BUSINESS SCHOOL Division for Language and Communication

LNG015 !

BUSINESS CO""UNIC#$ION I
%Internationa& Business '&anning( #)*01* *01+ ,e-ruar. *01+
Unit Co-ordinator: Tricia Smart Teaching Team: Tricia Smart, Leszek Wypych, Shauna-Leigh Thompson Unit Administrator: Kelly Sholag ade

BUSINESS CO""UNIC$ION I and II !usiness communication e"tends across t#o units and is taught o$er semesters one and t#o% &ou #ill gain practical and theoretical insight into a $ariety o' team uilding methods, as #ell as the promotion o' success'ul intercultural communication through the study o' di''erent cultural 'rame#orks% (ther aspects o' this su )ect ha$e een enhanced to include regular critical e$aluation o' contemporary issues $ia 'ormati$e assessments deri$ed 'rom the core units taught #ithin the *!* Suite% &ou #ill e e"pected to take an integrati$e approach and identi'y the relationship et#een the $arious su )ects #ithin your course% These t#o units ha$e een designed to prepare you to #ork as *anagers in a glo al en$ironment% &ou #ill learn to o$ercome the pro lems inherent in #orking across cultures and to roker di$ersity, enhancing your moti$ation and per'ormance%

Business Communication I Semester 1

Credit : +, CATS Contact hours: - hours per #eek Unit Co-ordinator: Tricia Smart Teaching team: Tricia Smart, Leszek Wypych, .ohn Lap#ood and Shauna Leigh Thomson /mail: tricia%smart0 eds%ac%uk leszek%#ypych0 eds%ac%uk shauna%thompson0 eds%ac%uk Tel: Tricia 1+,2- 345-1, Administrator: Kelly Sholag ade 1+,2- 4261+6 7oom .+15

/e&come to !usiness Communication 8% 8n this unit you #ill ha$e the opportunity to #ork together #ith students 'rom di''erent cultures and 'rom di''erent disciplines 9 usiness management, 'inance, marketing, usiness systems:, #hile trying to de$elop a usiness plan as a team% Working in groups, and presenting or preparing 'or a pro'essional report;presentation;discussion is an integral part o' the learning e"perience o' this unit% Working in groups is ne$er easy and #orking in multi-cultural groups, #hile re#arding can also e e$en more challenging% <o#e$er, the e"perience #ill gi$e you ample opportunity to put the learned theory into practice% A'ter all, this is #hat the #orld o' usiness today is all a out = colla oration and cooperation% We hope you en)oy #orking #ith us on this unit%

Tricia, Leszek, and Shauna

Staff Student Communication 8' you ha$e any >uestions a out the unit or #ould like to discuss any aspects o' your studies please contact me directly% &ou can either email me, or your teacher at the addresses a o$e or make an appointment to see any o' us during o''ice hours% (''ice hours are posted outside our o''ices on the third 'loor ?icarage Street% #-out t0e unit 8n this unit you #ill e"plore the application o' oral and #ritten communication theories in a technological and international usiness en$ironment% /mphasis is placed on interpersonal and colla orati$e skills and co$ers key aspects o' the #ork en$ironment and their implications 'or interacti$e #ork eha$iour% &ou #ill analyse #orking relationships and team uilding alongside people 'rom di''erent cultural ackgrounds and di''erent disciplines, preparing you to #ork in an increasingly glo al en$ironment% &ou are re>uired to apply concepts and skills through e"periential learning gained through class acti$ities, case studies, and group interaction and presentations% #ims and O-1ectives At the end o' this unit, you should e a le to: Assess and de$elop the proposal #riting appropriate to a manager @e$elop time management skills Understand the po#er and ene'its o' social media @e$elop team uilding and interpersonal skills @e$elop your a ility to undertake success'ul negotiations @e$elop pro'essional presentation skills Apply cultural theories to practice and e"perience -

