2011 PRODUCT GUIDE

THE INNOVAtIONS AND IMPROVEMENtS NEVER StOP

BERKLEY FISHING LINES AND BAIT CATCHING MORE FISH!

Your choice of shing line and bait are the most important element for catching sh. At Berkley, we are proud to offer you the best families of shing line and bait on the market. Our in-house scientists and pro staff help analyze, test and modify these products to help all anglers catch more sh and have an enjoyable experience on the water. We push the limits day after day to bring anglers the most innovative products. Every inch of every spool of Berkley line is made under our strict quality control measures to ensure the nest quality and best performance. We even make some hand poured baits to create just the right action and lifelike appearance needed for the toughest conditions. A long history of success has helped the team at Berkley develop line and bait that will improve the results for all anglers and help grow the sport of shing.

Setting the standard for quality and innovation since 1932!

Choosing the Right Type of Berkley Fishing Line

Monolament (Nylon) Fishing Lines
Still the largest selling type of shing line, nylon monolaments remain popular because they are easy to use, are available in a wide range of colors, are available at a relatively low cost even for super-premium varieties. Monolaments are engineered with more stretch than other types of line, a feature (combined with rod bending) that will help you land more sh. Monolaments are generally thought of in four attribute categories:

Thin/SensitiveTrilene Sensation Shock ResistantTrilene Big Game Castable/ManageableTrilene XL Abrasion ResistantTrilene XT

Fluorocarbon Fishing Lines

Also monolament in structure, these lines are made with PVDF, commonly known as uorocarbon. The popularity of uorocarbon is due to these lines being invisible to sh. Unlike nylon, uorocarbon refracts light nearly identical to water. In addition, uorocarbon lines are fast sinking due to higher density. Since uorocarbons do not absorb water, they also maintain their original strength and abrasion resistance. These lines are higher priced than nylon monolaments, and do require greater care in knot tying.

Castable/General Purpose Berkley Vanish Professional Grade- Abrasion Resistant

Trilene 100% Fluorocarbon

Trilene Big Game Fluorocarbon Leader Material

Superlines
Gel-spun Polyethylene Microbers are what superlines are made of -- this ber is what makes them 3 to 4 times stronger than other types of line at equal diameter. These high-tech lines have almost zero stretch, and offer unsurpassed sensitivity. Berkley makes two types of superlines. Fused superlines (a Pure Fishing patent) like FireLine Fused Original and FireLine Fused Crystal, are more tolerant of line twist with virtually no memory -- and are made in smaller diameters that perform exceptionally well on spinning reels. By contrast, conventional braided superlines can be made in larger diameters that are more suited for baitcast reels and techniques. FireLine Braid, for example, comes in pound tests up to 80 lb (12 lb. diameter) and performs outstandingly on baitcast reels with less reel-dig in, wind-knotting and rod-tip wrap. Best for Spinning Reels Best for Baitcast Reels

Incredibly Strong

FireLine Fused Original

Translucent/Low-Vis

FireLine Fused Crystal

FireLine Braid

Exceptionally Round

Hi-Vis / Low Vis-

FireLine Tracer Braid

BERKLEY LINE - TRIL ENE

MORE ANGLERS TRUST TRILENE THAN ANY OTHER MONOFILAMENT BRAND IN THE U.S. AND CANADA!
SUPERIOR MANAGEABILITY
Resists twists and kinks. Superior castability.

SUPERIOR MANAGEABILITY
Resists twists and kinks. Superior castability.

2011 MONOFIL AMENT

SUPER STRONG
Fish with confidence and control

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Trilene XL Smooth Casting Fish with confidence Resists twists and kinks.

MANAGEABILITY

SUPERIOR

SUPER STRONG

VERSATILE
Outstanding for a wide variety of baits and techniques

and control Superior castability. SMOOTH CASTING FOR MAXIMUM MANAGEABILITY

SUPERIOR MANAGEABILITY
Resists twists and kinks.

SUPER STRONG
Fish with confidence

VERSATILE
Outstanding for a wide

EXCELLENT SENSITIVITY
Good feel for structure

Super Strong Smooth Casting Superior castability. and control Incredible strength for Resists twists and kinks condence and control
Colors: Pound Tests:
Spools:

Versatile Sensitive and strikes variety of baits and techniques Outstanding for a wide variety Good feel for structure and strikes of baits and techniques
EXCELLENT SENSITIVITY

