Brand Guidelines

Contents
Introduction Guidelines Proposition Values Logo - colour Logo - black & grey Logo - reversed Logo - donts Logo - bespoke design Logo - clearance area Logo - minimum sizes Colour palette Typefaces Motion graphics Flip & rotate Composite motion graphics Photography Brand application Advertising Accreditation Literature Kit Website Contact 04 05 06 07 08 09 10 11 12 13 14 16 17 18 20 22 24 25 27 28 30

Welcome to British Gymnastics. These guidelines have been carefully created to ensure your brand is kept consistent throughout a variety of applications, from club leaflets to large scale competition banners.

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More than a sport

Proposition A proposition sets the tone for a brand- a rallying cry for all employees and members. BG is a community, an art form, a freedom of expression and wellbeing for children and adults alike. More than a sport is inclusive and future-proof for gymnastics on any level and all disciplines.

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Welcoming Leadership Progressive Proud Supportive Unifying Inspiring

Values
What we stand for Our values are a key part of the new brand. Each are facets of our personality informing our behaviour and tone of voice across all levels of our communication. The chart below illustrates our shift from where we were toward where we need to be. Authoritative Disparate Elitist Old fashioned Organisation Inspirational Unified Accessible Progressive Sport

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Logo
Colour Our new BG logo is a unique creation with subtle hints that reflect the beauty and precision in a gymnasts movement. It is neither discipline or gender specific. Strapline The logo exists with or without a strapline. When the strapline appears with the colour logo, use Pantone Cool Grey 9.
BG_LOGO

BG_MTS_LOGO

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Logo
Black and grey The logo can be used in single colour black or Pantone Cool Grey 9.

BG_LOGO_BLACK

BG_LOGO_GREY

BG_MTS_LOGO_BLACK

BG_MTS_LOGO_GREY

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Incorrect use of Logo

Logo
Reversed out The logo has the freedom to work on various backgrounds including our brand colour palette. Aesthetically, some versions work better than others so please use the logo wisely.

Correct use of Logo

Backgrounds When the logo appears on a background image, it must remain legible.

Incorrect use of Logo

Correct use of Logo

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1.

4.

Donts
How to handle the logo The logo can be scaled proportionately to fit your layout, but there are a few rules weve put together that you must follow on application. 1. Never use colours that are off brand

2.

5.

2. Never stretch or skew the logo 3. Never rotate or flip the logo 4. Never displace the strapline 5.  Never place a white logo on a light background 6. Never place a black logo on a dark background

3.

6.

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The logo is a unique creation. It is is derived from a typeface which has since been altered to suit our brand and has the ability to work in colour and as a single colour. Do not attempt to retype the logo in a similar font.

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Clearance area
Space around the logo The clearance zone ensures that the logo will not be crowded or obscured by supporting graphics or text. Use the equivalent of a lower case letter surrounding the logo as a guide to free space. This rule applies to the logo with and without a strapline.

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Minimum sizes
Minimum print sizes

Print sizes To keep the brand consistent, minimum sizes have been provided. Please adhere to these rules to retain legibilty. 40x16mm
Minimum print size with strapline

20x6mm
Minimum print size without strapline

When the logo appears smaller than 40x16mm in size, the more than a sport strapline must be removed so that the logo can still remain legible. The logo can then reduce to 20x6mm in size, but should not be seen any smaller than this in print. Online sizes Similar rules apply to the online logo. The strapline must not be used when it appears smaller than 140x55pixels in size. The logo should never be used smaller than 70x23 pixels.

Minimum online sizes

140x55px
Minimum online size with strapline

70x23px
Minimum online size without strapline

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Primary colour palette

Colour palette
BG blue Online R00 G101 B189 HTML: 0065BD Print C99 M51 Y00 K00 PANTONE 300 C

Primary colour palette The colour palette is an essential part of the British Gymnastics identity. We have restricted our colour palette to these colours to keep the brand consistent across all communications and regions. Secondary colour palette A grey has been provided for typographical and line work application where appropriate.

BG red Online R224 G00 B52 HTML: E00034 Print C00 M94 Y78 K00 PANTONE 185 C

BG black Online R00 G00 B00 HTML: 000000 Print C50 M00 Y00 K100 PANTONE Black C

BG white Online R255 G255 B255 HTML: FFFFFF Print C00 M00 Y00 K00

Secondary colour palette

BG grey Online R116 G118 B120 HTML: 747678 Print C00 M00 Y00 K52 PANTONE Cool Grey 9

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Primary typeface - Foco (text font)

AaBb
Black/Bold/regular/light 

Primary typeface
Foco The primary typeface across all brand application is provided in four weights plus italics. Weights The recommended weights are regular, light and bold. Text blocks should be kept simple with no more than three weights in any single body of copy. Foco black should be used sparingly to prevent the text becoming illegible. Body copy Depending on the specific application, Foco light or regular should be used as a copy font. However, when copy requires emphasis use bold or italics.