$eac0ing2Learning #33roac0 This course #ill e deli$ered in #eekly locks o' t#o hours o' study% Arimary emphasis #ill e placed on lectures, class discussions, indi$idual and group presentations that re>uire the a ility to consider the nature o' interacti$e eha$iour and ho# it adds $alue to the usiness process% *ost contact time #ill e spent on analysing, discussing and presenting materials 'rom gi$en te"ts, authentic documents, d$ds and tapes% There is an e"pectation that course mem ers should prepare material and e prepared to present 'indings oth indi$idually and in teams% 4OBS#55IG6#D 3

.o Sa$$iBrad is an inno$ati$e We -%1 so't#are application #hich #ill enhance your employa ility, and make your online )o search and management process easy and seamless. 8t allo#s you to understand #ho you are, #hat makes you di''erent, and #hat you ha$e to o''er prospecti$e employers y recording your e"periences, rating the skills used in each e"perience and e$idencing them instantly in a tailored )o application . &ou #ill e introduced to this online tool in Week - o' this unit and e e"pected to use it throughout the academic year% A link to .o Sa$$iBrad #ill e on your reo site% We #ill re-$isit .o Sa$$iBrad at $arious points in !usiness Communication 8 and 88 and you #ill need to sho# e$idence o' your engagement #ith the programme in your Aort'olio assessments 'or these t#o units% 9See: Assessment +% &our Aort'olio: 6eading
/ssential Buirdham * 9-1++: Communicating Across Cultures at Work, 5rd /dition, London, Aalgra$e *acmillan% 8S!C 632-1--51--25D6-, !ackground Adler C% .%, 9-11-:, International Dimensions of Organisational Behaviour 94th /dition: Canada, South Western, ThomsoLearning 8S!C 1-5-4-1,32D-, !rooks 8, Weatherston . and Wilkinson B, -114, The International Business nvironment, /sse", Aearson /ducation Ltd%, 8S!C 1--35-D2-43-4 Cameron S, 9-11-:, Business Student!s "and#ook, Learning skills for Stud$ and m%lo$ment, 9-nd /dition: /sse", Aearson /ducation Ltd, 8S!C 1--35-D,,-3-Cappelli, A et al 9-1+1: The India Wa$& "o' India!s To% Business Leaders are (evolutionizing )anagement *SA: <!7 Aress Buirdham *, 9-11-:, Interactive Behaviour at Work +,rd dition-, sse., /earson ducation Ltd0 8S!C 1--35-D,,61-D Leitch, S 9-11D: Leitch (evie' of Skills& %ros%erit$ for all in the glo#al econom$ 1 'orld class skills, Cor#ich: <*S( Lustig * W and Koester .% 9-11-:, Intercultural Com%etence, Inter%ersonal Communication across Cultures 94th /dition: US: Addison Wesley Longman, 8S!C 1-5-+-11D+--3 Thomas @ and 8nkson K, 9-114:, Cultural Intelligence, /eo%le Skills for 2lo#al Business, San Erancisco: !errett-Koehler Au lishers 8nc% Le#is 7, -113, The Cultural Im%erative, Blo al Trends in the -+st Century, London, Cicholas !rearley 8S!C -+1F +-65+651-5,-G 7ickman C @, 9-1++:The Small Business Start3u% Work#ook, A step- y-step guide to starting the usiness youH$e dreamed o', ("'ord, <o# To !ooks Ltd% Trompenaars E, <ampden-Turner C,-114, )anaging /eo%le Across Cultures, Chichester, Capstone Au lishing Ltd%, 8S!C+-24++--43--6

(ecommended 'e#sites and online content The 'ollo#ing #e sites and online resources also contain much that #ill help you as you study this unit: Beert-ho'stede%com - Beert <o'stedeHs #e site Eor insight and research on the cultural dimensions 'or international usiness, including an analysis o' D3 countries eds%ac%uk; ridgescetl;through;soar - Uni$ersity o' !ed'ordshireHs Centre 'or /"cellence in

