COLGATE TOOTHPASTE

Colgate (sub-brand of Colgate-Palmolive) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of its founder, William Colgate.

PRODUCT
DURAPHAT
Duraphat is a professional-strength paste intended for the treatment and prevention of dental caries. The toothpaste is ideal for the management of high-risk patients such as those with rampant, early, existing or recurrent coronal or root caries. The prime constituent is sodium fluoride and it is sometimes prescribed as part of a program of fluoride therapy. It is available as a prescription-only product.

COLGATE CAVITY PROTECTION

Although most Colgate toothpaste brands use sodium fluoride, the Colgate Cavity Protection variety instead contains sodium monofluorophosphate as the active ingredient.

COLGATE SIMPLY WHITE

A whitening toothpaste that is "Clinically proven to whiten in 14 days". Its whitening ingredient is hydrogen peroxide, which gradually bleaches the teeth. Simply White utilizes two separate chambers that contain a whitening agent and cleaning gel.

Colgate My First Toothpaste

A new product launched by Colgate in 2012. The product does contain fluoride, at a lower concentration so that it poses less of a hazard to children. The product was recently awarded a Best New Product Award for 'Best toothpaste' as well as the 'Best in Show'.

ADVERTISING
Colgate developed an animated mascot an anthropomorphic rabbit dentist named Dr. Rabbit as a means of educating young children in the benefits of oral hygiene and of advertising their dental products. The character starred in two educational animated videos designed to encourage dental hygiene. "Gardol" was actually their trademark for the ingredient Sodium lauroyl sarcosinate, which today is an ingredient in Arm & Hammer's "Advance White" toothpaste.

HISTORY
Colgate was the first toothpaste in a collapsible tube, introduced in 1896, when it had previously been sold in glass jars since 1873. Present in India since the 1930s, Colgate is almost synonymous with toothpaste in the Indian market. It is accepted well both in the rural and urban areas. It has been ranked as the 17th most trusted brand in India by The Brand Trust Report. In 1992, Colgate established its first factory in China to produce toothpaste for the domestic market, and by 1999 became the highest selling brand in that country. Colgate products are marketed in China using the transcription which is pronounced gaolujie, similar to Colgate, and has a positive meaning of high-quality cleaning gel. As of 2002, Colgate occupied 20% of the market share for toothpastes in China.

INGREDIENT Colgate Maximum Cavity Protection

Active Ingredient: sodium monofluorophosphate (1.1%) Other Ingredients: Calcium Carbonate, Water, Sorbital, Hydrated Silca, Sodium Lauryl Sulphate, Sodium Monoflurophosphate, Flavor, Cellulose Gum, Magnesium Aluminum Silicate, Sodium Carbonate, Sodium Saccharin, Sodium Bicarbonate, Methylparaben, Propylparaben