Summer Intern Final For Printing

“Market Awareness of LCD monitors
with reference to
Sharp’s Information Display panel”
Project Report Submitted to university of Pune

In Partial Fulfillment of Requirement for the Award of Degree of
MASTER OF BUSINESS ADMINISTRATION
By
“Prashant Prakashrao Bhosale ”
MBA (Marketing)
Roll no: 5127
Under the guidance of

“Prof. A. Ramakumar (JIMS)”
“Mr. Anil Prasad (Sharp)”
“Mr. Rohit Dugad(Sharp)”
Jayawant Institute of Management Studies,Tathawade,Pune.

Pune University
“2008-2010”
DECLARATION
I, the undersigned, hereby declare that the Project Report entitled “Market Awareness of
LCD Monitors with reference to Sharp’s Information Display panel” written and
submitted by me to “Jayawant Institute of Management Studies,Tathawade, Pune”, as
part of Master of Business Administration study under the guidance of Mr. Anil Prasad
of Sharp and Prof. A. Ramakumar , JIMS, is my original work and the conclusions
drawn therein are based on the material collected by myself.
Place: Pune
Date:
Prashant Prakashrao Bhosale
M.B.A. (Marketing)
ACKNOWLEDGEMENT
Summer Research Project is an excellent tool for learning and exploration. No classroom
routine can substitute which is possible while working in real situations. Application of
theoretical knowledge to practical situations is the bonanzas of this survey.
Without a proper combination of inspection and perspiration, it’s not easy to achieve
anything. I would like to do it as we really wish to express our gratitude toward all those
who have been helpful to us directly or indirectly during the development of this project.
The best part about my summer's experience at Sharp was the work-culture in the
company. Work is taken very seriously in Sharp, and this includes the summer interns as
well. The treatment of employees, and summer interns, is such that you feel your work is
critical to the success of the organization and you yourself are the most important
resource of the organization. Some of the primary takeaways I was looking for in my
Summers experience were continuous learning, a chance to get a feel of the market, and
the opportunity to meld first year theory with practical experience.
First of all we wish to express my profound gratitude and sincere thanks to our esteemed
learned Director Dr. Rajashri Shinde, Director ,JIMS, Pune, who provided me the
summer interns.
I would like to thank our Professor A.Ramakumar who was always there to help and
guide me when I needed help. His perceptive criticism kept me working to make this
project more full proof. I am thankful to him for his encouraging and valuable support.
Working under him was an extremely knowledgeable and enriching experience for me.
I would also to like thank Mr. Anil Prasad, Manager Document Solution, Sharp,
Mumbai region, allowed and supported us to carry the Research work and also for
providing his valuable views.
The course of the project was very smooth, thanks to the continuous monitoring from
my guide Mr. Rohit Dugad, A wonderful person to work with, highly motivated and
hardworking person. I am very lucky as well as happy to work under him and learned the
important and significant aspect of Marketing which no B-school might able teach you. A
sincere Thanks to him. His Frequent reviews made me understand the level of seriousness
that was associated with the project.
I am very thankful to all of these for all the value addition and enhancement done to me.
No words can adequately express our overriding debt of gratitude to our parents
whose support helps us in all the way.
Prashant Bhosale
M.B.A.(JIMS, Pune)
Executive summary
This project concentrates on the awareness of LCD monitors and Sharps’ professional
LCD panels. Sharp produces premium quality high cost LCD Monitors of 42” to world’s
largest LCD Monitor i.e. 108” those are use for business purpose like Security –Process
Surveillance, video conferencing etc. Therefore, the price is relatively high. The research
is Exploratory and the sampling method is Stratified random sampling. Sample size is 74
with confidence level of 95%. The Primary objective of the research is to study the
market awareness of large size LCD Monitors in different industries of Mumbai and Navi
Mumbai region. The other objectives are to study the Current Status of display devices in
different organization, Brand awareness of sharp’s IDP, Buying behaviour of different
industries of Mumbai and Navi Mumbai region.
The project started with Secondary data collection through internet and broachers
of LCD to get more knowledge about the product i.e. LCD Monitors. Then I have done
the Competitors analysis in terms of technologically strengthens and weaknesses. After
that, I started working on Primary data Collection by designing a Questionnaire.
After that, I made a list of different industries where LCD monitors can be use or they are
already using it. Similarly, I made a list of companies where survey is possible. I did lot
of online research as well as telephonic calls to find out right contact person i.e. IT
head/IT manager/Administration Manager Etc. I used many information sites, business
media networks to generate leads & categorized them according to the kind of integrated
solutions.
Then I visited companies with questionnaire aimed to check awareness level about LCD
Monitors, Sharp’s IDP, Sharp industry, there current display status in the market. I had
gone to different industries mainly IT, Hotel, Car showrooms, Hospitals, malls, Big
Organizations where use of LCD monitor can make changes. The concept of different
industries is to observe the hottest sector, so as to help the Organization for positioning
there IDP in that particular sector and make the most of profit of them.
After collecting the Primary data, analysis is done with the help of Excel and
some of the statistical tools like mean, mode, median, Likert scale analysis, reverse
method etc. The findings and conclusions are done with reference to the title and
objectives of different industries across Mumbai and Navi Mumbai region.
CONTENTS
Chapter No Particulars Page No
Chapter I Introduction 1
Chapter II Profile of the organisation 3
Research Design &

Chapter III 26
Methodology
Chapter IV Conceptual Background 32
Data Presentation , Analysis

Chapter V 47
and Interpretation
Findings , Suggestions and

Chapter VI 61
Conclusion.
Bibliography
67
Appendix/Annexure. 68
. .
Chapter I
Introduction
¾Concept and context of the study

¾Statement of the Problem
¾Objectives of the Study
¾Scope and Limitations of the
Study
Chapter I
INTRODUCTION
1.1 Concept and context of the study
This study is carried out as per the requirement of MBA curriculum. This study holds
significance as it takes us to the root of the subject. My intention to undertake this project
lies towards enhancing my knowledge in the field of Research Methodology. For
management students this project is a tool to have magnified view to understand the
concept of awareness of LCD Monitors and other display devices. Sharp is a worldwide
leader in flat-panel Liquid Crystal Display (LCD) technology and Professional Displays.
Since the developing the world’s first 14-inc color TFT LCD display in 1998, Sharp has
consistently led the industry with larger screen sizes, introducing the first 45-inch class
model in 2004 and the first 65-inch class model.
Sharp has launched what is touted to be the world's largest 108-inch LCD Monitor, the LB
1085 in the Indian market. The launch of LCD Monitors i.e. Information Display Panel
proving to be successful in the Indian market. They have gone for Aggressive Sales
promotion in Mumbai region, thus they argue to know the feedback about the product’s
awareness in the market.
In this project, the main aim is to understand the Market awareness of LCD monitors as
well as Sharp’s information display panel in different industries like Hotels, IT sector,
car showrooms etc.
Thus, accordingly research is design and carries out with the help of college guide and
company guide.
1.2 Statement of the Problem

The project revolves around the awareness of large size LCD monitors and Sharp’s IDP in
different industries of Mumbai and Navi Mumbai region. The study is prepared to locate
othe sectors where LCD Monitors can be expose and enjoy the Market share.
Problem Statement: “Market Awareness of LCD Monitors with reference to sharp’s
Information Display panel”
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1.3 Objectives of the Study
The subject matter for this research Project is to study the market awareness of LCD
Monitors in Mumbai and Navi Mumbai region. This project consists of different objectives.
They are as follows:
¾ To study the awareness of large size LCD monitors among different
industries of Mumbai and Navi Mumbai region.
¾ To study the current status of display devices and their application in
the different industries.
¾ To study the buying behavior and factors that influence the buying
decision for LCD Monitors in different industries.
¾ To study the brand awareness of Sharp’s Product in the Market.
1.4 Scope and Limitations of the Study.
1.4.1 Scope:
¾ The scope of the study restricts itself to the analysis of few industries
in Mumbai and Navi Mumbai.
¾ Study is done on large size display devices only.
¾ This study is mostly based on primary data which is collected by visiting
the organization and interviewing the concerned person
1.4.2 Limitations:
¾ The survey could only cover the few companies in each category due to
limited duration of project.
¾ The survey could only include the users of Display devices in the
organization.
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Chapter II
PROFILE OF THE
ORGANISATION
¾Name, Address and Location
¾Vision and Mission
¾Historical Background
¾Current status
¾Different product profiles
Future Plans
CHAPTER II
PROFILE OF THE ORGANISATION
2.1 Name, Address and Location of the company
2.1.1 Name of the Orgnaisation:

“SHARP BUSINESS SYSTEMS (INDIA) LIMITED”
2.1.2 Address and Location:
311 Solitaire Corporate Park,167 Guru Hargovindji Marg, Andheri-
Ghatkopar Link Road, Chakala, Andheri (E),MUMBAI 400 093
Phone: 66793931, 6679393
Fax: 91-22-66793930
Website: www.sbsil.com
2.2 Business Philosophy and Creed of the Organisation
2.2.1 Business Philosophy:
Sharp‘s philosophy is to “Make never–before-seen products” and “Make

products that others want to imitate”. Its mission as a manufacturer has been to
develop products that never existed, thereby contributing to culture and society.
"We do not seek merely to expand our business volume. Rather, we are
dedicated to the use of our unique, innovative technology to contribute to the
culture, benefits, and welfare of the people throughout the world.
It is the intention of our corporation to grow hand-in-hand with our employees,

encouraging and aiding them to reach their full potential, and improve their
standard of living
.
Our future prosperity is directly linked to the prosperity of our customers, dealers,
and shareholders... indeed, the entire Sharp family."
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2.2.2 Business Creed
Sharp has dedicated to two principal ideals –
"Sincerity and Creativity"
By committing ourselves to these ideals, we can derive genuine satisfaction from

our work, while making a meaningful contribution to society.
Sincerity is a virtue fundamental to humanity...

always be sincere.
Harmony brings strength...

trust each other and work together.
Politeness is a merit...
always be courteous and respectful.
Creativity promotes progress...

remain constantly aware of the need to innovate and improve.
Courage is the basis of a rewarding life...

accept every challenge with a positive attitude
Building on the foundation of our business creed, “Sincerity and Creativity”, we

will pursue the infinite possibilities for development in electronics. By creating
products, which bring a sense of satisfaction to people, we intend to meet and
exceed your expectations.
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2.3 Historical Background of the Organistion
Year Activity Reference

