A PROJECT REPORT ON STUDY OF PHYSICAL DISTRIBUTION FUNCTIONS IN RRK LOGISTICS

SUBMITTED BY VIGHNESH.M.BIBVE SEAT NO. :

SUBMITTED TO UNIVERSITY OF PUNE IN THE PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BBA

S.P.MANDALIS SIR PARASHURAMBHAU COLLEGE, PUNE-30

BATCH 2008-2011
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CERTIFICATE
TO WHOM SO EVER IT MAY CONCERN

This is to certify that Mr. VIGHNESH .M. BIBVEof S.P.COLLEGE,PUNE has visited our organization and collected relevant information for his project titled STUDY

OF PHYSICAL DISTRIBUTION FUNCTIONS IN RRK LOGISTICS

We hereby certify that the information given in this project is relevant and correct as per our best knowledge.

Shivling Umardand (Admin/ Mktg Manager) RRK LOGISTICS

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ACKNOWLEDGEMENT

I would like to thank my project guide Prof.Jayshri Rajpoot, for guiding me through my summer internship and research project. His encouragement, time and effort are greatly appreciated. I would like to dedicate this project to my parents. Without their help and constant support this project would not have been possible.

VIGHNESH .M. BIBVE (SEAT NO. 10039)

To Whomsoever It May Concern:

This is to certify that Mr. VIGHNESH .M. BIBVE is a bonafide student of S.P.College, Pune. He has successfully carried out his summer project titled Study of Physical Distribution functions in RRK Logistics, Pune

We wish him all the best for his future.

Prof. Jayshri Rajpoot (Project Guide) (Prof-in-charge)

INDEX SR. NO. 1 Introduction -Company Profile -Organisational Structure -Financial Status 2 Aims & Objectives of the study of Physical Distribution -Marketing Concepts -Marketing Mix -Physical Distribution 3 Research Methodology -What is Research -What is Research Methodology -Types of RM 21 10 7 TITLE PAGE NUMBER

Methods of Data Collection -Primary Data -Secondary Data

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8 9 10 12 13 14 15 16

Data Analysis & Interpretations Problems Limitations Services & competitors Findings Conclusion Bibliography Annexure

28 34 35 36 43 45 46 47

CHAPTER I INTRODUCTION Company Profile

RRK Logistics is a well established logistics firm. RRK Logistics is a 40-year old partnership firm. RRK Logistics have been the Clearing &Forwarding(C&F) Agent of reputed companies like Aditya Birla group- Birla Super cement, Ultratech cement, Orient cement, Sahyadri industries ltd, Blue Bird publications etc. The firm primarily carries out goods transportation activities in Pune district and surrounding areas. The firm performs different allied activities like railway clearing,transporting, warehousing,etc. The approximate turnover of RRK Logistics as of 2011, is Rs. 25 crore.RRK Logistics consists of a fleet strength of 55 trucks (40 turbo 2515, 12tempo 1107 & 3 small tempo 407). The firm has 2 offices, one at the main operation point i.e. at Pune goodshed and second office at Bhawani peth in Pune city.RRK Logistics carry out their operations from Pune, Khadki, kedgoan & Chinchwad stations.

ORGANISATIONAL STRUCTURE

Partners/BOD

Operations

Admin & Marketing

Mukadam(Labour contractor)

Inventory supervisor(4)

Material Handling Supervisor(2)

Logistics Supervisor

Assistant Manager

Contract Labourers(200)

Truck Drivers(52)

Technical Assistant

Accounts Clerk

Financial Structure

Liabilities Capital Account Partner's Capital(A) Partner's Capital(B) Partner's Capital (C) Partner's Capital(D) 1,23,00,000 1,23,00,000 1,23,00,000 1,23,00,000

Fixed Assets Computer Fax & Xerox machine Furniture Mobiles Office equipment Office shed

as of 31st Mar,2011 1,00,000 2,00,000 50,00,000 2,00,000 75,00,000 25,00,000 70,00,000 5,00,00,000 11,30,00,000

