L & C Creen valley Spa Pesort Case Study

700
increase in traffic,
fron 25 countries
20 keywords
enjoying #
Coogle
600 likes
On facebook, over
L&C Creen valley 8esorL &Spa, ls an eco-frlendly resorL based ln naslk (lndla). Pavlng provlded Lhe besL of
Lhe sLay and recreaLlon faclllLles ln one of Lhe mosL beauLlful naLure beds, L & C sLlll sLruggled Lo reach ouL
Lo Lhe LargeL audlence. romoLlng Lhe buslness was Lhelr prlme area of concern.
Client Profile
aaraml goL lnLroduced as markeLlng consulLanLs Lo sLraLeglze promoLlon acLlvlLles, furLher developed lnLo
an end-Lo-end markeLlng parLners. undersLandlng Lhe budgeLary consLralnLs a newly formed faclllLy llke
L&C goes Lhrough, dlglLal medla was Lhe obvlous cosL effecLlve medlum. CeneraLlng organlc Lrafflc was
asslgned as Lhe prlme LargeL.
8usiness Pequirenent
Pesort nanagenent found it hard to break boundaries of the town and reach out to larger audience.
The facility was unable to generate leads / visitors as expected only through local narketing and
word-of-nouth.
My organisation, L&C Pesorts Pvt Ltd, has hired Paarani business solutions for Digital 8randing
and Marketing services. The tean is passionate and good at ideation. We have achieved over
700 growth in traffic in last six nonths. We look forward for a long tern association
with Paarani.
Sanir Desai, Lxecutive vice President,
L & C Creen valley Spa Pesort

Having spent a sizeable chunk of finances on developing the facility, L & C nanagenent tean was keen
to incorporate cost effective narketing canpaigns and not to go overboard with the expenses.
Creating exciting offers and being popular anong travel agents was identified as business opportunities.
Upconing KunbhMela (A Spiritual Festival in [uly 2015) has the expected turnover of nore than 10 nln
people. Tapping then and leveraging on the location of the resort was being difficult for the resort
nanagenent.
lncrease visibility
Cost effective narketing solutions
Targeting & Positioning
www.paarani.con
ranking on
5300 interactions
www.paarani.con
An intense industry research and data nining was done based on which we ran enail narketing canpaigns.
The website was optinized for local SLO purposes for 40 keywords. Segnented buckets of prospective
visitors were identified considering the catchnent area of Nasik. L & C resort profile was subnitted to
nany directory services. These postings were SLO centric.
Facebook was the prine social website targeted for L&C. Post creating the resort profile online,
we ensured that as nany people get connected to the page as possible. Couple of specific activities
held for L&C which fared good results:
Online pronotions & Local SLO
Social Media Marketing
Keeping the focus on increasing the brand awareness, segnentation of the target narket was
done and creation of collaterals for the digital space:
Paarani's Solution
a) Contests: Post-a-Pic" contest was held during the festive season
b) Croup lnvites: Social nedia groups, tour and travel operators, outdoor training conpanies, etc
were targeted.
videos of the resort facility
Conpile custoner testinonials
lnitiated chat facility on the website
Peinstilled the eco-friendly thene into the website
L & C Creen valley Spa Pesort Case Study
Paarani Digital Consulting
216, Shankar Niwas, L8S Poad, Near Octroi Naka, Mulund (W), Munbai - 400080
About Paarani
Paarani fundanentally operates to create success stories.
Paarani is a digital narketing consultancy based in Munbai. Through the digital space, we ain to
achieve new pinnacles of success, for our clients, our enployees and our society.
We provide for the virtual world, nanely, 360 branding solutions
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