Deadline Deliverable Phase Player A Player B Player C Status

6-Oct Starwood to agree to program partnership Program Planning Starwood LG Surfaces Complete
Starwood to provide brand styleguide for
7-Oct review by LG & Keane Creative Program Planning Starwood LG Surfaces Keane Complete
Program terms drafted by Ferron for internal
8-Oct review Program Planning LG Surfaces Complete
Program terms sent to Starwood for review
12-Oct and editsEstimates Approved for Keane
Creative Program Planning Starwood LG Surfaces
14-Oct Creative Program Planning LG Surfaces Keane
Creative Conference Call with Starwood,
15-Oct Keane Creative & LG Surfaces Program Planning LG Surfaces Starwood Keane
LG Surfaces to provide creative brief for
feedback to Starwood for student outreach
16-Oct collateral
Starwood to submit changes to program Program Planning LG Surfaces Starwood Keane
16-Oct terms Program Planning Starwood LG Surfaces
Starwood to submit student design direction
16-Oct and rules Program Planning Starwood LG Surfaces
LG Surfaces approves the student direction
20-Oct from Starwood Program Planning LG Surfaces Starwood
Terms sent to be converted to a contract by
21-Oct LG Surfaces Program Planning LG Surfaces
Starwood to secure Aloft locations for launch
21-Oct parties
Starwood & LG Surfaces approve creative Program Planning Starwood LG Surfaces
21-Oct brief Program Planning LG Surfaces Starwood Keane
Starwood provides creative assets (e.g.,
23-Oct photography, graphics, etc) Program Planning Starwood LG Surfaces Keane
Partnership Contract sent to Starwood for
23-Oct approval Program Planning LG Surfaces
First round of creative concepts sent to
26-Oct Starwood for approval Program Planning Starwood LG Surfaces Keane
 Starwood to submit chages to partnership
28-Oct contract Program Planning Starwood LG Surfaces
Creative Direction approved by Starwood &
29-Oct LG Surfaces
Final Graphic Package Delivered to LG Program Planning Starwood LG Surfaces Keane
2-Nov Surfaces
All Final copy, photography, and visual Program Planning Keane LG Surfaces
assets to be delivered to Keane by LG
2-Nov Surfaces & Starwood Program Planning LG Surfaces Starwood Keane
3-Nov Partnership Contract signed by both parties Program Planning LG Surfaces Starwood
4-Nov LG Surfaces
Video secures
storyboard ICFF
sent exhibit space
to Starwood for ICFF LG Surfaces
6-Nov approval Program Planning LG Surfaces LG Surfaces
Final rules and regulations posted to website
6-Nov and integrated to marketing materials Program Planning LG Surfaces Keane
6-Nov Update
Starwood of provides
facebookfeedback
pages/profile
to video Student Outreach LG Surfaces Keane
9-Nov storyboard Program Planning Starwood LG Surfaces
Letter sent to appropriate school
9-Nov representatives about launch party Student Outreach LG Surfaces AIAS
10-Nov Temporary Website Page Up Program Planning Keane LG Surfaces
Press Release & Social Media Release:
10-Nov Announcement
Letter sent withof program
program scope to top Student Outreach LG Surfaces
13-Nov schools Student Outreach LG Surfaces AIAS
13-Nov LG Beyond website content updated Student Outreach LG Surfaces Keane
Alpha version of video delivered to Starwood
18-Nov for approval Program Planning LG Surfaces Starwood Keane
20-Nov Starwood approves video Program Planning Starwood LG Surfaces
Video finalized for integration onto website
23-Nov and social media Program Planning Keane LG Surfaces
23-Nov LG Beyond website launch Student Outreach LG Surfaces Keane
LG Surfaces 200 design kits complete for
23-Nov student requests (7-10 days to make & ship) Student Outreach LG Surfaces BC Graphics
Invite judges for press conference judges
1-Dec panel: targeted media Judging LG Surfaces
1-Dec Launch Party: Aloft Tempe, Arizona State Student Outreach LG Surfaces Starwood
1-Dec Launch Facebook ad & content campaign Student Outreach LG Surfaces
1-Dec Website open for submissions LG Surfaces Keane
Press Release & Social Media Release:
15-Dec Launch party coverage Student Outreach LG Surfaces
Starwood provides discounted contract for
venue space, room rate, food & beverage
16-Dec for Boston press conference Press Conference Starwood LG Surfaces
LG to provide venue recommendations for
12-Jan NYC hospitality event during ICFF ICFF LG Surfaces Starwood
Starwood identifies people to invite to press
conference from the hospitality industry,
13-Jan Starwood Hotels Press Conference Starwood LG Surfaces
LG Surfaces provides signed contract to
Starwood for Boston press conference at
13-Jan Aloft Hotel Lexington Press Conference LG Surfaces Starwood
Press Release & Social Media Release:
Reminder that submissions are due & brief
15-Jan recap of Surfaces
Sterling the program
hosts fabrication Q&A Student Outreach LG Surfaces