Good feel for structure Fish with confidence 2, 3*, 4, 6, 8, 10, 12, 14, 17, 20, 25, 30 for a wide and strikes Outstanding and control variety of baits and techniques 20 yd Leader Wheel (2-8 Clear), 110 yd Pony (2-20 Clear, 4-10 Fl. Clear/Blue, 4-12 Low-Vis Green), 330 yd Filler (2-30 Clear, 4-20 Fl. Clear/Blue, 4-20 Low-Vis Green), 1000 yd Economy (4-20 Clear & Low-Vis Green, EXCELLENT SENSITIVITY 6-20VERSATILE fl. Clear/Blue), 3000 yd Service (2-30 Clear, 6-14 Fl. Clear/Blue, Good feel for structure 4-20 Low-Vis Green) Outstanding for a wide and strikes * 3 lb.of available on 20yd. Leader Wheel variety baits andonly techniques

SUPER STRONGLow-Vis GreenVERSATILE Clear, Fl. Clear/Blue,

Clear

Fl. Clear/Blue Low-Vis Green

EXCELLENT SENSITIVITY
2011
BERKLEYLINE

Good feel for structure and strikes

MONOFILAMENT

SUPERIOR ABRASION RESISTANCE

Tough and dependable in rough fishing conditions

Trilene XT ExtraTough Tough and dependable in

SUPERIOR ABRASION RESISTANCE

SUPER STRONG
Superior strength to fight

fish in heavy cover rough fishing conditions RESISTANCE EXTRA TOUGH FOR ULTRA ABRASION

SUPERIOR ABRASION RESISTANCE

Tough and dependable in Abrasion roughResistant fishing conditions

SUPER STRONG

MANAGEABLE
Ideal for flipping, Manageable pitching or casting

Tough against all rough or sharp objects

Colors:

Superior strength to fight Super Strong fish instrength heavy cover Superior to ght sh in heavy cover

Ideal for ipping, pitching, or casting

Fl. Clear/Blue, Low-Vis Green, Tough Red SUPER Clear, STRONG MANAGEABLE

SHOCK STRENGTH

Holds strong under hard hooksets Superior to fight Pound Tests: strength 4, 6, 8, 10, 12, 14,Ideal 17, for 20,flipping, 25, 30 fish in heavy cover pitching or casting Spools: 110 yd Pony (4-10 Fl. Clear/Blue, 6-17 Low-Vis Green), 330 yd Filler (4-30 Clear, Low-Vis Green, 4-20 Tough Red), 1000 yd Economy (6-20 Clear & Low-Vis Green) 3000 yd Service (Clear, Low-Vis Tough Red*) MANAGEABLE SHOCKGreen, STRENGTH * Available in the Make To Order program Ideal for flipping, Holds strong under hard hooksets pitching or casting Clear Fl. Clear/Blue Low-Vis Green

Tough Red

2011

BERKLEYLINE

SHOCK M STRENGTH ONOFILAMENT

Holds strong under hard hooksets

M O NO F I L A M E NT

The First And Only Nylon Monolament To

Physically Change Color!

SUPER HIGH-VIS ABOVE WATER, LOW-VIS BELOW Excellent Shock Strength-Holds strong under the hardest hooksets Tremendous Knot Strength-Fish with confidence Abrasion Resistance with Flexibility-More manageable than other tough lines
Color: Clear/Gold 4, 6, 8, 10, 12, 15, 17, 20, 25 220 yd Filler, 2000 yd Bulk (4-6*, 8-25) * Available in the Make To Order program

Trilene TransOptic

BERKLEY LINE - TRIL ENE

Pound Tests: Spools:

You see the Line! See More Strikes!

Changes To Bright Gold In Sunlight

2011 MONOFIL AMENT

Fish Dont See It! Catch More Fish!

E A R B E LO W Changes Back To Clear Under Water

CL

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MULTI-POLYMER FORMULA Clear Low-Vis Green Solar EXTREME STRENGTH, SENSITIVITY & CONTROL! Ultra Strong and Thin Our highest strength-per-diameter mono wet or dry Ultra Sensitive Super sensitivity for detecting light bites Smooth Control Low memory for outstanding castability and handling Maximum Knot Strength More fish-fighting capability and holding power
Colors: Pound Tests: Spools: Clear, Low-Vis Green, Solar, Blaze Orange 2, 4, 6, 8, 10, 12, 14, 17, 20 330 yd Filler (2-20 Clear, 2-17 Low-Vis Green, 4-12 Solar, 4-17 Blaze Orange) 3000 yd Service (4-17 Clear, Low-Vis Green, Blaze Orange*. 4-12 Solar*) * Available in the Make To Order program

Trilene Sensation

NEW COLOR

BLAZE ORANGE

Trilene Maxx
NO COMPROMISE-TOUGH & STRONG, WITH MANAGEABILITY! Superior Strength and Toughness -Handles the toughest conditions Superior Shock Resistance - Built to take big hits Superior Handling- Low memory and high flexibility
Color: Spools:
2011

Clear 330 yd Filler, 3000 yd Service* * Available in the Make To Order program
BERKLEYLINE MONOFILAMENT