Loan (Liability) Bank OD A/C Secured Loans Unsecured Loans 25,00,000 7,00,00,000 5,60,00,000

Other vehicles Other vehicles-let out Trucks

Current Liabilities Duties & Taxes Provisions Sundry Creditors 2,00,00,000 75,00,000 1,23,00,000

Investments Land Shares-Janata Sahakari Bank Shares-Lokseva Sahakari Bank Shares-Milano Patel Shares-Vishveshwar Sahakari Bank 75,00,000 2,00,000 1,50,000 25,000 25,000

Profit & Loss A/c Opening Balance Current Period 75,00,000 2,50,00,000

Current Assets Deposits(Assets) Loans & Advances(Assets) Sundry Debtors Cash-in-hand Bank Accounts Electrical Instruments 1,00,00,000 50,000 35,000 15,00,000 4,50,00,000 15,000 25,00,00,000

Total

25,00,00,000

Total

CHAPTER II Aim & Objective of study To study the scope & concept of physical distribution To study the actual functioning of RRK Logistics.

CONCEPT OF MARKETING Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.
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The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a product or service selling related overall activities. The term developed from an original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering marketing is "a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches."

Marketing Mix The term "marketing mix" was coined in 1953 by Neil Borden in his American Marketing Association presidential address. However, this was actually a reformulation of an earlier idea by his associate, James Culliton, who in 1948 described the role of the marketing manager as a "mixer of ingredients", who
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sometimes follows recipes prepared by others, sometimes prepares his own recipe as he goes along, sometimes adapts a recipe from immediately available ingredients, and at other times invents new ingredients no one else has tried. A prominent marketer, E. Jerome McCarthy, proposed a Four P classification in 1960, which has seen wide use Four P's Elements of the marketing mix are often referred to as the "Four P's":

PRODUCT- It is a tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry & the hotel industry or codes-based products like cellphone load and credits. Typical examples of a mass produced tangible object are the motor car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer operating system. Packaging also needs to be taken into consideration. Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation. To retain its competitiveness in the market, product differention is required and is one of the strategies to differentiate a product from its competitors.

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Price The price is the amount a customer pays for the product. The business may increase or decrease the price of product if other stores have the same product.

Place Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.

Promotion-represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements:advertising, public relations,personal selling and sales promotion. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations (see Product above).

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Any organization, before introducing its products or services into the market; conducts a market survey. The sequence of all 'P's as above is very much important in every stage of product life cycle Introduction, Growth, Maturity and Decline.

PLACE- Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. A]Channels of Distribution : Channel of distribution denotes the intermediaries involved in the process whereby a product passes from the manufacturer to consumers. It is very important for the producers to involve middlemen in order to reach consumers. Middlemen reduce the problems of both producers and consumers. Secondly, middlemen help in distributing the products over a large area. Middlemen also supply useful market information to the producer for improving the product. Involvement of middlemen adds to the convenience of consumers because they are able to lay many items from a single store. Some people feel that by involving more middlemen in the process of distribution, the final price of a products is considerably raised which is ultimately paid by the consumer. Therefore the number of middlemen involved should be limited, if at
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all necessary: There can be various levels of channel. It is for the producer to decide which level would suit the sale of his product. Number of Channel Levels Distribution channel starts from the producer and ends with the consumer. Each layer of middleman that performs some work in bringing the product closer to the final layer is a channel level. The diagram given below shows the various channel levels. Channel 1 Manufacturer Consumer Channel 2 Manufacturer Retailer Consumer Channel 3 Manufacturer Wholesaler Retailer Consumer Channel 4 Manufacturer Wholesalers Jobers Retailer Consumer Channel 1 is called a direct marketing channel. It has no intermediary level. Producers sell products directly to the consumers. Channel 2 includes one intermediary which is generally a retailer. Retailers buy products directly from the manufacturer and sell these to the consumers. Generally electronic goods like televisions, computers, are sold through this channel level. Channel 3 consists of two levels, typically a wholesaler and a retailer. This channel is often used by small Marketing Mix :: manufacturers of food items, and other products. Channel 4 contains three middlemen levels. Jobbers usually come between wholesalers and retailers. They buy from wholesaler and sell to small retailers who
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generally are not served by wholesalers. There can be even more levels in distribution channel but from producers point of view, greater number of levels means less control and greater complexity of channel.