27-Jan Webinar Student Outreach Sterling LG Surfaces
LG Surfaces to secure venue space for NYC
29-Jan hospitality event during ICFF ICFF LG Surfaces
Starwood and LG create press conference
1-Feb program and agenda Press Conference LG Surfaces Starwood
Starwood to provide discounted contract for
room block at Starwood property in NYC
1-Feb during ICFF to LG Surfaces Press Conference Starwood LG Surfaces
Starwood provides keynote speaker for the
4-Feb Boston press
Sterling conference
Surfaces hosts fabrication Q&A Press Conference Starwood
9-Feb Webinar
Press Conference theme and program Student Outreach Sterling LG Surfaces
12-Feb finalized Press Conference LG Surfaces Starwood
 Starwood books travel for their press
12-Feb conference invitees Press Conference Starwood
LG Surfaces books travel for LGS employees,
12-Feb Sterling
Starwood Surfaces, and
to identify targeted
their media
representative for Press Conference LG Surfaces
first round of judging (Dina or Melynda
15-Feb Mannix?) Judging Starwood
Provide judging directions and schedule
26-Feb electronic judging session Judging LG Surfaces
Press Conference Materials & Graphics in
26-Feb Production Press Conference LG Surfaces Starwood
Sleeping room list due to Aloft for press
26-Feb conference Press Conference LG Surfaces Starwood
3-Mar Press Conference Script written for approval Press Conference LG Surfaces Starwood
5-Mar Deadline for student submissions Student Outreach LG Surfaces Keane
8-Mar Prepare judging packets Judging LG Surfaces
9-Mar Electronic judging - first round (top 5) Judging LG Surfaces Starwood Sterling
12-Mar Top 5 winners announced Judging LG Surfaces Starwood
Press Release: Top 5 students & press
12-Mar conference announced Student Outreach LG Surfaces
Starwood provides invite list for NYC
15-Mar hospitality event during ICFF ICFF Starwood LG Surfaces
Aloft design team to design concept/decor
15-Mar for ICFF booth space ICFF Starwood LG Surfaces
Aloft design team to design concept/theme
15-Mar for the ICFF hospitality event decor ICFF Starwood LG Surfaces
Aloft to coordinate representative(s) to
15-Mar attend ICFF in NYC ICFF Starwood
LG Surfaces to coordinate representative(s)
15-Mar to attend ICFF in NYC ICFF LG Surfaces
15-Mar LG Surfaces books travel for student winners Press Conference LG Surfaces
 Press Conference Script written and
17-Mar distributed to key players Press Conference LG Surfaces Starwood
Student Presentations and graphics due for
22-Mar presentations Press Conference LG Surfaces Students
Press conference materials (graphics,
24-Mar product, staging, awards) sent to Boston Press Conference LG Surfaces Starwood
Final press conference agenda and travel
24-Mar itineraries sent to all attendees Press Conference LG Surfaces Starwood
30-Mar Press Conference Setup Press Conference LG Surfaces Starwood
31-Mar Press Conference:
Boston Welcome
Press Conference, Reception
March 31-April 2, Press Conference LG Surfaces Starwood Sterling
31-Mar 2010 Press Conference LG Surfaces Starwood Sterling
Press Conference: Student Presentations,
1-Apr Tour of Sterling Surfaces: Judges Dinner Press Conference LG Surfaces Starwood Sterling
Post PC: LG Surfaces and Starwood work
with student designers to specify fabrication
2-Apr details (color, etc) Winners breakfast,
Press Conference: Fabrication Starwood LG Surfaces Sterling
2-Apr departure Press Conference LG Surfaces Starwood Sterling
LG Surfaces sends material to fabricators for
5-Apr fabrication Fabrication LG Surfaces Sterling
5-Apr Press Release: 3 finalists announced Student Outreach LG Surfaces
9-Apr ICFF Hospitality Event Invites go out ICFF LG Surfaces Starwood
Students provide final drawings &
12-Apr specifications to fabricator for fabrication Fabrication Students LG Surfaces Sterling
12-Apr Fabrication of Prototypes Begins Fabrication Sterling LG Surfaces Students
Starwood books travel for Starwood ICFF
16-Apr attendees ICFF Starwood
16-Apr LG Surfaces books travel for ICFF attendees ICFF LG Surfaces
Final sleeping room list due to hotel for ICFF
16-Apr room block ICFF LG Surfaces Starwood
21-Apr ICFF Creative & Graphics approved ICFF LG Surfaces Starwood
 Fabrication Complete, Prototyopes ship to
5-May NYC for ICFF Fabrication Sterling LG Surfaces Students
13-May ICFF Exhibit Setup/Propping ICFF LG Surfaces Starwood
15-May ICFF Exhibit Opens, May 15-18, 2010 ICFF LG Surfaces Starwood Sterling
16-May ICFF Hospitality Event set-up ICFF LG Surfaces Starwood
17-May ICFF
PressHospitality Eventof ICFF, hospitality
Release: Recap ICFF LG Surfaces Starwood
event & what Aloft is doing with the winning
25-May pieces Student Outreach LG Surfaces
Deadline Program terms drafted
Deliverable
by Ferron for internal Phase
8-Oct review
