'2013 Listing Presentation Land Scape

Marketing Market Info
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
Nobody Moves the Market Like Keller | Williams
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
2
Sign Listing
Agreement
3
Place The Sign
in Yard!
4
I Instantly Start Marketing your
Home
1 Market Research
5
Schedule Open
House
6
Receive
Showings
7
I follow up with Clients and
Realtors on Showings received
and gain feedback
8
Review feedback with
you and see how its
going!
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
9 Receive Offers
10
Counteroffer if
needed!
11
Contract
Accepted!!
12
Receive Earnest Money
13
Inspection!! &
Appraisal
14
Choose
Closing
Company!
15
Assemble
Paper Work!
16
The Closing !!!
In house title option!
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
REALTOR.com

Facts That Matter
Visitors on REALTOR.com

stay longer than on other
comparable sites. They take
another look at a property
and really comb through
the details
Visitors on REALTOR.com

also come back more
often than on any other
comparable site
Where more home buyers and sellers view more listings than anywhere else.
That means your home has more chances to be seen and ultimately purchased.
Most Viewed
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Lach monLh, 8LAL1C8.com auracLs more Lhan !"#$
&'((')* vlslLs per monLh* from consumers lnLeresLed
ln buylng a home. no oLher real esLaLe slLe even
comes close Lo LhaL number. 1he mosL comprehenslve
nauonal collecuon of homes for sale, 8LAL1C8.com
ls Lhe powerful slLe of lLs klnd, ls no. 1 ln page vlews,
no. 1 ln ume spenL searchlng and your no. 1 onllne
sales Lool, and lL's gemng sLronger all Lhe ume. nearly
14 mllllon people don'L vlslL a Web slLe by accldenL. lL
Lakes a greaL deal of work, as 8LAL1C8.com ls
lncreaslng awareness and drlvlng Lramc wlLh lLs publlc
awareness campalgns
lnluauves lnclude provldlng locally-Lhemed real esLaLe
sLausucs and 1op 10 llsLs Lo prlnL, 1v and lnLerneL
medla ouLleLs ln clues boLh blg and small, as well as
lnvesung caplLal Lo ensure LhaL 8LAL1C8.com llsungs
show up hlgher ln onllne search englnes LhaL Lhose of
Lhe compeuuon.
Thats
287,000,000
Minutes in
January!
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Realtor.com
is the
industrys most engaging
real estate search site.*
More Minutes
More Visits
More Pages Viewed
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
More buyers = better chance of
finding one that is willing to meet
your terms, price and desired
closing date
90%

Home Buyers And Sellers

90% of home buyers and
sellers use the internet to
search for their home
1
Reach the widest audience
of potential buyers
More buyers = better chance
of finding one that is willing
to meet your terms, price
and desired closing date
Source: National Association of REALTORS
, Profile of Home Buyers and Sellers, 2012

Importance of internet home search
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
How will I showcase your
home to the most buyers?
I will help your home
rise to the top of the search,
above other homes, by
adding more photos.
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
22 Screen shots represent site as of publication date. Site subject to
change without notice.
How will I showcase your
home to the most buyers?
I place my cell phone
number at multiple points to
increase buyer calls
for your property.
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Realtor.com
tracking
report shows how many
buyers are looking at your
home.
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Brokerage
Websites
National
Portals
Realtor.com
Search
Engines
Social
Media
With KWLS I will get the lead and that is best for you since I will know the
most about the property and be able to sell it better than anyone else!
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Source: nauonal Assoclauon of 8LAL1C8S
Internet Real estate
agent
Yard sign Open house Print
newspaper
advertisement
Home book or
magazine
Home builder Relocation
company
Television Billboard
90%
88%
53%
45%
27%
18%
17%
4% 4% 4%
88% 88%
55%
45%
30%
19%
16%
3%
5%
2012 2011
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
2002: Internet
surpassed print ads
2004: More buyers found their home on
internet than from signs
2009: The internet is THREE TIMES
as powerful as signs
HOW BUYERS FOUND THEIR HOME
HOW BUYERS FOUND THEIR HOME

90%

2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Internet 42%
Print Ads 1%
Signs 10%
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Where buyers found the home they purchased, 2001-2012 (Percentage Distribution)

Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
MLS Real estate agent
website
REALTOR.com Real estate
company website
Other website with
real estate listings
For-sale-by-owner
website
Newspaper
website
Real estate
magazine website
Social networking Video hosting
websites
54%
51%
47%
39%
27%
13%
6%
4%
1% 1%
We have invested extra money in all
the top websites used for home
searches to make sure you have
maximum exposure of your listing to
buyers
M
L
S
R
E
A
L
T
O
R
.
c
o
m
A
g
e
n
t
w
e
b
s
i
t
e
C
o
w
e
b
s
i
t
e
O
t
h
e
r
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
79%
83%
82%
85%
84%
85%
84%
85%
88%
87%
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011
13%
14% 14%
13%
12% 12%
13%
11%
9%
10%
7%
3% 3%
2%
3%
2% 2%
3% 3%
2%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Sold home using an agent FSBO Other Sold to home Buyer
2012
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Sold home using an agent
Directly from builder or
builders agent
Directly from the
previous owner
67%
75%
77% 77% 77%
79%
81%
77%
83%
89%
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011
15%
14%
12% 12%
13%
12%
10%
8%
6%
7%
15%
9% 9% 9% 9%
7%
6%
5% 5%
4%
2012
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
(In Millions)
Housing activity increased 1.7% in 2011.Latest home sales pattern offers signs of finding bottom.
89 90 91 92 93 94 95 96 97 98 99 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.4
7.1
4.6
4.3
4.3
4.7
2012
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
If home prices actually grew by 4% every year from 1989, the median home price would be $211,082, which
is approximately 18% above where we are today.
1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
5.9%
2.9%
5.5%
2.7%
3.4%
4.0%
3.1%
4.8%
5.2% 5.4%
3.8%
4.3%
6.3%
7.0%
7.5%
8.3%
12.2%
1.3%
(1.8%)
(9.8%)
(12.5%)
0.6%
(2.7%)
6.3%
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Source: nauonal Assoclauon of 8LAL1C8S Source: nauonal Assoclauon of 8LAL1C8S
Mortgage rates hit a record low for the year 2012 at 3.66%.
1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
10.3%
10.1%
9.3%
8.4%
7.3%
8.4%
7.9% 7.8%
7.6%
6.9%
7.4%
8.1%
7.0%
6.5%
5.8% 5.8% 5.9%
6.4% 6.3%
6.0%
5.0%
4.7%
4.5%
3.7
2012
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Properly priced, you will have the possibility of
many more buyers competing for your property.
Asking Price Compared
to Market Value
Percentage of Potential Buyers
who will look for Property
Market Value
+10%
+15%
-15%
-10%
60%
30%
10%
90%
75%
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
`
A
c
t
i
v
i
t
y