Teaching and Learning Legacy #e site Eor an o$er$ie# o' the S(A7 9Sel', (pportunities, Aspirations, 7esults: 'rame#ork and use'ul A@E do#nload o' the S(A7 card reo% eds%ac%uk - 9student login re>uired: = Click on the ICareersH ta % Eor access to streaming $ideos and licensed so't#are, including: o 4irst Im%ressions Count - 'our students 'rom di''ering su )ect disciplines getting ready 'or a range o' graduate )o inter$ie#s o Working for S) s 9Small and *edium /nterprises: o /rofiling for Success - to help create a Sel'-*AA 9*oti$ations, A ilities, Aersonality: o Adult Directions and /ros%ects /lanner - career planning tools to help generate career ideas and possi le options eds%ac%uk;kno#ledgehu - part o' the Uni$ersity o' !ed'ordshire Eor support #ith ne# usiness start-ups, pro'essional mentoring, short-term graduate placements, training and net#orking opportunities relating to all aspects o' enterprise and inno$ation% Also, organisers o' the popular !asics o' !uilding a !usiness 9!5: Seminars short series o' 'ree seminars aimed at those interested in starting up their o#n usiness and or ha$e an interest in enterprise% thekno#ledgenet#ork%co%uk - part o' the Uni$ersity o' !ed'ordshireHs Kno#ledge <u Eor e$ents pro$iding you #ith an opportunity to meet, learn 'rom and net#ork #ith local usiness pro'essionals

#ssessments7 #ssessment Criteria 1 Taking an integrati$e approach in oth theory and application /$idence o' ackground reading and research /$idence o' analysis Clear use o' prescri ed 'ormats Aresentation, style and academic rigour 9use o' the <ar$ard re'erencing system throughout: 8ndi$idual preparation and su mission o' your 'ortfo&io of 'ro3osa&s 'ollo#ing lectures and classroom discussion 31J Week 6 to e su mitted on turnitin%

)our 'ortfo&io &our port'olio #ill consist o' papers and e"ercises undertaken in your !usiness Communication 8 class% These #ill e completed o$er the semester and #ill include the 'ollo#ing items: Aapers: 1. .o Sa$$iBrad Week 4 e$idence o' your 'irst input Week 2 e$idence o' your input to date 2. Team Contract $0e Briefing 'a3er 8 individua& 9or: 5

Throughout the unit you and your Team ha$e een de$eloping a usiness plan 'or a pro)ect or usiness% To test its $ia ility you are no# asked to use a SW(T and or A/ST/L in the 'orm o' a rie'ing paper to a chosen reader% As #ith all academic #ork you #ill need to support your discussion #ith rele$ant theories ut in line #ith the ethos o' this unit you #ill need to include intercultural theories% $o3ic for t0e Briefing 'a3er At the eginning o' the semester you #ere placed in a team #ith people #ho #ere not only strangers ut came 'rom di''erent ackgrounds and cultures% Co# you are asked to analyse the $ia ility o' your team% &ou need to do this through a com ination o' t#o approaches: A theoretical approach A practical and re'lecti$e approach <ere are some prompts that may help you #ith your analysis: 1. $eam formation: #hat theory;ies helped you understand the li'e cycle o' a teamK @id this kno#ledge help you to understand ho# your team should actK 2. $0e Contract: &ou prepared a team contract = has anyone not 'ul'illed the terms and conditions o' the contract% 8' not, #hy not% What #as the impact on the teamK 3. $eam 6o&es: &ou #ere put in teams according to your !el in role% @id you li$e up to this role = i' not #hy not% @id your teammates li$e up to their roles = i' not #hy not% What #ere the repercussionsK 4. Leaders0i3: @id a natural leader e$ol$e or did you ha$e to con$ince one mem er o' the team to act as leader% What theories helped you understand the role o' the leader% 5. Cu&ture: #hat cultures do you and your teammates elong to = did this a''ect your a ility to communicate #ith each other or #ork together% &ou #ill need to use the Case Study; !rie'ing Aaper 'ormat as 'ollo#s: 1; 6. 7. E<ecutive Summar. $erms of 6eference Who are you Who is your client ;reader What in'ormation does your client;reader need = #hy are you preparing this rie'ing paper

