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a new generation university

Buckinghamshire New University Brand Guidelines

a new identity

contents

This is a new corporate identity for a new university a university that will continue to renew itself for every succeeding generation of students and employees that come here and make it something more than it has been before, for people who will be more than they were before they came here. This corporate identity has been designed to express what we are and what we stand for. It has been designed to stand out in the same way that we hope we ourselves stand out. Lets be proud of it, and proud of what we are achieving together.

our logo whats in a name? our colours

logo usage main logo other forms faculty identities positioning incorrect uses

typography for generic use for the faculties

10 stationery

Prof Ruth Farwell Vice Chancellor

13 presentation materials 14 additional materials 15 complementary colours 16 vehicle livery 17 badges and identity cards 18 corporate clothing 19 promotional items 20 the coat of arms 21 SMT stationery 22 contact

Buckinghamshire New University Brand Guidelines

The informal Bucks expresses our approach open, purposeful, aspirational yet not elitist. This is the natural shortened form of Buckinghamshire. new expresses our desire to constantly renew our thinking, our courses and our research. Our formal name is Buckinghamshire New University; this is used on all formal, official written communications. Bucks New University is our trading name, being friendlier and more accessible; in marketing contexts, we may use Bucks as a familiar shorthand. In todays crowded and noisy marketplaces, it is difficult and time-consuming to build a single University brand, let alone multiple sub-brands at the same time. Sub-brands risk weakening and diluting the main University identity. It is expected that faculties and directorates will use the standard branding approach set out in this document. However, certain sub-brands or logos may be allowed in exceptional circumstances, and then only with full involvement and approval from the Universitys Strategic Marketing & Communications Directorate. To download our logo, please go to bucks.ac.uk/branding

Buckinghamshire New University Brand Guidelines

our logo

whats in a name?

The logotype is designed to convey strong, positive messages about who we are and what we offer.

CMYK Pantone RGB Hex

C100 M0 Y0 K0 Process Cyan R0 G153 B255 #0099FF

CMYK Pantone RGB Hex

C0 M0 Y0 K70 Cool Grey 10C R102 G102 B102 #333333

our colours
C0 M0 Y0 K50 Cool Grey 8C R153 G153 B153 #666666

Our colours are condent, because we are here to create condence in the students who trust us with their futures. We are using bold colours for bold new approaches. Please do not use any other colours than those specied here. Please do not print on any media that may not produce the colours truly.

To download our logo, please go to bucks.ac.uk/branding

CMYK Pantone RGB Hex

C14 M91 Y81 K3 485C R204 G0 B0 #CC3333

CMYK Pantone RGB Hex

C80 M100 Y0 K10 268C R102 G0 B102 #663399

CMYK Pantone RGB Hex

Buckinghamshire New University Brand Guidelines

For the purposes of marketing, signage and decoration, the roundel will sometimes be used separately from or without the logotype. This is not to be done without the express permission of the Strategic Marketing & Communications Directorate.

main logo

This is our logo. It is always to be the preferred option.

Exclusion zone

To download this/ these logo(s) please go to bucks. ac.uk /xxxxxxxx

To download our logo, please go to bucks.ac.uk/branding

At all sizes there should ideally be an exclusion zone determined by the height of the s from bucks.

logo usage

Minimum size for print The logo should not be reproduced below 40mm in width.

Minimum size for web The logo should not be used below 145 pixels width and 68 pixels high including exclusion zone.

Buckinghamshire New University Brand Guidelines

Colour option For generic usage.

other forms
33% 70% 66% 100% 50%

For specic purposes, the logo may be reversed out of a three-colour graduation. Please consult the Strategic Marketing & Communications Directorate. You may need to reproduce the logo in mono. This is perfectly acceptable when no other option is available. In limited circumstances, it may also be acceptable in order to achieve creative effect.

White Reverse out of black or dark colours.

To download our logo, please go to bucks.ac.uk/branding

Mono tinted For print reproduction where grey weights can be produced accurately.

Mono solid For print methods that do not reproduce tints accurately.