Pound Tests: 4, 6, 8, 10, 12, 14, 17, 20

Clear

Trilene Big Game

EXTREME FIGHTING POWER FOR BIG GAME FISH Super strong Incredible strength for confidence and control Shock resistant Controlled stretch adds fighting power Extra tough and abrasion resistant Tough against rough or sharp objects Outstanding knot strength Strong and durable holding power
Colors:  Clear, Low-Vis Green, Solar Collector, Steel Blue Pound Tests: Spools: 8, 10, 12, 15, 20, 25, 30, 40, 50, 60, 80, 100, 130, 150, 200, 250, 300, 400* 55 yd Leader Wheel (30-80 Clear), 110 yd Leader Coil (100-400 Clear), lb (8-60 Clear & Low-Vis Green, 10-50 Solar Collector & Steel Blue), 1 lb. (10-80 Clear, Low-Vis Green, Solar Collector*, Steel Blue*) 3 lb. (12-130 Clear, 15-130 Low-Vis Green & Steel Blue, 15-80 Solar Collector) 5 lb. (30-100 Clear, 30-130 Steel Blue*, Low-Vis Green*, 30-80 Solar Collector*) * Available in the Make To Order program

Clear

Low-Vis Green Solar Collector

Steel Blue

Big Game Braid

IDEAL FOR BACKING, TROLLING, DEEP WATER JIGGING OR LIVE BAIT FISHING
Colors: Pound Test: Spools:
2011

Low-Vis Green 10, 20, 30, 50, 65, 80, 100, 130, 200 300 yd Custom (20-65), 1500 yd Bulk (20-200)
MONOFILAMENT

BERKLEYLINE

B IG G AME BRAID

PVDF Technology
Minimal Light Refraction for

Breakthrough

Invisibility

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2011 FLUOROCARBON

BERKLEY LINE - TRIL ENE

Choice of the Pros

Skeet Reese: Trilene 100% Fluorocarbon is the best line on the market,

why fish with anything else. The professional grade formula provides incredible shock strength, knot strength is fast sinking with greater line density for high sensitivity and less bow in the water all advantages for feeling the bite, setting the hook and landing trophy fish.

Trilene 100% Fluorocarbon Professional Grade

A FLUOROCARBON GOOD ENOUGH TO BE CALLED TRILENE Ultimate Invisibility The invisible fluorocarbon. Similar refractive index as water so fish cant see it Ultimate Impact Strength Proprietary 100% PVDF formula specially processed for the ultimate in impact strength Higher Strength Per Diameter Excellent Manageability Lower memory for superior casting
Colors: Spools: Clear, Green Tint 110 yd Pony (4-15 Clear), 200 yd Filler (4-25 Clear, Green Tint) 2000 yd Service (6-25 Clear, Green Tint*) * Available in the Make To Order program Pound Tests: 4, 6, 8, 10, 12, 15, 17, 20, 25

Green Tint

Clear

Ultimate Invisibility
2011
BERKLEYLINE FLUOROCARBON

Ultimate Impact Strength

Higher Strength Per Diameter

Excellent Manageability

Vanish Fluorocarbon

10 YEARS & STRONGER THAN EVER!

Easy casting Berkley Vanish has become the top selling uorocarbon shing line in the U.S. and Canada. We have been continuously improving the Vanish formula since it was rst introduced 10 years ago! This newest Vanish formula has 20% more shock strength than the previous formula without sacricing the handling properties that have made Vanish Americas favorite.
Color: Pound Tests: Spools: Clear 2, 4, 6, 8, 10, 12, 14, 17, 20, 30, 40, 50, 60, 80, 100 110 yd Pony (2-14), 250 yd Filler (2-20), 350 yd Quarter Lb (20-40), 2000 yd Service (6-20*), Leader Material Pocket Paks (4-50), 30 yd Leader Material Wheels (30-100) * Available in the Make To Order program

Stronger, Smoother, More Flexible

Remains Clear Under Water

Superior Wet Strength

Clear

MORE SHOCK STRENGTH

20

THE EASY CASTING FLUOROCARBONIMPROVED FORMULA

Remains Clear Under water 100% fluorocarbon refracts light similar to water Superior Wet Strength Non-absorbing fluorocarbon maintains strength and abrasion resistance under water Improved Flexibility Other fluorocarbons are stiff, Vanish is the most flexible fluorocarbon

Vanish Transition is the only fluorocarbon that changes color, so you see it, fish dont

Colors: Pound Tests: Spools:

Clear/Gold, Crimson Red 4, 6, 8, 10, 12, 14, 17, 20 250 yd Filler, 2000 yd Service (6-20*) * Available in the Make To Order program
Clear/Gold Crimson Red

Invisible Under Water Fish Dont See It!

