INDUSTRIAL TRAINING PROJECT REPORT UNDER TAKEN @

ON

INDIAN ORGANIZED RETAIL INDUSTRY (BIG BAZAR)

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(Approved by AICTE, Govt. of Ind !" ACADE#IC SESSION

Under t$e %& d!n'e of( Supervisor Name Lecturer (college name)
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S&b) tted by( Your Name Roll: - XXXX

DECLARATION

ndersigned t!e student o" #$A % & rd S'# () declare t!at t!e pro*ect report is

m) o+n +or, and !as carried out under t!e guidance and supervision o" -ro". name. /urt!er I declare t!at it !as not (een su(mitted to an) ot!er universit) o" e0amination.

1ate:

Sign. 2" Student

*RE+ACE

In t!is age o" nec, to nec, competition4 t!ere is muc! importance given to practical ,no+ledge. 5!e t!eorical ,no+ledge is not su""icient to understand t!e (oundless "ield o" (usiness management. 5oda) ever) person +ants to (e a master in t!e "ield t!e) are in. 5!e practical training is a li"e o" management student. In modern +orld t!e importance o" management is increasing da) () da). Industrial training provide a student su""icient ,no+ledge to develop an education to connect t!eor) and practical. So to "ul"ill our purpose I !ave done training at 6B % B!,!r7

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AC-NO.LEDGE#ENT
It is m) great pleasure to present t!is report (e"ore )ou. I sincerel) +ould li,e to s!o+ m) gratitude to+ards all t!ose persons +!o !ave !elped me t!roug!out m) pro*ect +or, I am !eartil) t!an,"ul to #!n!%er n!)e !t B % B!,!r "or giving me !is valua(le guidance "or preparing t!is report. 8e !as (een an e0ceptional mentor during t!ese t+o mont!s o" training. It !as (een a great learning e0perience o" (eing a trainee under !im. I +ould li,e to e0press m) special t!an,s to all t!e anot!er o""icial +!o !as !elped me a lot during t!is SI-. 5!eir critical advices !elped me more e""ective. #oreover4 I t!an,s to pro". Name +!o guided me (e"ore and a"ter t!e industrial training. 8e gave me great support to prepare t!is pro*ect4 too. And all +!o directl) or indirectl) !elped me in preparing t!is report. to ma,e t!is report

C$!pter/0
Introd&'t on
Retailing is evolving into a glo(al4 !ig!-tec! (usiness. :al-#art is no+ t!e +orld;s largest corporation and !as (ecome t!e largest "ood retailer in t!e nited States. /renc! (ased Carre"our is t!e +orld;s second largest retailer. Retailing in developed countries is (ig (usiness and (etter organi<ed. $ut t!e retail scenario in India is di""erent muc! o" it is in unorgani<ed sector. 5!ere are more t!an 13 million retail outlets o" various si<es and "ormats. And almost =>? o" t!em are less t!an @>> sA. "t. in si<e and t!e per capita retail space is onl) 3 sA. "t. +!ile S !as 1B sA. "t. India !as t!e largest num(er o" outlet in +orld i.e. = outlets "or 1>>> people. #ost o" t!em are independent and contri(ute to t!e retail sales. $ecause o" increasing num(er o" nuclear "amilies4 +or,ing +omen4 greater +or, pressure and greater commuting time4 convenience !as (ecome a priorit) "or Indian customers. 5!e) ever +ant t!ings under one roo" "or eas) access and multiplicit) o" c!oice. 5!e gro+t! and development o" organi<ed retailing is driven () t+o main "actorsprices and (ene"its t!e customer can;t resist. India is rapidl) involving into a competitive mar,et place +it! potential target consumers in t!e nic!e middle class segments. 5!e mar,et trend indicates tremendous gro+t! opportunities. 5!e (u)ing (e!avior and li"est)le in India too are c!anging and t!e concept o" 6value "or mone)7 is "ast catc!ing on in Indian retailing. 5!is is t!e evident "rom t!e e0pansion o" t!e -antaloons c!ain into t!e large "ormat4 $ig $a<aar. 5!is gro+t! in retail sector is ma,ing t!e retailers po+er"ul intermediates in t!e mar,eting c!annel4 (ridging t!e gap (et+een manu"actures and consumers.

Ceeping in mind t!e rapid gro+t! o" Indian retail industr) and its (rig!t "uture4 t!is !as al+a)s (een a t!rust area "or me. $ig $a<aar is at t!e top position in Indian retail industr). 5!at is +!) it attracted me to !ave summer training (on t!e *o( training) in $ig $a<aar4 daipur. $ig $a<aar is t!e retail c!ain o" /uture Retail (India) Ltd. And it provides a +ide range o" products availa(ilit) "or t!e customers. As a matter o" "act4 retail is t!e (u<< +ord o" t!e Indian econom) toda). As retail industr) is gro+ing at a !ig! pace I +anted to !ave an overvie+ o" t!e su(*ect. I !ave c!osen $ig $a<aar retail c!ain "or t!e summer training (on t!e *o( training) (ecause $ig $a<aar retail is ver) upcoming retail compan) +!ic! is continuousl) c!anging its activities +it! t!e c!ange o" time. I +anted to understand t!eir mar,eting activities and li,ed to relate !o+ similar or dissimilar it is "rom +!at I !ave studied in mar,eting management. 5o e0ecute t!e pro*ect4 I under+ent on t!e *o( training at $ig $a<aar4 daipur. 5!e interaction +it! t!e Store #anager4 2perational #anager and ot!er sta"" personnel +as "ruit"ul to me as it cleared man) core concepts +!en it came to practical application. 5!e main o(*ective o" t!e pro*ect +as to get practical training o" +!at +e !ave learnt t!eoretical in t!e classroom. In ot!er +ords4 it +as to get practical e0posure o" all t!e mar,eting s,ills and !o+ to implement in t!e real situation.

5!e ot!er o(*ectives o" t!e pro*ect +ere t!e "ollo+ing: 5o loo, at t!e current trends in t!e Indian organi<ed retail industr). 5o understand t!e $ig $a<aar organi<ation as !o+ s)stematicall) it is run () t!e management personnel. 5o ,no+ a(out t!e mar,eting activities o" t!e $ig $a<aar done round t!e )ear. 5o ,no+ t!e customer Aueries4 comments and suggestions a(out t!e store and its products. 5o ,no+ a(out t!e promotional activities done at $ig $a<aar to increase t!e sales. 5o get acAuainted +it! t!e ma*or issues in t!e Indian organi<ed retail industr). In "act4 t!e training +as "or t!e practical aspects o" t!e management s,ills and it +as "ruit"ul as t!e main o(*ective o" t!e pro*ect +as "ul"illed satis"actoril). 1uring t!e training period4 I learnt a(out t!e store organi<ation and di""erent activities per"ormed () sta"" personnel. $ig $a<aar (rings various sc!emes "or t!e "estival season and o""ers +ide product c!oice to t!e customers.

C$!pter/1
Ind&2try *rof 3e
Ret! 3 n%
5!e +ord Eretail; is derived "rom t!e /renc! +ord Eretailer;4 meaning Eto cut a piece o""; or Eto (rea, (ul,;. In simple terms4 it implies a "irst-!and transaction +it! t!e customer. Retailing involvers a direct inter"ace +it! t!e customer and t!e coordination o" (usiness activities rig!t "rom t!e concept or design stage o" a product or o""ering to its deliver) and post-deliver) service to t!e customer. 5!e industr) !as contri(uted to t!e economic gro+t! o" man) countries and is undou(tedl) one o" t!e "astest c!anging and d)namic industries in t!e +orld toda).

Ind !n ret! 3 nd&2try

5!e Indian retail industr) is t!e "i"t! largest in t!e +orld. Comprising o" organi<ed and unorgani<ed sectors4 India retail industr) is one o" t!e "astest gro+ing industries in India4 especiall) over t!e last "e+ )ears. 5!oug! initiall)4 t!e retail industr) in India +as mostl) unorgani<ed4 !o+ever +it! t!e c!ange o" tastes and pre"erences o" t!e consumers4 t!e industr) is getting more popular t!ese da)s and getting organi<ed as +ell. :it! gro+ing mar,et demand4 t!e industr) is e0pected to gro+ at a pace o" 3@-&>? annuall). 5!e India retail industr) is e0pected to gro+ "rom Rs. &@4>>> crore in 3>>9->@ to Rs. 1>=4>>> crore () t!e )ear 3>1>.
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5!e retail scenario in India is uniAue. #uc! o" it is in t!e unorgani<ed sector4 +it! over 13 million retail outlets o" various si<es and "ormats. Almost =B? o" t!ese retail outlets are less t!an @>> sAuare "eet in si<e4 t!e per capital retail space India (eing 3 sAure "eet compared to t!e S "igure o" 1B sAuare "eet India;s per capital retailing space is t!us t!e lo+est in t!e +orld. :it! more t!an = outlets per 1>>> people4 India !as t!e largest num(er in t!e +orld. #ost o" t!em are independent and contri(ute as muc! as =B? to total retail sales. $ecause o" t!e increasing num(er o" t!e nuclear "amilies4 +or,ing +omen4 greater +or, pressure and increased commuting time4 convenience !as (ecome a priorit) "or Indian consumers. 5!e) +ant ever)t!ing under one roo" "or eas) access and multiplicit) o" c!oice. 5!is o""ers an e0cellent opportunit) "or organi<ed retailers in t!e countr) +!ic! account "or *ust 3? and modern stores >.@? o" t!e estimated S 1ollar 1F> (illion +ort! o" goods t!at are retailed in India ever) c!ain4 :al-#art.

Gro4t$ of Ind !n ret! 3 nd&2try

According to t!e Ft! Annual Glo(al Retail 1evelopment Inde0 (GR1I) o" A5 Cearne)4 India retail industr) is t!e most promising emerging mar,et "or investment. In 3>>D4 t!e retail trade in India !ad a s!are o" F-1>? in t!e G1- (Gross 1omestic -roduct) o" t!e countr). In 3>>=4 it rose to 13?. It is also e0pected to reac! 33? () 3>1>. According to a report () Nort! (ride Capita4 t!e India retail industr) is e0pected to gro+ to SH D>> (illion () 3>1>. $) t!e same time4 t!e organi<ed sector +ill (e 3>? o" t!e total mar,et s!are. It can (e mentioned !ere t!at4 t!e s!are o" organi<ed sector in 3>>D +as D.@? o" t!e total retail mar,et. India is rapidl) evolving into a competitive mar,etplace +it! potential target consumers in t!e nic!e and middle class segments. 5!e mar,et trends indicate tremendous gro+t! opportunities. Glo(al ma*ors too are s!o+ing a ,een interest in t!e Indian retail mar,et. 2ver t!e )ears4 international (rands li,e mar,s and spencer4 Samsonite4 Lacoste4 #c1onald;s4 S+arovs,i4 1omino;s among a !ost o" ot!ers !ave come into India t!roug! t!e "ranc!ise route "ollo+ing t!e rele0ation o"

/1I (/oreign 1irect Investment) restrictions. Large Indian companies- among t!em t!e 5ata4 Goen,a and t!e -iramal groups are investing !eavil) in t!is industr).

#!5or Ret! 3er2 n Ind !

*!nt!3oon(
-antaloon is one o" t!e (iggest retailers in India +it! more t!an 9@> stores across t!e countr). 8eadAuartered in #um(ai4 it !as more t!an @ million sA. "t retail space located across t!e countr). ItIs gro+ing at an envia(le pace and is e0pected to reac! &> million sA. "t () t!e )ear 3>1>. In 3>>14 -antaloon launc!ed countr)Is "irst !)permar,et E$ig $a<aar;. It !as t!e "ollo+ing retail segments: /ood J Grocer): $ig $a<aar4 /ood $a<aar 8ome Solutions: 8ometo+n4 /urniture $a<aar4 Collection-I Consumer 'lectronics: e-<one S!oes: S!oe /actor) $oo,s4 #usic J Gi"ts: 1epot 8ealt! J $eaut) Care: Star4 Sitara '-tailing: /uture(a<aar.com 'ntertainment: $o+ling Co.

T!t! Gro&p
5ata group is anot!er ma*or pla)er in Indian retail industr) +it! its su(sidiar) 5rent4 +!ic! operates :estside and Star India $a<aar. 'sta(lis!ed in 1==F4 it also acAuired t!e largest (oo, and music retailer in India ELandmar,; in 3>>@. 5rent o+ns over 9 la,e sA. "t retail space across t!e countr).

R*G Gro&p
R-G Group is one o" t!e earlier entrants in t!e Indian retail mar,et4 +!en it came into "ood J grocer) retailing in 1==B +it! its retail /ood +orld stores. Later it also opened t!e p!armac) and (eaut) care outlets E8ealt! J Glo+;.