1912-1914 Company founded
1915-1919 Invention of Ever-Sharp Pencil
1920-1924 Expanding sales of Ever-Sharp Pencils
1925-1930 First Japan-made radio
1931-1936 Opens overseas outlets
1937-1944 Demand for radios grows
1945-1952 End of WWII, company revival
1953-1954 First Japan-made TV
1955-1958 Strengthens manufacturing/sales organization
1959 Becomes full-range electronics manufacturer
1960-1961 Mass production of color TVs
1962 First overseas sales subsidiary established
1963 Mass production of solar cells
1964-1966 World's first electronic calculator
1967-1968 Regional plant development
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1969-1970 From Senri to Tenri
1971-1972 Expansion into office products field
1973-1975 First practical application of LCDs
1976-1978 Moves to "New Lifestyle" products
1980-1984 Becomes comprehensive OA manufacturer
Making products that match individual

1985
lifestyles
1986 New management team starts
1987 Sharp -- the LCD specialists
1991 Enhancing LCD business
1992 Marks 80 years of operations
1993 LCD ViewCam a huge hit, debut of Zaurus

PDA
1994 Large-scale LCD plant in Mie
1995 New company buildings constructed
1996 Debut of Color Zaurus PDA
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1997 Develops 4-region strategy
1998 Start of new management structure
1999 Creating demand for LCD TVs
2000 Mobile phone share increased
2001 Debut of AQUOS, the TV for the 21st century
90th anniversary of Sharp's founding

2002
construction of Kameyama Plant
2003 Expanding production of System LCDs
Integrated production of "Kameyama brand"

2004
large-screen LCD TVs
2005 Expanding solar cell production capacity
Simultaneous worldwide introduction of

2006
AQUOS models from Kameyama Plant No. 2
Mikio Katayama appointed President & COO,

2007
new organizational structure launched
2008 Aiming to become the world’s solar company
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2.4 Current status of the organisation
Sharp was founded in 1912 by Mr Tokuji Hayakawa. Ever since, Sharp‘s philosophy is to
“Make never–before-seen products” and “Make products that others want to imitate”.
Its mission as a manufacturer has been to develop products that never existed, thereby
contributing to culture and society.
At Sharp, we are constantly exploring new frontiers of Technology, to evolve products that
are "not just No. 1 but the only one" of its kind. Beginning with the invention of the Ever-
Sharp Pencil, we have many of world firsts such as mass production of Televisions,
Electronic Calculator, Superheated Water Oven, LCD TV etc. We continually strive to
open up new fields, working always to fulfill our mission of serving society.
Building on the foundation of our business creed, “Sincerity and Creativity”, we will
pursue the infinite possibilities for development in electronics. By creating products which
bring a sense of satisfaction to people, we intend to meet and exceed your expectations.
Driving cleaner and greener technologies is part of the social responsibility taken by Sharp.
While LCDs, Sharp’s core technology , saves energy, Sharp is in active creation of clean
energy through it’s Solar Business for which is the undisputed leader worldwide.
Sharp In India
Sharp considers India to be an extremely important market for its products. It is a measure
of this strong belief in the Indian market , that it has three subsidiaries in India –
a. Sharp India Limited which set up operations in 1989 is engaged sales of LCD TVs ,
Home Appliances and other Consumer Durables
b. Sharp Software Development India Pvt Limited, established in 1999 engaged in
developing software for Sharp’s Digital Multifunction Products
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c. Sharp Business Systems (India) Limited which commenced operations on May 1,
2000 is in the fields of Solar Photovoltaic Products & Systems & Office
Automation products like Digital Multifunction Products, Facsimile Machines,
Multi-media Projectors ,LCD Displays, Scientific Calculators, Electronic Cash
Registers etc
Sharp Business Systems (India) Limited
Sharp Business Systems (India) Limited,within a short span of seven years in India,
is already amongst the top brands for Digital Multifunction Product (Network
Printer /Copiers, fax ,scanner ,multimedia etc.).
The company has a nation-wide sales & service network covering even the remotest
locations of India.
2.5 Different product profiles of the company

SHARP BUSINESS SYSTEMS (INDIA) LIMITED deals with office automation
solutions, they are as following;
Multifunctional Printers
Multimedia projectors
Professional LCD Display
Solar
Facsimile
Electronic cash Registers
2.5.1 Multifunctional Printers
Sharp Multifunction Printers Scanner Copiers handles

your office documentation needs with reliability,
durability and productivity you can expect from
Sharp. The versatile range of MFD Devices are All-
9
in-one solution for all your corporate business diversified needs for copy, print,
network print, colour scan, network colour scan and fax. If history offers insight to
the future, then you can rest assured that when you invest in us, you chose Sharp
heritage of document imaging. Independent Industry Authorities such as Buyer's
Laboratory, Inc., and BERTL have consistently recognized the superlative
achievements by honoring with prestigious awards including such as Product Line
of the Year, Best Security Solution, IT Friendliness, Innovation Award which are
all part of Sharp's illustrious history. We are determined to deliver next generation
Sharp Document Solutions that deliver the utmost in Customer Satisfaction with
extremely low running cost (TCO) and flexibility in configurations.
o Providing Superior Document Solutions for a World of Diversity
Today's business document demands are growing more

diverse than ever. While information technology-
oriented businesses rely on the Internet and integrated
office networks to share and distribute important
information throughout the entire organization, other
businesses just simply want to make clear, fast copies.
Serving the broad spectrum of businesses for today and
tomorrow, Sharp brings its customers optimum document
solutions that provide superior reliability and satisfaction
o Sharp's Worldwide Copier / Printer and MFP Production - Over 12.5

Million Units and Growing
Since Sharp first began copier production in

1972, it’s worldwide production has grown
steadily. This achievement reflects the
popularity of Sharp copier/printers and
MFDs for their high reliability, stable
copy/print quality, productivity, and ease of
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use. Rather than just boxes, Sharp offers customized document solutions that are
helping businesses around the world improve their document quality and
productivity. SharpdeskTM is an original Sharp application that provides integrated
desktop management of documents in over 200 file formats, including scanned
paper based documents and those made with popular applications such as Microsoft
Word, Excel, Adobe PDF etc.
2.5.2 Multimedia Projectors
Sharp range of LCD & DLP Multimedia Projector range

with enhanced Colour Reproduction, Superb Reliability is
versatile enough to deliver the perfect display solution
applicable to classroom, boardroom, lecture hall, System
Integration, Rentals & Staging or any collective meeting
place. Sharp New 3-chip DLP Projectors have broadened
the application horizon to large format display on large-
screen projection, providing high quality pictures. With
Sharp Computer and Video Integrated Composer (CV-ICII)
System provides Image projection at provides high
performance & high-definition display.
o Complete range of world class projectors - for Business, Entertainment or

Education
Sharp Image Quality (IQ), is the defining
characteristic of our multimedia projectors
that has made Sharp the industry leader in
DLP technology used in DLP projector Series
& LCD technology used in LCD display
products. From the smallest Mobile Series to
our fully networked Large Venue Series
you'll find intelligent design and features sure
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to portray your message in the best light. The Progressive Scan technology along
with TruevisionTM Image processing provides optimal video performance. The
motion-adaptive and digitally clear & scanned images produce smooth moving
scenes and ensure smooth natural lines and edges without noise.
Sharp's exciting line-up of LCD & DLP

multimedia projectors delivers the right display
solution for the classroom, boardroom, lecture
hall or any collaborative meeting space
Experience the best that LCD technology has to offer with Sharp.
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2.5.3 Professional LCD Display (Information Display Panel)
Sharp is a worldwide leader in flat-panel Liquid Crystal Display (LCD) technology
and Professional Displays. Since the developing the world’s first 14-inc color TFT
LCD display in 1998, Sharp has
consistently led the industry with larger
screen sizes, introducing the first 45-inch
class model in 2004 and the first 65-inch
class model.
Sharp has met the demand for superior
image quality by achieving such “first” as
a resolution that is four times higher than that of current HD (4096x2160), the
world’s highest contrast ratio (1,000,000:1) and the ultimate in fast-motion image
processing with 120 Hz frame rate conversion and fast pixel response time of 4ms.
The screen of an LCD Product is made up of tiny dots known as 'pixels'. The more
pixels, the more detail. The entry level HD READY format has a resolution of 1366
x 768, giving a total of 3.15 million pixels.
The most advanced HD standard

today is called FULL HD 1080p. In
addition to the benefits of the older
"HD READY" specification, these
models are also able to display
Bluray output at its native output of
24 frames per second, creating the best cinematic experience for your home
.
Sharp is the worldwide leader in LCD Technology and the Sharp Professional LCD
Display are available for Landscape as well as Portrait placements. The Sharp LCD
Information Display Panels come in varied sizes from 32' till the World's largest
108". An LCD Information Displays Product now finds its applications in High end
Video Conferencing, Flight Information Display, Security Monitoring, Video Wall,
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Reception Areas, Board Rooms/ Meeting Rooms, Showrooms and Mall Display's,
Control Rooms, Museums or virtually anywhere with stunning features like Full
HD, 24x7 capability and many more.
Sharp LCD Information Display combined with Video Conferencing allows

Multinationals and Corporates to connect to people instantly at dozens of locations
in Real Time thus presenting a time and cost saving alternative to travel. The LCD
Information Display Device plays the key role in the Video Conference setup as
more than 60% of communications that happen are nonverbal and Sharp Full HD
LCD Information Display's are able to deliver exact and accurate body language,
facial expressions leading to a greater connection and understanding.
Sharp is here to redefine lifestyle with the World's largest 108" LCD Display.
Experience the unique amalgamation of stunning looks with breathtaking picture
clarity. Now change the way you see things forever.
2.5.4 Solar
Sharp is the industry leader in solar photovoltaic modules.

