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SYNOPSIS

Mutual funds are seemingly the easiest and the least stressful way to invest in the stock
market. Quiet a large amount of money has been invested in mutual funds during the past few
years. Any investor would like to invest in a reputed Mutual Fund organization. is one such
organization that provides a better overview of the Mutual Fund industry. Understanding the
attitude of investors on their investment would help the company to increase their profits. In
they believe that the investors attitude would result in profits.
The research was done on the topic Investors Attitude towards Mutual Funds. The
study aims at analysing the attitude of the investors towards Mutual Funds. The data was
collected with the help of a questionnaire. The sample size considered for the study was 100
wherein all the samples were investors of Mutual Funds in Coonoor.
The tools used for the analysis include Percentage Analysis and Mean Score Values. The
analysis was divided into 2 phases which are Personal Factors and Investment Factors. The study
revealed that the investors have a positive attitude towards their investments in Mutual Funds.
The investors mainly look into the returns earned from the investment. It was found that the
awareness towards the risk related to the investment was relatively low. Based on the analysis
Suggestions for improvement are provided.

LIST OF TABLES
TABLE

CONTENTS

PAGE NO.

NO.
4.1

AGE DISTRIB ON OF INVESTORS IN

50

4.2
4.3

MUTUAL FUNDS
GENDER DISTRIB ON OF INVESTORS
INCOME OF THE INVESTORS

52
54

4.4

AMOUNT OF MONEY INVESTED IN

56

4.5

MUTUAL FUNDS
QUALIFICATION

OF

58

4.6

INVESTORS
INVESTORS HAVING AN INSURANCE

60

4.7

POLICY
REASONS OF PREFERENCE TOWARDS

62

4.8

MUTUAL FUNDS
PREFERENCE TOWARDS INVESTING IN

64

STANDARD

MUTUAL FUND IN COMPARISON TO

4.9

SHARES
NUMBER OF PLANS INVESTORS HAVE

66

4.10

INVEST IN MUTUAL FUNDS


MEDIAS THROUGH WHICH INVESTORS

68

4.11

KNOW ABOUT MUTUAL FUNDS.


INVESTMENT IN DIFFERENT TYPES OF

70

4.12

FUNDS
TYPE OF

BY

72

4.13

INVESTORS
REASONS FOR SELECTION OF SCHEMES

74

4.14

INVESTMENT

AND

PORTFOLIO

76

4.15

ANALYSIS
AWARENESS

TOWARDS

THE

78

4.16

RELATED TO THE SCHEME


RETURNS EXPECTED BY INVESTORS

80

4.17

PREFERRED OPTIONS BY INVESTORS

82

SCHEMES

SELECTED

FOR THEIR INVESTMENTS

RISK

4.18

FREQUENCY

OF

INVESTORS

84

MONITORING THE PERFORMANCE OF

4.19

THEIR INVESTMENT
PREFERENCE OF INVESTORS TOWARDS

86

4.20

SIP
AGREEMENT

88

TOWARDS

THE

STATEMENT WHEN RETURN IS MORE

4.21

RISK IS MORE
RISKS ATTACHED TO THE INVESTMENT

90

4.22

PAYMENT

TO

92

4.23

INVESTORS
RANKING THE OBJECTIVES OF THE

94

OPTIONS

PROVIDED

SCHEMES

4.24

LEVEL OF SATISFACTION

96

4.25

RELEVENCE OF ANNUAL REPORTS

99

4.26

RELEVENCE OF PUBLICATIONS

101

4.27

INVESTORS

103

PERCEPTION

TOWARDS

MUTUAL FUNDS

LIST OF CHARTS

CHART

CONTENTS

PAGE NO.

NO.
4.1

AGE DISTRIB ON OF INVESTORS IN

51

4.2
4.3

MUTUAL FUNDS
GENDER DISTRIB ON OF INVESTORS
INCOME OF THE INVESTORS

53
55

4.4

AMOUNT OF MONEY INVESTED IN

57

4.5

MUTUAL FUNDS
QUALIFICATION

OF

59

4.6

INVESTORS
INVESTORS HAVING AN INSURANCE

61

4.7

POLICY
REASONS OF PREFERENCE TOWARDS

63

4.8

MUTUAL FUNDS
PREFERENCE TOWARDS INVESTING IN

65

STANDARD

MUTUAL FUND IN COMPARISON TO

4.9

SHARES
NUMBER OF PLANS INVESTORS HAVE

67

4.10

INVEST IN MUTUAL FUNDS


MEDIAS THROUGH WHICH INVESTORS

69

4.11

KNOW ABOUT MUTUAL FUNDS.


INVESTMENT IN DIFFERENT TYPES OF

71

4.12

FUNDS
TYPE OF

BY

73

4.13

INVESTORS
REASONS FOR SELECTION OF SCHEMES

75

4.14

INVESTMENT

AND

PORTFOLIO

77

4.15

ANALYSIS
AWARENESS

TOWARDS

THE

79

4.16

RELATED TO THE SCHEME


RETURNS EXPECTED BY INVESTORS

81

4.17

PREFERRED OPTIONS BY INVESTORS

83

4.18

FOR THEIR INVESTMENTS


FREQUENCY
OF

85

SCHEMES

SELECTED

RISK

INVESTORS

MONITORING THE PERFORMANCE OF

4.19

THEIR INVESTMENT
PREFERENCE OF INVESTORS TOWARDS

87

4.20

SIP
AGREEMENT

89

TOWARDS

THE

STATEMENT WHEN RETURN IS MORE

4.21

RISK IS MORE
RISKS ATTACHED TO THE INVESTMENT

91

4.22

PAYMENT

OPTIONS

PROVIDED

TO

93

4.23

INVESTORS
RANKING THE OBJECTIVES OF THE

95

SCHEMES

4.24

LEVEL OF SATISFACTION

98

4.25

RELEVENCE OF ANNUAL REPORTS

100

4.26

RELEVENCE OF PUBLICATIONS

102

4.27

INVESTORS

104

PERCEPTION

MUTUAL FUNDS

TOWARDS