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Re3 !n'e
Reliance is one o" t!e (iggest pla)ers in Indian retail industr). #ore t!an &>> Reliance /res! stores and Reliance #art are Auite popular in t!e Indian retail mar,et. ItIs e0pecting its sales to reac! Rs. =>4>>> crores () 3>1>.

A6 B r3! Gro&p
AK $irla Group !as a strong presence in Indian apparel retailing. 5!e (rands li,e Louis -!ilippe4 Allen Soll)4 Kan 8eusen4 -eter 'ngland are Auite popular. ItIs also investing in ot!er segments o" retail. It +ill invest Rs. F>>>-=>>> crores () 3>1>.

Anot!er (ig pla)er in t!e segment +ill (e t!e $!arti group. 2ver!auling t!is part o" t!e suppl) c!ain +ill (e t!e ,e) to t!e success o" an) retail venture in "ood and groceries segment.

:al-#art4 t!e +orld;s largest retailer4 and $!arti 'nterprises !ave signed a #emorandum o" nderstanding (#o ) to e0plore (usiness opportunities in t!e Indian retail industr). 5!is *oint venture +ill mar, t!e entr) o" :al-#art into t!e Indian retailing industr) a retail c!ain li,e /uture Group;s $ig $a<aar ma) (e cloc,ing !ead) sales (gro+ing at 1>>? )ear- on- )ear)4 (ut t!e do<en odd s!ops operating in its pro0imit) +ear a deserted loo,4 giving a some+!at !ollo+ ring to t!e muc!- tal,ed- a(out retail (oom in t!e countr). 5!e ,e) pla)ers currentl) operating in t!e Indian retail industr) includes /uture Group4 5rent Ltd4 R-G 'nterprise4 Kis!al Retail Ltd4 S!oppers Stop Ltd4 $ata India Ltd4 -rovogue India Ltd4 Kdeocon Appliances Ltd4 I5C Ltd4 Godre* Agrovert Ltd4 and 1C#-8ari)a! Cissan $a<aar.

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Retailers ranging "rom -antaloon to R-G to -iramal;s or t!e 5ata;s are +or,ing to+ards e0ploiting t!is model4 perceived () consumers as more value en!ancing. $ut in t!e long run4 +!at is most li,el) to succeed is a more (alanced multi-"ormat strateg). /inall)4 +!ile in t!e "irst "lus! o" t!e retail (oom4 t!e elimination o" traditional intermediaries ma) (ring +ind"all gains (as +ell as (ring +elcome and muc!-needed relie" to t!e producers)4 t!is source +ill increasingl) dr) out as competition intenci"ies and margins come under pressure a "e+ )ears do+n t!e line. :!at +ould set t!e survivors apart "rom t!ose +!o are "orced to sell out or go (ell)-up +ill (e di""erentiators li,e location4 value-added services (convenience)4 private la(els and customer lo)alt) programs ot!er t!an price. 5!e last4 a result o" retailer-manu"acturer tie-ups4 state-o"-t!e-art suppl) c!ain in"rastructure4 glo(al sourcing and scale +ill (e a ,e) "actor. And4 i" e0perience in ot!er mar,ets is an)t!ing to go ()4 an uncann) a(ilit) to read s!i"ting trends.

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Ret! 3 for)!t2 n Ind !

8)per marts Lsupermar,ets: large sel"-servicing outlets o""ering products "rom a variet) o" categories.

#om-and-pop stores: t!e) are "amil) o+ned (usiness catering to small sectionsM t!e) are individuall) !andled retail outlets and !ave a personal touc!. 1epartmental stores: are general retail merc!andisers o""ering Aualit) products and services. Convenience stores: are located in residential areas +it! slig!tl) !ig!er prices goods due to t!e convenience o""ered. S!opping malls: t!e (iggest "orm o" retail in India4 malls o""ers customers a mi0 o" all t)pes o" products and services including entertainment and "ood under a single roo". '-trailers: are retailers providing online (u)ing and selling o" products and services. 1iscount stores: t!ese are "actor) outlets t!at give discount on t!e #R-. Kending: it is a relativel) ne+ entr)4 in t!e retail sector. 8ere (everages4 snac,s and ot!er small items can (e (oug!t via vending mac!ine. Categor) ,illers: small specialt) stores t!at o""er a variet) o" categories. 5!e) are ,no+n as categor) ,illers as t!e) "ocus on speci"ic categories4 suc! as electronics and sporting goods. 5!is is also ,no+n as #ulti $rand 2utlets or #$2Is. Specialt) stores: are retail c!ains dealing in speci"ic categories and provide deep assortment. #um(aiIs Cross+ord $oo, Store and R-GIs #usic :orld is a couple o" e0amples.

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C$!33en%e2 f!' n% Ind !n ret! 3 nd&2try

5!e ta0 structure in India "avors small (usiness Lac, o" adeAuate in"rastructure "acilities 8ig! cost o" real estate 1issimilarit) in consumer groups Restrictions in /oreign 1irect Investment S!ortage o" retail stud) options S!ortage o" trained manpo+er Lo+ retail management s,ill

5!e retail industr) in India is currentl) gro+ing at a great pace and is e0pected to go up to SH F&& (illion () t!e )ear 3>1&. It is "urt!er e0pected to reac! SH 1.& trillion () t!e )ear 3>1F at a CAGR o" 1>?. As t!e countr) !as got a !ig! gro+t! rates4 t!e consumer spending !as also gone up and is also e0pected to go up "urt!er in t!e "uture. In t!e last "our )ear4 t!e consumer spending in India clim(ed up to D@?. As a result4 t!e India retail industr) is e0pected to gro+ "urt!er in t!e "uture da)s. $) t!e )ear 3>1&4 t!e organi<ed sector is also e0pected to gro+ at a CAGR o" 9>?.

C!te%or e2 of Ind !n Ret! 3er2 (/

Corpor!te 7o&2e2 5ata;s: 5ata 5rend R-G group: /ood :orld4 8ealt! and Glo+ etc. I5C: :ills Li"e St)le Ra!e*a group: (S!oppers; Stop)4 1L/ (15 cinemas). Ni,e4 R(,. Nodiac
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#ulti-(rand outlets Ki*a) Sales4 Kive,s etc. #anu"acturersL '0porters -antaloons4 $ata4 :ee,ender

C3!22 fy n% Ind !n Ret! 3er2(

0. #odern +or)!t Ret! 3er2 Supermar,ets ("ood :orld) 8)permar,ets ($ig $a<aar) 1epartment Stores (s!opper;s Stop) Specialt) C!ains (I,ea) Compan) 2+ned Compan) 2perated 1. Tr!d t on!3 +or)!t Ret! 3er2 Ciranas: traditional #om and -op Stores Cios,s Street #ar,et '0clusive L#ultiple $rand 2utlets 8. 7yper)!r9et $ig $a<aar Giants S!oprite Star :. Dep!rt)ent Li"est)le -antaloons -)ramids S!oppers Stop 5rent ;. Entert! n)ent /ame Ad la(s /un Repu(lic Ino0
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 -KR

C$!pter/8
Co)p!ny *rof 3e
/uture Group4 led () its "ounder and Group C'24 #r. Cis!ore $i)ani4 is one o" India;s leading (usiness !ouses +it! multiple (usinesses spanning across t!e consumption space. :!ile retail "orms t!e core (usiness activit) o" /uture Group4 group su(sidiaries are present in consumer "inance4 capital4 insurance4 leisure and entertainment4 (rand development4 retail real estate development4 retail media and logistics.

Led () its "lags!ip enterprise4 -antaloon Retail4 t!e group operates over 1B million sAuare "eet o" retail space in D& cities and to+ns and B@ rural locations across India. 8eadAuartered in #um(ai ($om(a))4 -antaloon Retail emplo)s around &>4>>> people and is listed on t!e Indian stoc, e0c!anges. 5!e compan) "ollo+s a multi-"ormat retail strateg) t!at captures almost t!e entire consumption (as,et o" Indian customers. In t!e li"est)le segment4 t!e group operates -antaloons4 a "as!ion retail c!ain and Central4 a c!ain o" seamless malls. In t!e value segment4 its marAuee (rand4 $ig $a<aar is a !)permar,et "ormat t!at com(ines t!e loo,4 touc! and "eel o" Indian (a<aars +it! t!e c!oice and convenience o" modern retail.

In 3>>F4 $ig $a<aar opened its 1>>t! store4 mar,ing t!e "astest ever organic e0pansion o" a !)permar,et. 5!e "irst set o" $ig $a<aar stores opened in 3>>1 in

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Col,ata4 8)dera(ad and $angalore.

5!e group;s specialit) retail "ormats include supermar,et c!ain % /ood $a<aar4 sports+ear retailer - -lanet Sports4 electronics retailer - eNone4 !ome improvement c!ain - 8ome 5o+n and rural retail c!ain4 Aad!aar4 among ot!ers. /uture Capital 8oldings4 t!e group;s "inancial arm provides investment advisor) to assets +ort! over H1 $illion t!at are (eing invested in consumer (rands and companies4 real estate4 !otels and logistics. It also operates a consumer "inance arm +it! (ranc!es in 1@> locations. 2t!er group companies include4 /uture Generali4 t!e group;s insurance venture in partners!ip +it! Ital);s Generali Group4 /uture $rands4 a (rand development and I-R compan)4 /uture Logistics4 providing logistics and distri(ution solutions to group companies and (usiness partners and /uture #edia4 a retail media initiative. 5!e group;s presence in Leisure J 'ntertainment segment is led t!roug!4 #um(ai-(ased listed compan) Gala0) 'ntertainment Limited. Gala0) leading leisure c!ains4 Sports $ar and $o+ling Co. and "amil) entertainment centres4 /13&. 5!roug! its partner compan)4 $lue /oods t!e group operates around 1>> restaurants and "ood courts t!roug! (rands li,e $om(a) $lues4 Spag!etti Citc!en4 Noodle $ar4 5!e Spoon4 Copper C!imne) and Gelato. /uture Group;s *oint venture partners include4 S-(ased stationer) products retailer4 Staples and #iddle 'ast-(ased A0iom Communications. /uture Group (elieves in developing strong insig!ts on Indian consumers and (uilding (usinesses (ased on Indian ideas4 as espoused in t!e group;s core value o" EIndianness.; 5!e group;s corporate credo is4 ERe+rite rules4 Retain

1D

values.;

+&t&re Ret! 3
Retail "orms t!e core (usiness activit) at /uture Group and most o" its (usinesses in t!e consumption space are (uilt around retail. /uture Group;s retail net+or, touc!es t!e lives o" more t!an 3>> million Indians in <8 ' t e2 !nd =; r&r!3 3o'!t on2 across t!e countr). 5!e group currentl) operates around 0,>>> 2tore2 spread over 0= ) 33 on 2?&!re feet o" retail space. -resent in t!e value and li"est)le segments4 t!e group;s retail "ormats cater to almost t!e entire consumption e0penditure o" a +ide cross-section o" Indian consumers. Led () -antaloon Retail4 t!e group;s "lags!ip compan)4 t!e group manages some o" India;s most popular retail c!ains li,e -antaloons - a c!ain o" "as!ion destinations4 B % B!,!!r - a uniAuel) Indian !)permar,et c!ain4 +ood B!,!!r - a supermar,et c!ain t!at (lends t!e loo,4 touc! and "eel o" Indian b!,!!r2 +it! aspects o" modern retail li,e c!oice4 convenience and Aualit) and Centr!3 - a c!ain o" seamless destination malls. Some o" its ot!er "ormats include Et$n ' ty IndiaIs "irst concept store4 +!ic! recreates t!e e0perience o" a traditional et!nic mar,et in a modern retail "ormat4 Br!nd +!'tory4 *3!net Sport24 !LL4 Top 0> and St!r !nd S t!r. Retailing o" products and services related to !ome (uilding and !ome improvement is led t!roug! t!e group;s "ormats4 7o)e To4n4 a large-"ormat !ome solutions store4 along +it! speciali<ed "ormats "or !ome "urniture and !ome "urnis!ing t!roug!4 Co33e't on and +&rn t&re B!,!!r and consumer electronics t!roug! eZone and E3e'tron '2 B!,!!r.

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5!e group also operates India;s leading rural retailing c!ain4 A!d$!!r t!at is present in over B@ locations in rural India. Aad!aar4 an agri-service cum rural retail initiative4 provides a complete solution provider "or t!e Indian "armer. In 3>>D4 -antaloon Retail +as a+arded t!e International Retailer o" t!e Year () t!e S-(ased National Retail /ederation (NR/) and t!e 'merging #ar,et Retailer o" t!e Year at t!e :orld Retail Congress !eld in $arcelona.

