Pulse Report Drinks Q3 2013

PULSE REPORT
IRI Pulse Report Drinks

Welcome to the Pulse Q3 2013 edition for drinks. We hope you find it useful. Please do not hesitate to contact us if you have any uestions or comments at !".#arketin$%IRI&orld&ide.com.
Q3 2013
IRI&orld&ide.eu
PULSE REPORT
'(out the Report
)his Drinks report is one of 10 super cate$ory reports desi$ned to sho& hi$h*level comparison and analysis for retail markets across ma+or countries in !urope. )his report contains data $athered from around !urope. )his market &as split into the follo&in$ cate$ories, soft drinks- +uices s uashes and syrups- mineral &ater- coffee- teacocoa. )he report hi$hli$hts key metrics such as total sales fi$ures- market trends- cate$ory shares- &inners and losers for !urope and for individual countries. )he data has (een sourced from IRI retail data(ases and !urostat . the statistical (ranch of administration for the !uropean /ommission. )he countries included in the report are, 0rance- 1ermany- Italy- the 2etherlands- 3pain and the "nited 4in$dom 5".4.6. )he market channels used for each country in this report are as follo&s,
Country
"4 !3 D! 28 I) 0R
Channels used
7ypermarkets- supermarkets- dru$stores and impulse outlets 7ypermarkets- supermarkets- hard discounters and dru$storesincludin$ the /anary Islands 7ypermarkets- supermarkets- hard discounters and dru$stores 7ypermarkets- supermarkets- hard discounters and dru$stores 7ypermarkets- supermarkets- small self service- hard discounters and dru$stores 7ypermarkets and supermarkets
0or analytical purposes the data sourced from availa(le retail data(ases has (een consolidated to provide consistent results. 7o&ever- for some countries it has not (een possi(le to source data pertainin$ to certain cate$ories. When this has occurred it has (een documented in the 2otes section found at the end of the report.
PULSE REPORT
9n the Radar
)he drinks cate$ories in !urope sho& a diverse development across the countries. 9ne common denominator is definitely the price increases once a$ain.
ECONOMIC FI URES INFLUENCIN
CONSUMER !E"#$IOR
#$ER# E 12 MONT"S INFL#TION R#TES
POPUL#TION IN MILLIONS :an. 2012 Fran+e er3any Italy Netherlands S5a6n Un6ted 76n8do3 ,-.3 20.3 -0.3 1,.1 4,.2 ,3.4 :an. 2013 ,-., 20.-0., 1,.2 4,.1 ,3.2
UNEMPLO%MENT &'( 3ep. 2013 11.1 -.2 12.1.0 2,., 1.'vera$e 2012 10.2 -.10.1 -.3 2-.0 1.0
)P IN MILLIONS &*( 2013 5!stimate6 2 0-0 3-2 2 ,04 400 1 -,2 322 ,04 4-0 1 0-1 01, 1 2-4 020
3ep. 2013 /1.2 /1.2 /1.2 /3.1 /2.3 /2.1
'vera$e 2012 /2./2.4 /3./2.2 /2.3 /3.1
2012 2 032 201 2 ,44 200 1 -,- 01, ,00 ,32 1 040 -21 001 001
3ource, !urostat- 3eptem(er 2013
PULSE REPORT
189;'8 )R!2D3
TOT#L )RIN7S $#LUE S#LES #N) ' C"#N E $S. PRIOR %E#R
/3.1' 91.0' 90.2'

$#LUE S#LES IN MILLIONS &*( Total EU )E U7 44 ,44 1, ,,2 2 124< 1 -43 , 2-1 4 111 1 042
/0.-'
FR IT ES NL
90.,' 92.,'
<(ased on an e=chan$e rate of >1.1?0 to the pound
TOT#L EUROPE /0.0' TOT#L )RIN7S $#LUE S#LES FOR T"E L#ST SI= QU#RTERS
14 000
M6ll6ons
12 000
10 000
1 042
2 02, 1 112 1 011 1 11-
2 024
Fran+e er3any
2 000
4 203
, 000
4 302 4 142 4 0-4
4 314 4 1-1 Italy Netherlands S5a6n U7
4 000
1 ,,4 -01 0-3 1 004
1 221 -01 1 14, 2 10,

