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B.C.A (Pt.II) 211 Fin. And Mark. Manag.

BACHELOR OF COMPUTER APPLICATION (Part II) EXAMINATION,2013 (Faculty of Science)

(Three-Year Scheme of 10+2+3 Pattern) FINANCIAL AND MARKETING MANAGEMENT PAPER 211 TIME ALLOWED: THREE HOURS Maximum Marks
Answers of all the question (objective as well as descriptive) are to be given in the main answer-book only. Answer of objective type questions must be given in sequential order. Similarly all the parts of one question of descriptive part should be answered at one place in the answer-book. One complete question should not be answered at different places in the answer-book. No supplementary answer-book will be given to any candidate. Hence the candidates should write their answers precisely in the main answer-book only.

OBJECTIVE PART-I Maximum Marks :20 It contains 40 multiple choice questions with four choices and students will have to pick the correct one (each carrying mark) 1- The balance sheet of a company (a) Financial position during the year (b) Financial position as on a particular date

(c) All assets and liabilities during the year (d) Capital structure only 2- Long-term finance is used : (a) To finance fixed assets and permanent working capital (b) To finance fixed assets and fluctuating working capital (c) To finance only fixed assets (d) To finance only permanent working capital 3- Which of the following is not a current assets ? (a) Machinery (b) Stock (c) Book-debts (d) Cash 4- Time value of money is considered in which of the following methods? (a) Pay-back method (b) Average rate of return method (c) Present value method (d) Post pay-back method 5- Gross working capital means : (a) Current Assets (b) Current Assets (+) Current Liabilities (c) Current Assets (- ) Current Liabilities (d) Fixed Assets (-) Current Assets 6- Lock box system is related to : (a) Inventory (b) Cash (c) Receivables (d) Security

7- ABC analysis is related to: (a) Cash Management (b) Receivables Management (c) Sales Management (d) Inventory Management 8- The current ratio 5:2, working capital is Rs. 90,000, calculate the amount of current liabilities : (a) Rs.50,000 (b) Rs.60,000 (c) Rs. 70,000 (d) Rs. 65,000 9- Capital structure refers to : (a) Equity capital only (b) Equity share capital + preference share capital (c) Long-term debts only (d) All of the above 10- Finance lease is also known as : (a) Service lease (b) Full payment lease (c) Direct lease (d) Leverage lease 11- Du-pont chart is related to : (a) Fund flow statement (b) Ratio analysis (c) Common size statement (d) Trend analysis 12- High operation leverage is good when: (a) Revenue is rising

(b) Revenue is falling (c) Revenue is stagnate (d) None of the above 13- Merger of firms engaged in same line of business is called: (a) Horizontal merger (b) Vertical merger (c) Conglomerate merger (d) None of the above 14- Sales Rs. 5 Lakh, EBT Rs.2 Lakh, tax rate 50% what will be the net profit ratio? (a) 10% (b) 40% (c) 20% (d) 25% 15- Annual demand for an item is 3200 units. The unit cost is Rs. 6 and inventory carrying charges 25% per annum and ordering cost is Rs. 150 per order. What is EOQ? (a) 56.56 units (b) 65.31 units (c) 200 units (d) 800 units 16- If EPS is Rs. 10 and dividend paid on Rs. 10 share is 3, what is the dividend payment ratio? (a) 30% (b) 33% (c) 40% (d) 3%

17- Combined Leverage is : (a) FL-OL (b) OL-FL (c) OL X FL (d) OL + FL 18- Test marketing is : (a) Selection of one or more selected locations of selling a product (b) Test conducted on consumer of a product (c) Aptitude test for a product (d) None of the above 19- Internal marketing is : (a) Using marketing concepts for consumer satisfaction (b) Using marketing concepts of exports (c) Using marketing concepts for employees satisfaction (d) All of the above 20- Which of the following is not be a characteristic of a physical product? (a) Perish ability (b) Intangibility (c) Variability (d) Quality 21- Brand loyalty is : (a) Shifting from one brand to another (b) Accepting price of particular brand (c) Loyalty towards one brand and substitute are not acceptable (d) Loyalty towards no brand 22- Which of the following gives legal protection to a product? (a) Brand name (b) Trade mark

