PADMASHREE DR. D.Y.

PATIL UNIVERSITY DEPARTMENT OF BUSINESS MANAGEMENT

PROJECT ON
BUSINESS PLAN

SUBJECT: ENTREPRENEURESHIP MANAGEMENT

Submitt ! t": Prof. Rashmi Gopinathan Submitt ! b#: GROUP NO.-4 Prajkta Tawde(BT-080 0!!" Prati#ha $ada%(BT-080 0!&" Pritam 'h(ma)(BT-080 0!4" Pri*anka +a,hmare(BT-080 0!-" Pri*anka 'hamankar(BT-080 0!." Rani $ada% (BT- 080 0!/" 0ani*a 1rasto (BT-080 0!8" Submitt ! "$: 8th O2to#er3 !004

I.

T%b& "' C"$t $t(

5.Ta#)e of 1ontents..............................................................................................................!

I.E)ECUTIVE SUMMARY
Pro2essed fish ha%e #een 2onsidered a widespread ind(str* sin2e a %er* )on, time. The dr*in, of different %arieties of fishes is one of the wor)d6s o)dest known preser%ation method3 and dried fish has a stora,e )ife of se%era) *ears. The who)e pro2ess of dr*in, the fish or an* kind pro2essin, done to the fishes is nothin, #(t p(ttin, en7*mati2 or mi2ro#io)o,i2a) a2ti%it* either in the presen2e or a#sen2e of sa)t. The )ar,er fish pro2essin, 2ompanies ha%e their own fishin, f)eets and independent fisheries. The prod(2ts of the ind(str* are (s(a))* so)d who)esa)e to ,ro2er* 2hains or to intermediaries.

CUSTOMER PAIN POINT8 9oose dr* fish a%ai)a#)e in )o2a) market has )ed to the dissatisfa2tion amon, the 2(stomers #e2a(se of its (nh*,ieni2 dr*in, pro2ess and its (na%ai)i#i)it* in proper pa2ka,in,. This dissatisfa2tion pro%ides a window of ,reat opport(nit* for h*,ieni2a))* pro2essed and pa2ked dr* fish whi2h satisfies the need of the 2(stomers. OUR SOLUTION8 :5N9;$ :50<;R5;0 P%t 9imited.

:5N9;$ :50<;R5;0 P%t 9imited 1ompan* wi)) make (se of modern te2hno)o,* and wi)) offer so)ar dried and h*,ieni2a))* pa2ked fish. These so)ar driers are effi2ient in a2hie%in, hi,her dr*in, temperat(res and red(2ed h(mid and )ower moist(re 2ontent in the fina) prod(2t and hi,h)* impro%ed =(a)it*. This re)ati%e)* hi,h temperat(re offers prote2tion a,ainst atta2k #* #)owf)ies3 #eet)es and other %ermin. >dditiona))*3 so)ar driers a)so offers prote2tion a,ainst ad%erse weather 2onditions3 espe2ia))* in wet seasons. >)) these render a preser%ati%e 2hara2teristi2 to the fishes and when pa2ked proper)* the* 2an #e stored for a,es. <*,ieni2 fish with a ,ood =(a)it* wi)) #e the U0P of the 2ompan*. This propert* wi)) make :5N9;$ :50<;R5;0 P%t. 9imited %ast)* s(perior to the 2(rrent)* a%ai)a#)e )oose dr* fish market. MAR*ETING: The estimated pop()ation of dr* fish 2ons(mers is 40? of the tota) 4 mi))ion pop()ation of @(m#ai. >22ordin, to the market s(r%e* 2ons(mers wonAt mind pa*in, a premi(m if the* are pro%ided h*,ieni2a))* pro2essed and pa2ka,ed dr* fish. :5N9;$ :50<;R5;0 P%t 9imited wi)) #e marketin, the prod(2t #* distri#(tin, pamph)ets in the newspapers and parti2ipatin, in %ario(s food festi%a)s )ike BCO95 @;9>D3 B@>9E>N5 F>TR>D