019o+t.912
1 442 422 021 1 032

309d;+.912
1 434 410 0-4 1 2,2

3193ars913
1 ,01 402 1 021 2 040

309:u6n913
1 1,1 400 1 1-4 2 211
2 000
0 019:u6l.912 209se5t.913 Per6od End6n8
3ource, IRI retail data(ases@ Period endin$ 2A 3eptem(er 2013
PULSE REPORT
!urope
C#TE OR% S"#RE OF $#LUE IN T"E L#ST %E#R C#TE OR% $#LUE S#LES IN T"E L#ST %E#R
20.?G
Euros> 6n M6ll6ons
1C A11
E0.1G 1A.0G
A 1E0
D EA0 B 01B
13.?G 2.1G
2 1?B
E.DG
A31
3oft Drinks
/offee
#ineral Water
:uices- 3 uashes F 3yrups
)ea
/ocoa
TOP - C#TE ORIES? E$OLUTION

Ialue sales 5>6 and G chan$e vs. year a$o
7E% TREN)S In the third uarter of 2013 value sales across most !uropean countries is out performin$ volume driven (y hi$her prices. )he unseasonal &eather has played a key role in lo&erin$ volume sales year to date in 2013 across most countries. )he performances across !urope of the drinks cate$ories is diverse. )ea is outperformin$ the other cate$ories &hilst coffee is the only cate$ory in value decline.
1C A11
M6ll6ons
A 1E0
D EA0 B 01B
2 1?B 0.C 3oft Drinks *2.B /offee 0.2 #ineral Water 0.3 :uices3 uashes F 3yrups )ea 1.1
)otal > 3ales
G > vs. H'
!urope includes, 0rance- 1ermany- Italy- 2etherlands- 3pain and "nited 4in$dom 3ource, IRI retail data(ases@ Period endin$ 2A 3eptem(er 2013
PULSE REPORT
!urope
TOP @INNERS? $#LUE S#LES C"#N E $S. %R. # O &*( TOP LOSERS? $#LUE S#LES C"#N E $S. %R. # O &*(
-0
100
1-0
9300
9200
9100
SoAt )r6nBs
130.1
Co+oa
31.A
Tea
23.C
Cu6+es> SDuashes E Syru5s
1D.B
M6neral @ater
1B.E
* 2E2.D
CoAAee
C#TE OR% INSI "TS )he !uropean drinks market remains sta(le in Q3 2013. !=cept for coffee all the other cate$ories are $ro&in$ in value- especially soft drink. )he increase in soft drinks is driven (y the performance in 0rance and the ".4. )he decline of coffee is driven (y 1erman- 0rance and the 2etherlands. Ialue $ro&th in soft drinks has (een driven (y price increases as volume has fluctuated across each country. )he decline in coffee in 0rance has (een driven (y all coffee se$ments e=cept for pods. )he key driver of this decline has (een the fall in prices. In 1ermany the decline in coffee has come from the (i$$est se$ment- roasted coffee. )his decline has impacted the overall performance as the other se$ments have not (een a(le to compensate the loss. In the 2etherlands the premium coffee market has $ro&n in value driven (y price increases (ut this has impacted volume sales &hich has declined. In !urope the performance of the +uices- s uashes and syrups cate$ory has differed across the countries. )he 2etherlandsJ has seen stron$ $ro&th driven (y s uashes and syrups &hilst sales in Italy have declined. )he mineral &ater cate$ory performance has (een impacted (y the &eather (ut due to price increases the cate$ory has seen value sales $ro&.
!urope includes, 0rance- 1ermany- Italy- 2etherlands- 3pain and "nited 4in$dom 3ource, IRI retail data(ases@ Period endin$ 2A 3eptem(er 2013
M6ll6ons
M6ll6ons
PULSE REPORT
0rance
23.1G
Euros> 6n M6ll6ons
2 2D1
21.EG
1 CEE
1 B1B 1 3E?
30.2G 1C.DG
3?E
2.CG E.CG
203
3oft Drinks
#ineral Water
/offee
)ea
/ocoa