B]Physical Distribution : Physical distribution comprises all those activities which deliver customer satisfaction by supplying right type of products at right place and at right time regularly. Economical and satisfactory customer service is the primary goal of physical distribution. Providing the right type of goal at right place and at right time is the ultimate goal of any marketing department. These goals may be conflicting, sometimes, e.g., for meeting sudden and unforeseen demand for goods, maintenance of large inventory is suggested but this involves cost as well as risk. This means that a proper balance between the cost and service should be achieved. Components of physical distribution :(i) Order Processing: Physical distribution begins with customers order. Both the Marketing Mix :: company and customer are benefitted if order processing is carried out quickly and accurately. These days computers are used which establish a link between retailers and producers. Producers keep a watch on the stock position at retailers place retailers may
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also place orders through computer. This facility speeds up the process. (ii) Warehousing Every company must store goods to maintain a proper flow. Storage facilities are important because production and consumption cycles generally do not match. Companies need to decide the number, space and location of warehouses. The cost of these should be in balance with customer service. Companies may own warehouses or take them on rent. (iii) Inventory Inventory level also affects customer satisfaction. Marketers would like that company having enough stock to ful fill all customers order immediately. But it involves heavy cost. Companies should, therefore, carefully plan when to order and how much to order. (iv) Transportation Transportation has infact, facilitated the physical distribution of goods and services over a larger area. Modes of transportation may include road, rail, water, air, etc. The choice of mode of transport affects the pricing and condition of goods. Hence this is an important decision and requires lot of thinking.

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Logistics is the management of the flow of goods and services between the point of origin and the point of consumption in order to meet the requirements of customers. Logistics involves the integration of information, transportation, inventory, warehousing, material handling, and packaging, and occasionally security. Logistics is a channel of the supply chain which adds the value of time and place utility. Today the complexity of production logistics can be modeled, analyzed, visualized and optimized by plant simulation software.

Origins and definition The term logistics comes from the Greek logos , meaning "speech, reason, ratio, rationality, language, phrase", and more specifically from the Greek word logistiki, meaning accounting and financial organization. The word logistics has its origin in the French verb loger to lodge or to quarter. Its original use was to describe the science of movement, supplying & maintenance of military forces in the field. Later on it was used to describe the management of materials flow through an organization, from raw materials through to finished goods. Logistics is considered to have originated in the military's need to supply themselves with arms, ammunition and rations as they moved from their base to a forward position. In ancient Greek, Roman and Byzantine empires, military

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officers with the title Logistikas were responsible for financial and supply distribution matters]. The Oxford English Dictionary defines logistics as "the branch of military science relating to procuring, maintaining and transporting materiel, personnel and facilities." Another dictionary definition is "the time-related positioning of resources." As such, logistics is commonly seen as a branch of engineering that creates "people systems" rather than "machine systems". When talking in terms of human resources management, logistics means giving inputs, i.e. "recruiting manpowers", which ultimately work for the final consumer or to delivery. Business logistics Logistics as a business concept evolved in the 1950s due to the increasing complexity of supplying businesses with materials and shipping out products in an increasingly globalized supply chain, leading to a call for experts called supply chain logisticians. Business logistics can be defined as "having the right item in the right quantity at the right time at the right place for the right price in the right condition to the right customer", and is the science of process and incorporates all industry sectors. The goal of logistics work is to manage the fruition of project life cycles, supply chains and resultant efficiencies. In business, logistics may have either internal focus (inbound logistics), or external focus (outbound logistics) covering the flow and storage of materials
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from point of origin to point of consumption (see supply chain management). The main functions of a qualified logistician include inventory management, purchasing, transportation, warehousing, consultation and the organizing and planning of these activities. Logisticians combine a professional knowledge of each of these functions to coordinate resources in an organization. There are two fundamentally different forms of logistics: one optimizes a steady flow of material through a network of transport links and storage nodes; the other coordinates a sequence of resources to carry out some project. Logistics management It is that part of the supply chain which plans, implements and controls the efficient, effective forward and reverse flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customer and legal requirements. Logistics management is known by many names, the most common are as follows :