Stronger, Smoother, More Flexible

2011
BERKLEYLINE

Remains Clear Under Water

Superior Wet Strength

FLUOROCARBON

FLUOROC ARB ON

Vanish Transition Fluorocarbon

F LUO RO C A R BO N

NOW THERE IS A FIRELINE FOR ALL REEL TYPES

Ideal for power baitcasting techniques where the added body and strength of a premium braided line is important.
Color: Pound Tests: Spools:
Moss Green 6/1.5, 8/2, 10/3, 15/4, 20/6, 30/8, 40/10, 50/12, 65/14, 80/15 110 yd Filler, 300 yd Filler, 1500 yd Bulk (10-80), 3000 yd Bulk (15-80*) * Available in the Make To Order program
OUTSTANDING DURABILITY
Toughness and dependability in the roughest shing conditions

BERKLEY L INE - FIRE LINE

The First Radial Braid For Roundness, Smoothness, and Strength.

EXCEPTIONALLY ROUND
Stacks better on spool and resists dig in

2011 BRAID - FUSED BRAID

EXCEPTIONALLY SMOOTH
Handles better than ordinary braids

ULTRA-SENSITIVE
Telegraphic feel for structure and strikes

Optimized for Casting Reels

INCREDIBLE STRENGTH
PE bers are 3x to 4x stronger than mono

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Ideal for shing techniques where enhanced line visibility coupled with the added body and strength of a premium braided line is important.
2.5 HI-VIS / 2.5 LOW-VIS
5 color breaks for accuracy and repeatability

Optimized for Casting Reels

BREAKTHROUGH TRACER COLORATION Alternating hi and low-vis colors provide point of reference to easily detect line movement also provides low-vis leader to tie to terminal tackle.

Color: Pound Tests:

Tracer 6/1.5, 8/2, 10/3, 15/4, 20/6, 30/8, 40/10, 50/12, 65/14, 80/15 110 yd Filler, 300 yd Filler, 1500 yd Bulk (10-80), 3000 yd Bulk (15-80*) * Available in the Make To Order program
BRAID

Spools:

Voted Best New Line at ICAST 2008

2011

BERKLEYLINE

Thermally fused FireLine provides the ultimate in casting performance, strength and sensitivity for all shing conditions.

AND SITUATIONS
The best superline for spinning reels where incredible strength, thin diameter and sensitivity is important.
INCREDIBLY STRONG
3x stronger than mono

LONG AND FAST CASTING

No memory and smooth nish

ULTRA-THIN
Unbelievable lure action and low-visibility

Colors: Pound Tests:

ULTRA-SENSITIVE

Flame Green, Smoke 4/1, 6/2, 8/3, 10/4, 14/6, 20/8, 30/12 125 yd Filler, 300 yd Filler, 1500 yd Bulk

Telegraphic feel for structure and strikes

Spools:

Optimized for Spinning Reels

Optimized for Spinning Reels

Color: Pound Tests: Spools:
Crystal 2/.50, 3/.75, 4/1, 6/2, 8/3, 10/4, 14/6, 20/8, 30/12 125 yd Filler, 300 yd Filler (4-30), 1500 yd Bulk (4-30)
FUSED BRAID

INCREDIBLY STRONG
3x stronger than mono

ULTRA-THIN
Unbelievable lure action and low visibility

LONG AND FAST CASTING

No memory and smooth nish

ULTRA-SENSITIVE
Telegraphic feel for structure and strikes

2011

BERKLEYLINE

FU S ED BRAID

The First Translucent Superline thermally fused FireLine Crystal combines the ultimate in lowvisibility with all of the FireLine features and benets.

F USE D BR A I D

One Of The Fastest Growing Brands In The Market!

Berkley Freshwater Gulp! is the next generation in soft bait. Its biodegradable and made of natural ingredients. It has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion expands the strike zone allowing you to catch more sh - triggering sh to feed. But what anglers really love about Berkley Freshwater Gulp! is it outshes live bait in head-to-head eld tests. Anglers will appreciate the benet of Gulp! scent dispersion in the new lifelike bait offered this year! BERKLEY BAIT - GUL P!
SCENT DISPERSION CHART EXPAND YOUR STRIKEZONE WITH GULP !

NORMAL PLASTIC BAIT

GULP! SCENT DISPERSION

2 0 1 1 F R E S H WAT E R

GULP! 3 Hellgramite
Lifelike detail imitates natural prey Exclusive Gulp! Scent dispersion Great for multiple rigging options
Colors available:
Black

11

new fo r

Black Red Fleck

Black-Grey

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Black Olive

Black Red Fleck

Green Pumpkin

GULP! 4 Crawler

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new fo r

Perfect for jig or drop shot Biodegradable with 400xs more scent dispersion More colors and better durability than live

Pumpkinseed

Colors available:
Black Chartreuse Chartreuse Pepper Green Pumpkin Natural Pumpkinseed Smelt Watermelon Pearl White

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GULPOUTFISHES ALL OTHER BAIT!

