Академический Документы
Профессиональный Документы
Культура Документы
CONTENTS
3 Introduction 5 Connecting consumers with content: new devices, platforms, and
destinations
7 Monetizing content wherever, whenever, and however its consumed 9 Protecting content and managing rights across every kind of screen 11 Measuring and optimizing performance 13 Keeping up with rapidly growing audiencesand expectations 14 Conclusion
Basic DRM can be enough for some pay models that require customers to log into a paid account before they can stream content. More sophisticated pay models that involve complex policies around payment terms and playback privileges call for more advanced DRM capabilities. These include authentication tools to verify the viewers identity no matter what device they use to access content, as well as authorization tools to verify that the viewer has appropriately subscribed to, purchased, or rented the requested programming.
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CONCLUSION
The transformation of TV shows no signs of slowing down. To adapt to a rapidly changing media environment while capitalizing on powerful new revenue opportunities, media companies need to move quickly to embrace new strategies and implement the technologies to support them. Brightcove provides technologies, best practices, and industry partnerships that can enable companies of all sizes to deliver content to any device, on any platform, under any payment model so you can grow and thrive in the new world of video. For more information, please visit:
http://www.brightcove.com/en/learning-center/connected-tv
290 Congress Street, 4th Floor, Boston, MA 02210 Brightcove, Inc. All Rights Reserved.
www.brightcove.com