Corpor!te St!te)ent2(/
+&t&re Gro&p )!n fe2to
E/uture;- t!e +ord +!ic! signi"ies optimism4 gro+t!4 ac!ievement4 strengt!4 (eaut)4 re+ards and per"ection. /uture encourages us to e0plore areas )et une0plored4 +rite rules )et un+ritten4 create ne+ opportunities and ne+ successes. 5o strive "or a glorious "uture4 it (rings to us our strengt!4 our a(ilit) to learn4 unlearn and re-learn our a(ilit) to evolve. :e4 in /uture Group4 +ill not +ait "or t!e "uture to un"old itsel" (ut create "uture scenarios in t!e consumer in t!e consumer space and "acilitate consumption (ecause consumption is development. 5!ere()4 +e +ill e""ect socio-economic development "or our customers4 emplo)ees4 s!are!olders4 associates and partners. 2ur customers +ill not *ust get +!at t!e) need4 (ut also get t!em +!ere4 !o+ and +!en t!e) need. :e +ill not *ust post satis"actor) results4 +e +ill create success stories. :e +ill not *ust operate e""icientl) in t!e Indian econom)4 +e +ill evolve it. :e +ill not *ust spot trends4 +e +ill set trends () marr)ing our understanding o" t!e Indian consumer to t!eir needs o" tomorro+.

1=

It is t!is understanding t!at !as !elped us succeed. And it is t!is t!at +ill !elp us succeed in t!e "uture. :e s!all ,eep relearning. And in t!is process4 do *ust one t!ing.

Re4r te R&3e2, ret! n 6!3&e2

6 2 on
6/uture Group s!all deliver 'ver)t!ing4 'ver)+!ere4 'ver) time "or 'ver) Indian consumer in t!e most pro"ita(le manner.7

# 22 on
1. :e s!are t!e vision and (elie" t!at our customers and sta,e!olders s!all (e served onl) () creating and e0ecuting "uture scenarios in t!e consumption space leading to economic development.

3>

3. :e +ill (e t!e trendsetters in evolving deliver) "ormats4 creating retail realt)4 ma,ing consumption a""orda(le "or all customer segment- "or classes and "or masses. &. :e s!all in"use Indian (rand +it! con"idence and rene+ed am(ition. 9. :e s!all (e e""icient4 cost- conscious and committed to Aualit) in +!atever +e do. @. :e s!all ensure t!at our positive attitude4 sincerit)4 !umilit) and united determination s!all (e t!e driving "orce to ma,e us success"ul.

Core 6!3&e2
Indianness: con"idence in ourselves. Leaders!ip: to (e a leader4 (ot! in t!oug!t and (usiness. Respect J 8umilit): to respect ever) individual and (e !um(le in our conduct. Introspection: Leading to purpose"ul t!in,ing. 2penness: to (e open and respective to ne+ ideas4 ,no+ledge and in"ormation. Kaluing and nurturing relations!ip: to (uild long term relations!ips. Simplicit) J positivit): Simplicit) and positivit) in our t!oug!t4 (usiness and action. Adapta(ilit): to (e /le0i(le and adapta(le4 to meet c!allenges.

31

Co)p!ny T )e3 ne(/ #!5or # 3e2tone2

0@A< Compan) incorporated as #an< :ear -rivate Limited. Launc! o" -antaloons trouser4 India;s "irst "ormal trouser (rand. Launc! o" $AR'4 t!e Indian *eans (rand. Initial pu(lic o""er (I-2) +as made in t!e mont! o" #a). 5!e -antaloon S!oppe % e0clusive mens+ear store in "ranc!isee "ormat launc!ed across t!e nation. 5!e compan) starts t!e distri(ution o" (randed garments t!roug! multi(rand retail outlets across t!e nation. Oo!n #iller % /ormal s!irt (rand launc!ed. Compan) enters modern retail +it! t!e launc! o" t!e "irst F>>> sAuare "eet store4 -antaloons in Col,ata. 5!ree $ig $a<aar stores launc!ed +it!in a span o" 33 da)s in Col,ata4 $angalore and 8)dera(ad. /ood $a<aar4 t!e supermar,et c!ain is launc!ed. Central - India;s "irst seamless mall is launc!ed in $angalore.

0@@0 0@@1 0@@:

0@@; 0@@< 1>>0 1>>1 1>>:

33

1>>;

Group moves (e)ond retail4 acAuires sta,es in Gala0) 'ntertainment4 Indus League Clot!ing and -lanet Retail. Sets up India;s "irst real estate investment "und Cs!iti* to (uild a c!ain o" s!opping malls.

1>>=

/uture Capital 8oldings4 t!e compan);s "inancial is "ormed to manage over H1.@ (illion in real estate4 private eAuit) and retail in"rastructure "unds. -lans "ora)s into retailing o" consumer "inance products. 8ome 5o+n4 a !ome (uilding and improvement products retail c!ain is launc!ed along +it! consumer dura(les "ormat4 '<one and "urniture c!ain4 /urniture $a<aar. /uture Group enters into *oint venture agreements to launc! insurance products +it! Italian insurance ma*or4 Generali. /orms *oint ventures +it! Staples. S o""ice stationer) retailer4 H1 (illion turnover mar,.

1>><

/uture

Group

crosses

Specialised companies in retail media4 logistics4 I-R and (rand development and retail-led tec!nolog) services (ecome operational. -antaloon Retail +ins t!e International Retailer o" t!e Year at S-(ased National Retail /ederation convention in Ne+ Yor, and 'merging Retailer o" t!e Year a+ard at t!e :orld Retail Congress !eld in $arcelona. /uture(a<aar.com (ecomes India;s most popular s!opping portal. 1>>A /uture Capital 8oldings (ecomes t!e second group compan) to ma,e a success"ul Initial -u(lic 2""ering in t!e Indian capital mar,ets. $ig $a<aar crosses t!e 1>>-store mar,4 mar,ing one o" t!e

3&

"astest ever e0pansion o" a !)permar,et "ormat an)+!ere in t!e +orld. 5otal operational retail space crosses 1> million sAuare "eet mar,. /uture Group acAuires rural retail c!ain4 Aad!ar present in B@ rural locations.

A4!rd2 !nd re'o%n %!t on

1>>@ CNBC A4!!, Con2&)er A4!rd2 1>>@

#ost -re"erred #ulti -roduct C!ain - $ig $a<aar #ost -re"erred #ulti $rand /ood J $everage C!ain - $ig $a<aar

I)!%e2 +!2$ on +or&) 1>>@

#ost Admired /as!ion Group 2" 5!e Year - /uture Group #ost Admired -rivate La(el - -antaloons4 t!e li"est)le "ormat Critics C!oice /or -ioneering '""ort In Retail Creation - Central Concept

Co'!/Co3! Go3den Spoon A4!rd2 1>>@

#ost Admired /ood J Grocer) Retailer 2" 5!e Year #ost Admired /ood Court #ost Admired /ood -ro"essional

1>>A
39

Ind !n Ret! 3 +or&) A4!rd2 1>>A

#ost Admired Retail Compan) o" t!e )ear - /uture Group Retail /ace o" t!e Year - Cis!ore $i)ani $est Retailer 2" 5!e Year ( 8)permar,et) - $ig $a<aar

/uture Group +as a+arded t!e #ost Admired Retail Compan) o" t!e )ear () t!e Indian Retail /orum at a glittering ceremon) organised in #um(ai. #r Cis!ore $i)ani also +on Retail /ace o" t!e Year.

India Retail /orum (IR/) is a plat"orm "or intellectual insig!ts and in"ormation e0c!ange "or t!e retail (usiness in t!e Indian su(continent. 5!e "orum presents t!e (usiness o" retail in t!e region to a glo(al audience4 +it! t!e e0press aim o" "acilitating understanding a(out and encouraging investment in t!is massive mar,etplace. $ig $a<aar4 t!e value "ormat o" /uture Group (agged t!e $est Retailer 2" 5!e Year ( 8)permar,et).

T$e INDIASTAR A4!rd 1>>A

/ood $a<aar: $est -ac,aging Innovation

/ood $a<aar (agged t!e IN1IAS5AR A+ard "or $est -ac,aging Innovation in India4 "or its private la(el (rand /res! And -ure C!a,,i Atta. IN1IAS5AR A+ard is a (iennial event +!ic! aims to promote and encourage e0cellence in pac,aging design4 innovation and tec!nolog). 5!e contest +as esta(lis!ed in 1=D3 and is considered as t!e most popular and premier event "or India;s pac,aging "raternit). 5!is )ear t!ere +ere around &@D entries and t!e participants !ad to su(mit a sample o" t!eir designs "or selection. :it! t!is a+ard4 -antaloon Retail (India) Limited (ecomes t!e "irst Indian Retailer to +in t!e prestigious IN1IAS5AR A+ard. Ret! 3 A2 ! *!' f ' ;>> Top A4!rd2 1>>A

3@

Gold :inner - 5op Retailer 3>>F Asia -aci"ic

Retail Asia -u(lis!ing -te4 t!e institutor o" t!ese a+ards4 aims to set a plat"orm t!at appraise4 raises and recogni<es t!e development and gro+t! o" retailing t!roug!out t!e Asia -aci"ic region.

Co'!/Co3! Go3den Spoon A4!rd2 1>>A

#ost Admired /ood J Grocer) Retail Kisionar) o" t!e Year: Cis!ore $i)ani #ost Admired /ood J Grocer) Retailer o" t!e Year % Supermar,ets: /ood $a<aar #ost Admired /ood J Grocer) Retailer o" t!e Year - 8)permar,ets: $ig $a<aar #ost Admired Retailer o" t!e Year - 1)namic Gro+t! in Net+or, '0pansion across /ood4 $everages J Grocer): /uture Group #ost Admired /ood J Grocer) Retailer o" t!e Year - ConsumerIs C!oice: $ig $a<aar

5!e Coca-Cola Golden Spoon A+ards 3>>F4 +ere given a+a) "or t!e "irst time as a culmination o" t!e E/ood /orum India 3>>F; % a t+o da) convention4 +!ic! sa+ t!e participation o" leading (rands4 retailers J retail support organi<ations "rom across t!e glo(e. 5!e a+ards +ere presented to !onour enterprise4 innovation and ac!ievement in t!e "ood retailing (usiness as a (enc!mar, o" e0cellence.

T$e Re d B T!y3or A4!rd2 +or Ret! 3 EC'e33en'e 1>>A

Retail Leaders!ip A+ard: Cis!ore $i)ani Retail $est 'mplo)er o" t!e Year: /uture Group Retailer o" 5!e Year: 8ome -roducts and 2""ice Improvements: 8ome5o+n

5!e Reid J 5a)lor A+ards "or Retail '0cellence are an important "eature o" t!e
3B

Asia Retail Congress4 Asia;s single most important glo(al plat"orm to promote +orld-class retail practices. 5!ese a+ards are aimed at !onouring t!e (est4 in t!e Asian Retail scenario. India pla)ed !ost to Asia Retail Congress 3>>F.

1>>< I)!%e2 Ret! 3 A4!rd2 #ost Admired Retail /ace o" t!e Year: Cis!ore $i)ani #ost admired retailer o" t!e )ear: Large "ormat4 multi product store: $ig $a<aar #ost admired retailer o" t!e )ear: /ood and Grocer): /ood $a<aar #ost admired retailer o" t!e )ear: 8ome J o""ice improvement: 8ome5o+n #ost admired Retail Compan) o" t!e )ear: -antaloon Retail (India) Ltd.

Images Retail /orum "ollo+ed strict international (enc!mar,s in deciding t!e top !onours "or Images Retail A+ards ;>D4 +it! IRIS as ,no+ledge partner and glo(al consulting "irm A5 Cearne) as t!e -rocess Approver.

N!t on!3 Ret! 3 +eder!t on A4!rd2 International Retailer "or t!e Year 3>>D % -antaloon Retail (India) Ltd

5!e National Retail /ederation is t!e +orld;s largest retail trade association +it! over 1.9 million mem(ers in t!e S and across t!e +orld. Some o" t!e past +inners o" t!e a+ard include #etro AG (German))4 Carre"our (/rance)4 Nara (Spain)4 $oticario ($ra<il) and Ito Yo,ado (Oapan). 5!e a+ard +as presented at t!e Retail;s $ig S!o+ !eld in Oanuar) 3>>D in Ne+ Yor,.

.or3d Ret! 3 Con%re22 A4!rd2 'merging #ar,et Retailer o" t!e Year 3>>D % -antaloon Retail (India) Ltd

5!e inaugural :orld Retail Congress !eld in $arcelona4 Spain in #arc! 3>>D attracted over one t!ousand retail pro"essionals "rom over si0t) countries. 5!e a+ards +ere decided () a multinational Grand Our). :inners in ot!er
3D

categories included Indite04 #all o" 'mirates4 #ar,s J Spencer and IC'A.

7e4 tt Be2t E)p3oyer2 1>>< $est 'mplo)ers in India (Ran, 19t!) % -antaloon Retail (India) Ltd

Leading !uman resources consultanc)4 8e+itt Associates conducts an annual surve) o" t!e (est emplo)ers in India4 as part o" its glo(al initiative. It is (ased on C'2 intervie+4 -eople -ractices Inventor) and 'mplo)ee 2pinion Surve)s. -antaloon Retail (ecame t!e onl) retailer to "eature among t!e t+ent)-"ive (est emplo)ers in India.