400x

nt Disp e c S e r Mo

ersion

2011

BERKLEY GULP

F R E S H WAT E R B A I T S

F R E S H WAT E R
GULP! 3, 4 Floating Minnow
Floating for more lifelike swimming action Keeps bait off bottom and in the strike zone Split tail for increased action

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new fo r

Black Shad

Colors available:
Black Shad Chartreuse Shad Emerald Shiner Pearl Silver Smelt Watermelon Pearl

GULP! Shad Guts -Catfish

Mimics dead shad entrails Stays on hook better Exclusive Gulp! Scent dispersion

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new fo r

With Gulp! Shad Guts, catsh anglers have the most potent scent dispersion ever in articial bait. Formulated to be longlasting and stick to the hook.

Our in-house scientists and pro staff help analyze, test and modify these products to help all anglers catch more sh and have an enjoyable experience on the water.

2011

BERKLEY GULP

F R E S H WAT E R B A I T S

SCENT DISPERSION

The Leader In Inshore Fishing

Saltwater Gulp! Is The Most Effective Bait In The World When It Comes To Catching Multiple Inshore Species.Whether You AreAfter Red FishOr Trout In The Gulf, Hammering Stripers, Flounder Or Weak Fish In The Atlantic, TarponOrSnook In FloridaOr Catching Halibut, Sand Bass, Calico Bass OrRock FishOn The West Coast, Saltwater Gulp! Has The Shape, Color And Size To Meet Any Anglers Needs.Saltwater Gulp! Is The Next Generation In Inshore Soft Bait! BERKLEY BAIT - GULP!

GULP! 4 Mud Minnow Croaker

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new fo r

Mimics popular coastal live baitsh Ideal for all rigging options Rapid scent dispersion attracts sh from greater range
GULP ! vs. CUT SQUID CATCH RATE

SALTWATER GULP! OUTPERFORMS NATURAL BAIT

2 0 1 1 S A LT W AT E R
gulp! saltwater beats cut squid in head to head field tests
Relative Fish Catch Rate (%) 180 140 100 60 20 Cut Squid Gulp! Formula - Saltwater

After 148 formulations, 4500 fish and more than 50 field test days, Berkley scientists beat nature with biodegradable, water-based Saltwater Gulp!

Colors available:
Camo Killsh New Penny Nuclear Chicken Pearl White Rootbeer Gold Sardine Watermelon Red Glitter

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GULPOUTFISHES ALL OTHER BAIT!

2011

BERKLEY GULP

S A LT W A T E R B A I T S

S A LT WAT E R
Berkleys team of scientists and engineers worked for over three years to bring this bait to market. This bait not only features the hot new ribbed body design, but is also the rst Gulp! retail ever introduced. Not to mention, it features Gulp! extreme scent dispersion with lifelike taste and texture.

GULP! 4 Ripple Mullet

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new fo r

Proven paddle tail swimming action Unique ribbed shape creates more surface area for better scent Great for casting and retrieving in stained water

This bait not only features the hot new ribbed body design, but is also the

rst Gulp! retail ever introduced.

It features Gulp! extreme scent dispersion with lifelike taste and texture.

Colors available:
Chartreuse Pepper Glow / Chartreuse Morning Glory / Chartreuse New Penny Fleck Pearl White Pink Rootbeer Gold / Chartreuse Watermelon Red Glitter

2011

BERKLEY GULP

S A LT W A T E R B A I T S

SCENT DISPERSION

BERK LE Y B AIT - GUL P! AL IVE!

Fish The Revolution

It looks alive and it feels alive. But most importantly, to the sh it tastes alive! Berkley Gulp! Alive! is giving anglers an even more potent bait to catch their favorite species. Packaged in convenient, easy-to carry buckets that stack easily in boat storage bins, the bait actually oats in Gulp! juice, making the bait 20 percent more potent. Plus, they maintain their original shape and feel to deliver the ultimate action. Instead of throwing old baits away, simply drop it back into the bucket and allow the Gulp! juice to recharge the bait for later use. Long lasting and durable, these baits are eliminating the need for catching or buying expensive bait.

2 0 1 1 F R E S H W AT E R / S A LT W AT E R

GULP! ALIVE! 4 Crawler

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new fo r

Rig and sh as any live nightcrawler Biodegradable with 400xs more scent dispersion Recharge bait by placing back into powerful Gulp! Alive! attractant Perfect for jig or drop shot

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Colors available:
Chartreuse Natural Pumpkinseed

W ITH G U LP! ALI V E!

