Yellowfin Lauded for Usability in Nucleus Value Matrix for BI and Analytics Global Business Intelligence (BI) and

analytics software vendor, Yellowfin, has been identified for its standout usability and collaborative capabilities in Nucleus Research's latest echnology !alue "atri# for Business Intelligence and $nalytics% Melbourne, Victoria, Australia, February 14, !14 "" The report evaluated the worlds foremost BI vendors on their usability and functionality the two factors that Nucleus Research has found indicate an applications ability to deliver initial Return on Investment (ROI) and ma imum value over time! "#ellowfins combination of a collaborative BI platform$ stron% in&application BI presentation capabilities$ data visuali'ation$ proactive alerts and decision ma(in% capabilities provides a simple$ easy to use BI solution that is also fully web&embedded$) stated the report! "*s more and more or%ani'ations are loo(in% for %reater ROI$ reduced IT reliance and %reater user productivity$ #ellowfins focus on (eepin% the user interface and presentation layer simple and easy to use has allowed it compete on multiple layers for enterprise BI$ departmental deployments$ or embedded BI!) +rincipal *nalyst for BI and *nalytics at Nucleus Research$ Nina ,andy$ said that #ellowfins ease& of&use$ administrative support and sin%le all&inclusive license type were critical for facilitatin% enterprise&wide deployments and stron% ROI! "#ellowfin is a BI application that supports pervasive analytic implementations$) said ,andy! "-irstly$ its hi%hly intuitive easy to use$ deploy$ inte%rate and mana%e! ,econdly$ #ellowfins all& inclusive per annum licensin% model ensures that clients only ever use what they re.uire/ meanin% stron% ROI is always attainable! There are no separate char%es to utili'e #ellowfins 0ocation *nalytics$ collaborative capabilities$ or native apps for i+ad$ i+hone and 1T20 3 app for *ndroid devices!) #ellowfin 45O$ 6len Rabie$ said that Nucleus Researchs praiseful assessment of #ellowfin in its latest 7alue 2atri for BI and analytics demonstrated the vendors %rowin% reputation as a first choice provider of consumer&oriented BI! "#ellowfin is continuously wor(in% hard to ma(e powerful BI functionality attainable for or%ani'ations of all si'es and accessible to people of all business bac(%rounds$) said Rabie! "Reco%nition from leadin% analyst firms$ such as Nucleus Research$ proves that #ellowfin is not only ma(in% stunnin%ly simple enterprise&wide 8ata 8iscovery possible$ but easy!) #ellowfin was placed in the 9-acilitators .uadrant of Nucleus Researchs 7alue 2atri for BI and analytics$ alon% with Tableau$ :li(Tech$ TIB4O ,potfire and *daptive +lannin%! "7endors in the -acilitators .uadrant have invested in ma(in% their applications intuitive and easy to use$ drivin% rapid adoption with limited trainin% re.uirements$) stated the report! "The -acilitator solutions are easy to implement$ mana%e and use$ which leads to lar%e enterprise deployments over time!) The 7alue 2atri is divided into four .uadrants; 0eaders$ 5 perts$ -acilitators and 4ore +roviders! 8ownload the full report from NucleusResearch!com; http;<<www!nucleusresearch!com<research<research<technolo%y&value&matri &second&half&=>?@& analytics<

About Nucleus #esearc$%s &ec$nolo'y Value Matrix for Business Intelli'ence and Analytics( The Technolo%y 7alue 2atri is based on the two core criteria of usability and functionality the two factors that Nucleus Research has found indicate an applications ability to deliver initial ROI and ma imum value over time! The 9usability aspect of the matri is scored on the intuitiveness of the application$ availability of role&based interfaces$ trainin% re.uirements$ and productivity impact on users! The 9functionality component is based on scores relatin% to the breadth and repeatability of functionality in the core application$ the availability and ease of inte%ration of add&on functionality$ and vendorsA investment in innovative functionality outside the application that delivers additional benefits! About Nucleus #esearc$( Nucleus Research is a %lobal provider of investi%ative$ case&based technolo%y research and advisory services that provide real&world insi%ht into ma imi'in% technolo%y value! -or more information$ visit NucleusResearch!com or follow us on Twitter BNucleusResearch! About Yellowfin( #ellowfin is a %lobal Business Intelli%ence (BI) and analytics software vendor passionate about ma(in% BI easy! #ellowfin is head.uartered and developed in 2elbourne$ *ustralia$ offerin% a hi%hly intuitive ?>> percent Ceb&based reportin% and analytics solution! -ounded in =>>@ in response to the comple ity and costs associated with implementin% and usin% traditional BI tools$ #ellowfin is a leader in mobile$ collaborative and embeddable BI as well as 0ocation Intelli%ence and data visuali'ation! -or more information$ visit www!yellowfinbi!com -or further media information$ interviews$ ima%es or product demonstration$ please contact; 0achlan Dames$ 4ommunications 2ana%er on EF? (>)@ GF?H IJ3I$ EF? (>)I@? G@3 F3G or lachlan!KamesByellowfin!bi -or re%ular updates and news$ follow #ellowfin on Twitter (B#ellowfinBI)$ 0in(edIn (#ellowfin Business Intelli%ence) or email prByellowfin!bi to subscribe to #ellowfins free e&newsletter! )ontact( 0achlan Dames Yellowfin 0evel IF$ @F> 5li'abeth ,treet$ 2elbourne$ 7ictoria @>>> EF? > @ GF?H IJ3I lachlan!KamesByellowfin!bi http;<<www!yellowfinbi!com