TEAM: The entreprene(ria) team 2onsists of 'ire2tor 0trate,*3 Prod(2tion @ana,er3 )o,isti2s @ana,er3 @arketin, @ana,er and G(a)it* 2ontro) @ana,er. The team mem#ers know ea2h other for se%era) *ears and are hi,h)* 2ompati#)e. COMPANY+ PRODUCTION AND OPERATIONS: > pi)ot p)ant wo()d #e set (p in Uttan ( - kms from Bha*ender" and wi)) #e f(n2tionin, from F(ne !0 0 @an(fa2t(rin, wi)) in2)(de in-ho(se f(n2tion )ike so)ar 2(m e)e2tri2 dr*in, and pa2ka,in, of dr* fish. FINANCIALS: The proje2t wi)) re=(ire f(ndin, from Eent(re 1apita)ists as we)) as #ank. RIS*S: 0imi)ar te2hno)o,ies ma* sprin, (p 2reatin, dire2t 2ompetition. The demand of dr* fish 2an f)(2t(ate d(rin, festi%a)s in 5ndia. These risks 2an #e miti,ated #* %ent(rin, into a)ternati%e app)i2ation of te2hno)o,* )ike fish prod(2ts H fish pi2k)es3 fish mea)3 shark )i%er oi)3 read* to 2ook fish3 eIport of fish wafers and dr* shark fish. The 2ompan* p)ans to de%ote reso(r2es to de%e)op these opport(nities from the %er* first *ear.

II. THE COMPANY

GENESIS: > %isit to Uttan 2oasta) re,ion near Bha*andar3 made (s ,"$(i! - "$ %!.%$, ! %$! /#0i $i,%&&# 1-", (( ! %$! 1%,2%0 ! !-i ! 'i(/ ( ". - t/ t-%!iti"$%&&# !-i ! 'i(/ (. T/ i! % b /i$! t/i( i(+ 1-".i!i$0 3u%&it# u1 0-%!%ti"$ i$ !-# 'i(/ 1-", ((i$0 %$! 1%,2%0i$0 4it/ t/ / &1 "' m"! -$i5 ! t ,/$"&"0#. OUR VISION:

To #e one of the & %! -( i$ /#0i $i,%&&# 1-", (( ! %$! 1%,2%0 ! !-# 'i(/ %$! 'i(/ 1-"!u,t( (u11&i - i$ I$!i%. OUR MISSION: +hi)e o(r %ision defines o(r destination3 o(r 2ore %a)(es ser%e as o(r roadmap ,(idin, o(r a2tions. 'ri%en #* o(r %ision3 o(r mission is to #(i)d tr(st with 2(stomers and make (s stand o(t #rand amon, others #* o(r eIpertise in h*,ieni2a))* pro2essed =(a)it* seafood3 professiona) in ser%i2es and inte,rit* in #(siness. BUSINESS CONCEPT AND PRODUCT OFFERING: The prod(2ts offered #* :5N9;$ :50<;R5;0 P%t. 9td are h*,ieni2a))* pro2essed and pa2ka,ed dried fishes whi2h in2)(de two %arietiesJ the* are Bom#a* d(2k and Prawns. The fresh fishes are first)* pro2essed with %ine,ar (for deodori7ation and preser%ation" and sa)t (for in2reasin, she)f )ife and remo%a) of moist(re" dried with the he)p of so)ar 2(m e)e2tri2 drier ma2hine (nder parti2()ar temperat(re whi2h are f(rther pa2ka,ed and distri#(ted. CUSTOMER PAIN POINTS: Traditiona))* dried fishes are not deodori7ed proper)* and are not dried and pa2ka,ed (nder h*,ieni2 2onditions. >)so there is no eas* a%ai)a#i)it* for dr* fishes thro(,ho(t the *ear whi2h make the dis2ontentment in most of the 2(stomers. The dissatisfa2tion fa2ed #* 2(stomers in the eIistin, prod(2t offerin,s pro%ide a window of opport(nit* for h*,ieni2a))* pro2essed (deodori7ed" and pa2ka,ed dr* fishes. 'ried Bom#a* d(2k and Prawns are se)e2ted as the prod(2t offerin,s as the* are most)* preferred %arieties in @(m#ai market. The 'is2ontentment 1riti2a)it* @atriI #e)ow hi,h)i,hts the same. Di(,"$t $tm $t C-iti,%&it# M%t-i6 Hi0/ !i(,"$t $tm $t

Opport(nit* for tomorrow

Toda*As star Traditiona))* dried L most)* 2ons(med h*,ieni2a))* pa2ka,ed fishes

9ow 2riti2a)it*

<i,h 2riti2a)it*

'istant star

1ha))en,es for inno%ation L"4 Di(,"$t $tm $t

The matriI 2)ear)* 2apt(res the fa2t3 that the 2riti2a)it* of prod(2t and the 2ons(merAs dis2ontentment #e2a(se of present)* a%ai)a#)e K not a%ai)a#)e prod(2ts3 are two main dri%in, for2es that define market attra2tion of a new prod(2t. Traditiona))* dried L most)* 2ons(med h*,ieni2a))* pa2ka,ed fishes are on the top ri,ht =(adrant. This ,i%es a prod(2t )ike that of :5N9;$ :50<;R$ P%t. 9td 1ompan* a ,reat opport(nit* in terms of =(i2k market a22eptan2e3 as it si,nifi2ant)* )owers the dis2ontentment )e%e)s to the 2(stomer. VALUE PROPOSITION: :5N9;$ :50<;R5;0A prod(2t offerin, wi)) pro%ide the h*,ieni2a))* deodori7ed L dried and pa2ka,ed fishes as seen #e)ow8

