26 Feb - 1 Mar 2014

@ Abu Dhabi Electronics Shopper

Supported By:

Organised By:

www.adeshopper.ae

Abu Dhabi Electronics Shopper

Welcome to Abu Dhabi Electronics Shopper 2014 (ADEShopper 2014). Electronic retailers and world class brands are planning the biggest ever consumer exhibition and sale at ADEShopper 2014, as they look to tap ever growing Abu Dhabis consumer electronics market. With exclusive show offers, bundled deals, exciting competitions and launches of the latest technology products, the show will deliver an unrivalled shopping experience for all its visitors.

Bringing you the right audience

ADEShopper 2013 gathered special attention from the Abu Dhabi residents receiving more than 68,000 visitors including government and local agencies, media, home makers, companies, universiities, public etc. Buyers await this shopping bonanza for exclusive deals and bundled offers which will be exclusively available in the exhibition.

Exhibition Details
Title : Abu Dhabi Electronics Shopper 2014 (ADEShopper 2014) Date : 26 Feb - 1 Mar, 2014 (4 days) Time : 11:00 am to 10:00 pm Venue : ADNEC, Abu Dhabi Expected Visitors: 110,000

www.adeshopper.com

Why Abu Dhabi ?

We are witnessing the results of a focused effort, encapsulated in the Abu Dhabi Vision 2030, to fully establish a sustainable and diversified economy. In Abu Dhabi Economic Vision 2030, the emirate is to achieve a 7% growth per annum in 2010-15, and six per cent through 2030 Abu Dhabi, the largest Emirate having the highest population (account for 40% of total UAE population), makes the largest contribution to GDP (account for 60%) Strongest economic power: Abu Dhabi has 94% of the UAEs oil and 93% of the UAEs gas In 2013, an amount of Dh 644 billion ($175 billion) has been allocated to enhance growth in various economic sectors in the next decade in the Emirate of Abu Dhabi Abu Dhabi is one of the worlds wealthiest economies with an estimated GDP per capita at $109,000 in 2013. Tourism sector was achieved highest growth in 2012, and good growth is expected with the forecast of 7.5 percent from 2013-2016 Current projections indicate a high rate of capital investment growth of about 11.3 percent increment Domestic household consumption in Abu Dhabi emirate is expected to grow by about 9.6% during 2012, and to average around 8.1% p.a. in the 2013-2016 timeframe By the end of 2014, total retail space across Abu Dhabi is expected to reach around 2.38 million square metres of GLA where as it was 1.73 million square meters in 2012

www.adeshopper.com

Market Overview
The UAEs consumer electronics market is one of the largest in the Gulf, accounting for close to 40 per cent of regional spending and serving a potential market of almost 2 billion people The UAEs retail sales are forecasted to grow from an estimated Dh113.87bn ($31.01bn) in 2011 to Dh151.36bn ($41.22bn) by 2015, The UAEs domestic consumer electronics market is expected to increase in value to US$ 3.9 billion by 2013 The UAEs electronic gadgets market increased in value by 28% through 2012, rising to a total value of AED 296 million as smart phones, tablets and smart TVs drive growth The world consumer electronics market is expected to see yearly growth of 7% between 2012 and 2015, according to RNCOS

2012
Consumer Electronics Devices, Total Sales ($ millions) Computers Sales ($ millions) AV and Games Products Sales ($ millions) Communications Products Sales ($ millions) 3,657 1,958 1,333 366

2013
3,842 2,062 1,395 386

2014
4,074 2,192 1,475 407

2015
4,305 2,308 1,583 414

Ref : www.dubaichamber.com

Why Exhibit ?
MULTIPLY YOUR BUSINESS OPPORTUNITIES Position and profile yourself as an industry leader First and Only Electronics Exhibition in Abu Dhabi to satisfy the tech savvy local population Access the most diverse and high-to-mid net worth local consumers under one roof Expand business to new untapped markets and increase business reach and volume Excellent platform for launching new products Get cost-effective marketing exposure and branding to your target audience Buyers await this shopping bonanza for exclusive deals and bundled offers which will be exclusively available in the exhibition.