Sharp began its research on Solar Cells way back in 1959,
almost 48 years ago and today it is leading the way into the
era of clean energy. Our range of solar modules reflects on
our experience in setting commercial solar systems
worldwide. By harnessing the solar energy resource
through superior technology, Sharp photovoltaic panels are used on solar electricity
installations worldwide. At Sharp, we're very passionate about environmental
conservation. Our environmentally-friendly LCD television manufacturing facility in
Kameyama, Japan features the world's largest roof-mounted solar system. And our
business products are among the industry's most energy efficient.
Sharp began research on solar cells in 1959, almost exactly 48 years

ago. Research on solar cells was low profile and unspectacular
compared to the development of home appliances that dominated the
14
market at that time. Sharp researchers, however, diligently pursued this clean energy
conversion technology. They were convinced that utilizing the inexhaustible and
cheap energy of the sun to create electricity-with no toxic substances or CO2 and
without causing noise or vibration-would enable society to continue living in peace
and abundance well into the future.
After four years of trial and error, Sharp established the technology to mass produce
solar cells in 1963. But costs were still high at that time, and the main use for solar
cells was as a source of power in areas without access to electricity, such as remote
lighthouses. Sharp photovoltaic power systems, which have been installed on
lighthouses in 1,810 locations as of April 2006, are custom-designed using the data
gathered by those technicians to match local circumstances.
These past 48 years have also seen many difficult times, including business
recessions. But Sharp kept faith in the potential of solar power for the future. The
company quietly and unpretentiously persevered in keeping the business alive and
developing the technology.
Why Solar Power
Solar Power brings a bright new dawn with

much cleaner and almost infinitely
renewable energy, as the Sun’s energy is
converted to the essential electricity needed
to light and power our homes, to cook our
meals and operate our appliances, to
energise our working lives and leisure time.
15
A green energy fuels not only life on earth, but even satellites far out in space. It's
nothing less than the future, and nobody sees this more clearly than Sharp, far and
away the world leader in evolution and production of the advanced technology to
make it happen.
Amid growing concern about climate change and carbon emissions, Sharp offers a
viable solution to the world's increasing demands for energy.
A solution not just to immediate needs, but one that will leave a cleaner and greener
world for generations to come.
A world free of the environmental pollution caused by fossil fuels that for so long has
affected our cities, woodlands, wildlife and the very air we breathe.
Sharp’s leadership in solar technology have

made it possible, by tapping into a source of
energy which won’t dwindle away like the
fast disappearing reserves of oil and gas –
which are becoming more costly as they
grow scarcer.
In just a single hour the sun transmits more energy to the earth’s surface that the
whole of mankind uses in a year.The potential is massive and could solve our energy
needs once and for all. That’s how bright the future could be, and at Sharp the
brightest minds are already working on it.
16
With the know-how and technologies gained from long years of experience in this field,
Sharp is furthering R&D on a wide variety of solar cells and pursuing the potential for
still wider use of solar energy. Sharp has now been the No.1 leader in solar cell
production for the past seven years in a row, since 2000 leading the way into the era of
Clean Energy with Solar Power.
o Sharp is a world leader in Solar Photovoltaic

Sharp is a world leader in Solar Photovoltaic
and enjoys an unmatched history of fifty
golden years in this industry. Whether for
satellites, lighthouses, public buildings or
private homes - Sharp has supplied more solar
power modules than any other manufacturer
in the world. Since the year 2000 Sharp has been the global leader in the manufacture
of solar cells and modules.
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2.5.5 Facsimile
The convenience of Fax, Copy and Phone functions in a compact and easy-to-use
facsimile Offering More Convenience with Digital Answering Machine Function.
o Bringing you High-Quality Faxing Convenience
Business communication is a critical component of

success. That's why it's crucial to stay on top - and
ahead - of the changes that may impact your business.
As the power and pace of information has advanced,
so has the way we communicate, and business
technology has evolved along with it.
Sharp, a leader in the facsimile industry, understands this new language of business
and translates it in ways that make sense for you. By recognizing change, adapting
technology and building productive, efficient products, we strive to keep businesses
like yours at their competitive best.
2.5.6 Electronic Cash Register
Meet the Sharp ECR - the ideal partner for small

business and shop owners who need an electronic cash
register that's big on performance, but small in size.
Packed with convenient functions, Sharp's Electronic
Cash registers make it easier and more efficient than
ever to manage your sales. Transactions are neatly
organized with departments for classifying products and
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services into groups
2.6 Awards and Achievements

.
Year/Month Awards
2000 . 2 Sharp Corporation, Japan

Special Corporate Award, Energy Conservation Awards
2001 . 4 TFT LCD Group, Mie, Japan

Encouragement Prize, 3rd Japan Water Award
2001 . 10 West Japan Logistics Center

2nd Railway Freight Promotion Award
2001 . 12 Sharp Office Equipments (Changshu) Co., Ltd. (SOCC), China

Changshu City Green Company Award

2002 . 10 AVC Liquid Crystal Display Group, Mie, Japan; Mobile Liquid Crystal
Display Group, Tenri, Japan
Chairman's Prize from Recycling Promotion Association; Reduce, Reuse,
Recycle Promotion Achievement Award
2002 . 10 Appliance Systems Group, Yao, Japan

Chairman's Prize from Recycling Promotion Association; Reduce, Reuse,
Recycle Promotion Achievement Award
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2003 . 5 Sharp Manufacturing Company of America (SMCA), Tennessee, US
Industrial Water Quality Achievement Award

Third Prize, 6th Green Reporting Awards (sponsored by Toyo Keizai Inc.)

Education, Culture, Sports, Science and Technology Minister's Prize; 13th
Global Environment Awards
2004 . 2 Mie Site, Japan

Chubu Bureau of Economy, Trade and Industry Director's Prize; Tokai Area
Commendation; 2003 Energy Conservation Month
2004 . 2 Fukuyama Site, Japan

Chugoku Bureau of Economy, Trade and Industry Director's Prize; Chugoku
Area Commendation; 2003 Energy Conservation Month

Third Prize, 7th Green Reporting Awards (sponsored by Toyo Keizai Inc.)

Business Activity Category Prize, 2004 WASTEC Award
2004 . 12 Kameyama Site, Japan

Grand Prize, Nikkei Monozukuri Awards

Chubu Bureau of Economy, Trade and Industry Director's Prize; Chubu Area
Commendation; 2004 Energy Conservation Month
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Economy, Trade and Industry Minister's Prize; 14th Global Environment
Awards

First Prize, 8th Green Reporting Awards (sponsored by Toyo Keizai Inc.)

2005 Outstanding Improvement Case Award, All-Japan Convention for
Logistics Improvement Case Studies

Best Technology Award, Japan Society of Polymer Processing
(for the development of closed-loop plastic material recycling technology)

Sustainable Management Pearl Award, Japan Sustainable Management
Awards

2005 . 11 Hiroshima Branch, Nishinihon Logistics Center, Japan

Excellent Shipper in Shifting Transportation Mode, Commendation for
Outstanding Shippers Promoting Modal Shift, Chugoku District Transport
Bureau

Grand Prize, 2nd PRTR Awards
21
Award of Excellence, Environmental Report Category, 9th Environmental
Communication Awards (sponsored by the Ministry of the Environment and
the Global Environmental Forum)

Director-General of the Agency for Natural Resources and Energy Award,
2005 Energy Conservation Month
2006 . 4 Mie-Kameyama Logistics Center, Japan

2006 Outstanding Improvement Case Award, All-Japan Convention for

Energy Conservation Encouragement Award, 4th Japan Cogeneration Center
Award

Economy, Trade and Industry Minister's Prize; 8th Japan Water Award

Industrial Technology Award, Osaka Industrial Research Association
(for the development of plant-based resin paint)

Grand Prize, Readers' Choice Category, 22nd Yomiuri Advertising Awards
(for a series of environmental newspaper ads)

2nd Prize, 9th Green Reporting Awards (sponsored by Toyo Keizai Inc.)
22
Sharp Office Equipments (Changshu) Co., Ltd. (SOCC), China
2006 . 7
Suzhou City Eco-Friendly Company Award
2006 . 7 Sharp Electronics Corporation (SEC), US

Excellence Award, SmartWay Transport Program

Certificate of Appreciation, Japan Aerospace Exploration Agency (JAXA)
(for continuously supplying highly reliable solar cells for outer space)
2006 . 10 Mie-Kameyama Logistics Center, Japan

2006 Outstanding Improvement Case Award, Kansai Convention for
2006 . 10 Hiroshima Branch, Nishinihon Logistics Center, Japan

Excellent Shipper in Shifting Transportation Mode, Commendation for
Outstanding Shippers Promoting Modal Shift, Chugoku District Transport
Bureau

Energy-Saving Contribution Award, China Standard Certification Center
2006 . 11 Sharp Manufacturing Company of U.K. (SUKM)

Silver Prize, Commerce and Industry Category, Green Apple Awards

Inverse Manufacturing Contribution Award, Inverse Manufacturing Forum
(for activities including the development of technology to recycle electronic
components)

Director-General of the Agency for Natural Resources and Energy Award,
2006 Commendation for Outstanding Plant Energy Management
2007 . 1 Sharp Appliances (Thailand) Ltd. (SATL)

Award of Excellence, Evaluation of Corporate Energy Conservation
Activities, Thai Ministry of Energy
23
Award of Excellence, Environmental TV Commercial Category, 10th
Environmental Communication Awards (sponsored by the Ministry of the
Environment and the Global Environmental Forum)
2007 . 3 Sharp Electronics Sales (China) Co., Ltd. (SESC)

China Electronics and Information Equipment Green Manufacturing
Commendation

3rd Prize, 10th Green Reporting Awards (sponsored by Toyo Keizai Inc.)
2007 . 6 Sharp Electronics Corporation (SEC), US

Best CSR Program Award (in the category of companies with 100 to 2,500
employees), American Business Awards

2007 Nara Prefecture Environmental Merit Award
2007 . 6 Sharp Manufacturing Company of U.K. (SUKM)

Green Hero Award

Award of Excellence, 2nd Monodzukuri Nippon Grand Award (for the
practical application of plant-based resin paint)

Prize for Industrial Technology, Japan Society of Colour Material (for the
development of plant-based resin paint)
2007 . 9 Sharp Appliances (Thailand) Ltd. (SATL)

Award for Relationship Between Employer & Employee About Right &
Duty, Thai Government
2007 . 9 Sharp (Phils.) Corporation (SPC), Philippines

Silver Award of Excellence in Service and Repairs, Philippine government's
Department of Trade and Industry
24
1st Place, 3rd Quality Management Ranking Survey (sponsored by the Union
of Japanese Scientists and Engineers)

Partnership Prize, 5th Partnership Awards (sponsored by the Partnership
Support Center) (for elementary school environmental education)

Environmental Business Award, Eco Japan Cup 2007 (for solar power
generation business)

Minister of the Environment Award, 2007 Commendation for Outstanding
Measures Against Global Warming (sponsored by the Ministry of the
Environment)

Certificate of gratitude, 49th Fukuyama Public Health Rally

Agency for Natural Resources and Energy Director-General’s Prize, 2007
New Energy Awards (sponsored by the New Energy Foundation) (for
elementary school environmental education)

