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1. The sequence of a sales process isa) A call, a lead, presentation and sale b) A lead, a call, presentation and sale c) Presentation, sale, lead and call Accessing the web d) Presentation, lead, sale and call e) Sale, call, lead and presentation 2. Benchmark means? a) Products line up on bench b) Sales man sitting on a bench c) Set standards d) Marks on a bench e) None of these 3. A market plan is? a) Companys prospectus b) Same as memorandum of association c) A document for marketing strategies d) Business goals e) Action plan for better production 4. HNI in marketing means? a) High number influence b) Highly negative individual c) High networth improvement d) High networth individual e) High inspired national 5. Bank ATMs are__________________ a) Delivery outlets b) Market plans c) Personalized products d) Tools for overcoming buyers resistance e) Motivating Tools 6. Marketing Expansion means a) Hiring more staff b) Firing more staff c) Buying more products d) Buying more companies e) Growth in sales through existing and new products 7. Negotiation skills help ina) Arriving at consensus b) Breaking the ice c) Carrying marketing further d) Mutual win-win result of bargaining e) All of these 8. One of the following is not required for effective marketing. Find the same. a) Motivation b) Empathy c) Communication skills d) Sympathy e) Perseverance 9. Political campaigns are generally examples of? a) Cause marketing b) Organization marketing c) Event marketing d) Person marketing e) None of the above 10. Today's marketers need... a) Neither creativity nor critical thinking skills b) Both creativity and critical thinking skills c) Critical thinking skills but not creativity d) Creativity but not critical thinking skills e) None of the above 11. Successful marketing aims at: a) Increasing the sales volume b) Increasing the profits
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29. ____ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible. a) Idea generation b) Concept development and testing c) Brainstorming d) Idea screening e) None of the above 30. The type of sales force structure in which the sales force sells along product lines is called a a) Territorial sales force b) Product sales force c) Customer sales force d) Retail sales force e) None of the above
e) None of the above 50. Surf Excel was named so to take advantage of the existing brand value of Surf. This strategy can be classified as ___ strategy. a) Brand growth b) Brand extension c) Branding d) Bonding e) None of the above
Key
1. b 7. e 13. d 19. c 25. c 31 .c 37. d 43. b 49. b 2. c 8. d 14. c 20. d 26. a 32. b 38. c 44. a 50. b 3. c 9. d 15. b 21. b 27. c 33. d 39. d 45. e 4. d 10. b 16. c 22. c 28. a 34. a 40. d 46. b 5. c 11. d 17. b 23. a 29. c 35. d 41. a 47. a 6. e 12. d 18. e 24. b 30. b 36. e 42. d 48. a