Buckinghamshire New University Brand Guidelines

100% black

faculty identities

To download these identities, please go to bucks.ac.uk/branding

70% black

CMYK Pantone RGB Hex: CMYK Pantone RGB Hex:

C14 M91 Y81 K3 485C R255 G0 B0 #CC3333 C100 M0 Y0 K0 Process Cyan R0 G153 B255 #0099FF

70% black

society& health

society& health

logo usage
6 Buckinghamshire New University Brand Guidelines

CMYK Pantone RGB Hex:

C80 M100 Y0 K10 268C R102 G0 B102 #663399

All faculty colours combine for generic communications.

s height

positioning
1.5 x s height s height

The logo recognises the exclusion zone of the bucks s height.

The logo has been designed to sit top left (preferably) or bottom right. The only circumstance when the logo type would be used symmetrically is on signage. If the choice is between left and right, the correct positioning is left.

Alternatively, it may be positioned in the lower right - the exclusion zone being the same on top and sides but the exclusion on the base edge 1.5 x s height.

Buckinghamshire New University Brand Guidelines

Not every environment is appropriate for our logo. Please do not upset the logo by asking it to do anything that might besmirch or corrupt it! In certain circumstances the roundel may be used on its own. Please avoid adding text or other elements within the centre of the roundel except under certain circumstances, (for example when it is used as a graphic device).

incorrect uses

Rules have a purpose.

The following are examples of incorrect use of the logo. Please note, this is not an exhaustive list. Do not reorder the elements of the logo.

Do not reverse the logo out of light colours - nor out of complex photographs.

Do not alter the values of the tones.

Never re-type the text in another font.

Buckinghamshire New University Brand Guidelines

X X X X
bucks

Do not reorder the colours within the roundel.

Dont adjust the distance between the roundel and typographic elements.

new university

X X X X

logo usage

Logotype and headings are in Flux Regular


ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @$%&?

Our marketing materials will always use Flux Regular for headings and Helvetica Neue for text. On the web, we will use Verdana for text. Additional fonts may be used occasionally for specic uses, at the discretion of the Strategic Marketing & Communications Directorate. For letters, the body of reports, minutes, faxes, memos and general correspondence, individual PC users should type everything in Arial.

Faculty titles and subheadings are in Helvetica Neue 75 Bold


ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @$%&?

Body copy is in Helvetica Neue 55 Roman emphasised with 75 Bold or occasionally 56 Italic
abcdefghijklmnopqrstuvwxyz 1234567890 @$%&?

Helvetica Neue 75 Bold is the preferred weight for subheadings.

typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica Neue 55 Roman is the preferred weight for body copy. Although the Helvetica Neue family comes with a wide variety of weights, please use them sparingly to add emphasis. Minutes and reports should have a standard approach with 25mm margins either side. Light, Medium and Italic weights may be used for emphasis.

Please Note The particular cut of Helvetica Neue used in this manual is by Linotype. Other cuts are available. The Flux font is available online for a nominal cost and is licensed accordingly please contact the Strategic Marketing & Communications Directorate for further information.

Buckinghamshire New University Brand Guidelines

for generic use

We have chosen a striking design that we can all use and be proud of. Please use printed originals wherever possible in preference to photocopies or faxes. Please note that all incidents of our web address should NOT have the prex www. bucks.ac.uk is correct.

Strategic Marketing & Communications Directorate Director: Jon Smith Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Email: jon.smith@bucks.ac.uk

Mr Paul Fairclough Nam congueante Hendrerit mollis nulla Tortor Maecenas

Jon Smith
Director jon.smith@bucks.ac.uk

Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ Direct Tel: 01494 522 141 Buckinghamshire New University Direct Fax: 01494 524 392 High Wycombe Campus Mobile: 12345 678910 Queen Alexandra Road bucks.ac.uk High Wycombe Buckinghamshire HP11 2JZ Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Mobile: 12345 678910 bucks.ac.uk