Award of Excellence, Environmental Report Category, 11th Environmental
Communication Awards (sponsored by the Ministry of the Environment and
the Global Environmental Forum)

Award of Excellence, Environmental TV Commercial Category, 11th
Environmental Communication Awards (sponsored by the Ministry of the
Environment and the Global Environmental Forum)
25
Chapter III
RESEARCH DESIGN &
METHODOLOGY
¾Sources of Data Collection
Primary Source
Secondary Source
¾Sample Description
Method of sample
selection
Size of sample
Sample Analysis
CHAPTER III
RESEARCH DESIGN AND METHODOLOGY
3.1 Sources of Data Collection.
The study is a cross sectional study because the data were collected at a single point of
time. For the purpose of present study a related sample of population was selected on the
basis of convenience.
The data, which is collected for the purpose of study, is divided into 2 bases
3.1.1 Primary Data:
“The primary data is the data collected afresh & first time and happens to be the first
hand information.” OR “The primary data is data which is collected by researcher
directly from the respondents”
There are various methods of primary data collection and the one we have used are:
a) Observation:
Data is collected based on observation done in the market.
b) Interview method:
Collected information by interviewing some IT People and Experts of

LCD Display devices or Videoconferencing Engineers. The interview
conducted was Unstructured. The main purpose of Interview is to acquire
more knowledge about the subject and questions to put in Questionnaire.
c) Questionnaire:
Set of questionnaire were prepared on the basis of objective and were
filled by concerned person in the Organizations mostly IT head,

executive, Administration head etc.
26
3.1.2 Secondary Source:
“The data which is collected by someone and gone through the statistical process is called
secondary data.” OR “The data which is collected by someone and used for the purpose
of research by another person is called secondary data.”
The secondary data was collected from internet and references from Library.
3.2 Sample Description
The technique of selecting a sample is of fundamental importance in sampling

theory and it depends upon the nature of investigation. The sampling procedures,
which are commonly used may be classified as
1. Probability sampling
2. Non-probability sampling
3. Mixed sampling
3.2.1 Method of sample selection
It refers to the method to be applied / the technique to be used in selecting the

Sample. The technique used may be deliberate or purposive sampling, random sampling,
systematic sampling, stratified sampling, area sampling, extensive sampling. The
sampling technique applied for this project report is Stratified Sampling.
Of all the methods of sampling, the procedure commonly used in surveys is “Stratified
Random sampling”. This technique is mainly use to reduce the population heterogeneity
and to increase the efficiency of the estimates. Stratification means division into groups.
In this method the population is divided into a number of subgroups or strata.
The strata should be so form that each stratum is homogeneous as far as possible. Then
from each stratum a simple random sample to selected and these are combined together to
form the required sample from the population.
27
In the project, I have divided the completely heterogeneous market of Mumbai and Navi
Mumbai into 4 homogeneous market i.e. IT Sector, Hotel Industry, Car Showrooms and
Others. The reason behind that is to limit the scope of the market and to target the sector
where Sharp is not very much attentive due to its other Products i.e. they don’t want to
provide an exclusive marketing to these segment.
Types of Stratified Sampling:

There are two types of stratified sampling.
1. Proportional
2. Non-proportional
In the proportional sampling equal and proportionate representation is given to
subgroups or strata. If the number of items is large, the sample will have a higher
size and vice versa.
The population size is denoted by N and the sample size is denoted by ‘ n’ the sample
size is allocated to each stratum in such a way that the sample fractions is a constant for
each stratum. That is given by n/N = c. So in this method each stratum is represented
according to its size.
In non-proportionate sample, equal representation is given to all the sub-strata
regardless of their existence in the population.
3.2.2 Sample size
It means the number of persons or items selected from the universe to constitute a
sample. The sample size of a statistical sample is the number of observations that
constitute it. It is typically denoted n, a positive integer (natural number).
Typically, all else being equal, a larger sample size leads to increased precision in
estimates of various properties of the population, though the results will become
more accurate.
28
3.2.3 Sample analysis
A total of 74 companies/offices, varying socioeconomic status participated in the

study, with 22 from IT, 7 from hotel Industry, 6 from car showrooms, 39 from Other
Industries are taken. Although I visited, around 200 companies but only 74 of them were
actually using any sort of display devices. Thus, the research and analysis is based on
consumers of any display devices companies in Mumbai and Navi Mumbai region, a
sample of 74 students was taken..
3.2.4 Sampling techniques
Likert scaling:
Method of Summated Ratings of Rensis Likert, 1932 Likert devised terms for five
categories of attitude ratings:
Strongly approve, Approve, Undecided, Disapprove, Strongly Disapprove

Like Thurstone, Likert devised a statistical model to generate scores for these
categories.
Ratio Scale:
A ratio scale is a measurement scale in which a certain distance along the scale
means the same thing no matter where on the scale you are, and where "0" on the
scale represents the absence of the thing being measured. Thus, a "4" on such a
scale implies twice as much of the thing being measured as a "2."
Ordinal Scale:
An ordinal scale is a measurement scale that assigns values to objects based on their
ranking with respect to one another. For example, a doctor might use a scale of 0-10
to indicate degree of improvement in some condition, from 0 (no improvement) to
10 (disappearance of the condition). While you know that a 4 is better than a 2,
there is no implication that a 4 is twice as good as a 2.
29
3.3 Study period
Study period refers to the time and duration required for the researcher to complete
his research.
Study period for this research report is:
55-60 days in total.
3.4 Research methodology
Research Methodology is a set of systematic techniques used by scientific

researchers. During execution, the framework should always indicate the purpose of
what you are doing at that moment.
There are three types of objective in a marketing research project.
o Exploratory Research
o Descriptive research
o Causal research
Exploratory research
This provides insights into and comprehension of an issue or situation. It should draw
definitive conclusions only with extreme caution. Exploratory research is a type
of research conducted because a problem has not been clearly defined. Exploratory
research helps determine the best research design, data collection method and
selection of subjects. Given its fundamental nature, exploratory research often
concludes that a perceived problem does not actually exist.
Exploratory research often relies on secondary research such as reviewing available

literature and/or data, or qualitative approaches such as informal discussions with
consumers, employees, management or competitors, and more formal approaches
through in-depth interviews, focus groups, projective methods, case studies or pilot
studies. The Internet allows for research methods that are more interactive in nature.
30
Descriptive research, also known as statistical research,
Describes data and characteristics about the population or phenomenon being studied.
Descriptive research answers the questions who, what, where, when and how.
Although the data description is factual, accurate and systematic, the research cannot
describe what caused a situation. Thus, descriptive research cannot be used to create
a causal relationship, where one variable affects another. In other words, descriptive
research can be said to have a low requirement for internal validity.
The description is used for frequencies, averages and other statistical calculations.
Often the best approach, prior to writing descriptive research, is to conduct a survey
investigation. Qualitative research often has the aim of description and researchers
may follow-up with examinations of why the observations exist and what the
implications of the findings are.
In short, descriptive research deals with everything that can be counted and studied.
However, there are always restrictions to that. Your research must have an impact to
the lives of the people around you. For example, finding the most frequent disease
that affects the children of a town. The reader of the research will know what to do to
prevent that disease thus; more people will live a healthy life.
Causal Research
The objective of causal Research is to test hypotheses about cause-and-effect

relationships.
Thus, I have used ‘Exploratory Research methodology’ for the project.
31
Chapter IV
Conceptual Background
¾Related Literature
¾Previous research
¾Conceptual Description of the topic
¾Theoretical Background
CHAPTER IV
Conceptual Background
4.1 Related Literature
o LCD Technology
Liquid crystal display: A digital display technology that produces images on a flat
surface by shining light through liquid crystals and colored filters.
• Takes up less space, consumes less power,
• Produces less heat than traditional cathode-ray tube monitors
• Lack of flicker and low glare reduce eyestrain.
• Much more expensive than CRTs of comparable size
Available for years as the default display on laptops, sleek screens based on liquid
crystal display technology are increasingly moving onto the desktop. LCDs have
many advantages over cathode-ray tube monitors. They offer crisp text and no
annoying flicker, which means they can help reduce eyestrain. Because they're
usually less than ten inches thick, desktop LCD monitors take up much less space
than their traditional CRT counterparts. The downside: The color quality of LCD
displays typically can't compare with that of CRTs, and the high price tags of
desktop LCDs mean they're still a luxury for most.
o TFT-LCD
A thin film transistor liquid crystal display (TFT-LCD) is a variant of liquid
crystal display (LCD) which uses thin film transistor (TFT) technology to
improve image quality (e.g. addressability, contrast). TFT LCD is one type
of active matrix LCD, though all LCD-screens are based on TFT active matrix
addressing. TFT LCD are used in television sets, computer monitors, mobile
phones and computers, handheld video game systems, personal digital assistants,
navigation systems, projectors, etc.
32
o Product Specification (Example)
Table 4.1 Product specification
Product Specification
Panel
LCD Type: ASV Black TFT LCD (AGLR)
Screen Size: 46-inch [actual size 45 63/64” ]diagonal(1,018.1 x
Resolution: 1,920 x 1,080 pixels
Display colors: 16.77 Million (8bit)
Brightness: 450cd/m2
Contrast Ratio: 1700:1
Viewing Angle (H/V): 176° / 176° (CR=10)
Response Time
6ms
(Average):
Input Terminals
Video
PC/AV Digital: DVI-D(24pin) HDCP compatible [DVI1.0]
PC Analog: RGB (mini D-Sub 15 pin), RGB (BNC x 5)*1 *2 *3
AV: Component (BNC: Y, Pb/Cb, Pr/Cr) *3(480i/p, 576p,
Audio PC: 3.5 mm mini stereo jack
Audio AV: RCA x 2
Output Terminal
Video: DVI-D 24pin*4
Serial: RS-232C (D-sub 9 pin x 1)
Audio: Line out (RCA L/R)
General
OperatingTemperature: 0°C to 40°C (32 to 104F)