7E% TREN)S In the 0rench drinks market- there is a noticea(le difference (et&een value and volume trends. )he soft drinks cate$ory continues to decline in volume- e=cept the ener$y drinks and the still drinks 5iced tea drink* 8ipton- fruit drinks*9asis- (ut is in $ood value $ro&th. Waters continue to increase in volume (ut the values sales is on the decline. 3yrups are in $ro&th thanks to $ains in the sodastream se$ment and in the mainstream syrup.
2 2D1
1 CEE
M6ll6ons
1 B1B 1 3E?
3?E 3.0 3oft Drinks *1.0 #ineral Water 2.2 3.D )ea
*E.3 /offee
:uices3 uashes F 3yrups G > vs. H'
)otal > 3ales
PULSE REPORT
0rance
TOP @INNERS? $#LUE S#LES C"#N E $S. %R. # O &*(
M6ll6ons
0 20 40 ,0 20
TOP LOSERS? $#LUE S#LES C"#N E $S. %R. # O &*(

.
M6neral @ater CoAAee
M6ll6ons
920 9,0 940 920 0
SoAt )r6nBs
B?.B
3E.3
Tea
12.A
Co+oa
?.?
* 1C.D
* B0.0
C#TE OR% INSI "TS 9n &aters- more promotion has led to the cate$ory (ein$ devalued. 2ational (rands continue to increase the promotional activity and /ristaline (rand 5lo& pricin$6 continues to $ro&. )here is a difference in soft drinks (et&een still and car(onated, still remains in $ro&th and /3D is declinin$ in volume- mainly due to /oca /ola (rands. /oca /ola continue to decline in volume &ith 8i$ht and Re$ular. 3yrup * )he development of the soda machine trend in 0rance has driven the development on syrup. #oreover- durin$ the financial crisis- syrup remained the cheapest drink. )he mainstream flavor is also increasin$ 5$renadian- mintK6 In the coffee market- pods continue to $ro& &ell- &hile other coffees are in decline, private la(el is decreasin$ (y B.1G in volume and D.2G in value. )ea * 0oods International is drivin$ the $ro&th of the cate$ory 5&ith private la(el6. Pods is also $ro&in$ fast 5#ondeleL and 2estlM6- "nilever is flat.
PULSE REPORT
1ermany
C#TE OR% S"#RE OF $#LUE IN T"E L#ST %E#R
22.AG
C#TE OR% $#LUE S#LES IN T"E L#ST %E#R
Euros> 6n M6ll6ons
? D3D
20.?G 3?.0G
3 D1E 3 E1D 2 CE3
1B.?G 1.0G E.1G
BD1 1CE
3oft Drinks
/offee
#ineral Water
)ea
/ocoa

7E% TREN)S )he 1erman 0#/1 market is affected (y price increases in 2013 &hich is (ein$ replicated the Drinks cate$ory. In the #') drinks sales decrease (ut Q3 2013 compared to Q3 2012 is sli$htly $ro&in$ a$ain 5N 0.1G6. /ontrastin$ trends occurrin$ in volume and value for total non*alcoholic (evera$es 5&ithout coffee and tea6 &hich are the opposite as seen last year. ;ecause of the price increases- volume sales have fallen (ut value sales are sli$htly positive. )his ho&ever does not apply in +uices- ice tea and &ater plus &here (oth value and volume sales are in decline. 3i$nificant development (ein$ driven most nota(ly from soft drink 5ener$y- fass(rause and adult lemonade6 and coffee 5capsules6 se$ment.
? D3D
M6ll6ons
3 D1E 3 E1D 2 CE3
BD1 0.1 3oft Drinks *E.A /offee 0.D #ineral Water *0.1 :uices3 uashes F 3yrups )ea 2.C
)otal > 3ales
G > vs. H'
PULSE REPORT
1ermany
M6ll6ons
0 10 120 230

