Академический Документы
Профессиональный Документы
Культура Документы
100,000,000
The number of YouTube videos
viewed per day
Source: Universal McCann Comparative Study on Social Media Trends, April 2008 - Nielsen, Global Faces & Networked Faces, 2009
1382% the monthly growth rate of Twitter users
from January to February 2009
Fonte: http://www.flickr.com/photos/digitalpr/3391103619/
Not only for large corporations
How Social Media can help SMEs?
• Monitor their brand identity
• Test and get feedbacks on new products
• Low cost alternative to PPC campaigns
• Increase web visits and conversions
• Share their brand via “network friends” (viral)
• Product/service alerts via “tweets”/messages
Social Media Marketing strategy should be seen
as complementary and not as an alternative
What is happening in Italy
Bocconi’s market research
(9/2009) on 100 Italian
companies :
• 35% traditional web
• 23% web used to increase interaction
with clients
• 22% social media adopted as THE
communication channel
• 20% various reactive approaches
Web: http://www.socialmediaeasy.it
Twitter: @socialmediaeasy
Email: info@socialmediaeasy.it
This presentation can be found in:
http://www.slideshare.net/socialmediaeasy
Roberto Grossi
Social Media Easy
Viale Colli Portuensi 10
00151 Roma
Tel.: +39 06 452215417