Power Consumption: 266W
Dimensions(W*D*H): 1,113 x 140 (132*5) x 657 mm [43.8 x 5.5 (5.2*5) x
Weight: approx. 35.5kg [78lbs.] (w/o stand)
33
o ASV (Advanced Super View)
LCD data monitors are continuing to provide a key area of growth for the IT
industry, despite a downturn in PC sales. Improved panel technology and
significant reductions in the cost of ownership are the primary drivers behind the
dramatic rise in demand for flat panel displays. To address this demand and
encourage the adoption of LCD as a technology, Sharp Electronics, one of the
world’s largest LCD manufacturers, is announcing the launch of its new ASV
(Advanced Super View) panel technology in the LL-T1512W, a high-end 15″
XGA monitor.
o AGLR (Anti Glare and Low reflections)
Most LCD screens use an anti-glare (AG) treatment on their top surface to diffuse
the reflected light from external lighting sources. This is also true of some older
CRT monitors. This treatment consists of laminating a matte (rough) surface layer
to the LCD. When light hits this rough surface it bounces off at different angles
which reduces the intensity of light reflecting off of the surface and hitting your
eyes. While this
reduces the intensity
of light, it does,
however, leave a hazy
image of the
reflection which may
block the onscreen image. Unfortunately, this treatment also distorts the image
generated by the LCD.
o Contrast Ratio
The difference in light intensity between the brightest white and the darkest black
is indicated by a monitor's contrast ratio. These days, a ratio of 1,000-to-1 is about
average.
34
o Screen Size
The screen size is the measurement of the displayable area of the screen from the
lower corner to the opposite upper corner of the display.
o Aspect Ratio
The aspect ratio refers to the number of horizontal pixels to vertical pixels in a
display. Traditional displays used 4:3 aspect ratios. Most new widescreen monitors
use either a 16:10 or 16:9 aspect ratios. The 16:9 is the ratio typically used for
HDTVs. Now a new breed of ultra wide monitors is coming to market. These have a
near 2:1 width to high measurements.
o Color Gamut/range
Each LCD panel will vary slightly in how well they can reproduce color. When an
LCD is being used for tasks that require a high level of color accuracy, it is important
to find out what the panels color gamut is. This is a description that lets you know
how wide a range of color the screen can display. The larger the percentage of NTSC,
the greater level of color a monitor can display.
It is also generally referred to as CMYK based on the cyan, magenta, yellow and
black colors used.
o LCD monitor's backlight
NTSC (National Television System Committee) was the color space developed for
the widest range of colors that can be represented to the human eye. So, to quantify
the various color gamut’s in terms of their relative range of color of narrowest to
widest would be:
sRGB < AdobeRGB < NTSC
An LCD monitor's backlight is the key factor in determining its overall color gamut.
The most common backlight used in an LCD is a CCFL (Cold-Cathode Fluorescent
Light). These can generally produce around the 75% NTSC color gamut. Improved
CCFL lights can be used to generate roughly 100% NTSC.
35
o Digital Visual Interface (DVI)
Digital Visual Interface (DVI) is a video interface standard designed to maximize the
visual quality It is designed for carrying uncompressed digital video data to a display.
It is partially compatible with the High-Definition Multimedia Interface (HDMI)
standard in digital mode (DVI-D), and VGA in analog mode (DVI-A).
Basic features of DVI interface are:
• Lossless (digital) transmission of video signal
• Display hardware independence
• Plug and play capabilities (EDID and DDC2B)
• Digital and analog support in a single connector
4.2 Previous research on the relevant topic
4.2.1 Previous research I
UBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/c1850c/analysis_of_the_in) has
announced the addition of Frost & Sullivan's new report "Analysis of the Indian
LCD Panel Market" to their offering.
This study analyses the Indian market to identify opportunities available; when
setting up a LCD panel manufacturing facility, from a demand perspective
Wide Scope of Application and High Local Demand for LCD Panels Make It the Ideal
Time for LCD Panel Manufacturing in India
Television sales have been rapidly surging; the Indian mobile handset market
continues to grow despite turbulent economic conditions and the usage of
industrial displays is also on the rise. Thus, the applications of liquid
crystal display (LCD) panels and awareness about it have drastically increased
in India. Commonly used applications including the television, monitor, and
36
mobile handset use thin-film transistors LCD (TFT-LCD) panels, whose penetration
rate is growing substantially compared to the traditional displays
The evolution of the Indian manufacturing ecosystem is a new trend, with several
manufacturers considering India as an export hub for various product lines.
Local demand, export prospects, government initiatives, wide applications, and
low set-up costs during the economic decline, favor LCD panel manufacturers,
making it an ideal time for LCD panel manufacturing in India.
"India is geared up for LCD panel manufacturing," says the analyst of this
research. "Increased LCD product line consumption, growth in the electronics
industry despite temporary slackening and the expansion of manufacturing
industries in India will be strong growth boosters for the Indian LCD panel
markets in the next 1 to 4 years." LCD displays are the solutions to the rising
need for lower power-consuming, space-saving, and better displays. LCD has a
high penetration rate compared to the traditional display technologies and is
here to stay in the market. In India, LCD displays are soon expected to exceed
cathode ray tube (CRT) displays in sales. No other Flat Panel Display technology
is as price competitive as the LCD displays. It also offers better value,
thereby paving the way for significant opportunities for LCD panel manufactures
in the coming years.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors
in this research:
* Television
* Monitor
* Mobile handset
* ATM and POS
37
* Industrial automation
Key Topics Covered:
* Executive Summary
* Market Overview
* LCD Panel Market in India
* LCD Panel Market Opportunity Analysis
* Trends Analysis
* Competitive Analysis and Profiling
* Case Study for LCD Panel Manufacturing in INDIA
* About Us
For more information visit

http://www.researchandmarkets.com/research/c1850c/analysis_of_the_in
38
4.3 Conceptual description of the topic
This project concentrates on the awareness of LCD monitors and Sharps’ professional
LCD panels. Sharp produces premium quality high cost LCD Monitors of 42” to world’s
largest LCD Monitor i.e. 108” those are use for business purpose like Security –Process
Surveillance, video conferencing etc. Therefore, the price is relatively high.
The research is Exploratory and the sampling method is Stratified random sampling.
Sample size is 74 with confidence level of 95%. The Primary objective of the research is
to study the market awareness of large size LCD Monitors in different industries of
Mumbai and Navi Mumbai region. The other objectives are to study the Current Status of
display devices in different organization, Brand awareness of sharp’s IDP, Buying
behavior of different industries of Mumbai and Navi Mumbai region. Brand awareness
can be calculated with reference to Brand recall, Brand recognition and spontaneous
brand recall. Thus, the data for the study is hit upon Questionnaire i.e. Survey and
Interviewing technical people.
The concept of large size monitors, more than 42”, is new and it is designed for industrial
use, video conferencing, security surveillance etc. Therefore, the company is more
interested in knowing which all sectors use the display devices and who can be there
prospective customers. For the same, my primary job is to find the prospective customers,
their current status, prime concern and need, brand awareness, product knowledge.
Customers are unaware about the large size LCD monitors as compare to other display
device such as CRT T.V, Plasma TV and others, so it is very important to Position LCD
monitors in font of other display devices. Other devices are comparatively inexpensive
and have less features is well. Therefore, Aggressive promotion is needed in order to
capture the market. The users of Other display devices are actual perspective customers
of LCD monitors. Therefore, study of other display devices is done in order to have the
knowledge of technical difference between them and to provide the appropriate solutions
to the customers, since Sharp believes in providing the right solutions to the right
customer.
39
4.4 Theoretical Background
4.4.1 Brand Awareness Survey
Brand awareness is an important way of promoting commodity-related products. This is

because for these products, there are very few factors that differentiate one product from
its competitors. Therefore, the product that maintains the highest brand awareness
compared to its competitors will usually get the most sales.
For example, in the soft drink industry, very little separates a generic soda from a brand-
name soda, in terms of taste. However, consumers are very aware of the brands Pepsi and
Coca Cola, in terms of their images and names. This higher rate of brand awareness
equates to higher sales and also serves as an economic moat that prevents competitors
from gaining more market share
Marketing professionals are taking advantage of the Internet as a cost-effective way to

create measures of brand awareness. These measures are collected through time in order
to see the impact of marketing campaigns on brand awareness of the whole population or
a customer segment. Some examples of brand awareness measures include:
Brand recognition - Brand name or brand name category recognition. e.g. Check
which of these online retailers have you visited or heard about?
Brand recall - A product category is given to respondents who then list all the
brands they can remember in this product category.
Spontaneous brand recall - Similar to the above, except only the first brand that
pops into a consumers mind when a product category is given.
Listen to the customers: They determine a brand’s true value. Pay attention to
customer feedback about the site because, ultimately, it is the customers’ opinion that
counts. When it comes to building a brand, a company can incorporate everything from
signature colors to catch phrases, but end of the day the consumer who decides what a
brand is really worth.
40
4.4.2 Plasma vs LCD
The ADVANTAGES of Plasma over LCD are:

¾ Larger screen size availability
¾ Better contrast ratio and ability to render deeper blacks.
¾ Better color accuracy and saturation.
¾ 4 Better motion tracking (little or no motion lag in fast moving images).
The DISADVANTAGES of Plasma vs LCD include:

¾ Plasma TVs are more susceptible to burn-in of static images.
¾ Plasma TVs generate more heat than LCD, due to the need to light of
phosphors to create the images.
¾ Does not perform as well at higher altitudes
LCD television ADVANTAGES over Plasma include:
¾ Cooler running temperature
¾ No high altitude use issues
¾ Increased image brightness over Plasma
¾ No burn-in of static images
¾ Lighter weight (when comparing same screen sizes) than Plasma counterparts
LCD Display Advantages
• Good color reproduction and improving contrast (high contrast tied to

peak brightness capability however)
• Very thin, getting thinner (thank Hitachi and Sharp)
• Relatively lightweight with flexible mounting options
• Perfect sharpness at native resolution
• Excellent longevity
• Among the brightest direct view displays
• No practical screen burn-in effect
41
4.4.4 Plasma banned article
4.4.5 LCD Display Advantages
• Good color reproduction and improving contrast (high contrast tied to

peak brightness capability however)
• Very thin, getting thinner (thank Hitachi and Sharp)
• Relatively lightweight with flexible mounting options
• Perfect sharpness at native resolution
• No practical screen burn-in effect
• Silent with no moving parts or fans
4.4.6 LCD Display Disadvantages
• Notorious "screen door" effect on smaller mobile displays

• Very difficult to produce deep blacks (LED backlighting
improving this)
42
4.4.7 Comparison between LCD Monitor and LCD TV
Table 4.2 Comparison between LCD monitor and LCD TV
LCD Monitor LCD TV
Product is meant for Product is meant for home

commercial application so application use so can be used
1. Reliability can work 24*7. for few hours
All SHARP Monitors have Usually All LCD TVs/Monitors

2.BackLight LED as backlight have CFL as backlight
LCD Monitors come with
multiple Inputs like DVI-D,
HDMI, RS-232, S-Video,
3.Input RGB, LAN, VGA, LCD TVs have very less input
Terminals Component etc. Terminals
Only LCD Monitors have
4.Picture By Picture By Picture as well as LCD TV's have only Picture In
Picture Picture In Picture Picture feature.
5. DVI-D Yes No
6. Full
HD/HD
Ready On Video and Data both Only on Video
7. Warranty 1 Years 1 Year

8. RS-232 Yes No
9. Life of
LCD Panel More than 60000 Hours Usually 20000 - 25000 Hours
10. RGB
Processor Inbuilt RGB Processor No Inbuilt Processor
LCD technology itself
consumes less Power &
SHARP uses LED as
11. Power backlight so it consumes very Consumes relatively more
Consumption less power electricity as backlight is CFL.
43
4.4.8 Critical Applications and Target Verticals
44
4.4.9 Marketing Strategy
Competitor’s analysis:
We have given the list of prices for different sizes of LCD’s in the given table
Table 4.3 Competitor’s analysis based on Price
Size brand LG Samsung Sony Panasonic Hitachi Sharp Philips Toshiba

32” 32000 35000 37000 30900 60000 36990
37” 50900 57000 579000 50990 47900 57990 57990
40” 55000 56990 67900 53900
42” 58990 100000 72990
46” 75000 99900 70000 99900
50” 130990 90000
52” 285000 350000 250000
60” 215000
65” 700000
70” 2400000
From this research, we can draw different conclusions.
• LG, Hitachi is in the low price category.

