Robert John Stribley

Knoxville, TN, 37919 (865) 200-5175 rjstribley@comcast.net Linkedin.com/in/RJStribley

President | COO and Business Development Executive

Strategically-focused, hands-on executive. Multi-industry experience building and leading strategic and corporate development functions and managing operations. Expert in operations management, strategic/financial planning and implementation, business transformation, process re-design, and project and team leadership. Demonstrated ability to quickly learn diverse industries and make rapid improvements to strategy, sales and marketing, operations, processes, planning and engineering.

DIAMONDCHERRY HOLDINGS, LLC, Knoxville, TN 2004-Present Private wholesale manufacturer of framed wall dcor with operations in two states serving mail order catalogs, chain stores, gift shops, furniture stores, and hospitality industry. Chief Executive Officer/ Chief Operating Officer Manage operations and marketing, lead new product development and increase customer base. Profitably grow sales by expanding distribution channels and developing stronger e-commerce presence while reducing production cycle time and fixed costs. Completed acquisition of company with complementary product line, substantially expanding market reach and catalog sales, and increasing sales volume by 25%. Established and implemented sales representation network, expanding customer reach to 38 states. Established robust website for e-commerce, resulting in 200+ new customers. Established international sales accounts in Japan, Canada, Norway and United Arab Emirites.

THE TENNESSEE VALLEY AUTHORITY, Knoxville, TN Largest public power producer in the US with revenue of over $10 billion.

1995-2004

Senior Manager, Strategic Initiatives, 2000-2004 Full responsibility for planning and leadership of TVAs strategy process and resulting corporate-wide strategic and performance initiatives. Led and managed evolving format of TVAs Executive Business Council. The council membership included all TVA officers and designed as a forum for identification and discussion of crosscutting complex strategic issues. Led strategic planning efforts on various Business Transformation teams, resulting in identification of over $300 million in potential annual savings from improved asset utilization, process redesign, and reallocation of resources. Led development and implementation of corporate-level strategic scenarios and strategy management system for Board of Directors to utilize in policy setting, allocating resources and communicating corporate strategy. Led multi-functional team tasked with developing and communicating a comprehensive Ten-Year Business Plan focused on securing a competitive future for TVAs integrated power and river operations in a restructured competitive marketplace. Led development and implementation of TVAs vision and strategic goals and developed the front-end of TVAs Balanced Scorecard and company-wide Business Transformation process. TVA was named to the global Balanced Scorecard Hall of Fame for achieving exemplary performance results with this program. Manager, Corporate Strategic Planning and Business Development 1995-2000 Assumed responsibility for leading the exploration of a number of strategic options related to a restructured and deregulated electric utility environment. Direct report to Chief Administrative Officer Led development of a new venture concept and business plan providing integrated services and billing that produced potential for new revenue streams of $500 million to $1 billion annually.

Identified, evaluated and prioritized opportunities including green power, distributed generation, and natural gas strategy Established and grew Strategic Management and New Business Development functions Performed Strategic Analysis/Impacts and led Strategy participation on various and multi-year teams, including power supply planning, long-term customer contract negotiations, deregulation impacts, power supply acquisitions, nuclear plant restart.

LOCKHEED MARTIN, Fort Worth, TX 1986-1995 Listed on NYSE as LMT, Lockheed Martin engages in the research, design, development, manufacture and integration of advanced technology systems and products with revenues of over $45 billion. Engineering Specialist, New Business Development, 1992-1995 Responsibility for planning and implementation of functions related to a newly formed New Business Development organization tasked with developing strategy and business intelligence for new business pursuits. Special advisor to division president on use of new business funds and attendant Federal Acquisition Regulations (FAR) implications. Managed a scenario development team that produced a consolidation model for the defense aerospace industry. The model provided the foundation for product strategy and merger and acquisition options. Managed a team of technology coordinators responsible for investing $50 million in research and marketing funds per year. Developed processes for reviewing technology against new business opportunities for the Joint Advanced Strike Technologies (JAST) program. Analyzed business strategies of competitors and championed approaches to utilize capabilities to capture the program. JAST evolved to become the Joint Strike Fighter program, currently developing the F-35 Lightning II multi-role coalition fighter. This program is currently the largest weapons procurement program for the Department of Defense. Produced Contract Research and Development analysis used to link company strategy and bid process to capture high value research programs supporting company strategy while minimizing new business funds spent on lower-value programs. Engineer /Senior Engineer, F-16 and Advanced Design Classified Programs, 1986-1992 Assumed responsibility for various advanced design trade studies in a fast paced multi-disciplinary environment. Results from engineering studies formed the basis for new program gestation and product development. Programs impacted include F-16 variants, F-35, and numerous advance design concepts. Led trade studies for F-16 variants including Thunderbird modifications, Naval Aggressor aircraft to support naval training programs, and supported international sales programs including Israel, Venezuela and Saudi Arabia.

Other Professional Experience Gearhart Industries, Inc, Fort Worth, TX Engineer | Senior Engineer | R&D Liason

1981-1986

Education and Other Information University of Colorado; Boulder, Colorado, BSc (Engineering) Deans List University of Dallas; Dallas, Texas, MBA (International Management),Sigma Iota Epsilon, Highest Honors Post Graduate Executive Education Programs completed at: Columbia University Business School, Tuck School of Business-Dartmouth College, Kennedy School of Government-Harvard University, Stanford University Graduate School of Business/Stanford Alumni Association

Community Service Board of Directors and President: The Penninsula Club, Knoxville, TN; Board of Directors and Treasurer: Kids Place, Knoxville, TN; Nominated to Board of Examiners, Tennessee Quality Award; Nine Counties One Vision Downtown Task Force, Knoxville, TN; Nominated by Boy Scouts of America, Distinguished Citizen; BSA Eagle Scout Advancement Chairman; Knoxville Youth Sports; Knoxville Football Club Team Manager