To do demographic profiling of target group

1. Name: ___________________ ). 2. Female( ) .

2. Gender: 1. Male (

3. Contact no: __________________ 4. Email ID: ____________________ 5. Age: 1. 18-19 year ( ) 2. 20-21 year ( ) 3. 22-23 year ( ) 6. What is your Occupation? 1.Self Employed( ) 2. Employed ( ) 3. Professional( ) 7. Education Level? 1.High School ( ) 2.10+2 ( ) 3.Graduate ( ) 4.Post graduate ( ). 4. Student ( ) 4.24-25 year ( )

8. From which area you belong? 1. Rural ( ) 2. Urban ( ) 3.Semi urban ( ).

To understand the preference of milk relative to the other beverages.

9. Do you like milk? 1. Yes ( ) 2. No. ( ) 10. Which beverage you prefer more other than milk? 1. Soft drink ( ) 2.Fruit Juices. ( ). 3.Tea/Coffee. ( ) 4.Alcoholic drink. ( ) 5.Other ( ). 11. How many times you take that beverage in a week ( including milk)? 1.Once in a week. ( ) 2.Twice in a week. ( ) 4.More than three times in a week ( ). 12. Does advertisement affect you ,in choosing beverages? 1. Yes ( ) 2. No. ( ) 3.Thrice in a week ( )

13. Does taste and fragrance affect you ,in consumption of a particular beverage? 1. Yes ( ) 2 . No .( )

14. What type of milk products do you buy? 1. Fresh Milk ( ) 2.Milk Powder ( ) 5.Others. ( ) 15. Which brand of milk you buy? 1. Verka ( ) 2. Today ( ) 3. Amul ( ) 4.Others ( ) 3. Box milk ( ) 4.Yougurt ( )

16. On average ,how much do yo spend on buying of milk (in rs)? 1. Less than rs 600 ( ) 2.600-800 ( ) 3.800-1000 ( ) 4.above 1000 ( ). 17. Where do you usually buy these products? 1.Supermarket ( ) 2.Retail Store ( ) 3.Convience Store ( ). 4.Others ( )

18. In which form do you like to take milk? 1. Simple milk ( ). 2.Flavored milk ( ). 3.Soya milk ( )

4. Milk added with other supplement (such as Horlicks ,etc) ( ) 5.Others. (such as toned milk, skimmed milk etc) ( ).

To understand the factors affecting the choice of beverages.

19. Does life style also influences the preference of beverages for you? ( ) ( ) (Disagree - 4) ( ) (Nuetral - 3) ( ) (Agree - 2) ( ) (Strongly-Agree-1)

(Strongly Disagree -5)

20. Does availability change your preference regarding selection of beverages ? ( ) ( ) (Disagree - 4) ( ) (Nuetral - 3) ( ) (Agree - 2) ( ) (Strongly-Agree-1)

(Strongly Disagree -5)

21. Does Status also influences your decision regarding the selection of any beverage.? ( ) ( ) (Disagree - 4) ( ) (Nuetral - 3) ( ) (Agree - 2) ( ) (Strongly-Agree-1) 22. Market Forces (demand, supply, price ,cost , income etc.) change your preference? ( ) (Strongly Disagree -5) ( ) (Disagree - 4) ( ) (Nuetral - 3) ( ) (Agree - 2) ( ) (Strongly-Agree-1) 23.In your opinion, who is responsible for poor quality of milk? 1. Government. ( ) 2.Private diary forms. ( ) 3. Others ( ).

(Strongly Disagree -5)

24. What factor would affect your choice: a) Brand Name? ( ) (Most Important -5) ( ) (Important - 4) ( ) (average - 3) ( ) ( Neutral- 2) ( ) (Least- Important-1) -

b) Reputation;

( ) (Most Important -5)

( ) (Important - 4)

( ) (average - 3)

( ) ( Neutral- 2)

( ) (Least- Important-1)

c) Sales location ;

( ) (Most Important -5)

( ) (Important - 4)

( ) (average - 3)

( ) ( Neutral- 2)

( ) (Least- Important-1)

d) Choice;

( ) (Most Important -5)

( ) (Important - 4)

( ) (average - 3)

( ) ( Neutral- 2)

( ) (Least- Important-1)

e) Nutrient Value ;

( ) (Most Important -5)

( ) (Important - 4)

( ) (average - 3)

( ) ( Neutral- 2)

( ) (Least- Important-1)

f) Personal problem;

( ) (Most Important -5)

( ) (Important - 4)

( ) (average - 3)

( ) ( Neutral- 2)

( ) (Least- Important-1)