• Samsung & Panasonic is in the medium price category.
• Sony & Sharp is in the high price category.
With competitive price & aggressive marketing strategy, LG is the market leader in India.
They have tie-up with major digital signage companies like OOH media etc.. They have a
big distribution network around the country.
Samsung is known for good quality product in medium price range. Their brand is as
value for money & has consistent sales.
Sony & Sharp both has the best quality products in the market. Sony with its promotion
strategies & brand value has become a big player in this field. They have targeted those
organizations which are ready to pay higher price to get the best products.
45
Large professional LCD’s are mostly used in 3 purposes:
1. Video Conferencing Solutions,

2. Security Surveillance Solutions
3. Digital Signage Application
In each of these categories, there are specialized solution providers who procure large no.
of LCDs, to provide solutions with their customer. So to make large no of sales, company
needs to make tie-up with them. LG has been very successful in making these tie-ups. In
our summer internship, we concentrated in contacting & introducing our product to the
these companies so that our company can have further discussions with them. In all 3
fields we give you a brief introduction of these companies. However, apart from these
companies we visited many other companies to promote our product.
46
CHAPTER V
DATA PRESENTATION,
ANALYSIS &
INTERPRETATION
¾Present Data in Tabular form

¾Interpretation of the data
¾Various Statistical measures to
analyse the data.
CHAPTER V
DATA PRESENTATION, ANALYSIS AND INTERPRETATION
5.1 Data presentation, Analysis and Interpretation
Source of data is Questionnaire.
5.1.1 Display devices used in Organisation:
Q1.Display Device used in Organization

100% IT Response:
P e rc e n ta g e o f u se in
p a rtic u la r in d u stry
80%
Hotel Table 5.1.1 Display devices used in
60%
40% Car Lcd Lcd Plasma Plasma
Showrooms
20% tv Mont Tv Montr Crt Ohr
Others
0% IT 19 1 2 0 0 0
LCD TV LCD Plasma Plasma CRT TV Others Hotel 3 2 1 0 1 0
Monitor TV Monitor
Car 3 0 0 1 2 0
Display Devices
Others 28 4 4 0 2 1
Organisation
Interpretation:
IT Sector Hotel Industry

The graphical representation shows that out of The graphical representation shows that out of
22 respondents of IT industry, 7 respondents of Hotel industry,
¾ 86% were using LCD TV, ¾ 43% were using LCD TV,
¾ 5% were using LCD Monitors, ¾ 29% were using LCD Monitors,
¾ 9% were using Plasma TV. ¾ 15% were using Plasma TV and CRT
¾ Not much use of Plasma Monitors and TV
CRT TV ¾ Not much use of Plasma Monitors
Car Showrooms Others

6 respondents of Car Showrooms, 39 respondents of Others,
¾ 50% were using LCD TV, ¾ 72% were using LCD TV,
¾ Not much use of LCD Monitors and ¾ 10% were using either LCD Monitors
Plasma TV, or Plasma TV,
¾ 17% were using Plasma TV. ¾ Not much use of Plasma TV
¾ 33% were using CRT TV. ¾ 4% were using CRT TV
47
5.1.2 Number of display devices used:
Response:
Number of display devices used
Table 5.1.2 Number of display
100%
P a r t ic u la r In d u s t r y
devices used
% U s a g e in t h e
80%
60%
40% More
20% Than
0% 1 to 5 5 to 20 20-40 40
1 to 5 5 to 20 20-40 More than 40
IT 20 2 0 0
Numbers
Hotel 1 3 2 1
IT Hotel Industry Car Showroom Others
Car 6 0 0 0
Others 34 2 1 2
Interpretation:
IT Hotel
¾ 91% were using 1 to 5 display devices ¾ 14% were using 1 to 5 display devices
¾ 9% were using 5 to 20 display devices, ¾ 43% were using 5 to 20 display device
¾ 29% were using 20 to 40.
¾ 14% were using more than 40.

6 respondents of Car Showrooms, 39 respondents of Others,
¾ 100% were using 1 to 5 display ¾ 87% were using 1 to 5 display devices
devices ¾ 5% were using 5 to 20 display devices,
¾ 3% were using 20-40.
¾ Rest were using more than 40
48
5.1.3 Method of changing Display Device
Response:
Method of Changing display devices Table 5.1.3 Method of
% o f c o m p a n ie s p r e f e r in a
100% 1 More as per

p a r tic u la r in d u s tr y
80% IT 3 to Till
to than 5 tech.
60% Hotel Industry 5 It last
3 yr upgradn.
40% Car Showrooms
IT 0 1 0 19 2
20% Others
0% Hotel 0 1 0 6 0
1 to 3 3 to 5 Moe than 5 Till it last As per
years technical up Car 0 0 0 6 0
gradation
Years/Parameter Others 0 1 2 34 2
changing display devices
Interpretation:
IT Hotel
The graphical representation shows that out of 22 The graphical representation shows that out
respondents of IT industry, of 7 respondents of Hotel industry,
¾ 5% were changing after 3 to 5 yr. ¾ 14% were changing after 3 to 5 yr.
¾ 86% were using Till it last. ¾ 86% were using Till it last.
¾ 9% were changing as per the Technical up
gradation.

respondents of Car Showrooms,. of 39 respondents of Others,
¾ Every one were using Till it last. ¾ 3% were changing after 3 to 5 yr.
¾ 5% were changing after 5 yrs
¾ 87% were using Till it last.
¾ 5% were changing as per the
Technical up gradation.
49
5.1.4 Influencing Parameters:
Influencing Factors
35% Response:
30% Price
25%
% In flu e c e
Product Feature IT Hotel Car Others

20%
15% Brand Price 28 15 9 51
10% Service Product 67 14 8 110
5% Durability Brand 27 5 14 72
0%
Service 57 21 17 94
It Hotel Car Others
Durability 42 15 12 63
Industries
Table 5.1.4 Influencing
Parameter
Interpretation:
IT Hotel
The graphical representation shows that out of The graphical representation shows that out
22 respondents of IT industry, of 7 respondents of Hotel industry,
¾ Price is 13% influencing factor , ¾ Price is 21% influencing factor
¾ Product Feature is 30% influencing ¾ Product Feature is 20% influencing
factor. factor.
¾ Brand is 12% influencing factor. ¾ Brand is 7% influencing factor
¾ Service is 26% influencing factor. ¾ Service is 30% influencing factor.
¾ Durability is 19% influencing factor. ¾ Durability is 22% influencing factor.

The graphical representation shows that out of The graphical representation shows that out
6 respondents of Car Showrooms, of 39 respondents of Others,
¾ Price is 15% influencing factor , ¾ Price is 13% influencing factor
¾ Product Feature is 13% influencing ¾ Product Feature is 28% influencing
factor. factor.
¾ Brand is 23% influencing factor. ¾ Brand is 18% influencing factor.
¾ Service is 28% influencing factor. ¾ Service is 24% influencing factor.
¾ Durability is 21% influencing factor. ¾ Durability is 17% influencing factor.
50
5.1.5 Prime concern or need:
Prime Concern or Need
100% Response:
18.64% 21.43% 26.67% 17.95%
80% Table 5.1.5 Prime Concern or need
% in flu e n c e
30.45% 16.67% 26.67%

60% 31.43%
14.09% 16.67% 18.97% Car
40% 17.14% IT Hotel Others
S
20% 36.82% 30.00% 40.00% 36.41%
Picture
0% 81 21 24 142
Quality
IT Hotel Car S Others
Size 31 12 10 74
Industries
Digital
67 22 10 104
Picture Quality Size Digital Output 24*7 application Other O/p
24*7 41 15 16 70
Othr 0 0 0 0
Interpretation:
IT Hotel
The graphical representation shows that out The graphical representation shows that
of 22 respondents of IT industry, out of 7 respondents of Hotel industry,
¾ The major concern is Picture Quality ¾ The major concern is Digital
i.e. 37% Output i.e. 31%
¾ The Next concern is Digital Output i.e. ¾ The Next concern is Picture
30% Quality i.e. 30%

of 6 respondents of Car Showrooms, out of 39 respondents of Others,
¾ The major concern is Picture Quality ¾ The major concern is Picture
i.e. 40% Quality i.e. 36%
¾ The Next concern is 24*7 application ¾ The Next concern is Digital output
i.e. 27% 27%
51
5.1.6 Sources of Purchasing:
Source of purchasing
100%
80% Exhibitions
Dealer
p r e fe r r e d
60%
Showrooms Response:
%
40%
Direct Company Table 5.1.6
20% Other Exibitn Dealer SR DC Othr
0% IT 0 10 5 7 0
IT Hotel Car Others Hotel 0 0 0 7 0
Industries Car 0 3 1 2 0
Other 0 18 7 13 1
Interpretation:
IT Hotel
The graphical representation shows that out The graphical representation shows that out
of 22 respondents of IT industry, of 7 respondents of Hotel industry,
¾ 45% purchases from Dealers, ¾ Everyone Purchases Directly from
¾ 23% purchases from Showrooms, Company.
¾ 31% purchases from Direct company

