Banking and Marketing Aptitude Questions 1.

A prospect means a) any customer who walks into the bank b) an employee of the bank c) a customer who is likely to be interested in banks product or service d) a depositor of the bank e) a borrower of the bank 2. A lead means a) a prospect who is more likely to avail of the Banks product b) a political leader c) a religious leader d) a bank chairman e) None of these . !nnovation means a) "ompensation b) inspiration c) additional per#uisites d) implementing new ideas or new methods e) None of these $. A "all means a) calling on friends b) calling on bank employees c) calling on prospective customers d) to make telephone calls e) calling on relatives %. &he &raditional 'arketing style involves a) &elemarketing b) (igital 'arketing c) !ndirect 'arketing d) (irect 'arketing e) All of these ). 'odern 'ethod of 'arketing include a) *ublicity on the net b) Advertisement on the net c) +oliciting business through e,mails d) &ele marketing e) All of these

-. A true marketing re#uires a) "ommand and other mindset b) "ontrol 'indset c) *assive mindset d) Active mindset e) None of these .. /hich of the following sentences is true0 a) 'arketing is not re#uired in a Buyers 'arket b) 'arketing is not re#uired in a +ellerss market c) 'arketing is not re#uired due to competition d) 'arketing is not re#uired due to liberali1ation e) 'arketing is not re#uired due to globalisation

2. 3or effective marketing the salesmen should have which of these #ualities0 a) "reativity b) &eam spirit c) 'otivation d) 4ffective communication skills e) All of these 15. 'arket information means a) 6nowledge of shops and ba1aars b) 6nowledge of shopping malls c) 6nowledge of customer profile and product mi7 d) knowledge of various languages e) None of these 11. 'arket 8esearch is needed for a) checking the market area b) checking the right product to be sold c) making proper marketing decisions d) deciding right time to sell e) All of these 12. /hich of the following statement is true a) 'arketing makes the company to go into loss due to higher e7penses b) 'arketing is not re#uired in profit making companies c) 'arketing sharpens the minds of the employees d) 'arketing is a time bound seasonal function e) 'arketing is a waste of time 1 . 'arketing plan helps in a) better lead generation b) better systems

c) better results d) improved balance sheet e) better customer service 1$. !f 'arketing is done effectively which of the following is not re#uired0 a) Advertisement b) *ublicity c) 'arket 8esearch d) 'arket +egmentation e) None of these 1%. 'otivation means a) !nspiring employees to perform better b) Better communication skills c) +ales "oaching d) 'arket 8esearch e) None of these 1). !n a +elling *rocess in todays world0 a) 9nly standard products are sold b) No customi1ation re#uired c) the seller need not have product knowledge d) the seller should aim at customer satisfaction e) only #uantum of sales matters 1-. 3ind the true statement a) 'arketing is a waste of the employees time b) 'arketing is not re#uired in !ndia due to its vast population c) 'arketing involves additional work d) 'arketing involves team work e) 'arketing is not re#uired today due to !& advancement 1.. A &arget market is a) entire country b) entire city c) entire globe d) that which consists of customers who need the identified product e) all of these 12. +ales forecasting involves a) +ales *lanning b) +ales *ricing c) (istribution "hannels d) "onsumer tastes e) All of these

25. /hich of the following product is being sold under the brand name :9(!A" a) +hirts b) &ies c) Both A and B d) ;iberty 21. +/!3& , cars are being manufactured by a) ("' b) 'aruti c) *remier Automobiles d) <yundai 22. /ith you all the way is the slogan of a) =odafone b) +B! c) !"!"! d) 8aymonds 2 . /hich company used the slogan >&he complete 'an> a) ("' b) ?8A+!' c) 8A@'9N(+ d) =!'A; 2$. /hich brand uses the slogan >'ade for each other> for its cigarettes0 a) "avenders b) 3our +#uare c) 8ed A /hite d) /ills 2%. "ross +elling means a) !dentifying customer needs b) matching the products to customer needs c) convincing the customers of product benefits d) responding to #uestions and obBections of customers e) all of these

ANSWERS 1 (c) 2 (a) 3 (d) 4 ( c) 5 (d) (e) ! (d) " (#)