Creative Estimates Approved for Keane Program Planning
14-Oct Creative Program Planning
Creative Conference Call with Starwood,
15-Oct Keane Creative
LG Surfaces & LG Surfaces
to provide creative brief for Program Planning
feedback to Starwood for student outreach
16-Oct collateral
LG Surfaces approves the student direction Program Planning
20-Oct from
TermsStarwood
sent to be converted to a contract by Program Planning
21-Oct LG Surfaces
Starwood & LG Surfaces approve creative Program Planning
21-Oct brief
Partnership Contract sent to Starwood for Program Planning
23-Oct approval
All Final copy, photography, and visual assets Program Planning
to be delivered to Keane by LG Surfaces &
2-Nov Starwood Program Planning
3-Nov Partnership Contract signed by both parties Program Planning
4-Nov LG Surfaces
Video secures
storyboard ICFF
sent exhibit space
to Starwood for ICFF
6-Nov approval Program Planning
Final rules and regulations posted to website
6-Nov and integrated to marketing materials Program Planning
6-Nov Update of facebook pages/profile Student Outreach
Letter sent to appropriate school
9-Nov representatives about launch party Student Outreach
Press Release & Social Media Release:
10-Nov Announcement of program Student Outreach
13-Nov Letter sent with program scope to top schools Student Outreach
13-Nov LG Beyond
Alpha website
version content
of video updated
delivered to Starwood Student Outreach
18-Nov for approval Program Planning
23-Nov LG Beyond website launch Student Outreach
LG Surfaces 200 design kits complete for
23-Nov student
Invite requests
judges (7-10conference
for press days to make & ship)
judges Student Outreach
1-Dec panel: targeted media Judging
1-Dec Launch Party: Aloft Tempe, Arizona State Student Outreach
1-Dec Launch Facebook ad & content campaign Student Outreach
1-Dec Website
Press open for
Release submissions
& Social Media Release: Launch
15-Dec party coverage Student Outreach
LG to provide venue recommendations for
12-Jan NYC hospitality
LG Surfaces event signed
provides during contract
ICFF to ICFF
Starwood for Boston press conference at Aloft
13-Jan Hotel
Press Lexington
Release & Social Media Release: Press Conference
Reminder that submissions are due & brief
15-Jan recap of the program Student Outreach
LG Surfaces to secure venue space for NYC
29-Jan hospitality
Starwood andevent
LG during
create ICFF
press conference ICFF
1-Feb program and agenda Press Conference
 Press Conference theme and program
12-Feb finalized Press Conference
LG Surfaces books travel for LGS employees,
12-Feb Sterling Surfaces, and targeted media Press Conference
Provide judging directions and schedule
26-Feb electronic judging Materials
Press Conference session & Graphics in Judging
26-Feb Production
Sleeping room list due to Aloft for press Press Conference
26-Feb conference Press Conference
3-Mar Press Conference Script written for approval Press Conference
5-Mar Deadline for student submissions Student Outreach
8-Mar Prepare judging packets Judging
9-Mar Electronic judging - first round (top 5) Judging
12-Mar Top
Press5 Release:
winners announced
Top 5 students & press Judging
12-Mar conference announced Student Outreach
LG Surfaces to coordinate representative(s) to
15-Mar attend ICFF in NYC ICFF
15-Mar LG Surfaces
Press booksScript
Conference travelwritten
for student
and winners Press Conference
17-Mar distributed
Student to key players
Presentations and graphics due for Press Conference
22-Mar presentations Press Conference
Press conference materials (graphics, product,
24-Mar staging, awards) sent to Boston Press Conference
Final press conference agenda and travel
24-Mar itineraries sent to all attendees Press Conference
30-Mar Press Conference Setup Press Conference
31-Mar Press
BostonConference: Welcome
Press Conference, Reception
March 31-April 2, Press Conference
31-Mar 2010 Press Conference
Press Conference: Student Presentations, Tour
1-Apr of Sterling
Press Surfaces:
Conference: Judgesbreakfast,
Winners Dinner Press Conference
2-Apr departure
LG Surfaces sends material to fabricators for Press Conference
5-Apr fabrication Fabrication
5-Apr Press Release: 3 finalists announced Student Outreach
9-Apr ICFF Hospitality Event Invites go out ICFF
16-Apr LG Surfaces
Final books
sleeping roomtravel forto
list due ICFF attendees
hotel for ICFF ICFF
16-Apr room block ICFF
21-Apr ICFF Creative & Graphics approved ICFF
13-May ICFF Exhibit Setup/Propping ICFF
15-May ICFF Exhibit Opens, May 15-18, 2010 ICFF
16-May ICFF Hospitality Event set-up ICFF
17-May ICFF Hospitality Event ICFF
Press Release: Recap of ICFF, hospitality event
25-May & what Aloft is doing with the winning pieces Student Outreach
 Player A Player B Player C Status
LG Surfaces Complete
LG Surfaces Keane