The graphical representation shows that out The graphical representation shows that out
of 6 respondents of Car Showrooms, of 39 respondents of Others,
¾ 50% purchases from Dealers, ¾ 46% purchases from Dealers,
¾ 17% purchases from Showrooms, ¾ 18% purchases from Showrooms,
¾ 33% purchases from Direct company ¾ 32% purchases from Direct company
52
5.1.7 Awareness of Sharp’s IDP
Awareness of Sharp's IDP
80%
70%
% of A w a re ne s s
60%
50%
Yes
Response:
40% Table 5.1.7
30% No
20%
Yes No
10%
0% IT 15 7
IT Hotel Car Others Hotel 4 3
Industries Car 2 4
Others 26 13
Interpretation:
IT Hotel
The graphical representation shows that out of The graphical representation shows that
22 respondents of IT industry, out of 7 respondents of Hotel industry,
¾ 68% were heard about Sharp’s IDP. ¾ 57% were heard about Sharp’s
¾ Rest haven’t heard about Sharp’s IDP. IDP.
¾ Rest 43% haven’t heard about
Sharp’s IDP.
¾ 33% were heard about Sharp’s IDP. ¾ 67% were heard about Sharp’s
¾ Rest 67% haven’t heard about Sharp’s IDP.
IDP. ¾ Rest 33% haven’t heard about
Sharp’s IDP.
53
5.1.8 Performance Measure
Performance Measure
120.00%
100.00% Excellent
80.00% Good
% A gre e
60.00% Fair
Response:
Table 5.1.8
40.00% Poor
Exce Good Fair Poor Cs
20.00% Can't say
IT 0 1 0 1 20
0.00%
Hotel 0 1 0 1 5
IT Hotel Car Others
Car 0 0 0 0 6
Industries Other 3 6 0 0 30
Interpretation:
IT Hotel
The graphical representation shows that
The graphical representation shows that out of out of 7 respondents of Hotel industry,
22 respondents of IT industry, ¾ 14% have rated as Good,
¾ 18% have rated as Good, ¾ 14% have rated as Poor,
¾ 5% have rated as Fair, ¾ 72% haven’t used the Sharp's IDP.
¾ 77% haven’t used the Sharp's IDP.
¾ No one have used the Sharp's IDP. ¾ 8% have rated as Excellent,
¾ 15% have rated as good
¾ 77% haven’t used the Sharp's IDP.
54
5.1.9 Usage:
Usage
A m ount of usage
9
IT Response:
7 Hotel Table 5.19
5 Car
IT Hotel Car Others
3 Others
VC 161 25 6 182
1 ID 105 68 46 298
Video Imp data Security Presentations Process
Conference Display Serveilliance Serveilliance
SS 70 47 53 193
Presentation 125 29 26 262
Types of Usage
Process Ser. 51 16 6 87
Interpretation:
IT Hotel
¾ A lot use of VC ¾ less use of VC
¾ less use of Imp display ¾ Great deal of use of Imp display
¾ less Security Surveillance . ¾ Avg. Security Surveillance .
¾ Avg. Presentations are done. ¾ Less Presentations are done.
¾ Not much process Surveillance ¾ Not much process Surveillance

The graphical representation shows that out of
The graphical representation shows that out of 39 respondents of Others,
6 respondents of Car Showrooms, ¾ less use of VC
¾ Not much use of VC ¾ A lot of Imp display
¾ High of Imp display ¾ less Security Surveillance .
¾ lot use Security Surveillance . ¾ Avg. Presentations are done.
¾ Avg. Presentations are done. ¾ Not much process Surveillance
¾ Not much process Surveillance
55
5.1.10 Suggestion:
Sharp is manufacturer of World’s Largest LCD monitor (i.e. 108”)
Sharp is manufacturer of World’s Largest LCD monitor (i.e. 108”)
100.00%
80.00% Strongly agree

Agree
% A gre e
60.00%
Agree with some reservation
40.00%
Response:
Disagree Table 5.1.10
20.00% Strongly disagree
S
0.00% Can't say SA A AR D CS
D
IT Hotel Car Others
IT 2 3 2 0 0 15
Industries Hotel 0 0 1 0 0 6
Car 0 0 0 0 0 6
Others 10 6 0 2 0 19
Interpretation: * Interpretation is done on Likert scale
IT Hotel
The graphical representation shows that out The graphical representation shows that out of
of 22 respondents of IT industry, 7 respondents of Hotel industry,
¾ 9% Strongly agree. ¾ 14% Agree with some reservations
¾ 13% Agree ¾ 86% doesn’t have any Idea.
¾ 9% Agree with some reservations
¾ 69% doesn’t have any Idea.
*Overall it was in between can’t say and *Overall it was can’t say opinion.
Agree with some reservation.
The graphical representation shows that out The graphical representation shows that out of
of 6 respondents of Car Showrooms, 39 respondents of Others,
¾ All of them doesn’t have any Idea. ¾ 26% Strongly agree.
¾ 15% Agree
*Overall it was can’t say opinion. ¾ 5% Agree with some reservations
*Overall it was Agree with some reservation
56
5.1.11 Suggestions:
LCD TV’s are better then LCD monitor
LCD TV’s are better then LCD monitor
80%
70% Strongly agree
60% Agree
% A c c e p te d
50% Agree with some reservation Response:

40%
Disagree
Table 5.1.11
30%
20% Strongly disagree SA A AR D SD CS
10% Can't say IT 2 6 0 6 0 8
0% Hotel 0 1 0 1 0 5
IT Hotel Car Others Car 0 2 0 0 0 4
Industries
Others 3 5 1 6 0 24
Interpretation:
IT Hotel
The graphical representation shows that out of 22 The graphical representation shows that out of 7
respondents of IT industry, respondents of Hotel industry,
¾ 9% Strongly agree. ¾ 14% Agree
¾ 27% Agree ¾ 14% Disagree
¾ 27% Disagree ¾ 72% doesn’t have any Idea.
*Overall it was in between can’t say and Agree. *Overall it was can’t say opinion.
The graphical representation shows that out of 6 The graphical representation shows that out of
respondents of Car Showrooms, 39 respondents of Others,
¾ 33% Agree ¾ 8% Strongly agree.
¾ 67% doesn’t have any Idea. ¾ 13% Agree
¾ 3% Agree with some reservati.
*Overall it was in between can’t say and Agree. ¾ 15% disagree
*Overall it was in between can’t say and Agree
57
5.1.12 Suggestions:
Plasma Monitors are banned in U.K
Plasma Monitors are Banned in U.K
100.00%
Strongly agree
80.00%
Agree Response:
% A c c e p te d
60.00% Agree with some reservation Table 5.1.12

40.00% Disagree
Strongly disagree
SA A AR D SD CS
20.00%
Can't say IT 1 3 0 0 0 18
0.00% Hotel 0 2 0 0 0 5
IT Hotel Car Others
Car 0 2 0 0 0 4
Industries
Others 2 0 1 3 1 32
Interpretation:
IT Hotel
¾ 5% Strongly agree. ¾ 29% Agree
¾ 14% Agree ¾ 71% doesn’t have any Idea.
*Overall it was in between can’t say and Agree *Overall it was Agree with some
. reservations.
respondents of Car Showrooms, of 39 respondents of Others,
¾ 33% Agree ¾ 5% Strongly agree
¾ 67% doesn’t have any Idea. ¾ 3% Agree with some reservati.
¾ 8% disagree
* Overall it was Agree with some reservations. ¾ 3% Strongly Disagree.
¾ 81% does not have any Idea.
58
5.2 Various Statistical measures to analyse the data
¾ Analysis
By the time I start for the analysis of your data, most of the really difficult work has been done.
It's much more difficult to: define the research problem; develop and implement a sampling
plan; conceptualize, operationally and test your measures; and develop a design structure. If
above steps are done well, the analysis of the data is usually a straightforward affair.
In my research, the data analysis involves three major steps, done in roughly this order:
• Cleaning and organizing the data for analysis (Data Preparation)
• Describing the data (Descriptive Statistics)
Data Preparation involves checking or logging the data in; checking the data for accuracy;
entering the data into the computer; transforming the data; and developing and documenting a
database structure that integrates the various measures.
Descriptive Statistics are used to describe the basic features of the data in a study. They
provide simple summaries about the sample and the measures. Together with simple graphics
analysis, they form the basis of virtually every quantitative analysis of data. With descriptive
statistics you are simply describing what is, what the data shows.
Univariate Analysis
Univariate analysis involves the examination across cases of one variable at a time. There are
three major characteristics of a single variable, which we tend to look at:
• the distribution
• the central tendency
• the dispersion
¾ Likert scale analysis:
The Likert scale is the sum of responses on several Likert items. Because Likert items are
often accompanied by a visual analog scale (e.g., a horizontal line, on which a subject indicates
his or her response by circling or checking tick-marks), the items are sometimes called scales
themselves.
59
The format of a typical five-level Likert item is:
1. Strongly disagree
2. Disagree
3. Neither agree nor disagree
4. Agree
5. Strongly agree
Responses to several Likert questions may be summed, providing that all questions use the
same Likert scale and that the scale is a defendable approximation to an interval scale, in which
case they may be treated as interval data measuring a latent variable. If the summed responses
fulfill these assumptions, parametric statistical tests such as the analysis of variance can be
applied. These can be applied only when the more than five Likert questions are summed.
60
CHAPTER VI
Findings, Suggestions and
Conclusion
¾Main Findings
¾Suggestions
¾Conclusion
Chapter VI
Findings, Suggestions and Conclusion
6.1 Findings
Findings are the sums up all the information we have discovered during the above all
phase. As we have discussed earlier, the findings are done based on industry type i.e. IT,
Car showrooms, Hotels, Others. Here are the major findings:
IT Sector
Current status:
¾ Many companies are using LCD TV’s rather than LCD Monitors.
¾ Plasma is not much preferred in this sector.
¾ Most of the companies are using 1 to 5 display devices.
¾ VC is does at maximum level.
¾ Presentations are took place at considerable times.
Buying behavior:
¾ Most of the organization uses their product till it exhaust.
¾ In IT sector Product feature and Service is the most influencing factor while
buying the Display devices.
¾ Picture Quality and Digital output are their major concern.
¾ Most of the organization in this sector purchases from Dealers.
Sharp’s IDP Awareness:
¾ In this sector Maximum Organization have heard about Sharp’s IDP .
¾ Major of them have not used the product, Otherwise the rating of the
product is Good.
¾ IT sector is not much sure about sharp’s innovations
LCD Monitors Awareness:
¾ IT sector still believes that LCD TV’s are better then LCD Monitors and
they are not much sure about Plasma Banned. They are much aware about
the disadvantages of Plasma as compare to LCD’s which can be observed
from their use of LCD’s in front of Plasma.
61
Hotel Industry
Current status:
¾ plasma is not used much in this sector.
¾ Most of the companies are using 5 to 20 display devices i.e. these are
looking for Quantities
¾ Important Data display is does at maximum level.
¾ Security Surveillance is took place at considerable times.
Buying behavior:
¾ Most of the organization uses their product till it last.
¾ In Hotel sector Durability, Price and Service are the most influencing factor
while buying the Display devices.
¾ Most of the organization in this sector purchases directly from Company.