GULP! ALIVE! 4 Mud Minnow Croaker

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new fo r

Mimics popular coastal live baitsh Recharge bait by placing back into powerful Gulp! Alive! attractant Biodegradable with 400xs more scent dispersion

Colors available:
New Penny Nuclear Chicken Pearl White

2011

BERKLEY GULP ALIVE!

A L LWAT E R B A I T S

F R E S H W AT E R / S A LT WAT E R

GULP! ALIVE! 4 Ripple Mullet

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new fo r

Proven paddle tail swimming action Unique ribbed shape creates more surface area for better scent Great for casting and retrieving in stained water Recharge bait by placing used bait back in powerful Gulp! Alive! attractant

people wholl really love it are the weekend warriors. Instead of going and buying a pint of (live) shrimp and struggling with trying to keep them alive, you can get a bucket of Gulp! Alive! and get the same results.

Colors available:
Chartreuse Pepper Glow / Chartreuse Goby Magic / Chartreuse New Penny Fleck Pearl White Purple Blue Fleck / Chartreuse

2011

BERKLEY GULP ALIVE!

A L LWAT E R B A I T S

B R YA N W AT T S

All the tournament guys use it, but the

BERKLEY BAIT - GUL P! ALIVE !, GUL P!

Fish The Revolution

Pansh, such as crappie, bluegill, bream, and perch are sought after more than any other freshwater species. Natural or live bait is most often used to catch these plentiful species, but availability, life span and durability can be limiting. Gulp! Alive! Micro Bait offers the best alternative to live bait ever produced. Soaked in our powerful attractant, these bait shapes are realistic and longlasting.

GULP! ALIVE! 1 Leech

Lifelike detail imitates natural prey More durable and easier to care for than live Recharge bait by placing back into powerful Gulp! Alive! attractant Biodegradable with 400xs more scent dispersion

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new fo r

2011 PANFISH

Colors available:
Black, Black Olive Chartreuse, Natural Pearl White, Pink

GULP! ALIVE! 1 Cricket

Lifelike detail imitates natural prey More durable and easier to care for than live Recharge bait by placing back into powerful Gulp! Alive! attractant Biodegradable with 400xs more scent dispersion

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new fo r

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Colors available:
Breen Chartreuse Cricket Brown Green Pumpkin

GULP! ALIVE! Spray Attractants

Makes any bait taste and smell ALIVE! Enhances effectiveness of hard bait, soft bait, spinners or live bait Outperforms oil-based attractants

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new fo r

EASY USE TRIGGER:

Spray or Stream
Available In: Egg Roe, Liver and Sardine

2011

BERKLEY GULP ALIVE!

PA N F I S H B A I TS

Now in a New Pegboardable, Recloseable Zipper Bag Stores Easily in Pocket or Tackle Box Carry Multiple Shapes and Colors for Any Condition or Fish Preference

Now in a New Smaller Size

Berkley Freshwater Gulp! is the next generation in soft bait. Its biodegradable and made of natural ingredients. It has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion expands the strike zone allowing you to catch more sh - triggering sh to feed. But what anglers really love about Berkley Freshwater Gulp! is it outshes live bait in head-to-head eld tests.

GULP! 1 Cricket
Colors available:
Breen, Chartruse, Cricket Brown Green Pumpkin
new fo r

11

new fo r

11

GULP! 1Leech
Colors available:
Black, Black Olive, Chartreuse Natural, Pearl White, Pink

GULP! 1 Fish Fry

Colors available:
Black, Chartreuse, Fluorescent Orange Fluorescent Red, Luma Glow, Natural, Pink

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new fo r

11

new fo r

GULP! 1 Minnow
Colors available:
Black Shad, Chartreuse Shad, Emerald Shiner, Luma Glow, Pumpkinseed, Smelt, Watermelon Pearl

2011

BERKLEY GULP

PA N F I S H B A I TS

BERKLEY BAIT - GUL P! ALIVE !, GUL P!, PO WER BAIT

Trout Bait From the Leading Brands in the Market

The new Berkley Trout Bait line-up is the perfect oating bait for trout and steelhead. The cluster shape, size and time release scent dispersion make it attractive to trout and a must for the serious angler. While its soft feel and texture promote high hookup rate, this bait can be quickly and easily rigged on a hook, without mess. Whether yourre still-shing for trout or side-drifting for steelhead this bait was made for you.