*C .or3d Ind !n .eb2 te A4!rd2 $est Indian :e(site In 5!e S!opping Categor) - /uture(a<aar.com

-C :orld4 a leading consumer tec!nolog) maga<ine selected t!e (est Indian +e(sites in various categories (ased on use o" tec!nolog) "or delivering solutions4 in"ormation (eing presented in an intuitive and concise manner and overall e0perience aided () design.

Re!derD2 D %e2t Tr&2ted Br!nd2 *3!t n&) A4!rd2 5rusted $rands -latinum A+ard (Supermar,et Categor)) % $ig $a<aar

5!e Reader;s 1igest a+ards are (ased on surve)s done among consumers () independent researc! agenc)4 Nielsen #edia Researc!. 5!is is t!e second consecutive time $ig $a<aar !as +on t!is a+ard.

1>>= Ret! 3 A2 ! *!' f ' Top ;>> A4!rd2 Asia -aci"ic $est o" t!e $est Retailers % -antaloon Retail (India) Ltd $est Retailer in India % -antaloon Retail (India) Ltd

5!e Retail Asia pu(lication in association +it! 'uro#onitor and C-#G !onours t!e (est retailers in 19 countries across t!e Asia -aci"ic region. 5!e

3F

a+ards +ere presented in Singapore in 2cto(er4 3>>B.

A2 !)oney A4!rd2 $est #anaged Compan) in India (#id-cap) % -antaloon retail (India) Ltd.

5!e Asiamone) pu(lication conducts a poll among "und manages and investors and does a Auantitative anal)sis o" "inancial per"ormance to select (est managed companies in Asian countries.

Ern2t B Yo&n% Entreprene&r of t$e Ye!r A4!rd 'rnst J Young 'ntrepreneur o" t!e Year (Services) % Cis!ore $i)ani

Considered to (e one o" t!e most prestigious (usiness a+ards in India4 a *ur) comprising leading names in Indian (usiness selected t!e +inners (ased on courage4 creativit)4 passion4 endurance and vision.

CNBC Ind !n B&2 ne22 Le!der2 A4!rd2 5!e /irst Generation 'ntrepreneur o" t!e Year % Cis!ore $i)ani

2rgani<ed () CN$C-5K1F4 t!e t+elve a+ardees in various categories are decided () a !ig! pro"ile *ur)4 along +it! researc! partners - 5!e niversit) o" C!icago Graduate Sc!ool o" $usiness4 1evelopment 1imensions International (11I) and AC Neilson 2RG #ARG.

L!92$) p!t S n%$!n ! E II# L&'9no4 N!t on!3 Le!der2$ p A4!rd2

Young $usiness Leader % Cis!ore $i)ani

5!e a+ard recogni<es and !onors individuals +!o !ave contri(uted consistentl) to t!e (etterment o" our countr) t!roug! t!eir pursuit o" e0cellence. 5!e a+ards +ere presented in Ne+ 1el!i () t!e -rime #inister 1r. #anmo!an

3=

Sing! in 1ecem(er4 3>>B.

I)!%e2 Ret! 3 A4!rd2 $est Kalue Retail Store % $ig $a<aar $est Retail 1estination % $ig $a<aar $est /ood J Grocer) Store % /ood $a<aar Retail /ace o" t!e Year % Cis!ore $i)ani

5!e Images Retail A+ards are decided t!roug! a nation+ide consumer J industr) poll and nominations "ollo+ed () per"ormance assessment () team o" anal)sts and *ur).

Re!der2D D %e2t A4!rd2 -latinum 5rusted $rand A+ard - $ig $a<aar

5!e Reader;s 1igest a+ards are (ased on surve)s done among consumers () independent researc! agenc)4 Nielsen #edia Researc!.

CNBC A4!!, Con2&)er A4!rd2 #ost -re"erred Large /ood J Grocer) Supermar,et % $ig $a<aar

Conducted in association +it! AC Nielsen-2RG #arg across 31 ma*or cities4 nearl) 1>4>>> consumers +ere as,ed to c!oose t!eir most pre"erred (rands.

Re d B T!y3or A4!rd2 for Ret! 3 EC'e33en'e Retail 'ntrepreneur o" t!e Year % Cis!ore $i)ani

&>

1>>; I)!%e2 Ret! 3 A4!rd2 1>>;

-RIL- #ost Admired Retailer o" t!e Year /ood $a<aar- Retailer o" t!e Year(/ood and Grocer)) $ig $a<aar-Retailer o" t!e Year(Kalue Retailing) Central-Retail Launc! o" t!e Year

6oted by B&2 ne22 Tod!y )!%!, ne !2 one of t$e

5op 3> Companies in India to +atc! in 3>>@ India;s most investor-"riendl) companies in t!e top D@ India;s $iggest +ealt! creators in t!e top 1>>

DA-S London

-RIL- $rand $uilder o" t!e Year

1>>: I)!%e2 Ret! 3 A4!rd2 1>>:

-RIL- #ost Admired Retailer o" t!e Year /ood $a<aar- Retailer o" t!e Year(/ood and Grocer)) $ig $a<aar-Retailer o" t!e Year(Kalue Retailing) Central-Retail Launc! o" t!e Year

Re d B T!y3or !nd DL+ A4!rd2

-RIL - Retailer o" t!e )ear

1>>8 Ind !n ECpre22 A4!rd

-RIL %#ar,eting '0cellence and '0cellence in $rand $uilding

Ind&23!nd B!n9 (Ind ! Br!nd S&)) t"

-RIL - '0cellence in $rand $uilding

&1

Co)p!n e2 of f&t&re %ro&p

/uture Retail (India) Limited 8ome Solutions Retail India Limited /uture $rands Limited /uture #edia (India) Limited /uture Suppl) C!ain Solutions Limited Convergem Communication (India) Limited -antaloon /ood -roduct (India) Limited /uture Cno+ledge Services Limited /uture Capital 8oldings Limited /uture Generali India Insurance Compan) Limited /uture Generali India Li"e Insurance Compan) Limited /uture (a<aar India Limited :inner Sports -rivate Limited Staples /uture 2""ice -roducts -rivate Limited 5al+al,ars -antaloon /itness -rivate Limited Converge# Indus League Clot!ing Gala0) 'ntertainment Corporation Ltd /uture Consumer -roducts Limited /uture Kentures India Limited /oot #art Retail .

+&t&re Br!nd2
&3

5!e /uture Group !as (uilt a strong port"olio o" some o" t!e "astest gro+ing consumer (rands in India. 5!is activit) is led t!roug! +&t&re Br!nd2 Ind ! L ) ted4 a speciali<ed su(sidiar) compan) t!at +as set up to create and (uild po+er"ul (rands t!at address t!e aspirations o" t!e ne+ Indian consumer. Some o" t!e ,e) (rands in t!is port"olio include4 Fo$n # 33er4 Lo)b!rd4 B!re4 DFBC4 B&ff!3o and RIG in t!e "as!ion and apparel space. Dre!)3 ne4 present in t!e !ome segment4 o""ers a +ide range o" products in ,itc!en+are4 (ed J (at! linen4 and 8ome 1Pcor categories. In t!e "ood and !ome care segment (rands include T!2ty Tre!t4 *re) &) 7!rve2t4 +re2$ B *&re4 C!re #!te and C3e!n #!te. In consumer dura(les and electronics space4 t!e group;s (rands include -oryo and Sen2e .

L ne of B&2 ne22
&&

5!e compan) is present across several lines o" (usiness +!ic! !ave various "ormats (stores) l)+ood4 5!e 1oller store(OK). /as!ion % -antaloons4 Central4 All4 $rand /actor)4 $lue S,)4 5op 1>4 /as!ion Station4 $ig $a<aar4 Lee Cooper (OK). General #erc!andise % $ig $a<aar4 S!oe /actor)4 Navras4 'lectronics $a<aar4 /urniture $a<aar4 C$;s /air -rice. 'lectronics- e-None4 Staples (OK). 8ome improvement- 8ome 5o+n /urniture % Collection I4 /urniture $a<aar4 8ome $a<aar. '-tailling (2nline S!opping). $oo,s J 'ntertainment % $o+ling Co.4 /13&. :ellness % Star J Sitara4 5ulsi. 5elecom J I5 % Gen #4 #-(a<aar4 #--ort4 Converge #. Consumer 1ura(les % Cor)o4 Sensei. Service % '-Care. #alls % 5GI-4 Central Gurgaon.

&9

B % B!,!!r Ind !D2 Re!3 Ret! 3 Story

$ig $a<aar4 t!e "lags!ip retail c!ain o" t!e /uture Group4 is on t!e verge o" ac!ieving a uniAue milestone in t!e 8istor) o" :orld retail- () (eing t!e "irst !)permar,et "ormat in t!e glo(e to rollout "astest 1>1 stores in a s!ort span o" seven )ears. $ig (a<aar;s *ourne) (egan in 2cto(er 3>>14 +!en t!e )oung "irst generation entrepreneur Cis!ore $i)ani opened 5!e countr);s "irst !)permar,et retail outlet in ,ol,atta Q5!en CalcuttaR .In t!e same mont!4 5+o more stores +ere added % one eac! in 8)dera(ad and #um(ai4 t!us starting on a success"ul so*ourn +!ic! (egan t!e c!apter o" organi<ed retailing in India. Spea,ing on t!is momentous occasion and remem(ering t!e da)s o" conceptuali<ing t!e !)permar,et idea #r. Cis!ore $i)ani said4 E;:e initiall) decided to name t!e "ormat as E; $a<aar;; (ecause +e !ad designed t!e store ,eeping t!e Indian mandi st)le in mind . since t!e si<e o" t!e !)permar,et +as (ig t!an an average mandi4 t!e t!oug!t came to name it as E; $ig $a<aar E; . !o+ever +e !ad "ree<ed on t!e punc! line E; Is Se Sasta Aur Accha kahin Nahi much before we met the creative agency to design the final logo of Big Bazaar. 5!oug!4 $ig $a<aar +as started purel) as a "as!ion "ormat including apparel cosmetics4 accessor) and merc!andise4 t!e /irst "ood (a<aar "ormat +as added as s!op-In s!op +it!in $ig (a<aar in t!e )ear 3>>3. toda)4 $ig $a<aar4 +it! its +ide range o" products and service o""ering4 re"lects t!e aspirations o" millions o" Indians. 5!e *ourne) o" $ig $a<aar can (e divided into t+o p!ases %one pre and t!e ot!er post Oanuar) 3Bt!4 3>>@ +!en t!e compan) re+rote t!e retail c!apter in India4 +it! t!e introduction o" a never %(e"ore sales campaign E; Sas(e Sasta 1in;; In *ust one da) 4 almost t!e +!ole o" India descended at various $ig $a<aar stores In t!e countr) to s!op at t!eir "avorite s!opping destination.

&@

/urt!er4 +!at "ollo+ed +as t!e time and again re+riting o" t!e Indian Retail e0perience +!erein understanding o" t!e Indian consumers re"lected in t!e products and services o""ered4 creating innovative deals4 e0panding in t!e tier II and tier III to+ns4 t)ing up +it! (randed merc!andise to o""er e0clusive products and services to its customers. $ig $a<aar is present toda) in @= cities and occup)ing over @ million sA. "t. retail space and driving over 11> million "oot"alls into its stores. 5!e "ormat is e0pecting t!e num(er o" "oot"all in t!e stores to increase () over 19> million () t!is "inancial )ear . 2ver t!e )ears 4 #r. $i)ani "or !is vision and leaders!ip4 and $ig $a<aar "or its uniAue proposition to its customers;4 !ave received ever) prestigious consumer a+ards (ot! nationall) and internationall). Sa)s Ra*an #al!otra4 -resident4 Strateg) J Convergence4 $ig $a<aar4 6+!at is important in our *ourne) is not t!e num(er o" stores4 (ut t!e customers; "ait! in us. It;s t!e India and t!e Indians4 +!ic! !ave !elped us4 reac! t!is "eat in suc! a s!ort time span and toda) our countr) is creating a !istor) in t!e +ord organi<ed retail. Ra*an #al!otra4 +!o is also t!e "irst emplo)ee o" $ig $a<aar4 *oining t!e organi<ation in earl) 3>>1 adds4 6Since (eginning4 +e !ave ,ept $ig $a<aar as a so"t (rand4 +!ic! re"lects t!e India and t!e Indianness. :e (elieved in gro+ing +it! t!e societ)4 participating and cele(rating all regional and local communit) "estivals4 giving customers pre"erences a(ove ever)t!ing else.7 'ver) $ig $a<aar is a small "amil) () its o+n and t!e !ead o" t!e "amil) % Carta- is t!e store manager. Cis!ore $i)ani4 t!e C'2 o" t!e /uture Group4 !as a vast understanding o" t!e consumer;s insig!t4 !as inculcated t!e !a(it o" o(serving4 understanding customers4 in ever) emplo)ee o" t!e group. /uture Group is con"ident o" t!e Indian Retail Stor). 5!e group !as not slo+ed do+n its e0pansion plans depite t!e "iscal +oes in t!e econom) present toda). /uture Group plans to !ave &>> stores and is e0pecting revenues o" Rs 1&4>>> crore () )ear 3>11.

