http://www.instituteofoutsourcing.

com

Outsourcing Services Content Writing For Websites

How do you promote a product without selling? Its exactly one of the latest trends in the business process outsourcing (B !" industry # content mar$eting. %he purpose is to retain customers by creating and curating &aluable content. 'ontent (riting 'ontent writing is basically deli&ering rele&ant information that ma$es your target audience more intelligent. Instead of the usual sales pitch) a content writer uses &aluable and useful substance to influence a customers beha&ior. !ur aim is to con&ert a reader into a paying customer. *ele&ant content generates better product decisions from consumers &ersus traditional ad&ertisements. %his strategy is now used by large mar$eting organi+ations worldwide. 'ontent (riting for (ebsites Descriptive Title. Its about promising &alue in a compelling manner. %o appeal to readers) the title should immediately address their potential needs. It should tell the reader what the content is all about so theyre more li$ely to clic$ on it. Clear Language. ,lways aim for an international audience. %he language used should be clear and simple. ,part from the ob&ious which is good grammar) spelling and organi+ed ideas # -argon and obscure expressions shouldnt be used. Fulfilling Body. ,fter promising &alue) you should follow through with a fulfilling content. %his is to not disappoint the reader. .oing so also increases the chance of recommendation plus readers will than$ you for sharing the good news. Direct Address. , web content writer must tal$ directly to readers. Its li$e starting a con&ersation with someone) only its through an online page. /et your spea$ing &oice become your writing &oice and reflect what your business can deli&er. User Friendly. *eaders usually hate long sentences and paragraphs. 'ontent should be con&enient and digestible. %he techni0ue is to brea$ long sentences into shorter ones but still retain the main idea. ,dding subheadings ma$e it scan1able. 23! 'ontent (riting 2earch 3ngine !ptimi+ation or commonly referred to as 23! is used to increase your websites &isibility. Its a strategy used by business process outsourcing companies to ma$e sure that your website is structured in a way that search engines understand. 23! goes hand in hand with content mar$eting to impro&e and promote a website with the main ob-ecti&e of increasing the number of &isitors. In other words) it ma$es the internet recommend your content to readers. 'ontent (riting %ips 4. Research. .ont reser&e it for writing sessions only. *esearch can substantially increase the 0uality of content. It should be continuously done to $eep content fresh and original with updated information your readers can share. 5. Keep it Believable. *eaders $now when they are being manipulated. %hey wont spend their time on something not accurate. ,im to inform) entertain and tell the truth. 6a$e your content belie&able in its most readable form. 7. Proof and dit. %he best content writers $now the importance of editing. 8reat content doesnt happen in the first draft. %he editing stage is an essential part of writing. 3nsure high 0uality content by re&iewing it se&eral times.

(ith the right outsourcing services and outsourcing solutions) reaching out to consumers and establishing a brand will be easy. (e at Institute of !utsourcing can pro&ide you with effecti&e) rele&ant and accessible content that put emphasis on your website.