2014 by EliNext Group

Android App Developers Help Retailers Get Wider Range of Average and Low-Income Clients

Not so long ago, the Internet was onl a privilege of developed co!ntries, and Apple with "lac#$err were %!st fr!its& However, than#s to the tech revol!tion all the $enefits of online services have $ecome availa$le to the whole world& 'he tr!th is that wireless technologies and mo$ile devices significantl infl!ence

2014 by EliNext Group

the wa we live, comm!nicate and p!rchase goods or services& 'oda it(s practicall impossi$le to en!merate all the prod!ct

items sold and $o!ght over the Internet with the help of palmfriendl devices& D!e to the increased !se of the Internet and smart phones, a growing n!m$er of mo$ile !sers prefer to do shopping while on the go, as it is convenient and time saving& No wonder, online shopping has gained immense pop!larit all over the glo$e& Let(s ma#e a $rief overview of the main advantages the mo$ile era $rings to an average c!stomer) 'here is no more need to waste time and $!rn f!el for a trip to the nearest store as it is alread at o!r fingertips& *ver thing o! sho!ld do is to ma#e a few taps on o!r mo$ile device, and o! will $e a$le to order the desired p!rchase that will $e delivered to o!r doorsteps& 'han#s to the e+tensive choice of mo$ile applications for Android devices, m!ltiple options are availa$le for a mo$ile c!stomer, incl!ding $oth online catalog!es and price chec#ing g!ides& 'h!s, mo$ile-commerce provides a simplified comparison of prices and feat!res for goods of the same ,!alit and g!arantees freedom of choice& 'hese da s online retailers strive to attract new clients offering all!ring disco!nts, free co!pons and prod!ct samples& And people, who co!nt their income and e+penses,

2014 by EliNext Group

ta#e advantage of these offerings and save their mone with pleas!re& Conse,!entl , online $!siness owners raise the awareness of their prod!ct and ma#e profit engaging new lo al c!stomers& As o! ma notice, there are solid reasons for average

c!stomers to ma#e !se of technological progress and place an online order !sing their mo$ile devices& "!t the ,!estion is wh sho!ld an online retailer ta#e advantage of Android mar#et and have its own mo$ile application for Android devices- 'he $est wa to answer this ,!estion is to appeal to the latest research statistics that helps $ig $!sinesses implement gro!nd$rea#ing strategies and e+pand their online and mo$ile presence) 'he n!m$er of availa$le mo$ile applications on Google .la e+ceeds /00,0001
200,000

Android phones are activated ever

single da

according to a 'witter message posted $ the co-fo!nder of Android Inc& and 3enior 4ice .resident of 5o$ile and Digital Content at Google 6 And R!$in1 In 7!l 8098, at the ann!al developer conference Google I:; the search giant anno!nced that the total c!m!lative n!m$er of Android devices activated so far has reached over <00 million !nits&

2014 by EliNext Group

What is more important is to anal =e all possi$le advantages an Android application ma developers can $ring to and o!r $!siness& Among the adapt to o!r mo$ile most pop!lar and advantageo!s pl!g-ins that Android app incorporate application for Android devices are the following)
.rod!ct

catalog!e with high-,!alit images that can allow

o!r c!stomers see on their small screens clear prod!ct images& >*nlivening? catalog!e offerings thro!gh Android apps, retailers give their c!stomers the possi$ilit to ma#e orders at an time and place&
3earch

price, si=e, model, $rand or pop!larit & @or a important to save time and ma#e it(s strategicall

mo$ile !ser it(s reall

m!st-have p!rchases ,!ic#l & 'hat(s wh find things the want immediatel &
AR

important to provide o!r c!stomers with the opport!nit to code or mo$ile $arcode readersfor Android phones scanning s!ch codes o!

allow to get prod!ct details& "

can ma#e detailed information a$o!t services or prod!cts availa$le to o!r c!stomers on their mo$ile devices&
3hopping

wish list is a !sef!l tool to help o!r c!stomers

organi=e and manage the list of items needed to $! & A person can share his or her wish list with friends or famil

2014 by EliNext Group

mem$ers via social networ#s or email& Wish lists are convenient instr!ments for $! ers to #eep trac# of prod!cts the wo!ld li#e to p!rchase in f!t!re&
An

Android app can $e transformed into a special service anno!ncing stoc# li,!idations, co!pons,

channel for

disco!nts, or an other promotions that o!r clients sho!ld $e informed a$o!t&

A!gmented

realit is

another

thing in

that

can

$e

implemented in mo$ile apps for retailers& Having the possi$ilit to !se a!gmented realit o!r Android app retailers will $e a$le to allow their c!stomers to tr clothes on themselves virt!all !sing the phoneBs camera& It(s o$vio!s that the mo$ile mar#et has $illions of c!stomers, as modern societ relies more and more on wireless devices dealing with activities of dail great ma%orit living& As a res!lt, mo$ile Internet is $ecoming the favorite shopping e+perience for the of modern c!stomers worldwide& And those afloat in this tech-savv world retailers who e+pect to sta thro!gh mo$ile applications& Ind!stries and 'echnolog Areas) Ind!stries) retail

sho!ld $e read to reach their clients and potential c!stomers

2014 by EliNext Group

'echnolog

Areas) mo$ile

application

development,

m-

commerce, online shopping, software development, ta$let, i;3, i.hone, i.ad, Android, "lac#"err , Windows .hone

2014 by EliNext Group

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2014 by EliNext Group

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