&B

Abo&t B % B!,!!r
5)pe /ounded Industr) -roduct : 8)permar,et t)pe : 3>>1 : Retail : 1epartment store

#1 J C'2: #r. Cis!ore $i)ani -arent :e(site : /uture Group : +++.(ig(a<aar.com

B % B!,!!r is a c!ain o" !)permar,ets in India4 +it! more t!an 1>> stores in operations. It is a su(sidiar) o" -antaloon Retail India Ltd4 /uture Group4 o""ers a +ide range o" products including clot!ing4 "oot+ear4 electronic appliances4 groceries and ,itc!en &ten2 32. Yo& '!n !32o b&y br!nded 2t&ff fro) Reebo9, N 9e !nd *&)! $ere. It caters to ever) need o" )our "amil). :!ere $ig $a<aar scores over ot!er stores is its value "or mone) proposition "or t!e Indian customers. 5!e +ord !)permar,et is derived "rom t!e /renc! +ord !)permarc!e4 +!ic! is a com(ination o" a supermar,et and department store. 5!e stores occup) an area +!ic! ranges "rom an)+!ere (et+een F>>>> to 33>>>> sA. "t. and o""er a variet) o" "ood products li,e clot!es4 *e+eller)4 !ard+are4 sports eAuipment4 (oo,s4 C1s4 1K1s4 5Ks4 electrical eAuipment and computers etc.

&D

8)permar,ets are toda) s)non)mous +it! one stop s!opping. 5!e c!eapest prices +ill normall) (e "ound in t!ese stores. Across t!re +orld4 !)permar,ets are usuall) part o" a retail par,4 along +it! ot!er s!ops4 ca"eterias and restaurants. A ,e) element o" di""erentiation (et+een t!e !)permar,et and t!e ot!er retail "ormats is t!at t!e) t)picall) !ave destination locations. 5!e !)permar,ets are designed to attract customers "rom a signi"icantl) large area +it! t!eir lo+ price o""ers4 uniAue range and o""ers. It is t!e largest "orm o" organi<ed retailing toda). It is an ideal s!opping e0perience +it! an amalgamation o" product4 service and entertainment all under o" a common roo". 5!e compan) !as (een a(le to leverage on its multi-"ormats-multi-(rand stores4 secure prime locations at t!e (est possi(le prices and command a strong (argaining po+er +it! suppliers4 +!ic! provide it an edge over its competitors. Customers come in $ig $a<aar "or purc!asing4 entertainment and pacing !ere and t!ere. It gives man) "acilit) to t!e customers li,eM 8elpline4 $aggage Counter4 -ar,ing4 '0c!ange etc. (ig $a<aar tr)ing to provide customer +it! &K;s Kalue Kariet) Kolume $ig $a<aar !as di""erent categoriesM suc! as /ood $a<aar Apparels General #erc!andise:- At $ig $a<aar4 )ou +ill de"initel) get t!e (est products at t!e (est prices- t!at;s +!at it guarantees. :it! t!e ever increasing arra) o" private la(els4 it !as opened t!e doors into t!e +orld o" "as!ion and general merc!andise including !ome gurnis!ings4 utensils4 croc,er)4 cutler)4 sports goods and muc! more at prices t!at surprise us. 8ere +e tal, a(out t!e department stores4 (ecause $ig $a<aar (ased on t!e departments.

&F

Dep!rt)ent Store2(/
Carr) (road variet) and deep assortment organi<ed into separate deparment "or displa)ing merc!andise4 #a*or departments includes: tensils -lastics 8ome dPcor Luggage 5o)s /oot+ear etc.

C!ains are ver) diverse and appeal to di""erent mar,ets. 5!e) are uniAue in terms o" t!e s!opping e0perience t!e) o""er4 t!e services t!e) provide and t!e atmosp!ere o" t!e store. 5!e) are promotion- oriented. 5!e) increase competition +it! discount and specialt) stores creating pro(lems.

&=

Store Or%!n ,!t on(/

Store #anager Assistant Store #anager 2perational #anager 1epartment #anager Additional 1epartment #anager 5eam Leader 5eam #em(er

9>

C$!pter /: +!2$ on Dep!rt)ent !t B % B!,!!r

#!r9et n% Str!te% e2 of B % B!,!!r(

At t!e time o" t!e launc! o" $ig $a<aar in daipur last )ear4 t!ere +as no real precedent in t!e Indian #ar,et. A +estern model !ad to (e adapted to suits t!e needs o" t!e Indian environment. Karious local mar,ets +ere studied to understand t!e product mi0 and t!e prices o""ered. Savings is to t!e ,e) to t!e Indian middle class consumers. 5!e store t!at +ould (e launc!ed !ad to o""er value to t!e consumers. Ceeping t!is in mind t!e concept o" $ig $a<aar +as created. In India4 +!en a customer needs somet!ing "or !ome4 a t)pical t!oug!t is to see, it "rom (a<aar +!ere a complete range o" products is availa(le to t!e consumers. As t!e store o""ers a large mi0 o" products at a discounted price4 t!e

91

name $ig $a<aar +as "inali<ed. 5!e idea +as to re-create a complete (a<aar4 +it! a large product o""ering and to o""er a good dept! and +idt! in terms o" range. -rice +as t!e (asic value proposition at $ig $a<aar. 5!e $ig $a<aar outlets sold a variet) o" products at prices +!ic! +ere @ to B>? lo+er t!an t!e mar,et price. 5!e line 6Is Se Sasta Aur Acc!a Ca!in Na!i7 emp!asi<ed t!is. 5!e ,e) Auestion "aced () t!e management +as +!et!er t!e lo+ margins on t!e products +ould allo+ t!e compan) to sustain gro+t!. :it! t!e aim o" ans+er in order to allo+ t!e compan) decides on t!e rig!t locations.

5!e ,e) learning +!ic! came out o" t!is e0ercise +as t!at "or a large store li,e $ig $a<aar4 a large catc!ments area +as needed. 5!e management decided to stic, to t!e e0isting mar,et places +it!in t!e cit) as t!e +estern model o" !)permar,ets4 +!ere t!e store +as located in large area on t!e mid o" t!e cit) +ould also reall) +or, in India. 5!e cost o" time spent on travels and t!e cost o" petrol in India +ould reall) (ecome a plus point "or t!e customers. Some o" t!e ,e) mar,eting strategies and promotional activities t!at are success"ull) emplo)ed () $ig $a<aar are:-

D 2'o&nt Se33 n%
$ig $a<aar sells all its products at a muc! c!eaper price as compared to t!e local mar,ets. 5!e range o" discounts ranges "rom @ to B>?. Alt!oug! t!e store sells t!e products at a c!eaper rates it does not compromises +it! t!e Aualities o" t!e products.

7&%e No. of Br!nd2

$ig $a<aar maintains a !uge num(er o" (rands under its dispose +!ic! give t!e customers t!e li(ert) o" (u)ing t!e product o" t!eir "avorite (rand. 5!is !elps t!e customers as t!e) don;t go loo,ing out "or a product o" a particular (rand.

93

L!r%e *rod&'t L ne
$ig $a<aar also stoc,s a large product line o" a single (rand or multiple (rands +!ic! give t!e customers t!e c!oice to select t!e most appropriate product out o" man) availa(le at t!e most economical prices.

+re?&ent *ro)ot on!3 A't v t e2

/reAuent promotional programs li,e 6:ednesda)- 8a"te) Ca Sa(se Sasta 1in74 6/as!ion S!o+s74 6#ont!l) $ac!at74 6-rice C!allenge74 etc. +ere conducted in store in +!ic! t!e customers +ere provided special discounts4 o""ers in addition to t!e normal discounts and o""ers o" t!e store. 5!e main purpose o" t!is sort o" activities is to generate in t!e dull da)s o" t!e +ee, or o" t!e mont!.

Le!rn n% *ro'e22 for S&))er Tr! n n% !t B % B!,!!r

5!e "ollo+ing learning process "or summer training at $ig $a<aar o" daipur cit) +as given to me. According to t!is learning process4 I !ad to underta,e m) summer training in $ig $a<aar. 5!e learning process is given (elo+ in (rie":-

#er'$!nd 2 n%
5!is includes In+ard4 1ispla)4 Replenis!ing (/I/2)4 2""er pdating4 5op Selling SC ;s4 $ottom Line SC ;s4 LiAuidation -rocess4 1e"ective Goods 8andling (1A1- 1amage J 1e"ective)4 #argins4 $u)ing4 2ut+ard4

9&

 Stoc,ta,e.

C&2to)er Serv 'e

It !as CS1 (Customer Service 1es,) 2perations4 Customer #ovement4 Customer 5ouc! -oint4 A"ter Sale Services4 8ome 1eliver)4 Alteration and Customer Grievance 8andling.

6 2&!3 #er'$!nd 2 n%
It !as Signages4 1etails o" #aterials4 K# /rames4 S!el" 5al,ers4 /ocal -iontL 8ot Spots4 '0ecution o" -romotions4 Communication o" 2""ers4 1irectional Signages in t!e Store4 :indo+ 1ispla).

C!2$ Dep!rt)ent
It +or,s on Cas! 5ill 2perations4 $illing -rocess4 8andling Cas!4 5all)ing Cas!4 Allocation o" 5ill +ise Cas!iers4 1epositing o" Cas! in $an,4 S!ortageL '0cess Cas! 5reatment4 All #odes o" -a)ments4
99

C!ec,ing o" Currenc) Note4 /oreign '0c!ange4 Cas! /loat o" Cas!ier4 Gra( -rocess4 Currenc) 8andling J S)stem.

Infor)!t on Te'$no3o%y
R'# Cno+ledge4 SA- Cno+ledge4 S)stem Generated Report4 Stoc, Ad*ustment4 Sc!eme pdation4 8ard+are Cno+ledge4 1a) Closing Activit).

7&)!n Re2o&r'e2
-'RC4 San*eevani4 /un Oone4 Atit!ee4 'mplo)ee o" t!e #ont!4 8R -olicies4 -rerna4 Sta"" In L 2ut #anagement4 Sturda) #eeting4 -a)roll -rocess4 S,ip #eeting.

Oper!t on2
'ntire S2-4 2pening o" Stores4 8. C. Activities t!roug!out t!e 1a)4 Securit) Activities4 8. C. positioning4
9@

Securit) -ositioning4 1iscipline J Attire C!ec, o" Securit) J 8. C.4 -ar,ing #anagement4 5rolle) management4 Scrap 1isposal process4 :aste #anagement4 1ail) C!ec, -oints4 /i0ed Asset Cno+ledge4 A#C;s C!ec,list o" /ire Sa"et) 'Auipments4 ALC;s4 'lectricals4 Li"ts4 Invertors4 C!a,,is4 1G;s4 L-C -rocess J 5eam #anagement.

An!3y2 2 St&dy
Stoc, Cover4 1SR Stud)4 Age Anal)sis4 Stoc, 5urns4 Sales #i04 Sales 5rend4 #argin Anal)sis4 -er SA. /t. Return Anal)sis4 5ic,et Si<e4 Conversion4 Return on Capital 'mplo)edL :or,ing Capital Anal)sis.

+AS7ION DE*ART#ENT G BIG BAZAAR, UDAI*UR Introd&'t on

/as!ion department is a Line o" $usiness (L2$) at $ig $a<aar4 daipur. Location o" /as!ion department is situated on & "loor o" t!e store. /as!ion department !as large range o" -roduct mi0. It !as collection o" !uge (rands. /as!ion department pla)s an important role in $ig $a<aar4 daipur as it attracts t!e customers to visit t!e store. 'ver)da)4 it also contri(utes almost 3@? sale o" t!e entire store.

FASHION AT BIG BAZAAR

9B

+!2$ on
/as!ion is trend to c!ange t!at +!atever !appen in some period It come In all t!ree mont! +it! t!e ne+ product and +it! t!e modi"ication o" old product. It c!ange simultaneousl) +it! t!e season.