Materials Management Channel Management Distribution (or Physical Distribution) Business or Logistics Management or Supply Chain Management
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CHAPTER III RESEARCH METHODOLOGY RESEARCH Research in common parlance refers to a search for knowledge. One can define Research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. Research is an academic activity and as such the term should be used in a technical sense. According to Clifford woody research comprises defining and redefine and problems, formulating hypothesis or suggested solutions; collecting and organizing and evaluating data; making deductions reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis. In short, the search for knowledge injective and systematic method of finding solution to a problem is research. The systematic approach concerning and the formulation of a theory is also research. As term research refers to the systematic method.

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Research Methodology-

Research methodology refers to the analysis of principles of methods, rules and techniques. It involves the systematic study of methods which are applied to analyze a specific project or study. In order to make the research organized and to increase its reliability different methodologies are adopted. Research methodology involves the collection of theories, concepts or ideas, comparative studies to different approaches and individual methods which are conduced when a research work is performed.

There are two main types of Research Methodology, 1- Quantitative methodology, 2- Qualitative methodology.

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1- Quantitative methodology-

It is the type by which you test the significance of your hypothesis, in other words you answer the words: How much Is there a relationship Quantitative methods tend to be systematic and use numbers... Actually it is a deep sea.

2- Qualitative methodology It is the type by which you are depending on your observations and descriptions. It is subjectively and descriptive, no facts.... This kind of method is used to assess knowledge, attitudes, behaviours, and opinions of people depending on the topic of your research. Researcher, in this type of method uses his opinion and experience which are not allowed to be used in quantitative method at all. About the types of sample and sample size, I think they are apart of research design not apart of the methodology.

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CHAPTER IV METHOD OF DATA COLLECTION

1) Data to be collected. Data includes facts and figures, which are required to be collected to achiever the objectives of the project. a) Primary Data The data that is being collected for the first time or to particularly fulfill the objectives of the project is known as primary data. The above primary data were collected through responses of consumer was conducted through questionnaires prepared for them.

b) Secondary Data Secondary data are that type of data, which are already assembled and need not to collected from outside. These types of data were i) Company Profile ii) Product Profile iii) Competitors Profile

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BOOK REVIEWS Market Management by Phillip Kotler Updated and current, with several hundred mini-case studies, this is the definitive marketing text. Not for casual reading as it challenges you to apply key skills in analyzing "real" marketing examples. Fortunately, learning aids are available online and referenced in the book. Warehouse Distribution & Operations Handbook Book Description A hands-on, practical approach to warehouse distribution and operations for engineers. Table of Contents: Distribution Objectives; Logistics and Strategic Considerations; Routing Patterns; Carton Handling; Vertical and Horizontal Transportation Systems; Inventory Control; Site Selection; Private, Public and Contract Warehousing; Facility Layout and Product Flow Patterns; Truck/Rail Receiving and Shipping; Order Pickers; Small Item Warehouse Distribution; Stackables and Unstackables; Automated Systems. Index. 250 illustrations.

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2) Data Collection Method for given project, the primary data, which needed to collect for the first time, were much significant. This type of information gathered through Survey technique, which is the most popular and effective technique for correct data collection. The survey was completed with the use of questionnaires. Questionnaire for consumer.