.
Cu6+es> SDuashes E Syru5s CoAAee
M6ll6ons
92-0 9200 91-0 9100 9-0 0
M6neral @ater Tea

1C.B
2B.A
SoAt )r6nBs
D.1
Co+oa
B.D
* 1.C
* 1A?.1
C#TE OR% INSI "TS #ineral &ater sales look to recover from a ne$ative sales in the past. )he current $ro&th comes from the still &ater and &ater &ith little /9O. ;oth these se$ments could $ro& if there is an increase in promotional activity. Performance in soft drinks could see value sales $ain (ut is no& only third out of the top $ro&in$ se$ments in 1ermany. '$ain- the $ood performance of soft drinks is driven (y the /oca*/ola 8istin$ at 'ldi in 1ermany in 9cto(er 2012. /oca*/ola is sta(le or sli$htly declinin$ in most retailers (ut the 'ldi performance has easily compensated these losses. 0urther $ro&th comes from ener$y drinks and fass(rause and apart from that there is some drive in the lemonade market. 3ome players entered the market in the hi$h price adult lemonade se$ment . like !ckes 1ranini Die8imo- 1erolsteiner 8imonade and 3an Pelle$rino 8imonade * this and last year. !specially the concept of !ckes 1ranini Die8imo &hich &orks very &ell and has already $enerate si$nificant sales. 8ike in the last uarters the +uices se$ment continues to (e driven (y price increases in Q3 2013. /onsumers reacted (y reducin$ their levels of consumption (ut to counter the fall in volume- most retailers have started a$$ressive promotions. 7o&ever- value sales continue to (e impacted and declined in Q3 2013. )he coffeeJs value sales also continue to decline. )he prices of the (i$$est se$ment roasted coffee are still $oin$ do&n- (ut this is driven (y $round coffee &hich is not appealin$ to consumers any more. 1ro&th is driven (y the un$round and sin$le portions se$ment- (ut (oth se$ments to$ether only have a(out E0G share on roasted coffee. )hus their $ro&th cannot compensate the losses from the $round coffee se$ment. )he hi$hest $ro&th rate currently come from capsules &ithin the sin$le portions se$ment.
10
PULSE REPORT
Italy
2D.CG
Euros> 6n M6ll6ons
1 D0A
1 CAC
1 E23
22.DG 2D.AG
DA0
1E.2G 1.2G E.1G
2?B
CC
#ineral Water
3oft Drinks
/offee
)ea
/ocoa

7E% TREN)S Hear endin$ Q3 2013 sho&s a positive trend only for infusion 5hot tea6 market- and a decline in all others cate$ories. )he trends have (een impacted (y temperatures, hi$h season 2013 5from #ay to 3eptem(er6 records steadily lo&er temperatures compared to 2012@ all seasonal cate$ories 5&ater- soft drinks and +uices6 are penaliLed (y this situation. Price rises have affected all cate$ories- due mainly to price increase of petrol 5impact on lo$istics costs and on productive costs, fuelheatin$ and electricity in factoriespacka$in$ P!)K6 and of ra& materials 5coffee and su$ar6. )his scenario drives the consumers to make real choices of convenience that cause ne$ative trends 5volume and value6 for most of drinks cate$ories.
1 D0A
1 CAC
1 E23
M6ll6ons
DA0
2?B *2.B #ineral Water *3.B 3oft Drinks *0.C /offee *?.? )ea 3.2
:uices3 uashes F 3yrups
)otal > 3ales
G > vs. H'
11
PULSE REPORT
Italy
M6ll6ons
0 2 4 , 2 10 920 9,0 940