Mr Fairclough Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed adipiscing libero nec tellus. Cras nec ante. Proin ipsum. Donec nec sem nec justo bibendum mollis. Duis aliquam rutrum sapien. Donec molestie accumsan dolor. Nulla a turpis at nulla suscipit euismod. Duis cursus enim id orci. Vestibulum tellus lectus, ullamcorper hendrerit, lobortis non, venenatis ac, orci. Phasellus at nisi. Morbi tortor. Nam velit. Fusce convallis urna molestie nulla. Proin at diam. Ut vulputate augue eu orci. Proin eu sapien. Nulla urna leo, molestie et, elementum ac, dignissim viverra, turpis. Donec egestas varius ligula. Cras at nunc gravida erat bibendum pretium. Ut nec pede. Nam congue, ante et hendrerit mollis, nulla nisi feugiat tortor, at hendrerit erat nisi ut arcu. Maecenas eros dui, mollis eu, hendrerit id, ornare eu, leo. Sed a nisi non orci vulputate posuere. Maecenas scelerisque semper risus. Curabitur eleifend accumsan magna. Suspendisse potenti. Morbi pede ipsum, gravida vel, tristique eu, ultrices eget, purus. Fusce imperdiet velit non magna. Pellentesque pede. Praesent eu sem quis augue sodales dictum. Quisque turpis. Vestibulum feugiat, ligula non malesuada pulvinar, lorem ante volutpat mauris, et adipiscing urna erat a eros. Aliquam erat volutpat. Phasellus aliquet pulvinar mi. Donec tincidunt enim et dolor. Vestibulum amet pellentesque aliquam, sem nibh vestibulum est, eu pretium nisi lorem a dui. Donec diam pede, pharetra eget, luctus ac, consequat et, mi. Sed condimentum vehicula elit. Duis vitae magna. In eget massa ac eros rhoncus posuere. Nulla quam lectus, molestie quis, volutpat ut, facilisis et, mauris. Vivamus in sapien volutpat risus posuere scelerisque. Curabitur mauris tellus, consequat at, vehicula nec, scelerisque at, arcu. Phasellus dictum dui quis mi. Aliquam nec ligula ac sapien sodales tincidunt. Aenean semper fringilla enim. Vivamus accumsan nonummy massa. Curabitur luctus arcu quis nisl. Aliquam auctor elit sed mi. Praesent in nulla in purus mattis vulputate. Donec porttitor velit sit amet pede. Donec pharetra mi nisi viverra vehicula. Mauris faucibus lacus quis nisi. Suspendisse vel nulla ac eros adipiscing iaculis. Aliquam erat volutpat. Phasellus laoreet convallis nulla. Regards
Jon Smith
Executive Dean jon.smith@bucks.ac.uk

Jon Smith
Director jon.smith@bucks.ac.uk

Business cards
Jon Smith
Executive Dean jon.smith@bucks.ac.uk

enterprise& innovation
Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ

Further information on ordering stationery can be found at bucks.ac.uk/branding

enterprise& innovation

Jon Smith
Executive Dean jon.smith@bucks.ac.uk

Direct Tel: 01494 522 141 Buckinghamshire New University Direct Fax: 01494 524 392 High Wycombe Campus Mobile: 12345 678910 Queen Alexandra Road bucks.ac.uk High Wycombe Buckinghamshire HP11 2JZ Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Mobile: 12345 678910 bucks.ac.uk

creativity& culture creativity& culture


Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ

Jon Smith Director

Jon Smith
Executive Dean jon.smith@bucks.ac.uk

Direct Tel: 01494 522 141 Buckinghamshire New University Direct Fax: 01494 524 392 High Wycombe Campus Mobile: 12345 678910 Queen Alexandra Road bucks.ac.uk High Wycombe Buckinghamshire HP11 2JZ

Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ

Telephone: 01494 522 141 Facsimile: 01494 524 392 bucks.ac.uk

Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Strategic Marketing & Communications Directorate bucks.ac.uk Director: Jon Smith Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Email: jon.smith@bucks.ac.uk

society& health

stationery

Jon Smith

Letterhead
Jon Smith
Executive Dean

Executive Dean jon.smith@bucks.ac.uk

society& health

Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ

with compliments
jon.smith@bucks.ac.uk Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ

Direct Tel: 01494 522 141 Buckinghamshire New University Direct Fax: 01494 524 392 High Wycombe Campus Mobile: 12345 678910 Queen Alexandra Road bucks.ac.uk High Wycombe Buckinghamshire HP11 2JZ

Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Mobile: 12345 678910 Telephone: 01494 522 141 bucks.ac.uk Facsimile: 01494 524 392 bucks.ac.uk

Compliments slip

10

Buckinghamshire New University Brand Guidelines

Faculty of Design, Media & Management Executive Dean: Jon Smith Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Email: dmandminfo@bucks.ac.uk

Jon Smith
Director jon.smith@bucks.ac.uk

Jon Smith
Director jon.smith@bucks.ac.uk

Direct Tel: 01494 522 141 Buckinghamshire New University Direct Fax: 01494 524 392 High Wycombe Campus Mobile: 12345 678910 Queen Alexandra Road High Wycombe bucks.ac.uk Buckinghamshire HP11 2JZ Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Mobile: 12345 678910 bucks.ac.uk

Mr Paul Fairclough Nam congueante Hendrerit mollis nulla Tortor Maecenas

enterprise& innovation
Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ Direct Tel: 01494 522 141 Buckinghamshire New University Direct Fax: 01494 524 392 High Wycombe Campus Mobile: 12345 678910 Queen Alexandra Road High Wycombe bucks.ac.uk Buckinghamshire HP11 2JZ Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Mobile: 12345 678910 bucks.ac.uk

for the faculties

Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ

This has been designed to give you an identity when communicating on behalf of the faculty rather than on behalf of the university as a whole.

Jon Smith
Executive Dean jon.smith@bucks.ac.uk

Mr Fairclough Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed adipiscing libero nec tellus. Cras nec ante. Proin ipsum. Donec nec sem nec justo bibendum mollis. Duis aliquam rutrum sapien. Donec molestie accumsan dolor. Nulla a turpis at nulla suscipit euismod. Duis cursus enim id orci. Vestibulum tellus lectus, ullamcorper hendrerit, lobortis non, venenatis ac, orci. Phasellus at nisi. Morbi tortor. Nam velit. Fusce convallis urna molestie nulla. Proin at diam. Ut vulputate augue eu orci. Proin eu sapien. Nulla urna leo, molestie et, elementum ac, dignissim viverra, turpis. Donec egestas varius ligula. Cras at nunc gravida erat bibendum pretium. Ut nec pede. Nam congue, ante et hendrerit mollis, nulla nisi feugiat tortor, at hendrerit erat nisi ut arcu. Maecenas eros dui, mollis eu, hendrerit id, ornare eu, leo. Sed a nisi non orci vulputate posuere. Maecenas scelerisque semper risus. Curabitur eleifend accumsan magna. Suspendisse potenti. Morbi pede ipsum, gravida vel, tristique eu, ultrices eget, purus. Fusce imperdiet velit non magna. Pellentesque pede. Praesent eu sem quis augue sodales dictum. Quisque turpis. Vestibulum feugiat, ligula non malesuada pulvinar, lorem ante volutpat mauris, et adipiscing urna erat a eros. Aliquam erat volutpat. Phasellus aliquet pulvinar mi. Donec tincidunt enim et dolor. Vestibulum amet pellentesque aliquam, sem nibh vestibulum est, eu pretium nisi lorem a dui. Donec diam pede, pharetra eget, luctus ac, consequat et, mi. Sed condimentum vehicula elit. Duis vitae magna. In eget massa ac eros rhoncus posuere. Nulla quam lectus, molestie quis, volutpat ut, facilisis et, mauris. Vivamus in sapien volutpat risus posuere scelerisque. Curabitur mauris tellus, consequat at, vehicula nec, scelerisque at, arcu. Phasellus dictum dui quis mi. Aliquam nec ligula ac sapien sodales tincidunt. Aenean semper fringilla enim. Vivamus accumsan nonummy massa. Curabitur luctus arcu quis nisl. Aliquam auctor elit sed mi. Praesent in nulla in purus mattis vulputate. Donec porttitor velit sit amet pede. Donec pharetra mi nisi viverra vehicula. Mauris faucibus lacus quis nisi. Suspendisse vel nulla ac eros adipiscing iaculis. Aliquam erat volutpat. Phasellus laoreet convallis nulla. Regards
Jon Smith
Executive Dean jon.smith@bucks.ac.uk