<i,h =(a)it*

:5N9;$A0 'R5;' :50<

9ow =(a)it* 9ow =(a)it* <i,h =(a)it*

<*,ieni2a))* deodori7ed L dried

<*,ieni2a))* pa2ka,ed

III. ORGANI7ATION STRUCTURE:

The manpower re=(irement of o(r 2ompan* is as fo))ows from whi2h most of the emp)o*ees are hired from the area of Uttan8 P>RT51U9>R0 0ki))ed +orkers 0emi ski))ed workers <e)pers 0a)espeop)e NU@B;R 0

The or,ani7ation str(2t(re of o(r #(siness wo()d #e as fo))ows8

PARTNERS

8u%&it# A((u-%$, 9 8u%&it# C"$t-"&

P-"!u,ti"$ D 1%-tm $t

S &&i$0 %$! Di(t-ibuti"$ D 1%-tm $t P-",-utm $t 9 L"0i(ti,(

A!mi$i(t-%ti. D 1%-tm $t

IV. OPERATIONAL PLAN

PLANT LOCATION+ BUILDING AND LAYOUT

:;< PLANT LOCATION: :5N9;$ :50<;R$ Uttan %i))a,e Ta)(ka - Easai 'istri2t H Thane :=< BUILDING AND LAYOUT: Tota) area !000 s= ft

0tora,e and +ashin, of fish &00s=ft

0a)tin, of fish !00s=ft

Offi2e 0ite !00s=ft

G(a)it* 1ontro) 'epartment !00 s=ft !00s=ft

'r*in, of fish with he)p of 'r*er ma2hines &00s=ft

'r*in, ma2hine !0s=ft 'r*in, ma2hine !0s=ft

Pa2ka,in, of :ish &00s=ft

St"-%0 R 3ui- m $t(: . 1rates !. 52e Fu$,ti"$: :resh :ish are stored in store room with he)p of i2e. >s we are the mem#er of UTT>N @>11<5@>R 0><>C>R5 0O15;T$3 +e 2an (se their store room for free pro%ided we pa* the maintenan2e 2har,es. +e re=(ired some spa2e for stora,e of fresh fish in o(r prod(2tion p)ant as sto2k and #efore a2t(a) dr*in, pro2ess start. 52e is p(r2hase from )o2a) area s(pp)ier.

>%(/i$0 O' F- (/ Fi(/: R 3ui- m $t(: . P(re water !. @eta) ta#)e Fu$,ti"$ +ashin, of fish %er* important pro2ess. >)) 2ontaminated materia) are remo%ed with he)p of p(re water. Poro(s @eta) ta#)es are (se for washin, of fish. :ish are p)a2e on s(rfa2e of ta#)e where the* are thoro(,h)* 2)eaned takin, 2are that a)) the 2ontaminants are remo%ed.

D "!"-i5%ti"$ R 3ui- m $t( ;. Vi$ 0%=. >%t ?. T%$2

Eine,ar is added into the water and so)(tion is prepared. :ish are s(#mer,ed in di)(ted %ine,ar so)(tion. 'efinite amo(nt of %ine,ar is (se as eI2ess of %ine,ar harm the =(a)it* of fish. Eine,ar he)ps to red(2e odo(r of fish.