LG Surfaces Starwood Keane

LG Surfaces Starwood Keane

LG Surfaces Starwood
LG Surfaces
LG Surfaces Starwood Keane
LG Surfaces

LG Surfaces Starwood Keane

LG Surfaces Starwood
LG Surfaces
LG Surfaces LG Surfaces

LG Surfaces Keane
LG Surfaces Keane

LG Surfaces AIAS

LG Surfaces
LG Surfaces AIAS
LG Surfaces Keane
LG Surfaces Starwood Keane
LG Surfaces Keane

LG Surfaces BC Graphics
LG Surfaces
LG Surfaces Starwood
LG Surfaces
LG Surfaces Keane
LG Surfaces

LG Surfaces Starwood

LG Surfaces Starwood

LG Surfaces

LG Surfaces
LG Surfaces Starwood
LG Surfaces Starwood

LG Surfaces

LG Surfaces
LG Surfaces Starwood
LG Surfaces Starwood
LG Surfaces Starwood
LG Surfaces Keane
LG Surfaces
LG Surfaces Starwood Sterling
LG Surfaces Starwood
LG Surfaces

LG Surfaces
LG Surfaces
LG Surfaces Starwood
LG Surfaces Students

LG Surfaces Starwood

LG Surfaces Starwood
LG Surfaces Starwood
LG Surfaces Starwood Sterling
LG Surfaces Starwood Sterling