Jon Smith
Executive Dean jon.smith@bucks.ac.uk

Further information on ordering stationery can be found at bucks.ac.uk/branding

Business cards
Jon Smith
Executive Dean jon.smith@bucks.ac.uk

creativity& culture
Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ

creativity& culture

Jon Smith
Executive Dean jon.smith@bucks.ac.uk

Direct Tel: 01494 522 141 Buckinghamshire New University Direct Fax: 01494 524 392 High Wycombe Campus Mobile: 12345 678910 Queen Alexandra Road High Wycombe bucks.ac.uk Buckinghamshire HP11 2JZ Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Mobile: 12345 678910 bucks.ac.uk

society& health society& health


Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ

Jon Smith Executive Dean

Jon Smith
Executive Dean jon.smith@bucks.ac.uk

Direct Tel: 01494 522 141 Buckinghamshire New University Direct Fax: 01494 524 392 High Wycombe Campus Mobile: 12345 678910 Queen Alexandra Road High Wycombe bucks.ac.uk Buckinghamshire HP11 2JZ

Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ

Telephone: 01494 522 141 Facsimile: 01494 524 392 bucks.ac.uk

Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Mobile: 12345 678910 Faculty of Design, Media & Management bucks.ac.uk Executive Dean: Jon Smith Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Email: dmandminfo@bucks.ac.uk

Letterhead

with compliments
Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ Telephone: 01494 522 141 Facsimile: 01494 524 392 bucks.ac.uk

Compliments slip

Buckinghamshire New University Brand Guidelines

11

for the faculties

Further information on ordering stationery can be found at bucks.ac.uk/branding

Faculty of Society & Health Executive Dean: Jon Smith Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Email: sandhinfo@bucks.ac.uk

Mr Paul Fairclough Nam congueante Hendrerit mollis nulla Tortor Maecenas

Jon Smith
Executive Dean jon.smith@bucks.ac.uk

society& health

High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ

Mr Fairclough Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed adipiscing libero nec tellus. Cras nec ante. Proin ipsum. Donec nec sem nec justo bibendum mollis. Duis aliquam rutrum sapien. Donec molestie accumsan dolor. Nulla a turpis at nulla suscipit euismod. Duis cursus enim id orci. Vestibulum tellus lectus, ullamcorper hendrerit, lobortis non, venenatis ac, orci. Phasellus at nisi. Morbi tortor. Nam velit. Fusce convallis urna molestie nulla. Proin at diam. Ut vulputate augue eu orci. Proin eu sapien. Nulla urna leo, molestie et, elementum ac, dignissim viverra, turpis. Donec egestas varius ligula. Cras at nunc gravida erat bibendum pretium. Ut nec pede. Nam congue, ante et hendrerit mollis, nulla nisi feugiat tortor, at hendrerit erat nisi ut arcu. Maecenas eros dui, mollis eu, hendrerit id, ornare eu, leo. Sed a nisi non orci vulputate posuere. Maecenas scelerisque semper risus. Curabitur eleifend accumsan magna. Suspendisse potenti. Morbi pede ipsum, gravida vel, tristique eu, ultrices eget, purus. Fusce imperdiet velit non magna. Pellentesque pede. Praesent eu sem quis augue sodales dictum. Quisque turpis. Vestibulum feugiat, ligula non malesuada pulvinar, lorem ante volutpat mauris, et adipiscing urna erat a eros. Aliquam erat volutpat. Phasellus aliquet pulvinar mi. Donec tincidunt enim et dolor. Vestibulum amet pellentesque aliquam, sem nibh vestibulum est, eu pretium nisi lorem a dui. Donec diam pede, pharetra eget, luctus ac, consequat et, mi. Sed condimentum vehicula elit. Duis vitae magna. In eget massa ac eros rhoncus posuere. Nulla quam lectus, molestie quis, volutpat ut, facilisis et, mauris. Vivamus in sapien volutpat risus posuere scelerisque. Curabitur mauris tellus, consequat at, vehicula nec, scelerisque at, arcu. Phasellus dictum dui quis mi. Aliquam nec ligula ac sapien sodales tincidunt. Aenean semper fringilla enim. Vivamus accumsan nonummy massa. Curabitur luctus arcu quis nisl. Aliquam auctor elit sed mi. Praesent in nulla in purus mattis vulputate. Donec porttitor velit sit amet pede. Donec pharetra mi nisi viverra vehicula. Mauris faucibus lacus quis nisi. Suspendisse vel nulla ac eros adipiscing iaculis. Aliquam erat volutpat. Phasellus laoreet convallis nulla. Regards