$ (e) 1% (c) 11 (e) 12 (c) 13 (c) 14 (#) 15 (a) 1 (d) 1! (d) 1" (d) 1$ (e) 2% (c) 21 (#) 22 (#) 23 (c) 24 (d) 25 (e)

Marketing Aptitude &or Bank '() Bank *+erk

1. !n C(ouble,win strategy, Da) "ustomer gets an additional benefit Db) "ustomer gets price debate. Dc) Both customs and the sales person come out with sense of satisfaction Dd) Both Da) and Db) AnsE Db) 2. "onsumer behaviorF C*erception is a process through which Da) a consumer make ultimate purchasing Db) a consumer is satisfied Dc) a consumers mind receivesF organi1es and interprets physical stimuli Dd) Both Da) and Dc) AnsG Dc) . +ales forecast implies Da) an estimate of the ma7imum possible sales opportunities present in a particular market segment Db) an estimate of salesF in physical unitsF in a future period Dc) Both Da) and Db) Dd) Neither Da) nor Db) AnsE Dc) $. !n advertising for HHHH is not allowed on &.= Da) ;i#uour Db) "igarattes Dc) Both Da) and Db) Dd) Neither Da) nor Db) AnsE Dc) %. A theory states that no matter how efficiently goods I services are producedF if they cannot be delivered to the customer in the #uickest possible time it is vain. &his theory is called Da) Juickest the best Db) !nstant service Dc) +ervice on time Dd) &imely effort AnsE Db)

). 4ntrepreneurs find direct marketing the attractive because of Da) !nvestment is low Db) !t doesnt re#uired speciali1ed skills Dc) 8eturns are #uick Dd) All of the above ANsG Dd)

-. (emonstration is an e7ercise to Da) attractively pack and display the goods Db) prove the characteristic of the product Dc) Both Da) and Db) Dd) Neither Da) and Db) AnsG Db) .. /hich among the following is not an e7ample of (irect marketing 0 Da) tele,marketing Db) sales on internet Dc) mail order sales Dd) 8etail stores AnsE Dd) 2. !n selling Cconsumption is the ultimate goal of the salesman while a marketer K Da) identify consumer needs Db) develop an appropriate product I service to attain customer satisfaction Dc) accomplish organi1ational goals through integrated marketing approach Dd) All of the above 15. !n Banking servicesF market can be segmented on the basis of Da) density Db) customers Dc) Both Da) and Db) Dd) Neither Da) nor Db) AnsE Dc) 11. /hich of the following is not a C*ost testing &echni#ue of advertisement 0 Da) +ales test Db) 3ocus group Dc) 4n#uiry test Dd) Attitude test AnsE Dd) 12. C"asual research is basically concerned with Da) establishing cause and effect relationship Db) arriving at a forecast or prediction of interest Dc) measuring and estimating the fre#uencies with which of things occur Dd) All of the above. AnsG Da) 1 . A methodF in which Brand e#uity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is calledE Da) Brand goodwill method Db) *rice premium method Dc) Both Da) and Db) Dd) Neither Da) nor Db) ANsE Db)

1$. 'edia planning includesE Da) assessing lost Db) selecting the right medium Dc) both Da) and Db) Dd) Neither Da) nor Db) AnsE Dc) 1%. !n !ndiaF which commission can be approached to curb misleading advertisements Da) '8&* Db) '&* Dc) !+*& Dd) J&* AnsE Da) 1). !n marketing Cinitiator is a term which describes Da) who determines that some need is not being met and authorities a purchase to rectify the situation Db) who most directly involved in the consumption of the product Dc) Both Da) and Db) Dd) Neither Da) nor Db) AnsG Da)

1-. /hat is the full form of ;!" Da) ;ife !nsurance "orporation Db) ;ife !nsurance "ommission Dc) ;ife !ndia "orporation Dd) None of these AnsE Da) 1.. HHHHH recently has raised its stake beyond 15L in a few blue chip companies even after the insurance regulator !8(A decided to impose a cap of 15L on the institutions investment in a single company. Da) ;ife !nsurance "orporation Db) ?eneral !nsurance "orporation Dc) &ata,A!? !nsurance Dd) None of these AnsE Da) 12. ;ife !nsurance "orporation has made fresh investments in which of the following companies in which the investor now holds more than 15L of their respective e#uity capital. Da) +iemens Db) *&" !ndia Dc) &ata *ower Dd) "ipla De) All of these AnsE De)