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrs tuvwxyz12345678910 ?!@$%^&*>_+(,.:;) The quick brown fox jumps over the lazy dog

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Online typeface - Arial (text font)

AaBb
Bold/regular/italic

Online typeface
Arial When an alternative font is required online, please use Arial.

 BCDEFGHIJKLMN A OPQRSTUVWXYZ abcdefghijklmnopqrs tuvwxyz12345678910 ?!@$%^&*>_+(,.:;) The quick brown fox jumps over the lazy dog

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Motion graphics
Motion graphics library These images are all captured from a real gymnasts movement. It is essential that the RGB motion captures are not used in print. These images are available in RGB and CMYK.

BG_Motion1

BG_Motion2

BG_Motion3

BG_Motion4

BG_Motion5

BG_Motion6

BG_Motion7

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Flip and rotate

Motion graphic The motion graphic images may be flipped and rotated if needed, they must not however be distorted or skewed.

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Composite motion graphics

Male Gymnast For application purposes bespoke composite graphics have been created using current British gymnasts. This image is available in RGB and CMYK. Composite motion graphic When the image appears as a composite motion graphic with a gymnast, it must not be flipped or rotated.

MaleGymnast

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Composite motion graphics

Female Gymnast For application purposes bespoke composite graphics have been created using current British gymnasts. This image is available in RGB and CMYK. Composite motion graphic When the image appears as a composite motion graphic with a gymnast, it must not be flipped or rotated.

FemaleGymnast

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Photography
Photographic library The British Gymnastics photography style should reflect the brand values. Try and steer away from glossy stock library images to keep the brand photography personal and human.

A guide to brand application

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Advertising
Outdoor and display When producing various types of advertising, a generous amount of white space must be considered in application. To obtain consistency, typography must remain on brand, and the motion graphic must be carefully considered.

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Advertising When producing banners in awkward or limited spaces, the motion graphic may be heavily cropped. Let the logo mark breathe within the space, and not over crowd the content.

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Competition branding
Accreditation Further examples of application, demonstrating the sensitive use of white space and simple typography. The motion graphics can look stunning when used as pure imagery with no text or gymnast image.

Competitor
NEC BIRMINGHAM CHAMPIONSHIPS 2012 Please keep this tag on at all times to ensure you have access to all areas in the arena.

Journalist

NEC BIRMINGHAM CHAMPIONSHIPS 2012 Please keep this tag on at all times to ensure you have access to all areas in the arena.

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Literature
Print layout A rough guide to an editorial layout shows the combined use of photography and typography, which can be used for any gymnastic discipline. The front cover shows a consistency of the brand language and use of white space. Using a grid To keep the brand holistic throughout every application, a grid maybe created to ensure even the small clubs produce material that is consistent with all others.

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Literature
Reversed logo In certain instances, a variety of colour may be required to help differentiate communication. The use of the motion graphic can be used to create an alternative graphic language. Good use of typographical weights should be utilised to create hierarchy.

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Kit application
Team kit The kit application could work with the motion graphics or simple use of the colour palette.

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Online
Website The website is a good example of the brand where all the brand elements are seen together. Use this as a guide to our holistic brand and the use of the graphic components.
Regions
& home countries

Home Members login Live help Contact us Shop online

Search

Fans

& major events

Gymnasts
& parents

Coaches

Teachers & volunteers

Clubs
Disciplines

Leisure centres & schools

Technical

Information & judges

Events

BGTV

Open

We are the UK National Governing Body for the sport of Gymnastics, dedicated to developing gymnasts, coaches and clubs across a range of disciplines.

BGTV Online Louis Smith: I can go one better in London lorem ipsum

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Find
a Club a Course an Event or result an Athlete

Latest news
5 May 2012

Bangor to house largest gymnastics facility in Ireland

4 May 2012

Bringing you the best gymnastics videos, interviews and events from the world of British Gymnastics.

