Brand Identity

Guideline

Hotel

Rif

Using The Guideline

This brand manual provides a set of standards that govern the use of the Rif Hotel brand and explains the rationale behind its identity and how to use it. The Rif Hotel identity is a powerful set of tools and the Rif Hotel brand is our major asset that can only work and live long if we respect it and use it properly. Correct and consistent use of the brand identity elements is therefore of the utmost importance in maintaining a strong brand, as the corporate identity is not just communicated through advertising, but also through exposure material, stationery, and marketing collaterals. The way we use color, format style create a unique look and communicate a particular message with an exclusive tone of voice. The success of the brand depends on the individual efforts of each person involved in the creation of Rif Hotel communications. The consistent application of the brand identity will allow us to send a clear controlled and focused message of who we are, and what we stand for. A large part of our brand is our visual appearance, and this is manifested in our brand identity. Therefore, it is important that you use the brand identity with care and do not try to recreate or modify it. Use only the approved artworks provided upon request.

Content
4

The existing brand The old logo The new brand The new logo Logo minimum clearance space Logo minimum size Logo unacceptable usage Colours Colour palette One colour logo Graysacle logo Black and white logo

19

Typography Corporate typeface Visual elements Visual graphcs Stationnary and forms Letterhead template Business card template Envelope template Marketing tools Unipole template Billboard template Poster template

22

25

12

30

The Existing
Brand

The Old Logo

This is the old logo of Rif Hotel. It has dim colours, only the initials of the brand name and is not well constructed.

BRAND

THE NEW

Within every brand is a product, but not every product is a brand.

The New Logo

The signature is a unique piece of artwork. The relative proportions of the logotype and the description cannot be altered. Use the grid below as a reference to check the positioning of the elements. Only the approved digital files can be used. DO NOT TRY TO RECONSTRUCT THE LOGO. USE ONLY THE LOGO SUPPLIED BY THE COMPANY.

Logo Minimum Clearance Space

Always maintain the minimum clear space around the Rif Hotel brand signature to preserve its integrity. To maintain visual clarity and to provide maximum impact, the signature must never appear to be linked to or be crowded by copy, photographs or graphic elements. The minimum clear space must never differ proportionally from the diagrams demonstrated on this page.

Rif
H O T E L
9

Logo Minimum Size

To protect the integrity, legibility and impact of the signature, it must never be reproduced in sizes smaller than those shown on this page. Any further reduction would impair its legibility.

Rif
H O T E L

30 MM

10

Logo Unacceptable Usage

Under no circumstances can the logo be used in the situations described on the right. IN ALL CASES ARTWORKS SHOULD BE USED. DO NOT ATTEMPT TO RECREATE THE LOGO.

Rif
H O T E L

Rif
HOTEL
Never distort the logo nor any element from the logo

Rif
H O T E L
Never resize the elements of the signature

Never distort the logo nor any element from the logo

Rif
H O T E L
Never reposition the elements of the signature

Rif
H O T E L
Never create an outlined version of the logo

H O T E L
Never use shadows or other graphics

11

Colours

12

Every form is a base for colour, every colour is the attribute of a form.

13

Colour Palette
Colors are fundamental elements in the construction of the identity. The primary usage of the signature should be that of the full-color on a white background.
C M Y K 0 77 91 0

C M Y K 65 0 87 0

14

One Colour Logo

The one color option of the logo is used when full color printing is not possible or does not provide sufficient contrast against the background. The one color solid option is usually used only when silkscreen printing is available, and can be used for embossing, stitching or engraving effects.

Rif
H O T E L

Rif
H O T E L

15

Grayscale Logo
The greyscale logo is the most appropriate version for newspaper usage or when greyscale printing is required. Under no circumstances can the logo be used in the situations described on the right. IN ALL CASES ARTWORKS SHOULD BE USED. DO NOT ATTEMPT TO RECREATE THE LOGO.

Rif
H O T E L
16

Black and White logo

The black and white version of the logo is mainly used for newspaper ads and fax forms.

Rif
H O T E L
Black logo on corporate background

Rif
H O T E L
Reversed

17

Colour Unacceptable Usage

Under no circumstances can the logo be used in the situations described on the right. IN ALL CASES ARTWORKS SHOULD BE USED. DO NOT ATTEMPT TO RECREATE THE LOGO

Rif
H O T E L
Never change the colour of the logo description

Rif
H O T E L
Never use the logo on a textured or complex background

Rif
H O T E L
Never change the colour of elements in the logo

Rif
H O T E L
Never put the logo in a circle

Rif
H O T E L
Never reproduce the signature on a background that does not offer sufcient contrast

Rif
H O T E L
Never change the colour of the typeface

18

Typography

19

Typography is the craft of endowing human language with a durable visual form.

20

Corporate Typeface
Consistency in the use of a typeface plays a very important role in reinforcing the corporate image. Maintaining rules on type layout will contribute to the customers recognition of the brand.

Bell MT Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890@#$%^&*(){}[]!?:;., Bell MT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890@#$%^&*(){}[]!?:;.,

21

Element

Visual

22

A symbol captures imagination, emotion and intelligence.

23

Visual Graphics
The Rif Hotel brands supporting visual element is the arc that surrounds the word Rif in the logo. Used in flat colors from the respective color palette, this arc is an illustration that symbolizes the sun which is part of the nature surronding Rif Hotel.This serves as an enriching element that reflects the brands image and vision.

24

Stationnary
and Forms

25

The quality of a brand is defined by the way it is communicated and perceived.

26

Letterhead Template
Size: A4 (21x29.7cm) Paper Details: Splendorgel premium white 100gr

Rif
H O T E L

Email: Rifhotel@rifhotel.com

Address: Bakaata, Main Road P.O Box: 24442

Telephone: 05506666

27

Business Card Template

Size: 4,.9 x 7.8 cm Typography: 1-Rif Hotel Bell MT regular 15 pts. 2-Name Bell MT regular 9 pts. 3-Post Bell MT regualar 7 pts. 4-Contact information Bell MT regular 8 pts.

Rif Hotel
Diana Zebian
General Manager

P.O Box: 24442 Telephone: 05506666 Address: Bakaata, Main Road Email: dianazebian@rifhotel.com

Rif
H O T E L

28

Envelope Template
Size: (Custom Made): Closed: 11 x 29 cm Open: 30 x 29 cm Paper Details: Splendorgel premium white 115gr

Rif
H O T E L

Rif Hotel

P.O Box: 24442 Telephone: 05506666 Address: Bakaata, Main Road Email: dianazebian@rifhotel.com

29

Marketing
Tools

30

Products are made in the factory, but brands are created in the mind.

31

Unipole Template
All communication material, such as press ads and print ads, bear the Rif Hotel logo and the slogan in the same positions as the sample unipole on the right.

32

Billboard Template
All communication material, such as press ads and print ads, bear the Rif Hotel logo and the slogan in the same positions as the sample billboard on the right.

33

Poster Template
All communication material, such as press ads and print ads, bear the Rif Hotel logo and the slogan in the same positions as the sample poster on the right.

34

Promotional ItemWhen choosing or researching promotional items, always choose items that go with hotels.

35

Thankyou for respecting Rif Hotel by respecting this guideline.

36