(c) Symbol (d) Design

23- Target market is chosen: (a) Before segmentation (b) After segmentation (c) Segmentation is not required (d) None of the above 24- Window shopping is : (a) Buying through window (b) Taking delivery through window (c) All activities are conducted through a single window (d) Customers looking with interest at the product being showcased. 25- MBO is a : (a) Control technique (b) Marketing technique (c) Research technique (d) Communication technique 26- DAGMAR model is related to: (a) Marketing research (b) Product pricing (c) Research technique (d) Advertisement 27- Marketing channel mean: (a) A series of producers of a product (b) A series of firms from producers to consumers (c) A line of consumers approaching wholesalers

(d) A line of producers approaching wholesalers 28- Price penetration is aimed at : (a) Producing at a low level of operations (b) Discouraging competitors entering the marketing (c) Promoting competitors to enter the market (d) None of the above 29- Which one of the following is last stage of product life cycle? (a) Maturity (b) Decay (c) Saturation (d) Growth 30- Prototype is : (a) A method of designing a product (b) A model or version used as a blue-print for future product (c) Physical facilities provided for a product (d) Testing of market 31- The price skimming is : (a) Charging a single price for all time to come (b) Charging different prices from different customers (c) Charging different prices at the same time (d) None of the above 32- Sales promotion means: (a) Directly persuading customers to buy a product (b) Indirectly persuading customers to buy a product (c) Adding no value to a product (d) All of the above 33- Destination price is :

(a) FOR (b) FOB (c) CIF (d) Ex-works price 34- What are basic four Ps of marketing mix? (a) Product, price , promotion , place (b) Product, price , placement, promotion (c) Push up, product, placement, price (d) Product, price , place , physical Evidence 35- Delphi method is related with: (a) Sales promotions (b) Sales forecasting (c) Sales management (d) Product management 36- SWOT analysis is related to : (a) Marketing organization (b) Marketing planning (c) Sales promotion (d) Product pricing 37- PLC is synonymous with the pattern of : (a) Demand for a product over time (b) Success for a product over time (c) Competitor for product over time (d) Failure for a product over time 38- In niche marketing marketer plays a: (a) General role in a particular segment (b) Specialist role in a particular segment (c) Specialist role in a whole segment

(d) All of the above 39- Primary activities of physical distribution do not include: (a) Transportation (b) Order processing (c) Warehousing (d) Product packaging 40- Which one is not included in marketing intermediaries? (a) Rural customer (b) Retailer (c) Distributor (d) Dealer

DESCRIPTIVE PART -II Maximum Marks: 30 Attempt any four descriptive types of questions out of six. All questions carry 7.5 marks each. 1- Discuss the relationship of Financial Management to Economics and Accounting. 2- The following is the Balance Sheet of Mohit Limited as on 31st March-2008.

Liabilities Equity share capital 12% pref. share capital Reserve Fund 14% debenture Sundry creditors

Rs. 5,00,000

Assets Fixed Assets 13,00,000

Rs.

1,00,000 18,00,000-5,00,00 4,00,000 7,00,000 60,000 short-term investment stock

1,50,000 3,00,000

Bills payables Tax provision Outstanding Exp.

1,00,000 1,30,000 10,000

20,00,00

Book debts Bank

2,00,000 50,000

20,00,000

Other information supplied are as follows: Net sales Cost of goods sold Net income before taxes Net income before taxes

30,00,000 25,80,000 1,00,000 2,00,000

You are required to calculate: (i) (ii) (iii) (iv) (v) Liquidity Ratio Proprietary Ratio Current Ratio Gross Profit Ratio Net Profit Ratio

What are the objectives of marketing planning? Discuss its process in detail? Q-4 Write short notes on the following: (i) Product management (ii) Pricing decision (iii) Marketing performance and control Q-5 Q-6 How does sales promotion differ from advertising? Describe various tools and techniques of sales promotions. What is marketing strategy? How cans the sustainable competitive strategy by worked out?