Direct Tel: 01494 522 141 Buckinghamshire New University Direct Fax: 01494 524 392 High Wycombe Campus Mobile: 12345 678910 Queen Alexandra Road bucks.ac.uk High Wycombe Buckinghamshire HP11 2JZ Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Mobile: 12345 678910 bucks.ac.uk

Business cards

Jon Smith Executive Dean

Faculty of Society & Health

society& health

Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ

Telephone: 01494 522 141 Facsimile: 01494 524 392 bucks.ac.uk

Executive Dean: Jon Smith Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Email: sandhinfo@bucks.ac.uk

stationery

Letterhead

with compliments
society& health
Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ Telephone: 01494 522 141 Facsimile: 01494 524 392 bucks.ac.uk

Compliments slip

12

Buckinghamshire New University Brand Guidelines

A generic or faculty-based identity reinforces the work of the directorate or faculty.

Title of presentation goes here


Presented by Xx Xxxxxxxx Xxxxxx ref: xxxxxxxx

presentation materials

Title slide

Templates to top and tail your presentations and provide basic PowerPoint slides.

To download our templates please go to bucks.ac.uk/branding

&

Title of presentation goes here

Chapter/Section slide - option one Supplementary information/references etc.

Chapter title
Subheadings in lighter weight Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx

Content slide - option two

Headline to go here
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed adipiscing libero nec tellus. Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx Xx Xxxxxxxx Xxxxxx

For the body of a presentation - would include diagrams/photography etc.

&

Buckinghamshire New University Brand Guidelines

13

We propose that all email messages sent from Bucks should have a sign off as illustrated opposite. The sign off will be set by the individual and contain their name, job title, address, telephone, facsimile and the Bucks web address.
To: Your Fax: From: Directorate or School: Direct Telephone: Date: Number of Pages:
Message: To:

Our Fax:

From: Directorate or School: Direct Telephone: Email:

Email:

Date: Number of Pages:

Message:

additional elements

To download our facsimile or memo templates, please go to bucks.ac.uk/branding

Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ

Telephone: 01494 522 141 Facsimile: 01494 524 392 bucks.ac.uk

Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ

Telephone: 01494 522 141 Facsimile: 01494 524 392 bucks.ac.uk

Facsimile - mono Email sign off

Memo - mono

From: Subject: Date: To: Jon

Anne Clement Corporate Guidelines 19th July 2007 Jon Smith

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed adipiscing libero nec tellus. Cras nec ante. Proin ipsum. Donec nec sem nec justo bibendum mollis. Duis aliquam rutrum sapien. Donec molestie accumsan dolor. Nulla a venenatis ac, orci. Phasellus at nisi. Morbi tortor. Nam velit. Fusce convallis urna molestie nulla. Kind Regards Anne Clement Executive Dean Faculty of Society & Health Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ Telephone: 01494 522 141 Facsimile: 01494 524 392 bucks.ac.uk

14

Buckinghamshire New University Brand Guidelines

Pantone 116C Hex: #FFCC00

Pantone 396C Hex: #FFFF33

Pantone 3265C Hex: #00CCCC

Pantone 2718C Hex: #6699CC

Pantone Process Magenta Hex: #FF0099

complementary colours

These colours have been carefully chosen to complement the corporate identity. They are not part of the corporate identity, but have been chosen to give our communications variety, depth and appeal. Please note that Hex colours identied are web safe.