Purvis takes all-around title at American Cup in Madison Square Garden

27 Apr 2012

Whats coming up
710 March Great British GymFusion 16 March Acrobatic British Championships 25 March Womens Artistic Espoir British Championships & Challenge Cup

TeamGym British Championships 2012 results

18 Apr 2012

Social media
@louissmith1989 Thanks for all your support guys, English Champion on the pommel horse happy with that couldnt have done it without your support #bigyear Follow us Twitter Facebook YouTube

Burnley Olympian Craig Heaps Golden memories revisited

Funding partners

Follow us

About us Directors International reps Honorary awards Regulations National awards

Careers BG jobs Non BG/other jobs Sponsors Partners

Terms & conditions Privacy policy Site map British Gymnastics

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Online
Home Members login Live help Contact us Shop online Search

Fans

& major events

Gymnasts
& parents

Coaches

Teachers & volunteers

Clubs
Disciplines

Leisure centres & schools

Technical

Information & judges

Regions

& home countries

Events

BGTV

Open

Home

Fans & major events

International events

Womens Artistic Gymnastics European Championship

Home News Photos Videos Social media

Website The website is a good example of the brand where all the brand elements are seen together. Use this as a guide to our holistic brand and the use of the graphic components.

Event photos

More photos

News
Beth Tweddle: My European dream come true 1 March 2012 Driscoll on target for Olympic qualication

Links
Ocial event website BG events calendar Ocial results

Event overview
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus varius tellus et justo lobortis tempus sollicitudin dui faucibus. Integer eros erat, ultrices eget mattis sed, euismod non orci. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus imperdiet dui eros, quis laoreet odio. Curabitur id enim nec sem tincidunt suscipit. Quisque in nisl ut neque feugiat suscipit at id dui. Sed lobortis fringilla quam, in fermentum elit convallis vitae. Proin tristique erat quis nibh venenatis vel fermentum diam iaculis. In consectetur elementum massa quis lacinia. Donec pellentesque libero malesuada leo dignissim eu consectetur metus dignissim. Morbi congue adipiscing justo. Nunc neque justo, tempus in pulvinar vel, facilisis ac elit. Etiam aliquet nibh eu dolor dignissim auctor. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nunc mollis, leo id pellentesque rhoncus, lacus nunc sollicitudin sapien, at luctus eros sem sed nisi. Duis nec fringilla nunc. Etiam egestas convallis lacinia. Nulla rutrum elementum nisl, eget tempus lacus gravida ac. Nulla varius cursus ante sit amet scelerisque. Cras ut turpis urna, eget ornare massa. More news

4 May 2012 Purvis takes all-around title at American Cup in Madison Square Garden 27 Apr 2012 TeamGym British Championships 2012 results

Stay up to date
Follow @BGmediateam on Twitter Like the British Gymnastics Facebook page Watch the action live on BGTV

British gymnasts in action

Mens Senior John Smith Jim Jones Brett Blake Phil Marsh Womens Senior Kat Driscoll Emma Bunton Faye Smith Fatima Daybro Mens Junior Ted Smith Jim Jones Ned Kelly Womens Junior Kat Driscoll Emma Bunton Faye Smith Fatima Daybro Mens Junior Ted Smith Jim Jones Ned Kelly Womens Junior Kat Driscoll Emma Bunton Faye Smith Fatima Daybro

Follow live scores on BG Score

Home Funding partners Members login Live help Contact us Shop online

Follow us

About us Directors International reps Honorary awards Regulations National awards

Search Terms & conditions Careers BG jobs Privacy policy Non BG/other jobs Site map
Sponsors Partners British Gymnastics

Fans

& major events

Gymnasts
& parents

Coaches

Teachers & volunteers

Clubs
Disciplines

Leisure centres & schools

Technical

Information & judges

Regions

& home countries

Events

BGTV

Open

Home

Coaches, teachers & volunteers

Coaches

Find a course
Course name or code Type here There are many gymnastics courses taking place in Britain. You can use the Find a course tool to search for details on all coaching and judging courses and other courses/modules across the country. You can also visit your regional website for a more detailed listing of regional courses.

Find
a Club a Course an Event or result an Athlete

Or search by choosing from the following elds Region Discipline Date Type West Midlands Womens May 2012 UKCC Level 1

Quick links Discipline descriptions Course descriptions BG course calendar

What to expect
The 2012 Mens and Womens Artistic Championships is a blue ribbon event on the British Gymnastics calendar. Click here to nd out more about the event, including news, photos, videos and lorem ipsum.

Find

Funding partners

Follow us

About us Directors International reps Honorary awards Regulations National awards

Careers BG jobs Non BG/other jobs Sponsors Partners

Terms & conditions Privacy policy Site map British Gymnastics

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Contact
For any assistance, queries or approvals, please contact Matt Connell, Head of Communications and Marketing: E: matt.connell@british-gymnastics.org T: +44 845 129 7 129