Case 1 The Pope, Jordan, and Religious Tourism 1. Discuss such issues as segmentation and targeting.

Base on the market segmentation categories and selected variables discuss who would be the best target markets for Jordan Tourism Board (JTB)? Jordanian Christians are among the oldest Christian communities in the world and the majority have always been Orthodox adherents to the Orthodox Patriarchate of Jerusalem and the Holy Land, which is the 16 Church of St. James, and was founded during Jesus lifetime. Christians are well integrated in the Jordanian society, Christians have established good relations with the royal family and the various Jordanian government officials, and they have their own ecclesiastical courts for matters of personal status. In this fact the government of Jordan has contributed to restoring pilgrimages to the baptismal site of Jesus Christ. Many of Jordans important historical sites can be visited by archeology. Visiting the old Greco-Roman civilization absolutely for the archeology that interest to Biblical sites, Jordan is home to a rich biblical history that can still be explored today, like Mount Nebo, the place where Moses saw the Holy Land and where he is thought to be buried. In Madaba, known as the City of Mosaics, youll find the Greek Orthodox church of St. George and its 6th century Byzantine mosaic map depicting the holy sites of the area. If archeology in the Dead Sea area theyll be in the place the bible referred to as Salt Sea and the Sea of Arabah. The best target markets for Jordan Tourism Board is Christian communities because Christian can visit Jordan for religious tourism If Christian communities looking for: Biblical sites Jordan is home to a rich biblical history that can still be explored today, like Mount Nebo, the place where Moses saw the Holy Land and where he is thought to be buried. 2. Can JTB use the benefit segmentation variable to market Jordan as a pilgrim tourism destination? The reality is that religion and faith are major businesses and have long impacted the tourism industry. One of the oldest forms of tourism is religious or as it is now known, faith-based tourism. Jordan is home to a rich biblical history that can still be explored today, like Mount Nebo, the place where Moses saw the Holy Land and

where he is thought to be buried. In Madaba, known as the City of Mosaics, youll find the Greek Orthodox Church of St. George and its 6th century Byzantine mosaic map depicting the holy sites of the area and it can be benefit for Jordan Tourism Board (JTB) to get more tourism from Christian communities as pilgrim tourism destination.

Case 2 Benefit Segmentation in the Oral Care Market 1. The mostly brand that matches my rankings is Pepsodent, Zee herbal tooth paste, and Close up red gel toothpaste. In general this toothpaste has the same function such as keeps teeth health and strong, kills germs that are the main cause of oral care diseases, strong white teeth and gums etc. but the most favorite and I have become regulars customer is Pepsodent because Pepsodent has made me satisfied in the usage of its products, Pepsoden offer a product that has a function that is different or divide markets its products in accordance with their segments. Pepsodent has established itself as a strong. The product line of Pepsodent is wide spread right from lower end to the higher and addressing the basic need of decay protection and advanced whitening to specific medical need with Pepsodent G gum care and Pepsodent sensitive. Me as I customer have expectation of the toothpaste market are good taste, fresh breath, clean teeth, more foam and proper cleaning.

2. The mostly brand that matches my rankings is Pepsodent double care clean. Brushing is the first thing in the morning to freshen your mouth and the last thing at night so that you remove food particles which may linger and decompose during night. Well the latest tooth brush I am using is Pepsodent double care clean. It is a firm toothbrush and tackles up and down brushing movements pretty well. This is a good tooth brush cause it aids in gentle cleansing has a special thumb groove tender bristles (has mshaped germi check bristles) non-slip grip (triple angle handle). Brushing twice a day with pepsodent double care cleanremoves plaque and controls plaque and decay formation. Compare with Oral-B it not quit to improve gum health because we need to enter it electric.

Case 3 Tweeting and Facebooking in the United Arab Emirate How Social Media is used for Social or culture Change? 1. Online Communication To understand how social media can be used for social change, it is important to understand the ways that one can communicate online. This section will discuss the ways that users can communicate and interact with groups of people. A group can be a formally organized number of people or simply people who identify with similar values or who have a common interest or experience. For example, Flicker users who tag their photos with the same event tag could be considered a group. 2. Motivating Political Action Regardless of the kinds of tools used for organization and communication, social change requires a lot of work. Revolutions take organizing, funding, and mass appeal. Even a wellorganized revolution must go through an activist process of social transformation which includes information acquisition, knowledge development, transfer and sharing; ideation and thought leadership; empathy and emotional connection; and the spread of credible ideas that inspire cognitive dissonance. An important aspect of motivating social change is convincing people that their participation will make a difference, especially if their participation will require them to experience personal discomfort or danger.

Case 4 The Viewers Voice Influences TV Programming 1. How does the communications feedback that TV shows writers and producers (the communications sources) receive through Web sites like TWOP differ from input derived from conventional fan mail and standard TV shows ratings?

On websites such s TWOP writers and producers are able to get a variety of input about the shows. The good, bad and professional are discussed and rated from viewers all over instantly. They are able to get feedback on shows right after they air versus the time it takes to get through fan e-mails or letters. Shows are compared and rated by viewers. The websites also allow for clips to be played getting a second look so a viewer can see

something that was misses. Fan mail and standard TV show ratings are good for the overall season but to keep up with how viewers are reacting to each episode the TWOP website is best. The writer may be able to pinpoint an episode that was not accepted well by the viewers and maybe change the course of the plot. It is instant access to the reactions of a variety of viewers from different locations.

2. Should television programmers and producers consider the comments viewers post on TWOP in designing future broadcasts? Why or why not?

I believe that they should consider the comments. It is a way of seeing what the viewer is interested in and how likable new characters may be. If you have the ability to know instantly how your story or plot is received by your audience, why not? It is just a guide to how popular the writing and characters are received by the public audience. Not all comments have to be used but it is just a way to get an overall picture of how the program was liked. Not only getting information on how well the show was enjoyed but also getting new ideas for upcoming shows. The audience may also give suggestions on what they would like to see from the characters.

Case 5 The Growth of the Halal Industry The word Halal Literally means permissible and in translation, it is usually used as lawful. Opposite to Halal is Haram, which means unlawful or forbidden. With todays manufacturing and food production, it is hard to know what goes in the food we eat. Food labeling helps, but not everything is listed, and what is listed is often a mystery. In reference to food, it is dietary standard, as prescribed in the Quran the Muslim scripture. General Quranic guidance dictates that all foods are Halal except those that are specifically mentioned as Haram (unlawful or prohibited). Islam is the natural way of life. Its economical system is just; its social system is based on cooperation and brotherhood; its political system is based on consultation and dietary laws are very simple and beneficial for all the humanity. For the produce that want to sell their product specially for the Muslim customer is that they must have halal certification This means that food has been subjected to approved certification systems which guarantee to consumers that nothing in the food has any forbidden components. Halal certificates are issued, for a fee, by a certifying body.