.
CoAAee M6neral @ater Cu6+es> SDuashes E Syru5s SoAt )r6nBs
M6ll6ons
920 0
Tea
C.A
Co+oa
0.E
* 10.2
* EC.D
* ?2.3
* BC.3
C#TE OR% INSI "TS In the last part of 2012 and durin$ 2013- some themes continue to influence cate$ories trends, Weakness of consumer demand due to the economic crisis Increase of inflation rate 5particularly driven (y price increase of several ra& material e.$. coffee6 and petrol that impacts the cost of transport and packa$in$ 5e.$. P!)6 Retailers transferrin$ these risin$ costs to the shelf prices
Durin$ 2013 these trends 5decrease of consumer demand and increase of inflation rate6 &ere accentuated further and have come to impact virtually all food cate$ories. In $eneral- since QE 2012 &e have seen the &eakness of consumer demand in 0#/1 due to economic crisis also affect the (evera$es market. In the last year endin$- volumes of the soft drinks market have (een affected (y price increase and (y consumer (ehavior tar$eted at lo& price cate$ories 5tradin$ do&n6. /ar(onated soft drinks is the market that records the most important turnover loss, many se$ments 5oran$eades- lemon lime- tonic- chinotti6 record very ne$ative trends. Infusion 5tea6 is the only $ro&in$ market considerin$ the last year endin$- (oth in turnover and in consumption. )his market (enefits from the 2013 &inter season (ein$ lon$er than the previous year, #arch- 'pril and #ay had temperatures (elo& the seasonal avera$e and colder compared to 2012. Positive trend is driven (y functional tisane 5slimmin$- rela=in$diuretic- la=ative- di$estive...6.
12
PULSE REPORT
2etherlands
Euros> 6n M6ll6ons
DA1
3E.0G E?.AG
BB0
D.2G
1B0
0.BG E.EG B.AG
13E
DB
11
3oft Drinks
/offee
)ea
#ineral Water
/ocoa

7E% TREN)S )otal drinks is declinin$ in the 2etherlandsin value 5*1.EG6 and volume 5*3.?G6. It doesnJt meet the $ro&th of the total market. Price increases have impacted volume and despite hi$her promotion pressureshoppers are (uyin$ less. /old drinks maintained a sta(le turnover (y increased prices. While in the hot drinks cate$ory the lo&er prices led to a decrease in turnover and volume. Despite the introduction of /oca /ola- one of the first national (rand at 'ldi- the hard discount supermarkets are losin$ share in favor of hi$hly promotin$ service supermarkets. Without the introduction of /oca /ola the discount supermarkets are losin$ share even more.
DA1
BB0
M6ll6ons
1B0 13E 1.C )ea DB 10.E #ineral Water
*0.D 3oft Drinks
*E.C /offee
C.B
:uices3 uashes F 3yrups G > vs. H'
)otal > 3ales
13
PULSE REPORT
2etherlands
M6ll6ons
0 10 1940 930 920 910