Methods of Primary Data Collection A] Observation MethodFrom basic observation, we obtained the following facts:1] Cements bags are produced at four main locations-Wadi,Hotgi,Malkhed & Tadpatri.From these places, the bags are transported through Railway wagons to Pune. 2] Each wagon carries around 1318 Cement bags.These bags are unloaded at Goods shed. From here the bags are loaded to company trucks. 3]Normally,the bags are loaded at two main godowns-PCMC & Loni. However, as per requirements, the bags are at times directly transported to client warehouses, supplier shops, or to direct end users. 4] The physical transportation activity is effectively controlled through an online channel consisting of Company,Dealer & Transporter. In this channel,
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the dealer places direct order to the company through e-mail. The company then just has to forward the DO-DI number i.e the Delivery order & delivery Invoice number to the transporters. On receiving of the DO-DI no.,the transporters transfers the required goods from the Godowns to the dealer. As the goods are dispatched, simultaneous email alerts are sent to the company & dealer about the dispatch. Through a feedback from dealers, respective freight charges are transferred online to company a/c & then to transporters a/c.

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CHAPTER V Data Analysis & Interpretations The administration & marketing manager was interviewed & the following facts were obtained:1] Important marketing strategies adopted by the firm. Analysis-Since the firm operates in service sector,& also since the firm offers services mainly to large Industries, we need to adopt strategies that suit the requirements of Industries. These industries lay down certain criterion for their transporters.viz Financial strength of Transporters Reputation in Market Good fleet of vehicles Clean Police record Efficient & sufficient workers/drivers Reasonable freight rates,etc As per these requirements, our firm tries to develop the strategies that attract large companies.

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2] Distribution of work Analysis-The overall work is divided as per a concrete organisational structure. As the business is run by partners, one partner looks into the administration & marketing dept,whereas the other takes care of the operations & finances. 3] Approximate figure of cement dispatch for each month. Analysis- The average dispatch is of 6 to 7 lakh bags per month. 4] Contingencies faced normally.Methods of dealing with them. Analysis- Yes, there are a lot of unforeseen events that hamper the transportation channel, like Road accidents, theft of goods, hijacking of trucks, overloading problems, Octroi checks, etc. Not all of them can be solved immediately. However, we have a tie-up with Towing & Break-up service providers, who basically pick the stranded goods & drivers & transport them to desired locations. In case of hijacking & theft, the necessary police activity is initiated at the earliest by the firm. For this,every truck is fitted with GPS device that keeps a track of the its locations. The required compensation is also duly made to the concerned parties. 5] Advertising of Services. Ans-The main source of advertising we adopt is Transit Advertising.
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All our trucks contain the firms banners & contact details. RRK Logistics is an active sponsor of many local sports events & festivals like Ganeshotsav,Dahihandi, Navratri,etc. One important method of advertising is our Goodwill & mouth publicity.
4 3.5 3 2.5 Transport 2 1.5 1 0.5 0 2008 2009 2010 2011 Material handling warehousing

Graph 1.1-Variation in Transportation,Storage & Warehousing Charges in the Logistics business. Explanation-As is clear from the above graph, the transport & material handling rates have grown consistently over last 4 years. This has accounted from the various overhead costs like drivers salary, diesel, tools & spare parts,etc.

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 the warehousing rates have undergone variations. The main reason for this is the seasonal changes. Goods cannot be kept into godowns all year round. Due to the government restricting the storage quantity of goods in warehouses, the stockists faced the problem of non-optimal storage of goods.

Graph 1.2-Market share of RRK Logistics & its competitors.

Sales

RRK(Ultra-tech) Trimurti(Ambuja cement) DHL(ACC Cement) Girwani(J.K.Super cement) Kate(Bharti Cement)

Explanation:- Its evident from the above graph that, RRKL occupies an important & major position of the total market. Also, Ultra-tech cement stands out to be the leading brand amongst all other brands of cement.

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RRKL boasts of maximum coverage & reach to consumers at market level. It owes its share to its reputation, experience & efficiency of operations. On the adverse side, due to the introduction of latest brands of cement like J.K.Super & Bharti cement, the prevailing brands are facing reduced demand problem.

Graph1.3 Variation in Profit of RRKL in last 4 years.

2.5

1.5

In Crores

0.5

0 2008 2009 2010 2011

Explanation:- From above graph ,we understand following facts Besides the year 2009,the company profit has consistently increased over last 4 years.

