BCE 227

Why are we doing this project? o Order from the teacher o Better understanding of business cases o To understand how to do projects o How to present a business case formally o Summing up, to be able to precisely make a project while working for a company What is the project about? o To expand my business. o To have a better understanding of the business market. o Problems in Our business o General Problems Public Transport (Metro, etc.) Economic depression o Specific Problems Customer inaccessibility Competition Brand new competitive Asian cars Old cars dont get registered easily How does this solution address key business issues? o Solution: o Builds customer trust o Builds a bridge in easing customer accessibility o Provides profitable yet feasible prices for customers o Provides choice when purchasing How much will it cost and how long will it take? o 6 months depending on the economic condition of Emirate or by max an year o It will cost between 20 or 50 thousand dirhams with respect to the economic condition of Emirate Will we suffer a productivity loss during the transition? o Yes What is the return on investment and payback period? o 15.55 % monthly return rate if initial investment is 20000 o Payback period is almost 6 months o 15.98% return rate if initial investment is 50000 o Payback period is almost 7-8 months What are the risks of doing the project? What are the risks of not doing the project? o Risks - with Losing the investment due to sudden changes in Economic variables o Risks w/o Business might get dissolved due to strong competition How will we measure success? o Profitability o Customer expansion o Increase in market shares

What alternatives exist? o Sell the current business and invest in another locality o Get more stock holders

Example of Table of content

1 Executive summary. The executive summary is aimed at providing the reader with a brief overview of the business case. The text must be sharp and to the point. 1.1 Project description and project owner

Company Name Name of project

TurboHeads Project Supercharged

Who do you want to benefit?

More income, Increase profitability, more customers, company recognition, Bigger Garage What do you intend to be the impact on or the long-term change for the people who benefit?

For stockholders 1) Income fluidity easy, fluid and increased source of income 2) Market recognition

For people 1) Satisfied customers as providing them reliable and added-value services 2) Elevation of standards of the community people from all classes will have better car to drive

What resources will you need to be able to put in to the project to make it happen? These are the inputs.

Money Contacts More employees Need IT support for Website creation and maintenance Extra new paid staff time required to deliver the project More costed staff time from existing paid staff which will contribute to project delivery Existing in-kind volunteer time which will contribute to project delivery 20 or 50 thousands funds needed for running costs or project overheads (including apportioned core costs) which are not included elsewhere 5 latest equipments for faster car service and modification Promotion, training and other activities required prior to the start of delivery

Location of Project

Sharjah

Start : 5th july 2013 Project start and finish date End : 14th December 2013

Project Budget :

20000-50000 dirhams

Activity costs

10000 - 15000 dirhams

Activity support/admin costs

7000 dirhams

Contribution to central costs of your organisation

10 to 12 thousand dirhams

Where has this funding come from?

Existing funds/ Loans from family members

Depends on Economic conditions, if there is depression then an extra 40000 to boost the project is required

How much new money do you require?

1.2 Business requirements Licensed Garage Car Mechanic Expert Cars Advertisement Connections in the local market Updated Information Employees o Paint job o Hydraulics Mechanic o Transmissions Mechanic o Engine Mechanic o Interior Detailing o Accessories

1.3 Strategic contribution o 1.4 Financial summary (including benefits and costs) Check table 1.5 Critical success factor

Positive o Good promotions in season o Market demand o Goodwill o Experience o Location Negative o Competition o Low-quality services/Products o High Rate of Taxation o Future Expansion may cause problems

1.6 Risks analysis Future Expansions may deem location unfit Employee turnover rate Not getting cars/spare parts on time Customers defect on instalments Local connections may not remain loyal

1.7 Recommended next steps o 2 Background 2.1 Problem analysis 3 Objectives 3.1 Business objectives Providing car customisations according to client specifications

3.2 Project objectives Increase market shares by increasing local connections Expand client base by connecting to different demographics Overcome competition

3.3 Critical success factors 4 Project scope 4.1 Outcomes/deliverables 4.2 Inclusions and exclusions 4.3 Dependencies 4.4 Stakeholder analysis 4.5 Assumptions 4.6 Constraints

4.7 Related documents 4.8 Architectural compliance 5 Project approach 5.1 Options considered: 5.1.1 Option 1: 5.1.1.1 Expected results 5.1.1.2 Benefits 5.1.1.3 Costs 5.1.1.4 Return of investment etc. 5.2 Preferred approach 6 Project schedule 6.1 Project duration 6.2 High-level implementation plan 7 Resources 7.1 Internal project stakeholders interaction with other divisions 7.2 Personnel resource requirements 7.3 Other project resources 8 Initial risk analysis

Directly quoted from Jeston and Neils (2008, p.350, 351)