MERCHANDISING

Merchandising is the department which mediates marketing and production departments. It is the methods, practise and operations used to promote and sustain certain categories of commercial activity. It includes directing and overseeing the development of product line from start to finish. Marketing and merchandising department: A team of merchandisers and marketers work together under a profit controls head. Merchandisers handle the foreign buyers. The teams are made according to buyers being handled.

MERCHANDISER
The person who is related in merchandising is called merchandiser. The merchandiser co-ordinates with the design team to effectively present the product or product line. They develop colours and specifications, and perform market research to determine the most effective ways to sell and promote the product. This person needs strong communication and negotiation skills and visual and analytical abilities. They also need to be a creative and innovative thinker.

TYPES OF MERCHANDISING:
1. Marketing merchandising 2. Product merchandising

Marketing Merchandising:
Main function of marketing merchandising is 1. Product development 2. Costing Ordering Marketing Merchandising is to bring orders costly products development and it has direct contact with the buyer.

Product Merchandising:
Product Merchandising is done in the unit. This includes all the responsibilities from sourcing to finishing i.e. first sample onwards, the products merchandising work start and ends till shipment.

A Merchandisers key responsibility is as follow:

Product development Market and product analysis Selling the concept Booking orders Confirming deliveries Designing and sampling Costing Raw material Flow monitoring Production follow ups Payments follows Internal and external communication Sampling Lab dips Accessories and trims Preparing internal order sheets Preparing purchase order Advising and assisting production Advising quality department about quality level Mediating production and quality departments Giving shipping instructions and following shipping Helping documentation department Taking responsibility for inspection Following up the shipment

START

OBTAIN TECH PACK FROM BUYER

COSTING

SAMPLING

ANALYZE FABRIC CONSUMPTION FROM CAD

ANALYZE COST OF TRIMS AND FABRIC

OBTAIN GENERAL SEWING DATA FROM IED

DEVELOP SAMPLE AS PER THE TECH PACK

PREPARE COST SHEET FROM SAMPLE

DEVELOP PROTO SAMPLE

COST SHEET AND SAMPLE SENT TO BUYER FOR APPROVAL Yes

CONFIRMATION ORDER
APPROVAL

No
COST SHEET REWORKED

OBTAIN PCD & DETAILS FROM PRODUCTION UNIT

SOURCE TRIMS & FABRIC FROM CONCERNED DEPT.

BOOK WASHING & EMBROIDERY CAPACITY IF REQUIRED

OBTAIN GSD FROM IED

EXECUTION OF ORDER BY ENTERING DETAILS IN ERP

PREPARE SAMPLE AS PER BUYER REQUIRMENTS

FORWARD THE SAMPLE TO BUYER FOR APPROVAL Yes

HELD PRE PRODUCTION MEETING WITH THE PRODUCTION UNIT APPROVAL

No

COMMENTS RECEIVED FROM BUYER SHOULD BE INCORPORATED AND FIT SAMPLE REWORKED

EXECUTE BULK ORDER

FOLLOW UP WITH PRODUCTION DEPARTMENTS & UPDATE THE BUYER

SUBMIT REQUIRED DOCUMENTS TO DOCUMENTATION DEPT.

OFFER GARMENTS FOR FINAL INSPECTION. TRUCK OUT

FOLLOW UP ON THE PAYMENTS FOR GOODS

END

PROCESS FLOW OF MERCHANDISING

RECEIVE PRODUCT PACKAGE FROM BUYER SAMPLE DEVELOPMENT PRICE NEGOTIATION ORDER CONFERMATION AND RECEIVE ORDER SHEET SOURCING LOW GOOD QUANTITY RIGHT TIME MATERIAL COLLECTION AND RECEIVE IT IN FACTORY CHECK AND LISTING SWART CARD MAKING AND APPROVAL PRE PRODUCTION MEETING DAILY COLLECT DAILY PRODUCTION REPORT AND DAILY QUALITY REPORT ARRANGE FINAL INSPECTION SHIPMENT

Process Flow of Fabric Sourcing

FABRIC DEVELOPMENT

AS PER BUYER SAMPLE

MILL WILL DECIDED

SAMPLE YARDAGE TO BE RECEIVED FROM MILL

PURCHASE ORDER HAS TO BE RELEASE FOR BULK

FABRIC FOLLOW UP

FABRIC BOOKING FROM MILL

FOLLOW UP WITH TRANSPORTER

BEFORE DISPATCH 10% INSPECTION DONE AT MILL END

10% CROSS CHECKING AT FACTORY

OK

IF

REJECTED

PAYMENT HAS TO BE DONE AS PER TERMS & CONDITIONS

FABRIC WILL BE SENT BACK TO THE MILL

DEBIT NOTE HAS TO BE RAISE