1 2 3 4 5 6 7
1 Timing is extremely important in the real estate market!
3 It has the greatest opportunity to sell when it is new on the market!
2 A property attracts the most activity from the real estate community and potential buyers when it is first listed
Weeks
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Pricing it Right off the bat would increase
your result of selling it at or above market
value vs. selling it below Market Value
after you lose the new listing traffic new
listing appeal!!
If you want to be competitive.
The buying market has a short attention span.
Pricing your home right the first time is key.
Proper pricing attracts buyers.
An overpriced house will not sell.
We want to generate offers before the market moves on to newer
listings.
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Agent Productivity
KW: 17.8%
NAR: 9.2%
INCREASE IN UNITS CLOSED U.S. | END OF YEAR 2012
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
20
%
15
%
10
%
5% 0%
Our agents businesses are growing
kw: +17.8%
Industry: 9.2%
PRODUCTIVITY PER AGENT (Increase in Avg. Volume Closed) | END OF
YEAR 2012
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Preparing Your Home for Sale
Cleanliness
Most people are turned off by even the smallest amount of dirt or odor when buying a home. Sellers lose thousands of dollars because they do not
adequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollars
more. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space. Odors must
be eliminated especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but the buyers
do!
Showtime
When your home is being shown, please do the following:
Keep all lights on
Keep all drapes and shutters open
Keep all doors unlocked
Leave soft music playing
Take a short excursion with your children and pets
Let the buyer be at ease and let the agents do their job
Make sure that the agent showing the property uses the lock box to enter your home even if you are still home when they arrive.
Let us know whenever your home is shown by any agent who does not use the lockbox and leave the showing agents name, real estate
office, day and time of showing. Our listing coordinator will immediately fax or email the agent a showing feedback sheet which will give us
useful information to use in marketing your home.
Paint & Carpet
Paint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. If your
house has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusual
color, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have more
money than you have to replace carpet. They don't. They simply buy elsewhere.
Curb Appeal
Your front yard immediately reflects the inside condition of your house to the buyer. People enjoy their yards. Make certain that the trees are
trimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris.
Remove parked cars. This all adds to curb appeal. If a buyer doesn't like the outside, they may not stop to see the inside.
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
F. A. Q.
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Will you be present at all showings?
At open houses I, or a member of my team, will be there. For showings, potential buyers will
bring their own agents to see your home. Most buyers prefer only their own agents be present when
evaluating a prospective new home.
What if another agent tells us they can get us more for the house?
Some agents will quote a higher listing price just to get your business, but an overpriced house will
not sell. If you choose to work with me, I will conduct a comparative market analysis prior to
recommending an asking price for your home. I will explain how I arrived at the price, but ultimately
the decision is up to you. I will offer my professional opinion on how the market will
value your home.
Do we have any responsibilities during the marketing of our home?
Your primary job during the sale of your home is to keep it neat and clean for showings and open
houses. A large part of a home's appeal involves staging, which is everything from furniture
placement to home fragrance. I will advise you on how to stage your home well, giving you easy
tips and quick fixes to maximize your home's appeal.
What happens once we get an offer?
I will help you consider each offer and negotiate the best deal for you. Once you've
accepted an offer, I will guide you through the entire closing process and ensure everything
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
Receiving Offers
Presentation of Offers
When an offer is generated on your home, you can expect the following from us:
1. Present the offer to you personally.
2. Have the cooperating agent share the buyers qualifications.
3. Go over every term in the contract with you so that you thoroughly understand what the buyers are offering and what
they are asking for.
4. Discuss all offers with you in private, after listening to the other agents input.
We will give you as much information as possible regarding:
1. Current market and finance activity.
2. Other sales to date.
3. Competition.
4. Agent comments.
Negotiating the Sale
When purchase contracts are negotiated, you will be kept informed every step of the way.
Other items to expect during the selling process:
1. Establish and explain guidelines prior to presentation.
2. Present all offers to youas quickly as possible.
3. Review the contract with you.
4. Keep you up to date on current market activity, which may affect the strength of the offer.
5. Ensure that all parties in all transactions are treated fairly and with honest consideration.
6. Make certain that there is compliance with disclosure laws and ordinances.
Pricing
Your Home
Chosing an
Agent
Misc
Preparing
Your Home
FAQ
MANUEL FASCE
PHONE #561-251-8281 l
fascemr@gmail.com
The Process
ALL HANDS ON DECK
Rising to the Top in Todays Market!

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Marketing Market Info

, Profile of Home Buyers and Sellers, 2012

, Profile of Home Buyers and Sellers, 2011

, Profile of Home Buyers and Sellers, 2012

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