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The main reason for fall in profit in 2009 was that of Recession. In this period, there was minimal demand, production, supply & hence transportation of cement. Since the construction industry was profoundly affected, the logistics business also had to suffer the repercussions. However, with the decline of recession, the logistics business took a double leap & work began to flow with double speed.

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CHAP TER VI Problems:Logistics business consists of following main shortcomings

Traffic congestion Lack of mobility and accessibility Disconnected transportation modes Transportation following emergencies Traffic accidents, injuries, and fatalities Air pollution Safety and security Goods movement delays Unanticipated transportation needs Lack of transportation information

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CHAPTER VII Limitations 1]Observational techniques serve to reveal the discrepancy between the way in which public interventions are understood high up at decision-making level, and the way in which it is understood in the field; it highlights the interpretation made of it by individuals in an operational situation. 2]The observation is generally limited to a small number of settings. Generalisation is therefore possible only if the intervention is sufficiently homogeneous across sites. 3]It is based on spontaneous or naturalistic data, gathered by an independent and experienced observer. The reliability of the observation depends to a large extent on the professional know-how of the observer-analyst. It is however possible to introduce a structured observational template that can be used by less experienced researchers, when gathering data across a large number of settings. 4] observation requires meticulous preparation to enable the observer to fit into the observed context without disturbing anyone [what sort of preparation?], as well as considerable time for data collection. making it an expensive method. 5] The technique allows data to be gathered in difficult situations where other survey techniques cannot be used.
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CHAPTER VIII SERVICES & COMPETITORS Services Of RRK Logistics & Its Competitors RRK Logistics provides following main services to its clients1] Total Material Handling 2] Railway clearing & Forwarding 3] Storage & Warehousing 4] Clearing & Forwarding agents 5] Goods transportation. 6] Other related supply chain & logistics operations. COMPETITORS Logistics business is a field of immense competition, in which a number of players try their luck. Every logistics firm tries to acquire the transportation links from large companies. Following are the major competitors of RRK Logistics Trimurti Roadlines Girwani Transports DHL
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 Mahaguru Roadways Khurana Logistics Kate Transports

NEW RATE LIST
APPAI Existing Rate Per Bag 4.75 4.75 4.75 5.25 5.25 5.25 5.25 5.25 5.25 5.25 5.25 5.25 5.25 5.25 5.25 5.25 5.25 5.25 5.25

Destination
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

Tappa 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

Gokhale Nager Pune City Shivajinager Aundh Dattawadi Dhanori Erendawane Ganesh Khind Ghorpadi Kalayaninager Koregaon Park Kothrud Modi Bag Mundhwa Pandavnager Paud Fata/Road Tingrenager Vishrantwadi Yerwada

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TAPPA II
99 100 101 102 103 104 105 106 107 108

Alandi Ashtapur Bhima Koregaon Bhukum Chandkhed Charolie Chimble Fata Dehu gaon Dehu Road Dhanore

5.90 7.15 7.15 7.15 7.15 7.15 7.15 7.15 7.15 7.15

2 2 2 2 2 2 2 2 2 2

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TAPPA III
153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173

Dive (Saswad) Jejuri Navlakh Umbre Paud Paud Gaon Rohakal Saswad Shindwane (jejuri) Bebi Dohal Bhugaon Chandegaon Dalumbre Ghaunje Kamshet Maale Manglur Parandwadi Perne Fata Salumbre Shel Pimplegaon Talegaon Dm

8.40 8.40 7.50 8.20 8.20 8.40 8.40 8.40 9.45 9.45 9.45 9.45 9.45 9.45 9.45 9.45 9.45 9.45 9.45 9.45 9.45

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

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MATERIAL HANDLING Material Handling rates of RRK LOGISTICS As the labourers employed at RRKL are contract labourers, they all belong to a district-level labour association viz. Hamaal Panchayat. The rate of their remuneration is fixed as per the destination. According to the destinations, the rates are divided into 3 categories. As per the rules prescribed down & agreed upon by the association, their wages are directly deposited to their union offices. There is a unspoken monopoly of these contract labourers in the process of material handling. Other labourers do not take up this work. MATERIAL HANDLING RATES Distance(Km) 0 to 25 25 to 35 35 and above Rate(In Rs) 3.30 per bag 5.30 per bag 8 per bag

*These rates are inclusive of Loading to the truck & Unloading from truck. * Separate workers called as Dock workers are employed to unload the goods from railway wagons. There rates are Rs.1.50 per bag.