+!2$ on G b!,!!r
At $ig $a<aar "as!ion include all apparels /as!ion is a ver) important L2$ "or (ig (a<aar $ig $a<aar get !ig!est margin () "as!ion department 5!e average contri(ution o" "as!ion in daipur $ig $a<aar is 3&? 5!e target contri(ution o" "as!ion su( department in "as!ion are #en;s +ear- @>?4 Ladies +ear-&>? Cids +ear-3>? :e 6-R2#IS'7-t!at "rom toda) %+e +ill start selling 6/AS8I2N7 J not *ust apparel J ta,e $IG $ANAAR to t!e ne0t level () selling more J more "as!ion. Car ,e di,!ana !aiSS

*ro'e22 of +!2$ on
:are!ouse (Receiving) Su( department 5agging 2n "loor Sta,ing (#-#)

S&b dep!rt)ent of +!2$ on

Mens wear Ladies wear Kids wear

9D

 Home Linen

#enD2 .e!r
Section o" men;s +ear
#enIs Casual #enIs /a(ric #enIs /ormal #enIs 2ccasion :ear Suit J $la<er #enIs Accessories #en;s nig!t +ear

#enD2 4e!r
$rand;s o" products A/L Cnig!t!ood Oo!n #iller
9F

 1OJC /amous $asics Signature S!atran* KI-

L!d e2 .e!r
Section o" ladies +ear
Ladies 't!anic Ladies :estern Saree J 1ress #aterial Ladies Accessories Ladies nig!t +ear

Br!ndD2 of #er'$!nd 2e2

S!arist) 1OJC S8AYLA

9=

- d2 .e!r
Section in ,ids +ear C!ildren :ear Cids Accessories

Br!ndD2 of #er'$!nd 2e2

-INC J $lue -o+er Ranger

@>

ABP V/S Achievement Week 1 To 5

S&b Dept #enI2 C!2&!3 #enI2 +!br ' #enI2 +or)!3 #enI2 O''!2 on .e!r S& t B B3!,er #enI2 A''e22or e2 L!d e2 Et$!n ' L!d e2 .e2tern S!ree B Dre22 #!ter !3 L!d e2 A''e22or e2 C$ 3dren .e!r - d2 A''e22or e2 BB/+!2$ on AB*
11.45 0.12 2.66 0.6 0.14 2.11 4.09 5.41 2.24 0.51 9.23 0.51 39.07

A'$ eve)ent
9.03 0.06 4.10 0.82 0.10 2.12 3.11 4.94 1.47 0.49 6.83 0.53 33.60

A'$H
79% 50% 154% 137% 71% 100% 76% 91% 66% 96% 74% 104% 86%

T!%% n% p!ttern

@1

 5!ere is t!ree t)pe o" tag;s So"t 5ag 8ard 5ag String 5ag

Type2 of T!% Str n% T!%2

5!ese tags are t!e !ard plastic tags or could (e paper sand+ic! tags +it! a non-deactiva(le so"t tag placed inside. 5!ese tags are reusa(le li,e t!e !ard tags se onl) t!e non-deactivating so"t tags sed on all items (elo+ Rs.9>> in value and !ave (een

developed as an alternative to !ard tags. 5!e tags are attac!ed to t!e item using a !ard n)lon "astener. 5o c!ec, i" t!e tags are +or,ing4 simpl) place t!em on t!e deactivating pad. I" t!e tag does not (eep stop use o" t!e tag.

@3

7!rd T!%2

8as got t+o speci"ic parts- 5!e pin and t!e tag. sed "or apparels a(ove Rs.9>> and in certain categories on all t!e items.

5ags +ill ring onl) i" t!e pin is inserted properl) Never use (ent4 damaged or rust) pins +!ile tagging. 5!e pins can (e removed onl) using a detac!er4 t!us care s!ould (e

@&

Soft T!%2

So"t tags are t!e "lat paper tags. #ust al+a)s (e used on "lat clean sur"aces. A tag must (e (ent4 do not (end an) o" t!e pin, area o" t!e circuit. (end 1 cm on one side onl) J no more t!an => degrees.

5!e) s!ould not (e used on garments4 as t!e) +ill leave a stain. 5!ese tags s!ould not (e put on metal or "oil products unless t!ere is at least 1 cm space (et+een t!e securit) tag and t!e product4 or else t!e) +ont +or,. 5!ese tags get deactivated on t!e deactivation pad.

@9

I)port!n'e of )p) In f!2$ on

#-# (merc!andise presentation manual) mpm is related to t!e visual merc!andise. :!at is visual merc!andising T merc!andise is (rie"l) de"ied as presentation o" a store as merc!andise in t!e +a) t!at +ill attract t!e attention o" potential to t!e customer and motivate t!em to ma,e purc!ase.

Adv!nt!%e of )p)
Arranged merc!andise properl) 'as) to "ind 'as) to pic, 'as) to (u) to put (est "or+ard t!e merc!andise !ig!lig!t I terms o" colour 4Aualit)

:!o can +e ma,e e""ective mpm -roduct s!ould (e tagged "rom manu"acturing !ouse. /ocus lig!t s!ould (e o t!e "lor. Availa(ilit) o" -roper manneAuins /or all t!e product. 8)gienic product s!ould (e pac,ed.

@@

 Stoc, s!ould (e properl) displa)ed.

Birthday Celebrations at Big Bazaar 16th-25th July

$ig $a<aar Store located in t!e !eart o" daipur cit) !ad completed its t!ird )ear since opening in t!e cit) in t!e mont! o" Oul) 3>1>. Ceeping in mind its t!ird anniversar)4 t!e store +as cele(rating it +it! t!e customers in t!e "orm o" $irt!da) Cele(rations. 5!e store cele(rated it "or ten da)s "rom 1B t! Oul) to 3@t! Oul) 3>1>. 5!e slogan "or t!e (irt!da) cele(rations +as 6C!us!i)on Ce 1in C!us!i)on Ce pa!aar7. $ig $a<aar +as cele(rating its &t! $irt!da) "rom 1B t! to 3@t! Oul). 5!e t!eme "or t!is cele(ration +as 6come cele(rate +it! us4 get "a(ulous gi"ts4 (umper pri<es4 and en*o) loads o" e0citing activities in store.7 Continuing its e""orts to provide t!e (est s!opping deals and savings to Indian consumer4 $ig $a<aar +as all set to cele(rate t!is $irt!da) Anniversar) +it! its Customers. It +as trul) memora(le eit! roc, (ottom prices4 (est possi(le discounts4 mega o""ers and luc,) dra+ also. Apart "rom t!e "lags!ip $ig $a<aar and its /ood $a<aar4 ot!er departments li,e /urniture$a<aar4 'lectronic $a<aar4 1epot4 General #erc!andise4 and /as!ion 1epartment +ere also t!e part o" t!is cele(ration. /rom dail) !ouse!old needs o" "ood and grocer) to apparels4 "oot+ear4 to)s4 luggage4 ,itc!en+are4 !ome decor4 "urniture and electronicsM E$irt!da) Cele(rations; !ad an e0citing arra) o" attractive o""ers4 deals and discounts4 ensuring somet!ing "or ever)one in t!e "amil)4 to s!op "or4 and a ma0imum Evalue "or mone); "or all customers. :it! t!is ne+ s!opping concept4 $ig $a<aar touc!es t!e !eart o" its customers and also maintains t!e compan)-customer relations!ip.

@B

1uring t!e $irt!da) Cele(rations4 t!e "ollo+ing +ere t!e main o""ers in t!e /ood $a<aar:

Sp!'e # C !nd Sp!'e #!n!%e)ent

Sp!'e # C
/or t!e retailer space is mone). 5!e store !as to (e planned in suc! a +a) t!at it optimi<es t!e selling area and minimi<es t!e non-selling parts. 5!e selling area is used to present t!e merc!andise and t!e non-selling part is accounted "or () circulation space4 staircases4 li"ts4 "acilities4 t!e (ac, area4 etc. 5!e area mi0 in a t)pical department store is: selling area a(out B>?4 circulation area 1@?and (ac, area 3@?.

Are! # C

B>?

1@?

1
Circulation 1@? $ac, Area 3@? Selling B>?

3@?

@D

Sp!'e #!n!%e)ent
5!e placement o" merc!andise +it!in t!e store in t!e most pro"ita(le manner is called space management .it is one o" t!e most important activities4 (ecause t!e location o" merc!andise at di""erent location !ave di""erent values. Some parts o" store are more valua(le (ecause customers visit t!ose more "reAuentl)4 +!ic! results in !ig!er sales. It is easier to ma,e sales along. Space closest to t!e entrances and e0its is t!e most is t!e valua(le4 and values decrease "urt!er into t!e store.

Ret! 3 #!r9et n% # C
5!e (asic "unction o" retail is to provide t!e rig!t goods to t!e consumer4 at t!e rig!t place and time. 5!roug! t!e retail mar,eting mi0 +e can compete +it! our competitors and ac!ieve t!e sales target. 5!e mar,eting tools t!at a retail organi<ation uses to pursue its mar,eting o(*ectives are termed as t!e retail mar,eting mi0. 5!e most c!annels are: -roduct -rice -lace -romotion -resentation Customer Service
@F

 -eople 5!e c!annels are illustrated in "igure given (elo+:

-romotion

-lace

-resentation

-rice

Customer Service Retail #ar,eting

-roduct #i0

-eople

C!annels o" Retail #ar,eting

@=

*rod&'t
2ne o" t!e main elements o" t!e retail mar,eting mi0 is t!e products and Lor services t!at store o""ers to t!e customer. -roducts are also termed as merc!andise. 5!e di""erent products t!at t!e store o""ers are toget!er termed as t!e merc!andise mi0. /or e0ample4 i" +e consider t!e +!2$ on at department store4 t!e merc!andise line comprises: #ans +ear #ans accessor) -art) +ear Ladies +ear Cids +ear 8ome "as!ion

*r 'e
-ricing is an integral part o" t!e retail mar,eting mi0. 5!e price polic) t!at t!e organi<ation decides to "ollo+ depends on t!e customer pro"ile o" t!e target audience "or its range o" products. $ig $a<aar gives t!e good price to t!e customer .price ma,es t!e good relations!ip to t!e customers.

B>

$ig $a<aar !as a punc! line 6Isse Sasta Aur Acc!a Ca!in Na!i7 It gives t!e !ig! discount on t!e price li,eM "oods products (3>?4 3@?4 &@?)4 non "ood products (1>?4 3>?4 &@?)4 (u) one get one "ree 5op -rice4 (u) & get one "ree -ar, Avenue soap4 etc. $ig $a<aar gives man) o""ers to t!e customer li,eM t!e great Indian "estival $ig 1a)s4 Sa(se Saste & 1in4 etc. In t!ese t)pes o" da)s it gives t!e !uge discount on t!e products.

*3!'e
5!e location o" t!e retail store +as considered to (e t!e most important element o" t!e retail mar,eting mi0. $ig $a<aar is situated at premier location in daipur4 +!ere Levis4 '-None4 Ca"e Co""ee 1a)4 and Ree(o, li,e stores are situated. It is t!e (est place "or $ig $a<aar.

*ro)ot on
5!e advertising (udget4 sales promotion4 pu(licit) and t!e pu(lic relations pla) a ver) important role in t!e competitive +orld o" retailing .t!ese !elp t!e store to ac!ieve t!e s!ort term goals. -romotion ma) (e price led or occasional led4 in +!ic! case special merc!andise o""ered () t!e stores onl) "or t!e occasion. #ost retail organi<ation run promotions during "estival seasons. $ig $a<aar also provides t!e promotional o""ers on "estival li,e 1i+ali4 Ne+ Year4 I14 Kalentine da)4 etc. 1iscounts depend on t!e products.

B1

*re2ent!t on
5!e manner in +!ic! t!e merc!andise is presented at t!e store level is ver) important. 5!is aspect not onl) deals +it! t!e store la)out and t!e am(ience created4 (ut also +it! visual merc!andising. Kisual merc!andising is t!e orderl)4 s)stematic +a) o" putting stoc, on displa) in t!e retail store. $ig $a<aar presents t!e store as per t!e season and occasions li,eM on 1i+ali store is decorated +it! candles and "lo+ers4 on C!ristmas store is decorated +it! stars4 ri((ons4 (alloons4 C!ristmas tree and on Independence 1a) and Repu(lic 1a) store is decorated +it! green4 orange4 and +!ite (alloons4 etc. t!at attract t!e customers.

C&2to)er Serv 'e

5!e support services t!at a retailer o""ers !ave (ecome ver) important toda). 5!e credit policies and t!e product returns policies need to (e clear mar,eting4 (u<<+ords in t!e industr) toda) and all t!ese are aimed at en!ancing customer service. In t!e $ig $a<aar4 t!e product range is good and availa(ilit) o" t!e products is ver) eas). $ag $a<aar provides t!e lo+ price comparison to t!e ot!er retailers. $ig $a<aar provides t!e good services to t!eir customer li,eM (aggage counter4 par,ing4 product4 !elp line4 etc.

B3

*eop3e
Retailers operate in a uniAue environment. 5!e retail industr) is c!aracteri<ed () a large num(er o" ine0perienced +or,ers4 +!o need to put in long !ours o" +or,. #ost o" t!e time4 t!ese emplo)ees are in direct contact +it! t!e customer and ma) "ace irate or unreasona(le customer. 5!e people +!o +or, at t!e "ront-end o" a retail organi<ation are ver) important4 as t!e) are t!e manners and products ,no+ledge pla)s a ver) important role in (uilding long %term relations +it! t!e customer.