25. 8A&AN &ata has finally pulled out its Nano car proBect from HHH. ending months of speculations about the fate of the countrys most awaited car. Da) +ingur Db) +alboni Dc) *antnagar Dd) None of these AnsE Da) 21. Name !ndias largest company by market capitali1ation. Da) 8eliance !ndustries Db) &ata +teel Dc) Mindal +teel Dd) None of these AnsE Da) 22. &he promoters of 8eliance !ndustries D8!;) recently converted their 12 crore warrants into an e#ual number of shares hiking the promoters holding in the company to $2LF with %2L voting rights. &his involves an infusion of around HHHH. into the company. Da) 8s 1%F1$2 crore Db) 8s 1)F1$2 crore Dc) 8s %F1$2 crore Dd) 8s 15F1$2 crore AnsE Da) 2 . +A* consultancy A7on ?roup is based on which country 0 Da) N6 Db) !ndia Dc) ?ermany Dd) !taly AnsE Da) 2$. /hich is +A* consultancy A7on ?roup in the news recently 0 Da) +A* consultancy A7on ?roup will recommend <"; &echnologies O$$1.1,million buyout offer to its shareholdersF withdrawing its earlier recommendation of !nfosys O$5-,million offer. Db) +A* consultancy A7on ?roup will open %55 training centres in Asia Dc) +A* consultancy A7on ?roup will recommend buying of &"+ Dd) None of these AnsE Da) 2%. !"!"! BankF "49 and managing director 6= 6amath is taking the help of HHHHHHH. to find his successor. &he professor will obtain independent data regarding the leadership attributes of the shorlisted senior management e7ecutives. Name the professor Da) *rofessor /ayne BrockbankF a clinical professor of business at the Nniversity of 'ichigans 8oss +chool of Business Db) (irector of !!'F Ahmedabad Dc) 'inistry of <uman 8esourceF ?ovt of !ndia Dd) A committee formed of *rofessor from all !!&s AnsE Da)

2008 P.O Officers Exam - SBI - (General Awarness) 2008 Questi n !a!er 1. Balmiki Prasad Singh has taken over as Governor of _____ (A) Goa (B) Bihar (C) Meghalaya (D) Sikkim ( ) !one of these Ans (D) ". #he Paralym$i% Games in Se$tem&er "''( )ere held at _____ (A) #okyo (B) !e) *ork (C) Madrid (D) St%kholm ( ) Bei+ing Ans ( ) ,. -hi%h of the folo)ing is.are #r/e a&o/t the !ational 0ainfed Area A/thority (!0AA) )hi%h )as in ne)s re%ently1 (1) #he !0AA )as set2/$ in 1344 at the initiative of the then Prime Minister 5.6.!ehr/ (") !0AA )as esta&lished to %o2ordinate the )ork of five ministries asso%iated )ith the develo$ment of rainfed areas (,) !0AA is no) %onverted into a Cor$oration of the same name (A) 7nly 1 (B) 7nly " (C) 7nly , (D) All 1 8 " 9 , ( ) !one of these Ans (B) :. Dali%hi Sankyo has re%ently taken over )hi%h of the follo)ing Com$anies.Cor$oration of ;ndian &ase . (A) 5et Air)ays (B) 0an&a<y (C) Bhilai Steel Plant (D) !ational #e<tiles Cor$oration ( ) !one of these Ans (B) 4. #he re%ent re$ort on Glo&al Develo$ment =inan%e released &y the -orld Bank has $ro+e%ted ;ndia>s GDP gro)th rate at )hi%h of the follo)ing levels1 (A) 4 ? (B) @ ? (C) A ? (D) ( ? ( )3? Ans (C)