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INNOVATIONS IN SERVICE INTRODUCED BY RRK

RRK Logistics is constantly striving to introduce novel services & operational efficiencies in the transportation business. Logistics is associated with movement, likewise RRK has always tried to move ahead with time, updating & improving itself. Some of the novelties adopted by RRK are:- Total computerisation of the day-to-day business. Manual Documentation to be replaced by Computerised version:- This strategy,which is prevalent in global shipping firms, is being modified & installed to suit the road transport business. RRK has already installed a complete online database of its clients, dealers & stockists, through which it controls & carries out its operations. Private Railway Sliding/Track Laying:Under this ingenious concept, RRK is building private railway tracks alongside government tracks. Through these private slidings, the Goods wagons will be detoured & directed towards the firms sheds. This shall save the time of transit & improve the efficiency of operations.

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DIVERSIFICATION MOTIVES:-

Keeping in line with its core business of transportation, RRK Logistics is also diversifying itself into different line of businesses viz. Land Developing & Construction line. They have made a tie-up with a reputed construction company, The Calyx Group, under which they have introduced a new scheme at Pirangut. This scheme will boast of a total of 700 flats & Row houses.

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CHAP TER IX FINDINGS According to my analysis RRKL have a very fleet strength i.e. they have 55 trucks (40 turbo, 12 tempos, 3 small tempo). The trucks of RRKL are in good conditions. The firm does transportation in whole Pune district so mostly medium and small size tempos are sent into city areas and big trucks are sent

into city outskirts, because of traffic and narrow roads in city areas.

The labourers are contract labourers from hamal panchyat Pune.

Daily dispatch of cements is 27000 to 30000 Bags per day.

The railway yard is open for 24*7 for loading & unloading of railway wagons & trucks but RRK Logistics working time is morning 9 to

evening 7.30 it is not standard time it get fluctuating truck rotations schedules and also for traffic conjection in city areas.

Maximum cycle time for trucks from truck loading to trucks returning back to railway yard is, for small tempos the cycle time is 1.5 to 2.5 hours & for big trucks that is 5 to 7 hours.
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The working of the firm is fully computerized and daily online reporting is followed.

Then there is more work RRK Logistics also attach external fleets from other transporters.

Process of transportation of RRK Logistics

Cements bags unloaded from wagons to yard

Cement is loaded into trucks

Truck reaches to retailer godowns

Company allots the consignments to dealers

Company provides orders & other information

Message is sent to the dealer about the goods position

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CHAPTER X Conclusions:1] Logistics business is of obvious importance in present age of pace & haste. Even with the growing expanse of Internet & its facilities, one cannot deny the need for physical distribution of goods. 2] There is increasing demand for computerisation of the whole operation of logistics & transportation. This is primarily to ensure the reliability & efficiency of operations.

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CHAPTER XI BIBLIOGRAPHY

1] Marketing Management

by Phillip Kotler by David E.Mulcany by Ronald H.Ballou

2] Warehouse Distribution & Operations Handbook 3]Basic Business Logistics: Transportation, Materials Mgmt & Physical Distribution 4] Competing for the future Hamel 5] Websites:-www.wikipedia.org www.google.com www.amazon.com

by C.K.Prahlad & Gary

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CHAPTER XII ANNEXURE QUESTIONNAIRE Q1] What are the important marketing strategies adopted by the firm? Q2] How is the distribution of work carried out? Q3] What is the approximate figure of cement dispatch for each month? Q4] What are the Contingencies faced normally? How do you deal with them? Q5]Being a logistics firm, how do you advertise your services?

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