Ret! 3 Co))&n '!t on # C

Communication is an integral part o" t!e retailer;s mar,eting strateg). -rimaril)4 communication is used to in"orm t!e customers a(out t!e retailer4 t!e merc!andise and t!e services. It also serves as a tool "or t!e (uilding t!e store image. 5!e retailer can used various plat"orm L c!annel "or communication. 5!e most tools are: Advertising Sales -romotion -u(lic Relation -ersonal Selling -oint o" -urc!ase (-2-) 1ispla)s

B&

5!e tools are illustrated in "igure given (elo+:

Sales -romotio n

Advertisin g

-u(lic Relation s

Retail Communicatio n #i0

-oint o" -urc!ase (-2-) 1ispla)s

-ersonal Selling

B9

Advert 2 n%
Advertising can (e de"ined as an) paid "orm o" non- personal presention and communication t!roug! mass media. It is popularl) (elieved t!at one o" t!e main aims o" t!e advertising is to sell to +ide mi0 o" consumers and also to induce repeat purc!ase. 8o+ever4 a retailer ma) use advertising to ac!ieve an) o" t!e "ollo+ing o(*ectives: Creating a+areness a(out a product or store Communication in"ormation in order to create a speci"ic image in t!e customer;s mind in terms o" t!e store merc!andise4 price4 Aualit)4 (ene"its4 etc. Create a desire to +ant a product. 5o communicate t!e store;s polic) on various issues. Advertising can also !elp identi") a store carr)ing nationall) advertised (rands. It can also !elp in repositioning t!e store in t!e mind o" t!e customer. 5o increase sale o" speci"ic categories or to generate s!ort term cas! "lo+s () +a) o" sale4 (argain da)s4 midnig!t madness4 etc. Advertising can also !elp rein"orce t!e retailer;s corporate identit). /or advertising4 t!e retailer ma) use one or a com(ination o" t!e "ollo+ing mediums: -ress advertisements

B@

-osters and lea"lets4 (roc!ures4 (oo,lets -oint o" purc!ase displa)s Advertising can also (e done t!roug! mediums li,e radio4 television4 outdoor !oardings and t!e internet.

S!3e2 *ro)ot on
Sales promotion !elps a retailer () +a) o" attracting customer tra""ic and ena(les Auic, result to (e ac!ieved. 1epending on t!e t)pe o" promotion carried out4 it can !elp increase impulse (u)ing4 generate e0citement and can motivate ot!er c!annel mem(ers. Common retail promotions are illustrated: Coupon: A coupon allo+s t!e (u)er a reduction in price on speci"ic merc!andise or products4 +!en t!e coupon is redeemed .coupons ma) (e delivered t!roug! ne+spaper4 maga<ines4 post or in products. Contests: A contest needs consumers to compete and t!e pri<es are (ased on s,ill. In t!e case o" s+eepsta,es4 t!e customer onl) needs to enter in !is name and t!e +inner is determined () c!ance. #an) retailers allo+ customers to enter into competitions on t!e (asis o" t!e amount o" purc!ases t!e) !ave made.

BB

 1emonstrations: 1emonstrations are used to s!o+ t!e customer4 t!e per"ormance capa(ilities o" t!e products. Kideos ma) also (e used to aid t!e demonstration and s!o+ t!e use o" t!e products. -roduct L$rand -romotions and Sc!emes: 5!is is a straig!t"or+ard sc!eme in +!ic! t!e consumer eit!er gets a monetar) discount on t!e purc!ase o" a particular productLs or gets t+o products o" t!e same t)pe "or t!e price o" one %t!e 6() one get one "ree7 sc!eme is e0ample o" same. $ig $a<aar also does t!is t)pe o" sales promotion li,eM in plastics department important container (u) one get one "ree. Samples: Sampling provides t!e consumers +it! an opportunit) to use t!e product at no cost. Karious tec!niAues ma) (e adopted "or sampling and t!is ma) ta,e t!e "orm o" in-store sampling-+!ere t!e in-store sta"" !ands out t!e samples. S!opping Card:

BD

#an) retailers ma,e t!e o+n s!opping card. It is ver) eas) to promote t!e sales. /uture group introduces t!e ne+ "uture prepaid card .it is easil) used in all "uture groups; retail outlets.

*&b3 ' Re3!t on2 !nd *&b3 ' ty

-u(lic relations (-R) are a mar,eting communication "unction4 +!ic! aims at "ostering good+ill. An important component o" pu(lic relations is pu(licit). $) +a) o" pu(lic relations4 t!e retail organi<ation strives to create and sustain a "avora(le image +it! consumer4 s!are!olders4 suppliers and t!e pu(lic at large. 5!e *o( o" pu(lic relation is usuall) !andled () an outside -u(lic Relations "irm and it ma) (e under ta,en to promote good+ill "or t!e organi<ation4 to promote a particular product or to counteract negative pu(licit). -u(licit) is a non paid "orm o" media coverage. In toda);s +orld4 it is rarel) "ree and a "air amount o" s,ill !as to (e e0ercised () t!e organi<ation to ensure t!at rig!t media coverage is ac!ieved. '0amples o" events in retail +!ic! merit pu(licit) are: Store openings Store renovations Cele(rit) visits and a""iliations 1esigner associations

BF

 Ne+ product ranges and launc!es A+ards received () t!e retailer /as!ion s!o+s and sponsored events

*er2on!3 Se33 n%
-ersonal selling is a paid "orm o" personal advertising +!ere salespeople assist customer in satis")ing t!eir needs t!oug! a person-to-person e0c!ange o" in"ormation .it is a process o" learning t!e needs and t!e +ants o" t!e (u)s and striving to satis") t!em +it! t!e reAuired product or service. -ersonal selling ma) occur +it!in t!e environs o" t!e retail store-+!ere personal selling reAuires t!e sales person to satis") t!e needs o" t!e consumer. It ma) also occur outside t!e retail store4 +!ere orders ta,en "orm customer () +a) o" t!e telep!one4 internet or mail and t!em serviced. -ersonal selling is precise. It is aimed at a speci"ic individualLs. 1eveloping a strong sales "orce is !ence an e0pensive proposition4 as t!e sales person !as to (e trained on various aspects o" communication4 li,e understanding t!e (od) language o" t!e customer4 etc. 8e also needs to (e ,no+ledgea(le a(out t!e "eatures o" products and services (eing o""ered () t!e retailer.

*o nt of *&r'$!2e (*O*" D 2p3!y2

5!e dictionar) o" retailing de"ines -oint o" -urc!ase communication as t!e promotional signs and interior displa)s4 o"ten located at t!e point o" sale or alongside displa)s merc!andise. -oint o" -urc!ase (-2-) 1ispla)s !ave
B=

(ecome integral to retail toda). 5!e) !elp rein"orce in-store product (randing4 en!ance retail sales "loor communication and provide in"ormation to t!e customer. 5!e (asic "unction o" pop in a retail store4 include posters4 danglers4 "l)ers glo+ signs4 translites4 (anners4 etc. 5!e role o" -2- c!anges signi"icantl) +it! t!e t)pe o" product (eing sold and t!e customer;s involvement in t!e purc!ase. 1i""erent t)pes o" -2material +ould relevant in di""erent t)pes o" stores and environment. In t!e case o" a supermar,et4 -2- ma) (e used to indicate prices4 t!e location o" products and an) special or (argain o""er in t!e store. -2- in a store selling consumer dura(les and electronics ma) la) stress on t!e "eatures o" t!e product4 t!e +arranties and guarantees and t!e a"ter sales services provided () t!e outlet.

D>

C$!pter/;
Con'3&2 on B S&%%e2t on2
As a matter o" "act4 t!is on t!e *o( training +as "ruit"ul "or me as I learnt man) management s,ills practicall) during training period at $ig $a<aar. Rig!t "rom t!e (eginning o" m) training I o(served so man) t!ings +!ic! are t!e part o" dail) routine o" $ig $a<aar4 daipur. 5!e store +or,s smoot!l) as it is t!e c!ain o" a +ell- ,no+n reputed organi<ation. 5!e retail sta"" personnel are o" !elping nature as t!e) supported and co-operated me during training period and tried t!eir level (est to give me proper training o" t!e retail store. I also learnt !o+ to appl) all t!e management s,ills in t!e real situation in an) organi<ation. 1uring m) on t!e *o( training4 !o+ever4 I o(served t!e "ollo+ing t!ings at $ig $a<aar4 daipur: 'ver)da) man) people came onl) "or visit at $ig $a<aar. 5!e "oot- "alls o" customers are good at $ig $a<aar4 daipur. #ostl) middle class "amil) pre"ers $ig $a<aar. Customers come at $ig $a<aar (ecause it gives t!e !uge discounts and o""ers.

D1

 1uring (ig da)s (@ 1a)s #a!a(ac!at)4 it !as !uge cro+d o" customers and t!e sale is ver) !ig!. 5!e o""ersLdiscounts c!anged an) time i" t!ere is tec!nical pro(lem or s!ortage o" stoc,. 5eam mem(ers sometimes do not pa) proper attention to t!e customers on t!e "loor. Sinages +ere not maintained on t!e "loor () team mem(ers. 5!ere +ere more t!an 1> cas! counters at t!e store (ut t!e) didn;t open ever) da). All cas! counters are open onl) on "estival season or on t!e mega o""ers o" $ig $a<aar. 5!e order processing ta,e !uge time and sometimes gets dela)ed due to lac, o" stoc, at t!e vendor side. 5!e collection o" vegeta(les and "ruits are done "rom local mar,ets and local "armers. 5!ere +as at least one meeting o" Store #anager +it! emplo)ees in a +ee,. Communication (et+een t!e emplo)er and emplo)ee is good. 'mplo)ees !ave t!e good ,no+ledge a(out t!e products in t!eir o+n sections.

D3

Con'3&2 on
/rom all t!e availa(le results t!is can (e concluded t!at people !ave !uge e0pectations "rom t!e compan). 5!e) not onl) +ant all t!e t!ings t!e) are getting "rom ot!er companies (ut in addition t!e) also +ant some ot!er (ene"its +!ic! in turn can give t!em securit) o" (eing a part o" $ig $a<aar as a customer in long run. $ig $a<aar !as man) (rands in /ood $a<aar suc! as Nestle4 8 L4 Cad(ur)4 Amul4 5ata4 -arle4 $i,a*i4 #arico4 Adani;s Su""ola4 etc. (ut a"ter t!at t!e) do not !ave t!e large product range o" t!ese (rands t!at is +!) t!e) are losing t!eir customers. Since man) customers !ave di""erent (rand pre"erences. In /ood $a<aar t!e) !ave (ig (rands as mentioned a(ove (ut man) times t!e) do not ac!ieve t!e target due to t!e arrangements o" merc!andise is not good and emplo)ees interaction +it! customers are ver) less. 8o+ever4 /ood $a<aar contri(utes almost @>? o" dail) sale o" t!e store. $ut sometimes in normal da)s4 /ood $a<aar does not ac!ieve t!e target. In "act4 during "estival o""ers and $ig 1a)s4 /ood $a<aar !as t!e ma*or contri(ution in attracting customers and increasing t!e store sale. So +e can sa) t!at customers +ant !uge o""ers and discounts. I" $ig $a<aar gives !uge discount and o""ers4 it +ill de"initel) increase its sales. All t!e customers ,no+ a(out t!e $ig $a<aar t!at is: JI22e S!2t! A&r A'$$! -!$ n N!$ KL

D&

Alt!oug! $ig $a<aar provides man) services )et t!ere are man) areas +!ere customers demand "or more t!an +!at t!e) s!ould get and +!ic! is (e)ond compan) polic) li,e4 "ree servicing4 additional "ree gi"ts and e0tra term (ene"its. Compan) also "acing some pro(lems "rom its previous customers side t!at !ad some (ad e0perience a(out t!e compan) product and service. It is due to t!e less attention o" team mem(ers to t!e customers and not giving t!em complete in"ormation a(out t!e products. $ig $a<aar also needs good service at CS1 "or t!eir customers. In (rie"4 t!e organi<ation is +or,ing on all t!ese aspects continuousl) () "illing "eed(ac, "orms "rom customers and conducting mar,et researc! on products range and customers; pre"erences.