GULP! ALIVE! Floating Corn

Resembles real corn Keeps bait off bottom and in the strike zone Biodegradable with 400xs more scent dispersion
For optimal presentation all baits will oat a #10 or smaller egg hook

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new fo r

11
Colors available:
2011 TROUT
Fluorescent Red Fluorescent White Fluorescent Yellow

new fo r

GULP! ALIVE! Floating Salmon Eggs

Imitates real salmon eggs Keeps bait off bottom and in the strike zone Biodegradable with 400xs more scent dispersion
For optimal presentation all baits will oat a #10 or smaller egg hook Colors available:
Fluorescent Orange Fluorescent White Fluorescent Yellow
new fo r

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GULP! Trout Dough-Natural Garlic and Salmon Egg Scent

Smells and tastes like Garlic and Salmon Egg Fortied with Berkley Gulp! avor bits 55% greater catch rate than the leading competitor
Colors available:
Chunky Chatreuse Chunky Cheese Rainbow Candy

For optimal presentation all doughs will oat a #14 or smaller treble hook

PowerBait Trout Dough-Natural Garlic and Salmon Scent Glitter

Smells and tastes like Garlic and Salmon Egg Crystalina glitter reects light and increases visibility
Colors available:
Garlic Scent- Chartreuse Rainbow Yellow Salmon Egg Scent- Rainbow Salmon Egg Red Salmon Peach

For optimal presentation all doughs will oat a #14 or smaller treble hook

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new fo r

PowerBait Trout Dough- Biodegradable

NEW colors available:
Green Pumpkin Hatchery Pellet

2011

BERKLEY GULP ALIVE!,BERKLEY GULP!, BERKLEY POWERBAIT

TROUT BAITS

TM

Pro-Designed Berkley Flicker Shad

Berkley has repackaged the popular bait and branded it with its signature feature, its unique action which creates a Flicker that imitates a eeing baitsh. The fold-out package features the respected dive curves created by Precision Angling.
new fo r

11

Berkley Flicker Shad

Pro designed, Individually tank tested Weight transfer for bullet-like cast Mustad Ultra Point Hooks

The Berkley team designed the Flicker Shad to have the perfect action all season long Each lure is tank tested to ensure the proper action right out of the package

Yaw

Sway

Roll

Surge

Pitch

Heave

Unique Flicker Shad Action

Colors available:

Black Gold

Black Gold Sunset

Black Silver

Blue Tiger

Chartreuse Pearl

Chrome Clown

Firetiger

Pearl White

Purple Tiger

Rainbow Spectrum

Red Tiger

Shad

2011

BERKLEY FLICKER SHAD

HARD BAITS

Natural Feel and Action

BERKLEY BAIT - POW ERBAIT The goal of all Berkley products is to provide anglers with the best opportunity to CATCH MORE FISH! We work with the worlds top shing professionals to design and eld test our products to make sure they are LIVE FISH TESTED AND APPROVED. Using a scientic patented process, each bait is formulated with the most advanced scent and avor on the market. We have proven Fish Bite and Wont Let Go! In fact, Fish hold on to PowerBait up to 18 times longer than ordinary plastic bait.

POWERBAIT 7 HeavyWeight Thump Worm

Paddle Tail designed for maximum thump Heavy Weight material for weightless rigging Change thump worm into buzz worm by cutting tail where indicated Where to cut indentation in tail for buzzing action* *Cut here

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2011 BASS

Colors available:
Black, Black/Blue Fleck, Black/Red Fleck Green Pumpkin, Green Pumpkin Party, Pearl Silver Watermelon, Watermelon Big Red

F I S H H O LD O N 18x LO N G E R!
Feel More Bites! Set More Hooks Average Retention Time:

Regular Scented

Unscented

POWERBAIT 2, 3, 4 Minnow

Preferred, proven, and popular shape Great for jig trailers, spinner rigs, drop-shots, and other bottom bouncing rigs Split tail design provides subtle, nesse presentation All sizes are ideal for bass, walleye, and trout Emerald Shiner 2 is also ideal for crappie and pansh

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Pearl White

Rainbow

Black Shad

Chartreuse Shad
BASS BAITS

Smelt

2011

BERKLEY POWERBAIT

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POWERBAIT 3 Crazy Legs Chigger Craw
New 3 size is ideal for smaller jigs and ner wire hooks for nesse presentations High action pinchers create more strikes Crazy legs create additional action on fall or retrieve that entice wary or curious sh Crazy legs swim with fast or slow movement and even utter during a pause in the retrieve
Black Blue Fleck Black Red Fleck Breen Cinnamon Purple Fleck Green Pumpkin

new fo r

Green Pumpkin Blue Fleck

Green Pumpkin Party

Pumpkin Green Fleck

Watermelon

Watermelon Candy

POWERBAIT 6 Crazy Legs Lizard

Ten crazy legs add action even on the slowest retrieve Great for Texas or Carolina rigging, or as a trailer for skirted jigs and spinnerbaits
Colors available:
Black, Black/Blue Fleck, Green Pumpkin, Pumpkin Chart, Pumpkinseed, Watermelon Big Red