@. )hi%h of the follo)ing %ities is $la%ed at the to$ of the list of %ities fo/nd s/ita&le for BGlo&al Commer%eB %om$iled &y the master %ards1 (0es/lt of the s/rvey )ere $/&lished in vario/s finan%ial ne)s$a$er) (A) 6ondon (B) !e) *ork (C) #okyo (D) Bei+ing ( ) M/m&ai Ans (D) A. #he !e) Ca$ital AdeC/a%y =rame)ork $res%ri&ed for &anks in %ommonly kno)n as ___ (A) Credit Poli%y (B) Monetary Poli%y (C) D*C !orms (D) Basel A%%ord ( ) !one of these Ans (D) (. As )e all kno) Cash 0eserve 0atio (C00) in the $er%entage of the de$osit &anks kee$ in reserve )ith them . #his ratio is also kno)n as ___ (A) 0e$o 0ate (B) 0eserve 0e$o 0ate (C) S60 (D) 6iC/idity 0atio ( ) !one of these Ans ( ) 3. #he s/dden t/rn of events in the e%onomi% environmental glo&ally 8 in the last fo/r to five month have res/lted in slo)ing do)n of ;ndia>s e%onomi% gro)th. -hi%h of the follo)ing is.are the event(s) )hi%h has.have $/t their im$a%t on ;ndian e%onomy1 (1) #/rmoil in ES Credit market (") 6arge s%ale in%rease in the $ri%es of %r/de oil and foodgrains (,) Ado$tion of Basel ;; norms &y the &anks (A) 7nly 1 (B) 7nly " (C) 7nly , (D) Both 1 9 " only ( ) All 18" 9 , Ans (D) 1'. -hi%h of the follo)ing is ;ndia>s #a< GDP ratio 1 (A) 4 ? (B) 14 ? (C) "4 ? (D) ,' ? ( ) !one of these Ans (B)

11. -hi%h of the follo)ing is kno)n as >Fimadri> 1 (A) ;t is ;ndia>s S$a%e Craft la/n%hed to st/dy the moon (B) ;t is ;ndia>s first 0esear%h Station in Ar%ti% 0egion (C) ;t is ne) &attle tank $rod/%ed &y ;ndia (D) ;t is ne) )arshi$ ind/%ted in the ;ndian !avy re%ently ( ) !one of these Ans (B) 1". #he Govt. of ;ndia re%ently anno/n%ed a s/&sidiGed $ri%ing $oli%y &ased on n/trients in it of )hi%h of the follo)ing to $rote%t the interest of the farmers 1 (A) Seeds (B) Pesti%ides (C) =ertiliGers (D) 7rgani% Man/re ( ) !one of these Ans (D) 1,. #he ne<t !on2Aligned Movement SA/mmit "''3 is s%hed/led to &e held in ___ (A) ;ndia (B) gy$t (C) BraGil (D) So/th Afri%a ( ) !one of these Ans (B) 14. Gh/lam !a&i AGad )as in the ne)s re%ently as he has resigned from the $ost of the ___ (A) Governor8 5amm/ 9 Dashmir (B) Chief Minister 8 5amm/ 9 Dashmir (C) Governor 8 5harkhand (D) Chief Minister8 5harkhand ( ) Governor8 Mani$/r Ans (B) 14. -hen the gro)th of GDP in a %o/ntry slo)s do)n s/ddenly8$eo$le start losing their +o&s and the sit/ation %ontin/es for several )eeks8)hat name is given to this state of e%onomy (A &ig )as in this state re%ently.) 1 (A) ;nflation (B) 0e%ession (C) Deflation (D) %onomi% Boom ( ) !one of these Ans (B) 1@. B6is&on #reatyB is the treaty a%%e$ted.ado$ted &y the mem&ers of )hi%h of the follo)ing organiGations re%ently 1 (A) !A#7 (B) SAA0C (C) /ro$ean Enion (D) !/%lear S/$$lier Gro/$ (!SG) ( ) !one of these Ans (C)

1A. -hen a %or$orate entity )ishes to raise money from the market it %an do that &y iss/ing ___ (A) #reas/ry Bill (B) Momerandom of Asso%iation (C) Disan Hikas Patra (D) !ational Saving Certifi%ate ( ) Commer%ial Pa$ers Ans ( ) 1(. 0/ssia has re%ently made a %easefire Agreement )ith )hi%h of the follo)ing nations 1 (A) Ekraine (B) DaGakhastan (C) Croatia (D) Georgia ( ) !one of these Ans (D) 13. #he Govt. of ;ndia has de%ided to &/ild a !/%lear Po)er Plant in )hi%h of the follo)ing !orth astern States 1 (A) Mani$/r (B) Assam (C) Meghalaya (D) Ar/na%hal Pradesh ( ) !one of these Ans ( ) "'.;ndia )on it>s individ/al Gold Medal in Bei+ing 7lym$i% "''( in )hi%h of the follo)ing events 1 (A) Fo%key (B) =oot&all (C) 6a)n #ennis (D) S)imming ( ) 0ifle Shooting Ans ( )

