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The strength of a presentation is in its content. Content should be maplike clear, economical and undecorated. Color, text, information graphics and photography are tools to help make your point, not detract from it. All design choices were made to convey a fresh, contemporary feel and to represent UC as it moves forward into the future.
01 Color
Introduction
Color is an integral part of UCs brand. We have chosen colors that are bright, complementary and reect life within the University of California.
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01 Color
Use solids only (no gradients or textures). Use main colors for title or chapter opening slide backgrounds. Secondary colors are to be used more sparingly for content such as charts and graphs. Keep contrast and reproducibility in black and white in mind when doing so.
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Secondary
02 Typography
Introduction
Arial is a clean, contemporary and universally-available font. It is used in place of UCs official font, Kievit, in web and PowerPoint projects.
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02 Typography
Use Arial regular mixed case in all instances. Only opening slide titles use white type. Content type color is limited to blue and gray. Try to keep the maximum levels of hierarchy to two per slide and the number of bullets below a line to three. Each slide should cover no more than one topic. When possible, use a sentence to make your point. Include page numbers; they are useful when slides are printed out.
OPENING SLIDE TItLE: 40 pt. CHAPtER DIVIDER SLIDE TItLE: 40 pt. COPY AND GRAPH SLIDE TItLE: 20 pt. HEADING: 40 pt. SUBHEAD: 28. BULLEtS: 28 pt. cLOSING SLIDE tItLE: 40 pt.
03 Information Graphics
Introduction
Information graphics are an effective way to make a point. When done well they relay a considerable amount of information at a quick glance.
03 Information Graphics
Keep it simple. Easy-to-read, concise graphics will communicate your information effectively. Extraneous effects such as 3-dimensionality, gradients and shadows add clutter, not visual interest. Calling out information in a chart using a separate column can be useful. If you must include text on the same slide as an information graphic, keep it minimal so as not to overwhelm your audience.
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04 Placement of Content
Introduction
In presentations, space serves an important function. By creating visual breathing room, white space focuses the viewer on your content. We have developed the UC Powerpoint presentation template to maximize the impact of your message. Please allow the following space around your content: .5 from the top of the slide and 1.0 to 1.5 from the bottom of the slide.
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05 Photography
Introduction
Photography is an important part of UCs rebranding and represents the vibrant, inspired atmosphere of its campuses.
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05 Photography
Photography should enhance your presentation, not distract the viewer. Effective uses for photography are on opening slides, chapter divider slides or as a supplement to a text-only slide. Both black and white and color photography can be used.
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