+; Overvie9 of t0e situation7 What pro lems do you en$isage #ill need to e addressed% =; #na&.sis of t0e situation7 (nce you ha$e analysed the di''erent issues you can no# prepare a SW(T analysis to decide the $ia ility o' your team and i' it can e success'ul in #orking together in a usiness situation%

5; So&utions and recommendations &ou might ha$e to gi$e se$eral solutions% Sometimes o $ious solutions create more pro lems% &ou may need to lea$e your reader to make the decisions as to the est solutions 'rom those you present to him;her;them !; >; A; ,orecasts and outcomes 6eference Section ?and Bi-&iogra30. if needed@ G&ossar. or #--reviations ?if needed@

"ar:ing Criteria 7 Use o' 'ormat -1J 7e'erencing in the te"t +,J Language +,J Content 9including use o' rele$ant theories: ,1J /O6DCOUN$7 5,111 #ords Note7 (nly the !rie'ing paper is a summati$e paper and carries marks% The other papers and e"ercises are 'ormati$e assessments ut must e present in your port'olio to pass this unit% *; $0e Business '&an7 $0e 3resentation of .our 9ritten Business '&an &our team #ill prepare a !usiness Alan 'or your chosen pro)ect or usiness% /ach mem er o' the team #ill e responsi le 'or their part o' the plan ut the o$erall plan must e presented in a pro'essional manner and there'ore you #ill all e responsi le 'or the 'inal su mission% The Team should hand in one copy o' the usiness plan% This #ill e su mitted to your tutor a'ter your presentation and electronic copy su mitted on reo in /ee: 1*; ?t0is is su-1ect to c0ange according to t0e teac0ing sc0edu&e -ut .ou 9i&& -e given sufficient 9arning of an. c0ange;@ 8n /ee: 1* the Teams #ill present their !usiness Alan as a 'ormal presentation #ith each team mem er presenting their contri ution to the usiness plan% Although the creation o' the !usiness Alan and its presentation is a Team e''ort, you #ill e marked indi$idually on your contri ution to the Alan and the Aresentation% '&ease c&ear&. indicate 90at .our contri-ution to t0e 3&an is; Su-mission 'rocedure7 /ee: 1* 8 Hand to tutor The Team !usiness Alan The *eetings Log /ee: 1* 8 Su-mit on turnitin One Copy o' the Team !usiness Alan

Course Content

Business Communication I
Wee k 1 In Class Introduction to Unit: Assessments Working in teams Belbins team roles T e im!ortance o" meetings #ee!ing a log or minutes &our Contract T e Business 'lan Writing a business !lan T e di""erent roles in business Identi"$ing $our contribution ( $our AC) anal$sis ,trategies o" 'ersuasion Writing to im!ress Cultures conse.uences /e0elo!ing intercultural com!etence 5eaders i! "rom an international !ers!ecti0e International Intercultural Communication Communication issues in multi2cultural enter!rises 89:)s; ,uccess"ul :egotiations Using case studies 9anaging /i""erence 9anaging across cultures T e Business 'lan (will it work Reading/Homework Breo notes Tutor will !lace $ou in a team according to $our s!ecialism

Tem!late on breo

*+ -+ 4+ 7

Breo notes 1uird am '-%233 In class works o! 1 ird am ' *6% 2 *-4 1uird am '*-7 to *3%

3 < =

1uird am ' *11uird am '1<1 to %%6 ,ubmit indi0idual Brie"ing !a!er and !ort"olio (5RC and turnitin In class works o!

 ,trengt s and weaknesses o"

16 11 $our !lan 1etting $our message across &our U,' branding $our business getting $our message across 'resentations

Bring $our dra"t 'lan Breo notes

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