Marketing Aptitude ) *o,puter -no.+edge 1. "ross,selling coversP DA) !dentifying customer needs DB) 'atching the *roducts to customer needs D") "onvincing the customers of *roduct benefits D() 8esponding to #uestions and obBections of customers D4) All of these 2. A *rospect meansP DA) Any customer who walks into the Bank DB) An employee of the Bank D") A customer who is likely to be interested in BankQs *roduct or service D() A (epositor of the Bank D4) A Borrower of the Bank

. A ;ead meansP DA) A *rospect who is more likely to avail of the BankQs *roduct DB) A *olitical ;eader D") A 8eligious ;eader D() A Bank "hairman D4) None of these $. !nnovation meansP DA) "ompensation DB) !nspiration D") Additional per#uisites D() !mplementing new ideas or new methods D4) None of these %. A "all meansP DA) "alling on friends DB) "alling on Bank employees D") "alling on *rospective customers D() &o make telephone calls D4) "alling on relatives ). &he &raditional 'arketing style involvesP DA) &elemarketing DB) (igital 'arketing D") !ndirect 'arketing D() (irect 'arketing D4) All of these -. 'odern methods of 'arketing includeP DA) *ublicity on the net DB) Advertisement on the net D") +oliciting business through e,mails D() &elemarketing D4) All of these .. A true marketing mindset re#uiresP DA) "ommand and order mindset DB) "ontrol mindset D") Active mindset D() *assive mindset D4) None of these 2. /hich of the following sentences is &rue 0 DA) 'arketing is not re#uired in a BuyersQ 'arket DB) 'arketing is not re#uired in a +ellersQ 'arket D") 'arketing is not re#uired due to globali1ation D() 'arketing is not re#uired due to competition D4) 'arketing is not re#uired due to liberali1ation 15. 3or effective marketingF the salesmen should have which of these #ualitiesP DA) "reativity DB) &eam spirit D") 'otivation D() 4ffective communication skills D4) All of these

11. 'arket information meansP DA) 6nowledge of shops and ba1aars DB) 6nowledge of shopping malls D") 6nowledge of customer profile and product mi7 D() 6nowledge of various languages D4) None of these 12. 'arket 8esearch is needed forP DA) (eciding the market area DB) (eciding the right product to be sold D") 'aking proper marketing decisions D() (eciding right time to sell D4) All of these 1 . /hich of the following statements is &rue 0 DA) 'arketing makes the "ompany to go into loss due to higher e7penses DB) 'arketing is not re#uired in profit,making companies D") 'arketing sharpens the minds of the employees D() 'arketing is a time,bound seasonal function D4) 'arketing is a waste of time 1$. 'arketing *lan helps inP DA) Better lead generation DB) Better systems D") Better results D() !mproved Balance +heet D4) Better customer service 1%. !f 'arketing is done effectivelyF which of the following is not re#uiredP DA) Advertisement DB) *ublicity D") 'arket 8esearch D() 'arket +egmentation D4) None of these 1). 'otivation meansP DA) !nspiring employees to perform better DB) Better "ommunication +kills D") +ales coaching D() 'arket 8esearch D4) None of these 1-. !n a +elling *rocess in todayQs worldP DA) 9nly standard products are sold DB) No customi1ation re#uired D") &he +eller need not have product knowledge D() &he +eller should aim at customer satisfaction D4) 9nly #uantum of sales matters 1.. 3ind the &rue statementP DA) 'arketing is a waste of the employeesQ time DB) 'arketing is not re#uired in !ndia due to its vast population D") 'arketing involves additional work D() 'arketing involves team work D4) 'arketing is not re#uired today due to !& advancement