www.adeshopper.com

Product Profile
Consumer Electronics
3D/LCD/ Plasma Televisions Audio/Video Equipments Cameras & Photography Tech. Digital Receivers/ Antenas Global Positioning Systems Memory Storage Devices USB Technology Wireless Devices Health & Beauty Technology Security Devices & Control Systems Networking & Security Domain & Webspace

Information Tech.
Laptops & Desktops Computer Equipments Computer Accessories Communications Technology Data Storage Media

Mobile Technology
Smart Phones & Accessories Tablets & Notebooks Digital Imaging Navigation Systems Telecom Equipments

Home Appliances
Cooking Ranges & Microwaves Vacuum Cleaners Refrigerators & Freezers Dishwashers & Washing Machines Irons, Kettles & Toasters Air Conditioners

Computer Software & Hardware Digital Technology Products

Office Automation
Photocopy Equipments Printers/Scanners Teleconferencing Equipments Wireless Technology

Lifestyle & Leisure

Blue-Ray/DVD/VCD/MP3s Multimedia High Def. Format Movies Home Theater Technology

Gaming
Gaming Hardware/Software Gaming Consoles PC/ Video/ Mobile Games Online Gaming

www.adeshopper.com

Visitors Profile
This unique consumer show attracts a wide range of consumers, including IT professionals, technology enthusiasts, students and regional traders. The event attracts visitors not just from the Middle East but also from North Africa and the Indian Subcontinent. ADEShopper 2014 attracts the biggest names in the retail sector, with unique launches and special offers across the best technology, communication and entertainment products.

Visitors Promotion Campaign

Our elaborate and focused media plan ensures the presence of customers from the affluent UAE market. Our experience in Abu Dhabi & our local knowledge of the Middle East market give us the confidence in making your return on investment by exhibiting at ADEShopper 2014. Our comprehensive English & Arabic visitor promotion campaign will comprise of the following to ensure our targeted 110,000 visitor attendance to the show. Radio Spots Newspaper & Magazine Ads Media partner editorial coverage PR Campaign & Social Media Campaign VIP invitees & Direct mail invitations Billboards & hoardings Lamp post light boxes & mupi signs ADEShopper official website & Email campaigns Promotion through ADEShopper 2014 exhibitors Press Conference & Interviews

www.adeshopper.com

Plan Your Marketing & Sales Strategy Today

Now is the time to plan your strategy in order to reach your target audience in the region. We offer a range of opportunities to suit your objectives & budget. Whether it be print advertising, onsite branding or online exposure we offer flexible, tailored packages to suit your needs & make sure you achieve the targets you are looking for.

Sponsoring ADEShopper 2014 provide you with an unrivalled opportunity to increase your sales and ensure visibility before, during & after the show.

Sponsorship Opportunities
Title Sponsor & Strategic Partner Platinum, Gold & Silver Sponsorships Registration Area Sponsorship Game Zone Sponsorship Carry bag & Lanyard Sponsorship Redemption Area Entrance Arch & Atrium Branding

Promotion Opportunities

Stand out from the competition by taking advantage of one of our exciting promotion packages. Maximize your presence at the show and leave footprint. Opportunities include: Banners Flags Barrier Advertising Registration Desk Catalogue Advertising Website and more

Exhibitor Opportunities
Space Only US$ 425/m2 Shell Scheme US$ 475/m2

www.adeshopper.com

ADEShopper 2014 Organised by: Dome Exhibitions

Dome Exhibitions, headquartered in Abu Dhabi, started servicing the multi-billion dollar MICE industry in the Middle East since 1991. Fuelled by the growth of the regional exhibition industry, we opened our Dubai branch in 2002. We have handled events as diverse as Formula One, Offshore Powerboat Races, Oil & Gas Conferences, Real Estate Shows, Overseas Trade and Tourism Missions and Fashion Shows.

Book Your Space at ADEShopper 2014

For further details, please contact: Dome Exhibitions Tel : + 971 2 674 4040 Mob : + 971 50 661 7217 Fax : + 971 2 672 1217 Email : info@adeshopper.ae Web : www.adeshopper.ae

www.domeexhibitions.com

www.adeshopper.com