Research Methodology: Objective:

Primary objective: To know the trend of Real Estate Groups in print advertisements and provide findings to Triton communication for the client ADANI SHANTIGRAM.

Secondary objective: To know how the Real Estate group attract the customer through print advertisement for their residential schemes. To know what kind of marketing and advertising practices Real Estate group adopts make people visit their residential schemes. To get more knowledge of Real Estate advertisements in print media.

Scope of study:
The scope of this study was limited to English print media (i.e. Times of India, Ahmedabad Mirror and DNA). This study focuses on the state of Gujarat, Ahmedabad area only. Moreover, the study also seeks to find-out the trend of print advertisement (i.e. English Dailys or Newspapers) by Real Estate groups engaged in residential schemes for Ahmedabad area.

Hypothesis of Study:
1. H0: There is no relation between Real Estate group and Publication. H1: There is relation between Real Estate group and Publication. 2. H0: There is no relation between Real Estate group and Categorization. H1: There is relation between Real Estate group and Categorization. 3. H0: There is no relation between Real Estate group and Nos of BHK. H1: There is relation between Real Estate group and Nos of BHK. 4. H0: There is no relation between Real Estate group and Kind of photograph shown in advertisement. H1: There is relation between Real Estate group and Kind of photograph shown in advertisement. 5. H0: There is no relation between Real Estate group and Communication. H1: There is relation between Real Estate group and Communication. 6. H0: There is no relation between Real Estate group and Headline. H1: There is relation between Real Estate group and Headline. 7. H0: There is no relation between Real Estate group and Detail Features. H1: There is relation between Real Estate group and Detail Features. 8. H0: There is no relation between Real Estate group and Logo. H1: There is relation between Real Estate group and Logo.

Research Design:
Though the primary objective of the study is to trend of print advertisements by Real Estate groups so exploratory research design is most suitable. Exploratory research design is applied to the study, to describe the groups offerings and differences to others groups. It includes surveys and fact finding enquiries of different kinds. The purpose of exploratory research is description of the state of affairs as it exists at present.

Sampling Method:
Target Population Definition: The composition of the population for this study was print advertisement printed in three major English newspapers (i.e. Times of India, Ahmedabad Mirror and DNA) of Real Estate groups engaged in activities of building residential schemes in Ahmedabad area.

Sampling Frame: The Content Analysis was conducted for Gujarat, Ahmedabad area, which is at peak in Real Estate sector and one of the emerging megacity of India. Sampling Unit: In all, small and large Real Estate groups were being selected whom so ever had given advertisement in the general English newspaper and not business newspaper during the two months (i.e. 1st May, 2013 to 30th June, 2013) in Ahmedabad edition.

Data collection:

In this study, I have collected relevant secondary data from various websites, Research Papers, and magazines data. To achieve the desired objective, I collected primary data from e-newspaper websites of the three English Newspapers and found out the primary data with the help of structured questionnaire.

Data Analysis