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Contents
WORKING IN THE CLOUD: RELIABILITY, SECURITY & AFFORDABILITY1 CONTENTS......2 HOW DOES THE CLOUD WORK AS A SERVICE?........................................................3 ADVANTAGES OF THE CLOUD...3 DISADVANTAGES OF THE CLOUD......4 SERVICE LEVEL AGREEMENT.4 PREJUDICE AGAINST THE CLOUD?........................................................................4 LEGAL ISSUES AND PRIVACY LAWS...6 DIGITAL ASSET MANAGEMENT IN THE CLOUD.7 HOSTING AND LICENSING.7 ADVANTAGES OF A CLOUD-BASED DAM7 ADVANTAGES OF AN ON-PREMISE DAM.7 COSTS.7 BYNDER CLOUD FAQ: RELIABILITY & SAFETY..9 ABOUT THE BYNDER BRAND PORTAL SOLUTION...11
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management systems, etc.) to communicate with each other. Plug-ins are even able to share information directly with desktop software applications such as Adobe Creative Suite. Bynder has numerous plug-ins available to integrate with your existing systems, including plug-ins for CMS and Adobe Creative Suite. Plug-ins can make your Bynder brand portal accessible directly from within your intranet, as well as other programs such as web shops. Scotch & Soda, one of our fashion industry clients, use Bynder API to connect their web shop directly to their Bynder brand portal. See this feature for yourself here. 3. The Cloud leads to loss of full control over data and reduces data security. Loss of Control Outsourcing data to an external Cloud often brings up questions not only regarding the availability and response times of service providers and their control levels and transparency, but also about what happens after the contract with the service provider ends. In the media, one even hears of users losing rights to their own media when placed in US-based storage programs like Dropbox. The rule of thumb in this case is always to read the Terms and Conditions and the Service Level Agreement your Cloud provider offers you carefully, and to insist on a clause that specifies retention of data rights. The SLA must also always define what happens if the software or software features are no longer available. With Bynder you will always retain the rights to your stored media this is contractually guaranteed. In our SLA, we guarantee the availability of Bynder 99.99% of the time. This means that, if inaccessible, Bynder will not be reachable for 1 minute / month at most. Read more on our availability and money-back guarantee in Bynders SLA. Data Security Each Cloud provider has their own strategies for protecting and shielding from attach the data of their customers. Large data centers such as Amazon Web Service protect stored data with high-performance technologies. The AWS security team is constantly working on developing technologies and new developments in order to protect their users from data theft. Private IT infrastructure by a company whose core competency is not IT is simply not able to offer comparable levels of security protection. In fact, in terms of data security it is advisable to rely on the expertise of companies that have long-standing experience in the construction and maintenance of data protection systems. With AWS as partner, Bynder meets the highest standards of data security. To find out more about the security measures Bynder and Amazon ensure, click here.
4. The Cloud is for large multinational corporations, not small and medium-sized companies.
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The reality is quite the reverse for small and medium-sized companies, SaaS and the Cloud provide a new way to stay competitive and keep up with larger companies. Because IT departments are normally not very large in these types of companies, it is usually impossible to attempt IT projects such as installing or even upgrading new software on the network servers. Such a project would require that the IT department deal with frustrating implementation, constant complex maintenance, and time-consuming updates. If they do occur, such IT projects need to be planned months in advance and are very costly, making immediate adaptations to employee needs almost impossible. Nevertheless, improved software can often increase employee efficiency, especially in small and medium sized companies. Using SaaS in the Cloud can reduce costs as well as risks associated with the introduction of new software to a minimum. Moreover, SaaS solutions are turnkey and do not require a large upfront investment. Customers only pay for storage capacity and user numbers that they really need, with payments made on a monthly or yearly basis. If a customer is no longer satisfied, they are free to change providers at the end of the contract period. The scalability of the Bynder media asset bank and the low user-related costs make Bynder the perfect solution for small and medium-sized businesses. You can find out more about our rates and plans here. Our optional add-on Bynder modules (such as Workflow Management, Branding Guidelines, etc) can also be adapted to the needs of both small and large enterprises. 5. The Cloud weakens the role of the IT department Many IT managers are concerned that with the use of Cloud-based software, jobs will be under threat and IT knowledge will fall to the wayside. In fact, although the preconceived notion is that SaaS weakens the role of internal IT, the reverse is often true. Thanks in part to the endless potential of Cloud-based features and the resulting increase in efficiency, companies are able to rake in higher profits. IT professionals will always be needed to initiate a dialogue with a Cloud service provider and subsequently translate the needs of different departments into service requirements.
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COSTS
A professional DAM solution will never be free. The costs vary depending on which service provider you choose, and whether you wish to host your DAM solution on your own servers or with SaaS. When calculating your DAM budget, it is wise to plan for at least the next five years. In discerning the costs of an on-premise solution, make sure to include the hidden costs. These include frequent hardware and software upgrades (special servers, back-ups, operating systems, etc.), constant service maintenance, onetime installation fees, IT transfer fees, project management fees, as well as up-to date safety tests.
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If you are not financially able to or do not want to plan as far ahead as five years and wish to remain flexible, a Cloud-based solution would be a better option since normally all updates and support are included in the monthly fees. There are also no set-up costs. SaaS solutions are generally scalable, meaning capacity can be rapidly expanded as your business grows.
Cost Factor
Description
Software
Licensing; Updates
Hardware
IT
Support; Maintenance
Project Management
Security
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BYNDER FACTSHEET
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The highly secure data centers AWS operates work with electronic surveillance and multi-factor access control systems. AWS hires only professionally trained security staff to guard the premises around the clock. Access is authorized strictly according to the principle of least privilege. Environment monitoring systems are designed so as to minimize the effects of operational interruptions. The virtual AWS infrastructure has been designed so that optimal availability guarantees complete protection and isolation of customer data.
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