.
M6ll6ons
0
11.3
M6neral @ater
D.1
Tea
2.2
* 1.3
Co+oa
* B.D
SoAt )r6nBs
* 32.E
CoAAee
C#TE OR% INSI "TS )he $ro&th in +uices- s uashes and syrups is driven (y the stron$ performance &ithin s uashes and syrups. )his cate$ory keeps &innin$ Pshare of throatJ at the cost of other li uid intake cate$ories. Pro(a(ly also driven (y more price conscious shoppers in economical tou$h times. Within the cate$ory mineral &ater- the non car(onated &ater is only $ro&in$ (ecause of price increases. 'lso &ithin car(onated &ater the prices have increased (ut did not lead to a volume decline- as volumes also sho&ed $ro&th fi$ures of more than 3.2G. 'lso introductions led to the $ro&th &ithin &ater@ (ud$et (rand Delphin and lu=ury (rands like #arie 3tella and 3an Pelle$rino $re& &ithin the &ater market. 'll hot drinks 5coffee- chocolate and tea6 are declinin$ in volume. 'lthou$h premium coffee methods 5cups- (eans6 are still &innin$ volume share this trend is not (i$ enou$h to (rin$ value $ro&th to the &hole cate$ory. Dou&e !$(erts 8Jor e=panded their product line &ith success. )he ne& products &ere incremental to its e=istin$ ran$e. 7er(al and $reen tea are $ro&in$ &ithin the tea cate$ory. ' hi$h promo pressure is also responsi(le for this $ro&th &ith an avera$e of E0*??G for the (i$$est (rands Pick&ick and 8ipton. In a(solute terms- soft drinks is the (i$$est contri(utor to value $ro&th- thanks to price increases. 7o&ever price increases are leadin$ to a do&nturn in volume- soft drinks is the (i$$est contri(utor to volume loss. )he lon$ summer couldnJt stop the decline in volume. Ice tea and flavoured &aters &ere the e=ceptions as these t&o se$ments continue to &in volume in the declinin$ market.
14
PULSE REPORT
3pain
Euros> 6n M6ll6ons
1A.3G ?1.0G
2 101
1D.AG
CAE
CCD
0.3G 3.2G C.3G
2AA 131
3oft Drinks
#ineral Water
/offee
/ocoa
)ea

7E% TREN)S Durin$ Q3 2013- the drinks market has decreased- compared to the previous uarter. Durin$ 2013- ne& ta=es &ere imposed (y the $overnment impactin$ prices. /ate$ories &ith a lo&er market &ei$ht reduced product prices last year and they have a positive value trend 5coffee- cocoa and tea6. )he se$ments that are e=periencin$ volume $ro&th include indian tonicsmoothies and coffee capsules.
2 101
M6ll6ons
CAE CCD
2AA *2.A 3oft Drinks *1.1 #ineral Water E.0 /offee 3.? /ocoa
131 ?.D )ea
)otal > 3ales
G > vs. H'
1-
PULSE REPORT
3pain
M6ll6ons
0 10 20 30 40 920 9,0 940 920

M6ll6ons
0
CoAAee
2A.A
Co+oa
10.2
Tea
C.2
* 0.E
Cu6+es> SDuashes E Syru5s M6neral @ater
* A.0
* B2.1
SoAt )r6nBs
C#TE OR% INSI "TS 3ales in indian tonic have $one up steadily in soft drinks 5NB.?G value6 thanks to the $in tonic market. 2e& premium products and (rands have (een launched durin$ the last months. /oca /ola /o- Pepsi/o and 9ran$ina 3ch&eppes sales decreased in the latest #') due to cate$ories like colas- stills- tea and $aseosas 5local special car(onated &ater6. /oca /ola /o sales decreased sli$htly in the last #') driven (y /oca /ola- 0anta and ' uarius. )he most important contri(utor to the $ro&th of coffee se$ment is the coffee capsules 5N2D-0G versus #') last year6. 0or drinks cate$ory- the positive trend is due to $ro&th of #ercadona 5retail main leader6. ;rands like Don 3imon and 3uper$uss are $ro&in$ up 5+uices- &ater and stills6. Water cate$ory has a decreased in their sales driven (y every su( se$ment 5 mineral &aterflavor &ater and &ater &ith $as6. ;y (rands- it is si$nificative that private la(el sales $o do&n sharply 5*E.DG6.
1,
PULSE REPORT
"nited 4in$dom
?A.CG
Euros> 6n M6ll6ons
E 3?E
1E.AG
D.BG
2.2G
C.1G
C.BG
1 0DE B2B ??2 ?1?
1B0
3oft Drinks
/offee
)ea
#ineral Water
/ocoa