LG Surfaces Starwood Sterling

LG Surfaces Starwood Sterling
LG Surfaces Sterling
LG Surfaces
LG Surfaces Starwood
LG Surfaces
LG Surfaces Starwood
LG Surfaces Starwood
LG Surfaces Starwood
LG Surfaces Starwood Sterling
LG Surfaces Starwood
LG Surfaces Starwood

LG Surfaces
Deadline Deliverable Phase Player A Player B
Starwood to agree to program
6-Oct Program Planning Starwood LG Surfaces
partnership
Starwood to provide brand
7-Oct styleguide for review by LG & Program Planning Starwood LG Surfaces
Keane Creative
Program terms sent to Starwood
12-Oct Program Planning Starwood LG Surfaces
for review and edits
Starwood to submit changes to
16-Oct Program Planning Starwood LG Surfaces
program terms
Starwood to submit student design
16-Oct Program Planning Starwood LG Surfaces
direction and rules
Starwood to secure Aloft locations
21-Oct Program Planning Starwood LG Surfaces
for launch parties
Starwood provides creative assets
23-Oct Program Planning Starwood LG Surfaces
(e.g., photography, graphics, etc)
First round of creative concepts
26-Oct Program Planning Starwood LG Surfaces
sent to Starwood for approval
Starwood to submit chages to
28-Oct Program Planning Starwood LG Surfaces
partnership contract
Creative Direction approved by
29-Oct Program Planning Starwood LG Surfaces
Starwood & LG Surfaces
Starwood provides feedback to
9-Nov Program Planning Starwood LG Surfaces
video storyboard
20-Nov Starwood approves video Program Planning Starwood LG Surfaces
Starwood provides discounted
contract for venue space, room
16-Dec Press Conference Starwood LG Surfaces
rate, food & beverage for Boston
press conference
Starwood identifies people to invite
to press conference from the
13-Jan Press Conference Starwood LG Surfaces
hospitality industry, Starwood
Hotels
Starwood to provide discounted
contract for room block at
1-Feb Press Conference Starwood LG Surfaces
Starwood property in NYC during
ICFF to LG Surfaces
Starwood provides keynote
4-Feb speaker for the Boston press Press Conference Starwood
conference
Starwood books travel for their
12-Feb Press Conference Starwood
press conference invitees
Starwood to identify their
15-Feb representative for first round of Judging Starwood
judging (Dina or Melynda Mannix?)
 Starwood provides invite list for
15-Mar ICFF Starwood LG Surfaces
NYC hospitality event during ICFF
Aloft design team to design
15-Mar ICFF Starwood LG Surfaces
concept/decor for ICFF booth space
Aloft design team to design
15-Mar concept/theme for the ICFF ICFF Starwood LG Surfaces
hospitality event decor
Aloft to coordinate
15-Mar representative(s) to attend ICFF in ICFF Starwood
NYC
Post PC: LG Surfaces and Starwood
work with student designers to
2-Apr Fabrication Starwood LG Surfaces
specify fabrication details (color,
etc)
Starwood books travel for
16-Apr ICFF Starwood
Starwood ICFF attendees
Player C Status

Complete

Keane Complete

Keane

Keane

Keane
Sterling
Deadline Deliverable
Sterling Surfaces hosts
27-Jan fabrication Q&A Webinar
Sterling Surfaces hosts
9-Feb fabrication Q&A Webinar
Phase Player A Player B Player C
Student OutreachSterlingLG Surfaces
Student OutreachSterlingLG Surfaces

Fabrication of Prototypes
12-Apr Begins Fabrication SterlingLG SurfacesStudents
Fabrication Complete,
Prototyopes ship to NYC for
5-May ICFF Fabrication SterlingLG SurfacesStudents
Students provide final
drawings & specifications to
12-Apr fabricator for fabrication Fabrication StudentsLG SurfacesSterling
Player C

Students

Students
Deadline Deliverable Phase Player A Player B
Final Graphic Package
2-Nov Delivered to LG Surfaces Program Planning Keane LG Surfaces
10-Nov Temporary Website Page Up Program Planning Keane LG Surfaces
Video finalized for integration
23-Nov onto website and social media Program Planning Keane LG Surfaces