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Subhash Chandra
Karsanbhai Patel, Chairman of Nirma Ltd, has
carved an enviable niche for himself in the world of
Indian entrepreneurship. And with a net worth of Rs
2,169 crore ($480 million), he is the ninth richest
amongst Indians.
A quarter of a century after he changed the clothes-
washing habits of the country, Karsanbhai Patel
continues to be India Inc's favourite case study, says
Business Standard.
A chemist, who manufactured detergents at home in
Ahmedabad in 1969, worked from his backyard
which developed into a soap factory, cycled to retail
outlets and hawked his brand at one-fourth of the
price of similar products then available. At Rs 6,
Nirma, named after his daughter, was the cheapest
Karsanbhai Patel
detergent available.
By the late 1980s, Nirma had become one of the
world's largest-selling detergent powders.
Dr Anji Reddy, Chairman, Dr Reddy's
Laboratories, with a net worth of Rs 2,132
crore ($470 million), is the tenth richest
India.
Reddy wants to make the Hyderabad-
based pharma company a research-driven
firm that pioneers new products and
process development, says Business
Standard.
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