Draft Assignment 1 Perancangan Produk Pewarna Rambut oleh Candra Nugraha

Chapter IV Product Spesification

4.1. List of metric After we got the data from respondents and made that data into needs that had been ranked. Of course, those needs are still at the form of qualitative data. It makes us difficult to design products that meet those needs. Because of the difficulty of interpreting the needs of the qualitative nature, for it is the goal Metric list to quantify needs in a quantity that can be measured. First step is by splitting needs to have a rank high enough value. We consider the needs of the grade 4 and 5 as necessary with a high enough value worthy to serve as a determinant of product specifications. After getting needs with the highest score, we interpret those needs into a scale. Table 4.1. List of Metric Need Number Need Description Price of hair dye product 12 Affordable hair dye product Performance Greyhair-covering hair dye 2 5 6 7 8 product Temporary hair dye Semi-permanent hair dye Permanent hair dye Strong appearance color Long stability color hair dye 13 product semi-solid form hair dye 16 product Specification Metric Unit Rank

Product perception 1 10 9 Stylish hair dye product Nice scent hair dye product User friendly hair dye Regulation 3 4 Natural hair dye Healthy hair dye No side effect hair dye 14 product Retailing Good packaging hair dye 11 product

4.2. Benchmarking Existing Product Having obtained the needs that have been quantified as a specification, the next step is to collect, evaluate, and provide an assessment for various specifications of the products of competitors. The purpose of benchmarking is to find out the specifications which we can probably fix of products already on the market Table 4.2. List of benchmarking with existing products Need Number Metric Unit Own Score Product A Product B

Need Description

Rank

Price of hair dye product 12 Affordable hair dye product Performance 2 5 Greyhair-covering hair dye product Temporary hair

dye 6 7 8 Semi-permanent hair dye Permanent hair dye Strong appearance color Long stability 13 color hair dye product 16 semi-solid form hair dye product Product perception 1 Stylish hair dye product Nice scent hair dye product User friendly hair dye Regulation 3 4 14 Natural hair dye Healthy hair dye No side effect hair dye product Retailing 11 Good packaging hair dye product

10

4.3. List of Specification Base on the value of existing benchmarking, things that can be improved from the existing products in the market. After benchmarking, the next step is to determine the specifications of the product to include the value of an ideal that is usually found in patent and marginal value or a value that is

acceptable to consumers. By knowing the ideal value and marginal value is there, then we can get a picture of the beginning or the concept of the product will be made. Table 4.3. List of Specification Need Number Metric Unit Own Score Marginal Value Ideal Value

Need Description

Rank

Price of hair dye product 12 Affordable hair dye product Performance 2 Greyhair-covering hair dye product Temporary hair dye Semi-permanent hair dye Permanent hair dye Strong appearance color Long stability 13 color hair dye product 16 semi-solid form hair dye product Product perception 1 Stylish hair dye product

10

Nice scent hair dye product User friendly hair dye Regulation

3 4 14

Natural hair dye Healthy hair dye No side effect hair dye product Retailing

11

Good packaging hair dye product

References Anonymous. 2001. Hair dye composition having a particular buffer capacity and containing an alkaline carbonate of the page http://www.google.com/patents/US6248314 (accessed on February 16th, 2014 at 10.00 am). Anonymous. 2001. Hair coloring compositions of the page http://www.google.com/patents/EP0957894A4?cl=en (accessed on February 16th, 2014 at 10.02 am). Anonymous. 2000. Hair dye composition of the page http://www.google.com/patents/EP1022014A1?cl=en (accessed on February 16th, 2014 at 10.15 am). Anonymous. 2012. Hair dye composition, oxidation hair dye composition and method for prevention of change in color tone of hair dyeing of the page http://www.google.nl/patents/US8202326 (accessed on February 16th, 2014 at 10.16 am).

Anonymous. 2012. A HAIR DYE COMPOSITION of the page http://www.allindianpatents.com/patents/251064 (accessed on February 16th, 2014 at 10.20 am). WD Seider, JD Seader, DR Lewin, S. Widagdo 2009. Product and Process Design Principles. Synthesis, Analysis and Evaluation. USA: Wiley and Sons Inc..