Pantone 172C Hex: #FF6633

Pantone 132C Hex: #CC9900

Pantone 370C Hex: #669933

Pantone 561C Hex: #006666

Pantone 222C Hex: #660033

Pantone 167C Hex: #CC6633

Pantone 484C Hex: #CC3300

Pantone 2695C Hex: #330066

Pantone 2665 Hex: #6666CC

Pantone 7473C Hex: #009999

Buckinghamshire New University Brand Guidelines

15

Please encourage the cleaning of all university vehicles, so that they are a credit to us all.

vehicle livery

Vehicle livery should be positioned and sized as closely as possible to the examples shown.

bucks.ac.uk

bucks.ac.uk

bucks.ac.uk
bucks.ac.uk

16

Buckinghamshire New University Brand Guidelines

00 00 00 h : t e ye mi plo ret S m E rga 000 000 Ma : e ith ye plo et Sm m r E rga Ma

00 0000 : e e loy ith Emp aret Sm g r a M

e: 000000 Employe Smith Margaret

Name Surname
Job title
Employee: 000000 Margaret Smith

badges and identity cards

Badges and identity cards are designed to be clear and easy to understand.

Buckinghamshire New University Brand Guidelines

17

corporate clothing

The design of corporate clothing needs to be sympathetic to the needs of the particular role. Other types of clothing (for example, eece jackets) would be branded similarly.

Pantone 172c

Bucks Event Team

50% Black

Student Ambassador

100% Black

Campus Services

Campus Services

18

Buckinghamshire New University Brand Guidelines

promotional items

On promotional items and student apparel, the roundel may be displayed without the logotype. This is purely at the discretion of the Strategic Marketing & Communications Directorate and all executions must be cleared prior to ordering.

Buckinghamshire New University Brand Guidelines

19

the coat of arms

The university coat of arms is a mark of endorsement and should never be used as a logo or icon. Nor should any element be abstracted from it for any purpose. The coat of arms should never appear with the university name attached to it. This is to ensure that it is not mistaken for our logo.

Full colour

min size 35mm

To obtain a copy, contact the Strategic Marketing & Communications Directorate.

Single colour

min size 35mm

Line only

min size 30mm

20

Buckinghamshire New University Brand Guidelines

Vice Chancellors Ofce Vice Chancellor: Prof Ruth Farwell Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Email: ruth.farwell@bucks.ac.uk

Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ

Prof Ruth Farwell


Vice Chancellor ruth.farwell@bucks.ac.uk

Direct Tel: 01494 522 141 Buckinghamshire New University Direct Fax: 01494 524 392 High Wycombe Campus Mobile: Road 12345 678910 Queen Alexandra High Wycombe bucks.ac.uk Buckinghamshire HP11 2JZ Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Mobile: 12345 678910 bucks.ac.uk

Dr Ruth Farwell
Vice-Chancellor ruth.farwell@bucks.ac.uk

Business cards

Vice Chancellors Ofce Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ Telephone: 01494 522 141 Facsimile: 01494 524 392 bucks.ac.uk Vice Chancellor: Prof Ruth Farwell Direct Tel: 01494 522 141 Direct Fax: 01494 524 392 Email: ruth.farwell@bucks.ac.uk

Letterhead

with compliments
Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ Telephone: 01494 522 141 Facsimile: 01494 524 392 bucks.ac.uk

Compliments slip

Senior Management Team (SMT) stationery


Buckinghamshire New University Brand Guidelines

21

For further information contact: Strategic Marketing & Communications Directorate Buckinghamshire New University High Wycombe Campus Queen Alexandra Road High Wycombe Buckinghamshire HP11 2JZ Telephone: 01494 522 141 Facsimile: 01494 605 023 Email: branding@bucks.ac.uk To download our logo, templates, or a copy of this guide as a pdf please go to bucks.ac.uk/branding This publication can be made available in alternative formats if required.
Accurate at the time of going to press. Designed and produced by smrs smrs.co.uk This version updated September 2009 by Jubilee Press. jubileepress.co.uk Buckinghamshire New University 2007-09

contact

Breaches of our corporate identity undermine our brand, so please read the guidelines carefully and consult the Strategic Marketing & Communications Directorate if you have any queries.

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