¾ In this sector 50% Organization have heard about Sharp’s IDP .
¾ Major of them have not used the product.
¾ Hotel sector is not having much Idea about sharp’s innovations.

¾ Hotel Industry is clueless about “ Technical and Practical differences among
LCD TV’s, LCD Monitors and Plasma Banned”.
62
Car Showrooms
Current status:
¾ 50% companies are using LCD TV and many are using CRT TV.
¾ Plasma is not used much in this sector.
¾ All most all companies are using 1 to 5 display devices.
¾ Security Surveillance is does at maximum level.
¾ Use of Important data display is took place at considerable times.
Buying behavior:
¾ Most of the organization uses their product till it last.
¾ In this sector Service, brand and Durability are the most influencing factor
¾ Picture Quality and 24*7 application are their major concern.
¾ Most of the organization in this sector purchases from Dealers or direct
company.

¾ In this sector many Organization haven’t heard about Sharp’s IDP.
¾ This sector is not having much Idea about sharp’s innovations.

¾ Hotel Industry is doesn’t know much about the core“ Technical and
Practical differences among LCD TV’s, LCD Monitors and Plasma
Banned”.
63
Other Sector
Current status:
¾ Plasma is not preferred much in this sector.
¾ Most of the companies are using 1 to 5 display devices.
¾ Important Data display is does at maximum level.
¾ Security Surveillance is took place at considerable times.
Buying behavior:
¾ Most of the organization uses their product until it last.
¾ In this sector, Product features and Service are the most influencing factor
¾ Most of the organization in this sector purchases from Dealers or directly
from Company.

¾ In this sector many Organization have heard about Sharp’s IDP.
¾ Have some Idea about sharp’s innovations, but in many organizations
Positioning is required.

¾ Hotel Industry does not know much about “the core Technical and Practical
differences among LCD TV’s, LCD Monitors and Plasma Banned”.
64
6.2 Suggestions
¾ The company should focus on spending more money on promotion.

¾ They should treat users of LCD TV, Plasma TV and Projectors as their
perspective customers.
¾ The company should establish a stronger distribution network because many of
there prospective customer’s want quick supply in various parts of India.
¾ The company should target IT companies, Hotel Industry and companies
providing security surveillance solutions.
6.3 Conclusions
Thus, I will conclude with summarizing the Industries with there requirements,
current status, buying behaviour and will highlight the points for improvement.
IT sector is looking for Picture quality and digital output for Video conferencing
and presentations work. They are most aware industry of LCD Monitors as well
as the Sharp’s IDP in the Market. Nevertheless, the major concern is very few
companies have used their products. Thus, Sharp should target this sector by
arranging Demonstrations of IDP.
Hotel industry is looking for Quality as well as Quantity of display devices and
their main purpose of them are for Security surveillance and imp data display i.e.
they want good picture quality and 24*7 applications. At present, they are using
LCD TV for the same. They are not much aware about LCD Monitors as well as
Sharp and its Products. Thus, from their need, concern, use and awareness it is
conclude that, Hotel Industry is a Potential customers of LCD Monitors.
Car showrooms are looking for service, Brand and Durability of display devices
and their main purpose is Security surveillance and imp data display i.e. they want
good picture quality and 24*7 applications. At present, they are using LCD TV
65
and CRT TV for the same. They are not much aware of LCD Monitors but they
know about Sharp’s products in the Market. Nevertheless, the major concern is
very few companies have used their products. Thus, Sharp should target this
sector by doing positioning IDP in front of LCD TV and arranging
Demonstrations of IDP.
Other sectors are looking for Product feature and service of display devices and
their main purpose is imp data display and Security surveillance i.e. they want
good picture quality, digital output and 24*7 applications. At present, they are
using LCD TV for the same. They are not much aware about LCD Monitors as
well as Sharp and its Products. Thus, from their need, concern, use and awareness
it is conclude that, this section is a Potential customers of LCD Monitors.
Thus, I have studied the market awareness of LCD monitors in different industrial
sectors in Mumbai and Navi Mumbai region with respect to Sharps Information
Display panel.
66
Bibliography
Bibliography
Reference Book:
• Third edition Marketing Research – G. C. Beri

Publication: Tata McGrew-Hill
Tenth reprint 2005
• Research Methodology for social work- D.K. Lal Das, Vanila Bhaskaram
Publication: Rawath Publication
Web sites:
1. www.sbsil.com
2. http://computers.indiabizclub.com
3. http://www.sharp.co.uk
4. http://compreviews.about.com/
5. http://www.pcworld.com
6. www.jspm.org
7. www.wikipedia.com
67
Annexure
Appendix
Questionnaire
Summer Project: Market Awareness of LCD monitors with reference to sharp’s IDP.
Prashant P. Bhosale │9860384844 │ prashant.p.bhosale@gmail.com

M.B.A. (Marketing, JIMS, Pune University)
B.E. (Computers)
Company : SHARP BUSINESS SYSTEMS (INDIA) LIMITED
Contact Person Company Name

Designation Nature of company
Address Head office/branch

Contact No. Email
1) What type of products does your company use for Display purpose?
a) LCD T.V. b) LCD Monitor c) Plasma T.V. d) Plasma Monitor e) CRT T.V./Monitor f) None of these
2) How many Display Devices does your Company use?
a) 1-5 b) 5-20 c) 20- 40 d) More than 40
3) How frequently do you change your Display Device?
a)1-3 years b)3-5 years c) more than 5 years d) Till it last e) As per the technical up gradation.
4) While purchasing a Display device which parameter influences you much at the time of decision
making ?
(Please rank the following parameters on the basis of priority scale 1-5, 1 for highest and 5 for lowest )
a) Price □ b) Product feature □ c) Brand □ d) Service □ e) Durability □

5) Which of the following is your prime concern or need?
(Please rank the following parameters on the basis of priority scale 1-5, 1 for highest and 5 for lowest )
a) Picture quality □ b) Size □ c) Digital Output □ d) 24*7 working □ e) Any Other please
specify□ --------
68
6) From where do you prefer buying a Display device
a) Exhibitions b) Dealer c) Showroom d) Direct company e) Any Other source please specify --------
7) Have you heard about Sharp’s IDP (Information Display Panel) i.e. LCD monitors?
a) Yes b) No
8) If Yes, How would you rate Sharp’s LCD monitor?

a) Excellent b) Good c) Fair d) Poor e) Can’t say
9) On a scale of 10 ,where 10 means you have a great amount of interest and 1 means you are not at
all interested, how would you rate your organizational interest in each of the following topics, with
reference to Sharp’s LCD monitor?
Video Conference
Imp. Data display
Security Surveillance
Presentations
Process Surveillance
10) How much do you agree with each of the following statements?
a) Strongly agree b) Agree c) Agree with some reservations d) Disagree e) Strongly disagree f) Can’t
say
I) Sharp is manufacturer of World’s Largest LCD monitor (i.e. 108”)
Pl. specify your reservations, if you feel like for our betterment
-----------------------------------------------
II) LCD TV’s are better then LCD monitor ___ _____ ____ _____
Pl. specify your reservations, if you feel like for our betterment
-----------------------------------------------
III) Plasma Monitors are Banned in U.K. ___ _____ ____ _____
Pl. specify your reservations, if you feel like for our bettermen
Thank you
69

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“Market Awareness of LCD monitors

Project Report Submitted to university of Pune

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

Jayawant Institute of Management Studies,Tathawade,Pune.

Chapter No Particulars Page No

Research Design &

Chapter IV Conceptual Background 32

Data Presentation , Analysis

Findings , Suggestions and

¾Concept and context of the study

1.1 Concept and context of the study

1.2 Statement of the Problem

1.4 Scope and Limitations of the Study.

2.1 Name, Address and Location of the company

2.1.1 Name of the Orgnaisation:

2.2 Business Philosophy and Creed of the Organisation

2.2.1 Business Philosophy:

Sharp‘s philosophy is to “Make never–before-seen products” and “Make

It is the intention of our corporation to grow hand-in-hand with our employees,

Sharp has dedicated to two principal ideals –

"Sincerity and Creativity"

By committing ourselves to these ideals, we can derive genuine satisfaction from

Sincerity is a virtue fundamental to humanity...

Harmony brings strength...

Creativity promotes progress...

Courage is the basis of a rewarding life...

Building on the foundation of our business creed, “Sincerity and Creativity”, we

Year Activity Reference

1915-1919 Invention of Ever-Sharp Pencil

1920-1924 Expanding sales of Ever-Sharp Pencils

1925-1930 First Japan-made radio

1931-1936 Opens overseas outlets

1937-1944 Demand for radios grows

1945-1952 End of WWII, company revival

1953-1954 First Japan-made TV

1955-1958 Strengthens manufacturing/sales organization

1959 Becomes full-range electronics manufacturer

1960-1961 Mass production of color TVs

1962 First overseas sales subsidiary established

1963 Mass production of solar cells

1964-1966 World's first electronic calculator

1967-1968 Regional plant development

1971-1972 Expansion into office products field

1973-1975 First practical application of LCDs

1976-1978 Moves to "New Lifestyle" products

1980-1984 Becomes comprehensive OA manufacturer

Making products that match individual

1986 New management team starts

1987 Sharp -- the LCD specialists

1991 Enhancing LCD business

1992 Marks 80 years of operations

1993 LCD ViewCam a huge hit, debut of Zaurus

1994 Large-scale LCD plant in Mie

1995 New company buildings constructed

1996 Debut of Color Zaurus PDA

1998 Start of new management structure

1999 Creating demand for LCD TVs

2000 Mobile phone share increased

2001 Debut of AQUOS, the TV for the 21st century

90th anniversary of Sharp's founding

2003 Expanding production of System LCDs

Integrated production of "Kameyama brand"