Module Title Communication Principles And Theory Keywords Communication Process, mediation, models and contexts, codes, feedback

barriers, verbal and nonverbal communication

Reference SCQF Level SCQF Points ECTS Points Created Approved Amended Revision No.

BS1292 SCQF 7 15 7.5 March 2010 August 2010 1

This Revision is No Longer Current

Prerequisites for Module None in addition to SCQF 7 entry requirements or equivalent. Corequisite Modules None. Precluded Modules None. Aims of Module To promote a critical understanding of the underlying principles of different kinds of communication and to develop awareness of the role of the behavioural sciences in the communication process. Learning Outcomes for Module On completion of this module, students are expected to be able to: 1. Describe a range of models that explain the communication process. 2. Recognise and discuss essential principles and concepts within the communication process. 3. Apply communication principles to practical professional contexts. 4. Produce written communication that is clear, coherent, literate and appropriate to purpose and target audiences. 5. Demonstrate a professional sense of procedure and presentation in writing assignments, in meeting deadlines and in proofreading and revising documents before submission. Indicative Module Content The module will examine essential postulates of communication. It focuses on the elements of the communication process introducing students to the concepts of context, mediation, codes, feedback and barriers. The role of theories and models such as the Process School and the Semiotic School is examined, with examples. Contexts such as intrapersonal, interpersonal, group, organizational, and mass communication are studied. Relationships between organisational structures, and forms, and channels and media of communication are considered. The role of plain English, writing for specific purposes and audiences are examined and professional standards in written and oral communication emphasised. Indicative Student Workload Contact Hours Lectures Tutorials/seminars Surgery Assessment Directed Study Directed Study Private Study Private Study Mode of Delivery This is a lecture based course supplemented by tutorial and seminar sessions. Students will prepare for seminars, contribute to seminar discussions and engage in studentcentred activities (e.g. directed reading, exercises). Assessment Plan Learning Outcomes Assessed 1,2 3,4,5 Full Time 15 12 15 20

30

58

Component 1 Component 2

Assessment consists of two pieces of coursework of equal weighting, designed to elicit learning outcomes 1 to 5. Indicative Bibliography 1. FISKE, J., 1990. Introduction to communication studies. London: Routledge. 2. HARTLEY, P., 1999. Interpersonal communication. 3rd ed. London: Routledge. 3. HARTLEY, P., and BRUCKHAM, C. G., 2002.Business communication. London: Routledge. 4. PRICE, S., 1996. Communication studies. Harlow: Longman. 5. WINDAHL, S. et al., 2009. An introduction to planned communication. London: Sage.