7E% TREN)S 'll sectors in the ".4. are e=periencin$ value $ro&th &ith the e=ception of tea &hich is in sli$ht decline 5*1.AG year on year6. Price increases continue to (e the drivin$ factor (ehind value $ro&th. )he coffee cate$ory is seein$ very stron$ value $ro&th- due to the innovation of the hi$h priced premium sector- &here consumers a(le to replicate the Q/offee 3hopR occasion at home. #ineral &ater is the only cate$ory to out* perform the drinks market in volume. )he stron$ volume $ains 5NA.CG6 helped to drive overall value sales.
E 3?E
M6ll6ons
1 0DE B2B B.B 3oft Drinks 12.B /offee )ea *1.A ??2 3.1 ?1? ?.D #ineral Water
:uices3 uashes F 3yrups
)otal > 3ales
G > vs. H'
11
PULSE REPORT
"nited 4in$dom
M6ll6ons
0 -0 100 1-0 200 2-0 300 91910 9-

.
Tea
M6ll6ons
0
SoAt )r6nBs
2C1.2
CoAAee
121.0
M6neral @ater
2D.E
1B.?
Co+oa
E.A
* 12.1
C#TE OR% INSI "TS )he &eather has (een a key factor (ehind the sales performance in 2013. )he coldest #arch in ?0 years resulted in positive sale increases for the hot (evera$es sectors (ut then the &arm summer impacted sales for hot (evera$es as shoppers increased spend on soft drinks&ater and +uices- s uashes and syrup products. )ea continues its lon$ term decline due to normal (lack tea declinin$ heavily in volume. )hese declines have not (een offset (y the stron$ value $ro&th from non (lack tea sectors of fruit and her(al- specialty and $reen. )hese sectors have (een in mild volume $ro&th and the main players in these sectors have (een drivin$ value $ro&th throu$h price increases. In coffee- the premium priced variants are drivin$ the sector. Instant coffee contri(uted nearly 3SE of the cate$ory value $ro&th- particularly that of innovative micro$round variants and cafM style products. 1round coffee is ho&ever $ro&in$ in (oth value and volume driven (y innovation in pods. 3tron$est volume $ro&th in &ater &as from flavoured still and flavoured sparklin$- althou$h the (i$$est sector of plain still $re& in volume (y A.0G. 3oft drink cate$ory value $ro&th has (een led (y ready*to*drink 5R)D6 +uice and cola 5$reater secondary display6- &hilst soft drinks volume has also $ro&n sli$htly (y 0.AG. )he price increases have helped value sales out $ro& the volume performance. 0ruit +uice from concentrate and +uice smoothies have not performed &ell driven (y reductions in amount of volume sold on promotion.
12
PULSE REPORT
0inal 2otes
Notes on Cate8ory )eA6n6t6ons Aor Countr6es Due to the diverse products found in individual countries across this market it &as necessary to consolidate the availa(le data into the cate$ories in this report. In some cases- it &asnJt possi(le to ali$n products across all B countries. )hose e=ceptions are listed (elo&, SoAt )r6nBs )he "4 data in this report does not contain iced tea and other tea (ased (evera$es and the other countries do not
Cu6+es> SDuashes E Syru5s )he 1ermany data in this report includes smoothies and refri$erated fruit +uice and the other countries do not
M6neral @ater )he 0rance data in this report includes flavored mineral &ater &hereas the other countries do not )he Italy data in this report includes flavored sports drinks &hereas the other countries do not
10
PULSE REPORT
Resources
)o $ain insi$ht into opportunities across specific cate$ories- se$ments- channels or retailerscontact your IRI client service representative re$ardin$ custom analyses levera$in$ the follo&in$ resources, InAoS+an CensusI is a syndicated retail trackin$ service that ena(les manufacturers and retailers to ac uire industry insi$hts used to make (etter (usiness decisions. Info3can /ensus utiliLes the data that IRI collects from $rocery- dru$- and mass merchandise retailers to provide the most comprehensive and accurate syndicated data offerin$ in the 0#/1 sector. With access to accurate- $ranular detail (y cate$ory- $eo$raphy- measure- and time period- clients have the tools needed to develop marketin$ and sales strate$ies (ased on product performance- distri(ution- and promotion responsiveness. 'll data a(out drinks comes from InAoS+an CensusI. IRI Consult6n8 provides strate$ic insi$hts and advice levera$in$ a variety of data sourcespredictive analytics- ena(lin$ technolo$ies- and (usiness analyses to help 0#/1 manufacturers and retailers address si$nificant sales and marketin$ issues effectively.
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Pulse Report Drinks Q3 2013