12. A &arget 'arket isP DA) 4ntire country DB) 4ntire city D") 4ntire globe D() &hat which consists of customers who need the identified product D4) All of these 25. +ales forecasting involvesP DA) +ales *lanning DB) +ales pricing D") (istribution "hannels D() "onsumer tastes D4) All of these 21. <ow many options does a binary choice offer 0 DA) None DB) 9ne D") &wo D() !t depends on the amount of memory in the computer D4) !t depends on the speed of the computerQs processor 22. (ata going into the computer is calledP DA) 9utput DB) Algorithm D") !nput D() "alculations D4) 3lowchart 2 . <ow many values can be represented by a single byte 0 DA) $ DB) 1) D") )$ D() 2%) D4) %12 2$. &ransformation of input into output is performed byP DA) *eripherals DB) 'emory D") +torage D() &he !nput,9utput unit D4) &he "*N 2%. (evice drivers areP DA) &iny power cords for e7ternal storage devices DB) 47perts who know how to ma7imi1e the performance of devices D") +mallF special,purpose programs D() &he innermost part of the operating system D4) +ubstitutes for operating system 2). A collection of programs that controls how your computer system runs and processes information is calledP DA) 9perating system DB) "omputer D") 9ffice D() "ompiler D4) !nterpreter

2-. /hich of the following refers to a smallF single,site network 0 DA) ;AN DB) (+; D") 8A' D() N+B D4) "*N 2.. A set of instructions telling the computer what to do is calledP DA) 'entor DB) !nstructor D") "ompiler D() *rogram D4) (ebugger 22. !f you receive an e,mail from someone you donQt knowF what should you do 0 DA) 3orward it to the police immediately DB) (elete it without opening it D") 9pen it and respond to them saying you donQt know them D() 8eply and ask them for their personal information D4) 8eply and tell them you want to keep in touch with them 5. /hich of the following can handle most system functions that arenQt handled directly by the operating system 0 DA) =ertical,market applications DB) Ntilities D") Algorithms D() !ntegrated software D4) "ompilers 1. 'icrosoft 9ffice isP DA) +hareware DB) *ublic,domain software D") 9pen,source software D() A vertical,market application D4) An application suite 2. "omputers connected to a ;AN D;ocal Area Network) canP DA) 8un faster DB) ?o on line D") +hare information andIor share peripheral e#uipment D() 4,mail D4) None of these . /hich of the following refers to the memory in your computer 0 DA) 8A' DB) (+; D") N+B D() ;AN D4) "*N $. !nformation travels between components on the motherboard throughP DA) 3lash memory DB) "'9+ D") Bays D() Buses D4) *eripherals %. 9ne megabyte e#uals appro7imatelyP

DA) 1F555 bits DB) 1F555 bytes D") 1 million bytes D() 1 million bits D4) 2F555 bytes ). /hen you are working on a document on a *"F where is the document temporarily stored 0 DA) 8A' DB) 89' D") &he "*N D() 3lash memory D4) &he "(,89' -. <ow are data organi1ed in a spreadsheet 0 DA) ;ines and spaces DB) ;ayers and planes D") <eight and width D() 8ows and columns D4) None of these .. 'agnetic tape is not practical for applications where data must be #uickly recalled because tape isP DA) A random,access medium DB) A se#uential,access medium D") A read,only medium D() 3ragile and easily damaged D4) An e7pensive storage medium 2. &he blinking symbol on the computer screen is called theP DA) 'ouse DB) ;ogo D") <and D() *alm D4) "ursor $5. /hen cutting and pastingF the item cut is temporarily stored inP DA) 89' DB) <ard drive D") (iskette D() (ashboard D4) "lipboard Answer 1.DB) 2. D") . DA) $. D() %.D") ). D") -. D4) .. DA) 2.DB) 15. D4) 11. D") 12. D4) 1 .D4) 1$. D4) 1%. DB) 1). DA) 1-.D() 1.. D() 12. D() 25. D4) 21.D") 22. D") 2 . D4) 2$. D4) 2%.D() 2). DB) 2-. DA) 2.. D() 22.DB) 5. DA) 1. D4) 2. D") .DA) $. D() %. D") ). DA) -.D() .. D4) 2. D4) $5. D4)
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