+of+vehicles&ots=DxFErzKOJg&sig =PvePE7iSggcPgKXJV2XQdPYjgzA#v=onepage&q=The%20History%20of%20ve hicles&f=false

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Figure 2. [Wilsons new Favorite bus with deeper internal compartment, launched in May 1846. Drawing originally from May 1846 Pictorial Times. Courtesy of the London Transportation Museu] Obtained: October 6, 2013, of: http://books.google.es/books?hl=es&lr=&id=flvSnJga8QC&oi=fnd&pg=PR11&dq=The+History+of+vehicles&ots=DxFErzKOJg&sig =PvePE7iSggcPgKXJV2XQdPYjgzA#v=onepage&q=The%20History%20of%20ve hicles&f=false

Figure 3. [Picture of 1890s horse bus with garden roof seating outside its new direct electric opposition. Courtesy of the London Transport Museum] Obtained:

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October 6, 2013, of: http://books.google.es/books?hl=es&lr=&id=flvSnJga8QC&oi=fnd&pg=PR11&dq=The+History+of+vehicles&ots=DxFErzKOJg&sig =PvePE7iSggcPgKXJV2XQdPYjgzA#v=onepage&q=The%20History%20of%20ve hicles&f=false