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Pulse Report Drinks Q3 2013

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PULSE REPORT

IRI Pulse Report Drinks

'(out the Report

ECONOMIC FI URES INFLUENCIN

3ep. 2013 /1.2 /1.2 /1.2 /3.1 /2.3 /2.1

'vera$e 2012 /2./2.4 /3./2.2 /2.3 /3.1

3ource, !urostat- 3eptem(er 2013

/3.1' 91.0' 90.2'

2 02, 1 112 1 011 1 11-

4 302 4 142 4 0-4

4 314 4 1-1 Italy Netherlands S5a6n U7

1 ,,4 -01 0-3 1 004

1 221 -01 1 14, 2 10,

1 442 422 021 1 032

1 434 410 0-4 1 2,2

1 ,01 402 1 021 2 040

1 1,1 400 1 1-4 2 211

0 019:u6l.912 209se5t.913 Per6od End6n8

3ource, IRI retail data(ases@ Period endin$ 2A 3eptem(er 2013

:uices- 3 uashes F 3yrups

TOP - C#TE ORIES? E$OLUTION

)otal > 3ales

G > vs. H'

Cu6+es> SDuashes E Syru5s

:uices- 3 uashes F 3yrups

TOP - C#TE ORIES? E$OLUTION

:uices3 uashes F 3yrups G > vs. H'

)otal > 3ales

3ource, IRI retail data(ases@ Period endin$ 2A 3eptem(er 2013

TOP LOSERS? $#LUE S#LES C"#N E $S. %R. # O &*(

Cu6+es> SDuashes E Syru5s

3ource, IRI retail data(ases@ Period endin$ 2A 3eptem(er 2013

C#TE OR% $#LUE S#LES IN T"E L#ST %E#R

3 D1E 3 E1D 2 CE3

1B.?G 1.0G E.1G

:uices- 3 uashes F 3yrups

TOP - C#TE ORIES? E$OLUTION

)otal > 3ales

G > vs. H'

3ource, IRI retail data(ases@ Period endin$ 2A 3eptem(er 2013

TOP LOSERS? $#LUE S#LES C"#N E $S. %R. # O &*(

M6neral @ater Tea

3ource, IRI retail data(ases@ Period endin$ 2A 3eptem(er 2013

1E.2G 1.2G E.1G

:uices- 3 uashes F 3yrups

TOP - C#TE ORIES? E$OLUTION

:uices3 uashes F 3yrups

)otal > 3ales

G > vs. H'

3ource, IRI retail data(ases@ Period endin$ 2A 3eptem(er 2013

TOP LOSERS? $#LUE S#LES C"#N E $S. %R. # O &*(

3ource, IRI retail data(ases@ Period endin$ 2A 3eptem(er 2013

:uices- 3 uashes F 3yrups

TOP - C#TE ORIES? E$OLUTION

1B0 13E 1.C )ea DB 10.E #ineral Water

*0.D 3oft Drinks

:uices3 uashes F 3yrups G > vs. H'

)otal > 3ales

3ource, IRI retail data(ases@ Period endin$ 2A 3eptem(er 2013

TOP LOSERS? $#LUE S#LES C"#N E $S. %R. # O &*(

Cu6+es> SDuashes E Syru5s

3ource, IRI retail data(ases@ Period endin$ 2A 3eptem(er 2013

0.3G 3.2G C.3G

:uices- 3 uashes F 3yrups