STADIUM SITE: LIVESTRONG SPORTING PARK

WordPress CMS site for stadium/concert venue Includes Twitter & Facebook integration, event booking integration and feature slider with builtin ticket buttons for purchasing immediately Designed social presence for Twitter, Facebook & YouTube Users can select from different large-scale backgrounds to choose their own skin many design elements are transparent so backgrounds are semivisible
Over 1 million results for stadium name in Google

Twitter/Facebook follows are increasing by 5-10% monthly

45,000 visitors In less than 2 months

Livestrong Sporting Park Site Launched May 9, 2011

Stadium site: go arrowhead

WordPress CMS site for stadium/concert venue Like the LSP stadium site, the Arrowhead site includes event booking integration and feature slider with builtin ticket buttons for purchasing immediately It was important to Arrowhead staff that the venue site be unique from the rest of the Kansas City Chiefs branding, to reect the upscale, corporate spaces they also rent for conferences, receptions, meetings and other events We are mimicking some of the elements used in the space online, like carpeting and wall textures, to bring the ambiance into the site
Arrowhead Stadium Site Launched August, 2011

LIVE LANDING PAGE: LSP ANNOUNCEMENT

Real-time mini-application for a stadium naming announcement Included mailchimp email address integration, a mixed Twitter/Facebook comments stream, Twitter/ Facebook commenting capability, and multisearch, keyword-driven Twitter stream plus live video integration and a ash presentation all on one page Designed social presence for Twitter, Facebook & YouTube Real-time analytics & multiple Twitter analytics Managed the page during live announcement
Live Reveal of Stadium Naming Announcement March 9, 2011
Over 500 new email subscribers

Increased Twitter and Facebook Followers by over 7%

1500 Twitter mentions during event

Nearly 20,000 unique page views with 1 hour notice

we enable fans to have a voice

Kansas City Chiefs choose a recipient of their Chiefs Charity Game each year to earn proceeds from various events for their charity for one year Usually the owners family selects the charity in 2011, they decided to open it up to public voting after selecting the four best nominees This voting site was up for about 3-4 weeks, and people could vote via an email conrmation, or by authorizing a Twitter or Facebook account At the time of placing their vote, users shared with their social networks to encourage others to vote too we tracked votes on

Chiefs Charity Public Voting Site

Mini-app microsites with your brand

This voting site for the High School Coach of the Year program, a joint initiative of the Kansas City Chiefs and the NFL. used the same technology as the Charity Game, so it cost less the second time This site was up for 2 weeks, and people could vote via an email conrmation, or by authorizing a Twitter or Facebook account At the time of placing their vote, users shared with their social networks to encourage others to vote too we tracked votes on a backend

Chiefs High School Coach of the Year Voting Site

LIVE LANDING PAGE: SPORTING #85

We quickly produced a Live Landing page for Chad Ochocincos unexpected soccer tryout & managed the page during the tryout First day of tryout was a live online event so fans around the world could watch the tryout The remaining days we showed highlight videos from that days trial The week ended with a live scrimmage between SKC and a local amateur team Chad Ochocinco was named an Honorary Reserve Team member at the end of his trial, and invited to work out with the team anytime
Over 23,000 emails collected to see live/ recorded tryout

18,000 unique viewers watched rst day live online

8000+ Twitter mentions the rst day of Chads tryout

1,400,000 articles can be found in search results

Ochocinco Soccer Tryout Week of March 23, 2011

Recap videos on YouTube viewed a collective half million times

We help make your brand social

We added a Chiefs Welcome tab for their existing Facebook page They had no branding outside the prole picture before hiring us we will be doing more for them on Facebook & Twitter during the season, including contests and special promotions for sponsors The Kansas City Chiefs fans are passionate and we want to make sure we leverage every opportunity to engage and excite them. Fresh ID brings creative ideas to connect with our fans utilizing the best in user experience and digital solutions today.
Lance Brown
Manager of Internet and Digital Media for the Kansas City Chiefs

COMMUNITY site: SPORTING MEMBERSHIP

Sporting Membership portal for Sporting Clubs new community & afnity program CMS-based application design that utilizes WordPress and Buddypress, but takes out-of-the-box features much further Interactive design not found in majority of Wordpress sites (with javascript, php and css) Development was initially done by another rm but we have taken over development of the portal going forward New features and functions are being designed - this is a long-term project, and integration with mobile and kiosk applications is part of our work
10k+ Members in First Month

Other pro teams have expressed interest in the platform

Sporting Club Membership Portal Launched June 8, 2011

we generate ideas for sponsorship

Fresh ID has created various social media campaign ideas for Kansas City Chiefs sponsors and prospective partners to utilize during the season Using already established strong online inuencers that the Chiefs have, sponsors can partner with the Chiefs and gain access to those advocates and fans through social media and interactive campaigns We have developed ideas for Gatorade, Toyota, Motorola, Hy-Vee, Metcalf Bank and many others once proposals are accepted we will work with the sponsor and the Chiefs to execute the various types of campaigns, contests and events

Types of ideas we come up with on monthly retainer for the Chiefs

Digital Strategies for a Connected Marketplace

Our clients need digital strategies that work with existing business and marketing goals and also need help envisioning how to implement & integrate new ideas & channels.

mobile
customers and prospects are increasingly using mobile devices and we nd ways to address the needs of people who are always online

social
more than just marketing or customer service, business is getting done via social networks and connected communities

search
being included in trusted sources of information and being discovered online is a critical component of your digital footprint

content
managing an inux of content internally and from user-generated mentions can be challenging, but elevates the value of your digital assets

platforms & tools

YouTube, Twitter, Facebook, Linked In, Yelp and more can be leveraged to engage with people wherever they are talking about your brand

analysis
conversations, seo work and time spent on mobile apps are great and all, but theres no ROI without measuring and analyzing results

Unforgettable online entertainment

Intefy makes live events easy & affordable

Intefy is the emerging must-have tool for social media integrated live event broadcasts. You have to see this in action.
Michael Kristof
TweetReports Founder

INTEFY PLATFORM: SKC SNOWDAY

Spontaneous event that let us show SKC what we could do for their organization Idea began on Twitter, page designed, photographer and videographer found and event happened in less than 12 hours Chat was packed with 75+ people for 2 hours prior to live event taking place Video online was done via an iPhone a highlight reel was professionally produced by SKC broadcasters who came Chipotle donated 23 meals (Kamaras number & his favorite place & he paid for the rest of lunch for fans
#KCSnowmageddon Snowball Fight January 21, 2011

300+ unique viewers from 90+ global regions

189,000 links on Google covering the snowball ght

Chipotle donated 23 meals for fans/ players

Perfect for niche topics

Intefy without video can display up to 6 columns of search terms & profile updates branded like you want it this isnt your ordinary Twitter client its built for brands & fans!

analytics

real-time conversations AGGREGATED CONTENT REAL-TIME MEDIA COMMUNITY ENABLEMENT LIVE INTERACTION links to sites & sponsors INCLUSION OF VIRTUAL PARTICIPANTS

live/recorded video

photo galleries

ALL INSIDE YOUR BRAND

KANSAS CITY 400 E. 18th St Kansas City, MO 64108 Telephone 816-359-3554 DALLAS 401 E. Corporate Drive, Ste. 109 Lewisville,Texas 75057 Telephone 214-736-3563 ONLINE Twitter ! @freshid Email ! info@freshid.com Visit ! http://freshid.com !