S&%%e2t on2
5!e "ollo+ing suggestions could (e made "or t!e (etter per"ormance o" $ig $a<aar4 daipur: Revie+ o" ever)da) discountsLo""ers at signage +!et!er t!e) are updated properl) or not. Signages s!ould (e displa)ed properl) on t!e "loor and near t!e entrance gate. #ore securit) gadgets and c!ec,s s!ould (e t!ere to control t!e"ts and emplo)ees +or,ing. Availa(ilit) o" products in eac! si<e s!ould (e at t!e "loor. At least B to F cas! counter s!ould remain open ever)da) to avoid cro+d at cas! counter. Increase t!e num(er o" supporting sta"" (team mem(ers) on t!e "loor o" /ood $a<aar to pa) proper attention to t!e customers. Increase t!e (rand and products range in t!e /ood $a<aar to increase t!e sale.
D9

 Interaction s!ould (e t!ere (et+een emplo)ees and customers. Sitting arrangement and drin,ing +ater "acilities on t!e "loor "or customers s!ould (e maintained regularl). 5!e arrangement o" merc!andise s!ould (e proper on t!e "loor.

B b3 o%r!p$y

-ride4 :illiam #.4 and /errell 2. C. #ar,eting: Concepts and Strategies. 13t! ed. 8oug!ton #i""lin Co.4 SA4 3>>@ Ramas+am)4 K. S.4 and Nama,umari S. #ar,eting #anagement: -lanning4 implementation and Control. &rd ed. #acmillan India Ltd.4 3>>3 Cotler4 -!ilip4 and Celler Cevin Lane. #ar,eting #anagement. -earson 'ducation4 Inc.4 3>>B Cotler4 -!ilip4 and Armstrong Gar). -rinciples o" #ar,eting. 11t! ed. -earson -rentice 8all4 3>>B -rad!an4 S+apna. Retailing #anagement. 5ata #cGra+ 8ill4 3>>9 :e( Sites:
+++.pantaloon.com

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 +++.+i,imedia.com +++.retailindia.com +++.google.co.in

AnneC&re T$e D! 3y Lo% Report

1ail) Log

31 Oune 3>1>

1escription o" Activities

5!is +as m) "irst da) o" summer interns!ip at $ig $a<aar4 daipur. /irst o" all4 I met #r. 1!armendra Sir (8R #anager) to get acAuainted +it! t!e store organi<ation. 5!en4 !e told me a(out t!e store organi<ation and ot!er rules and regulations o" t!e organi<ation t!at I !ad to "ollo+ during m) on t!e *o( training in $ig $a<aar. 5!en4 +it! !im4 I visited t!e +!ole store and learnt a(out t!e s)stems and procedures "ollo+ed in t!e $ig $a<aar4 daipur.

DB

Signature o" Supervisor Name o" Supervisor 1ate #r. San*eev Sing! (Assistant Store #anager) 3B Oune 3>1>

Remar,s ("or Comments () Compan) Supervisor)

1ail) Log

33 Oune 3>1>

5oda) I met 8R #anager in t!e morning and !e too, meeting +it! all t!e #anagement 5rainees doing interns!ip in $ig $a<aar4 daipur. 8e told a(out t!e interns; procedures t!at +ere planned "or us. 8e gave 1escription o" Activities me t!e learning process o" t!e summer training. 8e (rie"ed a(out t!e learning process and told us to visit t!e store and to see t!e +or,ing procedure o" $ig $a<aar4 daipur.

Signature o" Supervisor Name o" Supervisor #r. San*eev Sing! (Assistant Store #anager)

DD

1ate

&> Oune 3>1>

Remar,s ("or Comments () Compan) Supervisor)

1ail) Log

3& Oune to @ Oul) 3>1> /rom 3& Oune to >@ Oul)4 I passed t!roug! t!e learning process in detail. In t!is4 I learnt a(out t!e organi<ation and various departments (Line o" $usiness). All department managers told a(out t!e processes "ollo+ed in eac! line o" (usiness. 5!e "ollo+ing learning plans "or operations +as told me:- 1 #erc!andising 3 Customer Service & Kisual #erc!andising

1escription o" Activities

9 Cas! 1epartment @ In"ormation 5ec!nolog) B 8uman resources D 2perations F Anal)sis Stud)

Signature o" Supervisor

DF

Name o" Supervisor 1ate Remar,s ("or Comments () Compan) Supervisor)

#r. San*eev Sing! (Assistant Store #anager) = Oul) 3>1>

1ail) Log

>B Oul) to 1@ Oul) 3>1>

/rom >B Oul)4 I +as as,ed to !ave on t!e *o( training in t!e /as!ion (1epartment) +!ic! is a ,ind o" line o" (usiness o" $ig $a<aar. I under+ent m) training in /as!ion department till 1@ Oul) and learnt merc!andising used in /as!ion department. 5!e learning e0perience +as +onder"ul and e0cellent as it +as real on t!e *o( training in /as!ion department. 1escription o" Activities I +or,ed t!ere as a team mem(er and learnt all core concepts "rom 1epartment #anager o" /as!ion department. I learnt !o+ to do "acing and !o+ to displa) products properl) on t!e "loor. I also learnt a(out t!e o""ers t!at are used in /as!ion department . In (rie"4 I +ent t!roug! all t!e activities done in /as!ion department o" $ig $a<aar.

Signature o" Supervisor

D=

Name o" Supervisor

#r. San*eev Sing! (Assistant Store #anager) 3> Oul) 3>1>

1ate

Remar,s ("or Comments () Compan) Supervisor)

1ail) Log

1B Oul) to 3@ Oul) 3>1>

/rom 1B to 3@ Oul)4 I +or,ed on $irt!da) Cele(rations o" $ig $a<aar4 daipur. It +as important occasion as t!is +as t!e "irst (irt!da) cele(ration o" $ig $a<aar4 daipur. I learnt man) activities done during t!e (irt!da) cele(ration. 5!ere +as more learning "or a mar,eting student. I +as 1escription o" Activities assigned t!e +or, o" visual merc!andising as +ell as customer service. $ot! t!e tas,s +ere c!allenging (ut t!e "inal result +as "ruit"ul "or me. I +as also as,ed to "ocus on sales o" /as!ion department during (irt!da) cele(ration. I also !elped in c!arit) activit) done () t!e $ig $a<aar.

Signature o" Supervisor

Name o" Supervisor

#r. San*eev Sing! (Assistant Store #anager)

F>

1ate

3= Oul) 3>1>

Remar,s ("or Comments () Compan) Supervisor)

1ail) Log

3D Oul) 3>1>

2n 3D Oul) I learnt a(out stoc, ta,e o" t!e +!ole store. 5!e +!ole da) t!ere +as training a(out t!e store stoc, ta,e t!at is done Auarterl) in $ig $a<aar. In t!is4 +e +ere told t!at ever) product s!ould (e ,ept in proper arrangement as same product o" same +eig!t or same (ar code s!ould (e scanned at a time. I" It is 1escription o" Activities not so t!en t!ere +ould (e mista,e in stoc, ta,e. /or t!at4 I !elped in appl)ing correct (ar code on t!e product as +ell locating t!ere place to avoid error in stoc,. I also !elped in stic,ing stic,ers on ever) sel" to +rite t!e stoc, code on t!at. It +as +onder"ul e0perience as I learnt a(out t!e inventor) management.

Signature o" Supervisor #r. San*eev Sing! (Assistant Store #anager)

Name o" Supervisor

F1

1ate

3= Oul) 3>1>

Remar,s ("or Comments () Compan) Supervisor)

1ail) Log

3F Oul) to &> Oul) 3>1>

A"ter training o" stoc, ta,e4 I +as assigned to +or, on stoc, ta,e o" +!ole store "rom 3F Oul) to &> Oul). I !elped t!e organi<ation in stoc, ta,e o" /as!ion 1escription o" Activities department. 5!e +!ole da) I !elped in setting up location and stic,ing (ar code.

Signature o" Supervisor #r. San*eev Sing! (Assistant Store #anager)

Name o" Supervisor

F3

1ate

>1 August 3>1>

Remar,s ("or Comments () Compan) Supervisor)

1ail) Log

&1 Oul) to >& August 3>1>

/rom &1 Oul) to >& August4 I !ad learnt a(out various products o" /as!ion department. I also learnt !o+ to ma,e purc!ase order "or t!e products in /as!ion department . :it!out purc!ase order (-. 2.)4 no product is ordered or dispatc!ed "rom t!e vendor. I +as told 1escription o" Activities a(out t!e o""ers +!ic! are generall) used in /as!ion department to attract t!e customers and increase t!e sale. I also learnt !o+ to !andle customer grievance at Customer Service 1es, (CS1). Signature o" Supervisor

Name o" Supervisor

#r. San*eev Sing! (Assistant Store #anager)

1ate

>@ August 3>1>

F&

Remar,s ("or Comments () Compan) Supervisor)

1ail) Log

>9 August to >@ August 3>1> /rom >9 to >@ August4 I +or,ed in +are!ouse o" t!e store. In +are!ouse4 I learnt a(out t!e !andling o" goods properl) and a"ter setting margin4 (ringing t!em on t!e "loor.

I also learnt !o+ to do in+ard o" t!e goods. /or t!is proper c!ec,ing is done o" eac! material and entr) is done in t!e in+ard register. I learnt a(out out+ard o" 1escription o" Activities goods +!ic! are de"ective or o" e0pir) date. 5!at is also noted in out+ard register. $ot! t!e registers are maintained properl) in +are!ouse. A"ter in+ard o" goods4 margin is set and t!en sent on t!e "loor. I +as told () t!e +are!ouse manager t!at !o+ to ma,e purc!ase order and sent it to t!e particular vendor. In (rie"4 it +as good learning e0perience in +are!ouse as I learnt a(out inventor) management. Signature o" Supervisor #r. San*eev Sing! (Assistant Store #anager) >D August 3>1>

Name o" Supervisor

1ate

F9

Remar,s ("or Comments () Compan) Supervisor)

1ail) Log

>B August to >D August 3>1>

I learnt a(out visual merc!andising on >B and >D August. K# #anager told me t!at !o+ K# is important "or a retail store as it does t!e +or, o" a silent salesman. 8e also told me a(out t!e signage and ot!er details o" K# materials. 5!ere are di""erent si<es o" "rames in t!e store "or t!e displa). 1escription o" Activities 8e learnt !o+ a signage communicate o""ers and also a(out t!e e0ecution o" promotions. I +as told !o+ sel" tal,ers !elp in increasing t!e sales. 8e also told a(out t!e directional signage used in t!e store to !elp t!e customers. 5!ese signages are generall) displa)ed at t!e entrance4 e0it4 near t!e li"t and near t!e +all o" stairs.

Signature o" Supervisor

Name o" Supervisor

#r. San*eev Sing! (Assistant Store #anager)

1ate

>= August 3>1>

F@

Remar,s ("or Comments () Compan) Supervisor)

1ail) Log

>F August to 1> August 3>1>

Ceeping in mind t!e upcoming $ig da)s (/ive da)s #a!a(ac!at)4 "rom >F to 1> August4 I +as assigned t!e tas, o" planning "or (ig da)s and displa)ing t!e products properl) in /as!ion department . I +as as,ed to ma,e signages "or t!e /as!ion department and displa)ing t!em on particular product 1escription o" Activities on t!e "loor o" /as!ion department . I also !elped in (ringing t!e products on t!e "loor and "inding rig!t space on t!e "loor "or t!at product to attract t!e customers and to increase t!e sales. I +as given t!e responsi(ilit) o" maintaining proper displa) on t!e "loor. In (rie"4 I !ad to +or, as a team leader on t!e "loor during $ig 1a)s.

Signature o" Supervisor #r. San*eev Sing! (Assistant Store #anager) 13 August 3>1>

Name o" Supervisor

1ate

FB

Remar,s ("or Comments () Compan) Supervisor)

1ail) Log

11 August to 1@ August 3>1> As "rom 11 August4 $ig $a<aar +as cele(rating 1@ August in t!e "orm o" $ig 1a)s (/ive 1a)s #a!a(ac!at)4 I +as to +or, in /as!ion department o" $ig $a<aar during t!is period. /or t!at4 I +as assigned t!e tas, o" !andling team mem(ers on t!e "loor as +ell displa)ing products properl) on t!e "loor. In (rie"4 I +as to get +or, done "rom t!e team mem(ers on t!e "loor in /as!ion department .

I also +or,ed at customer service des, (CS1) during (ig da)s. I learnt !o+ to sell t!e products e""ectivel) to t!e customers () giving complete in"ormation o" t!e 1escription o" Activities product and o""ers. 1uring (ig da)s4 I !elped K# department in ma,ing signages and displa)ing t!em properl) on t!e "loor. In (rie"4 it +as a +onder"ul learning e0perience as t!ere +as !uge cro+d in t!e store during (ig da)s. I learnt !o+ mar,eting activities (ecame "ruit"ul "or t!e organi<ation as t!e) succeeded in attracting t!e customers to come and (u) t!e products at $ig $a<aar. 1uring (ig da)s4 ever)da) sale o" t!e store +as around &@ to 9> lacs. So t!e selling e0perience +as e0cellent in (ig da)s. Signature o" Supervisor Name o" Supervisor #r. San*eev Sing! (Assistant Store #anager)

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