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2011

BERKLEY POWERBAIT

BASS BAITS

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BERKLEY BAIT - POW ERBAIT

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POWERBAIT 4 Chigger Toad

Buzzing legs designed by Pros for maximum topwater disturbance Can be shed in both open water and in emergent vegetation

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2011 BASS

Colors available:
Bama Bug Black Black/Blue Fleck Black Grape Green Fleck/Chartreus Black Red Fleck Black Red Fleck/Chartreuse Black/Blue Green Pumpkin Green Pumpkin Red Pearl Green Pumpkin/Chartreuse Ghost Pepper Watermelon Big Red Watermelon Candy White

2011

BERKLEY POWERBAIT

BASS BAITS

POWERBAIT 4, 5 Split Belly

Split Belly collapses to allow for wider hook gap for instant hook set Swim action and soft texture mimic live baitsh Lifelike texture, 3D eyes, and color patterns Designed to perform as well as true hollow style swim baits

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Colors available:
Blueback Herring Firetiger Gizzard Shad Hitch Pearl White Purple Tiger Tennesse Shad Trout

POWERBAIT 5 Flatback Shad

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Handpoured multi-color laminates create lifelike look and vibrating action attracts sh Ideal for targeting larger freshwater sh like big walleye and pike Shad style body and tail preferred by top pros

Colors available:
Anchovy Gizzard Shad Hitch Pearl Blueback Pearl White Purple Tiger Rainbow Senorita

2011

BERKLEY POWERBAIT

BASS BAITS

TERMINAL TACKLE

Berkley McMahon Swivels

Exceptionally strong, brass plated swivels Finished in both bright and black Designed for smooth bait and lure action
Sizes: 2/0 1/0 1 3 5 7 10

Berkley Ball Bearing Swivels

Smooth rotating bearing swivels Ultimate for reducing line twist Finished in black

2/0 1/0

7 10
Sizes: 2 3 4 5 6

2.5
2 3
Sizes: 1

BERKLEY - T ERMINAL TAC K LE

4
3

6
6 9

Berkley Cross-Lok Snaps

Patented wire-over-wire lock makes these snaps extra strong Stainless steel Matte black nish

5.2
7

3
10

9
12

Berkley Easy Clip Snap/Swivels

Extra strong corrosion resistant stainless steel construction Features Berkley McMahon swivels for smooth bait and lure action Subdued black nish
Sizes: 5

5.2

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Berkley Cross-Lok Snap/Swivels

Unique extra strong Cross-Lok snap with McMahon swivel Matte black nish

7 3

10

12

Sizes:

12

1/0

3/0

Berkley Ball Bearing Cross-Lok Snap/Swivels

Wire-over-wire locking snap/ball bearing swivel Matte black nish

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0/1

0/3

6
3 4 5 6

Sizes: 2

2011

BERKLEY

T E R M I N A L TA C K L E

Berkley Leader Making Kits

Provides everything you need to custom make strong, dependable and inexpensive leaders Kit includes heavy-duty, non-corrosive Crimper and wire leader connector sleeves Perfect for use with Berkley Steelon nylon coated stainless steel wire, uncoated wire or Berkley monolament line

Berkley Ball Bearing Steel-Lok Wire Wound Leaders

Smooth rotating ball swivel and super strong Cross-Lok snap on hand wound leader

Berkley Wire-Wound Steelon Leader Displays

Merchandise wire leaders to stimulate impluse sales

Berkley Wire-Wound Steelon Leaders

Smooth rotating ball swivel and super strong Cross-Lok snap on hand wound leader

Berkley Connector Sleeves

Berkley plated copper sleeve Easy way to create your own wire leaders

Berkley Steelon Nylon Coated Wire

Nylon coating provides extra protection to reduce wire fray Seven-strand construction improves exibility and reduces kinking Available in bright and black 30 Spools

Berkley 7Strand Sevalon (Nylon Coated Wire)

Nylon coated Sevenstrand wire Kink resistant with added exibility Overall diameter smaller than monolament of equal test Available in Camouage Bronze

Berkley 7Strand Crimping And Swaging Tools

Stainless steel construction, corrosion-resistant for tough salwater conditions

Berkley 7Strand Duratest (49 Strand Cable)

Extremely small diameter, highly exible, and kink resistant Composed of 49 strands of stainless steel wire Super strong for big game shing Available in Camouage Bronze

Berkley 7Strand Uncoated Wire

Standard wire from which all other Sevenstrand wire products are made Available in Camouage Bronze

Berkley 7Strand Standard Sleeves

A1 thru A5 are cut from brass tubing with a wall thickness sufcient to hold ve times their test A6 thru A12 are machined from solid brass stock for super strength and dependability on our larger wire Dark brass color

2011

BERKLEY

T E R M I N A L TA C K L E

www.berkley-fishing.com Pure Fishing , a subsidiary of Jarden Corporation (NYSE: JAH)