S%&ti$0 "' Fi(/ R 3ui- m $t( 0a)t Ta#)e 0a)tin, of fish is done with he)p of sa)t. :ish are p)a2e on s(rfa2e of ta#)e and sa)t. Pro2ess of sa)tin, of fish. . 0prink)e a thin )a*er of sa)t3j(st eno(,h to 2omp)ete)* 2o%er the #ottom of a waterproof %at. !. P)a2e a )a*er of fish3 f)esh side (p3 with eno(,h room for ea2h fish to a%oid o%er)appin,. Tr* for a neat pattern3 a)ternatin, head to tai) and tai) to head. &. 1o%er the fish with sa)t - a thin )a*er3 #(t with no open spa2es. 4. Repeat 0teps ! L & (p to two or three )a*ers of fish from the top of the %at. -. Re%erse the fish3 pa2kin, them 0C5N side (p to the top of the %at3 a)ternatin, with )a*ers of sa)t. The top )a*er m(st #e sa)t. .. The sa)t wi)) eItra2t moist(re from the fish formin, a #rine. Use #oards and wei,hts to keep a)) the fish (nder the sa)t. /. The #rine m(st #e kept sat(rated (- or when no more sa)t 2an #e disso)%ed" at a)) times. >s moist(re is eItra2ted3 more sa)t m(st #e added to keep the #rine sat(rated. Too )itt)e sa)t wi)) 2a(se the fish to spoi). Too m(2h wi)) detra2t from the f)a%o(r and 2a(se reh*dration. 8. >s moist(re is eItra2ted from the fish3the )e%e) of fish in the %at wi)) fa)). @ore fish 2an #e added3skin side (p - a)ternatin, a )a*er of fish with a )a*er of sa)t3 the top )a*er a)wa*s #ein, sa)t. 1ontin(e to add sa)t to keep the #rine sat(rated >%(/i$0 %$! D-#i$0 t" R m". E6, (( S%&t. . +hen the fish are str(2k thro(,h3 the* are remo%ed from the %at and washed in (npo))(ted sea water or fresh #rine to remo%e eI2ess sa)t. !. Then p)a2e the fish on f)at s(rfa2es3 (sin, an* arran,ement of #oards and wei,hts to press then as f)at as possi#)e8 a. to remo%e eI2ess moist(reJ and #. to make the fish

thinner3 whi2h wi)) red(2e the )en,th of the dr*in, pro2ess and impro%e the appearan2e of the fish for marketin,.

PROCEDURE OF DRYING OF FISH: RE8UIREMENTS:

1apa2it* of 'r*in, ma2hine8 /0k,s

SOLAR CUM ELECTRIC DRYING MACHINE

>"-2i$0 "' m%,/i$ -# :ish are p)a2e in dr*in, se2tion of the ma2hiner*. >s it is r(ns with so)ar power. This ma2hine a)so works on e)e2tri2it*. <eater and heat sensor are (se in ma2hiner* for temperat(re 2ontro). Temperat(re re=(ired for dr*in, of fish is 4--80M1. Temperat(re is 2ontro))ed with he)p of the heat sensor. @a2hine a)so works on so)ar power #(t when there is )ess so)ar power then it a(tomati2a))* starts workin, on the e)e2tri2it*. 5t he)ps to sa%e e)e2tri2it*. >s o(r prod(2tion p)ant is in r(ra) area so there amo(nt of s(n)i,ht is a%ai)a#)e.

PAC*AGING MACHINE
'ried fish is %er* diffi2()t to hand)e and in dried 2ondition it take )ot of %o)(me. 5t is then ne2essar* to s=(ee7e the prod(2t into sma))er #a,s for transportation. The ma2hine is spe2ia))* desi,ned to hand)e the prod(2t in fast and effe2ti%e wa*.

The dr* fish is tipped into the e)e%atin, hopper #* spe2ia) tippin, de%i2e3 then 2on%e*ed thro(,h the 2r(sher and into the infeedin, (nit. The feedin, (nit feds the wei,hin, (nit and stops when re=(ired tar,et wei,ht is rea2hed. > 2on%e*or in the #ottom of the wei,hin, (nit transports the prod(2t into the press. The press is 2)osed and h*dra()i2 powered piston press the prod(2t into one end of the press and then another piston press the prod(2t dire2t)* into #a,. The ma2hine is 2ontro))ed #* P90 2omp(ter and is a(tomated. One person r(ns the ma2hine.

P%,2%0i$0 "' Fi(/: R 3ui- m $t . Pa2ka,in, @a2hine !. Pa2ka,in, @ateria)

>(tomati2 pa2ka,in, ma2hineries are (se for the pa2ka,in, of dr* fish. P)asti2 materia) is (se for the pa2ka,in,. P)asti2 is easi)* de,rada#)e and not harm to en%ironment.

8u%&it# C"$t-"& D 1%-tm $t: G(a)it* 2ontro) department 2he2ks the =(a)it* of the fresh fish after washin, in the stora,e area #efore forwardin, it to sa)tin, department. On2e the dr*in, pro2ess is done3 it a)so 2he2ks =(a)it* of fina) prod(2ts a)so. +e re2r(it )o2a) area peop)e with eIperien2e in =(a)it* 2ontro) department as the* ha%e eIperien2e a#o(t fish =(a)it*. @ost of o(r )a#o(r wi)) #e hired from the )o2a) 2omm(nit* hen2e pro%idin, them emp)o*ement.

V. MAR*ETING PLAN
@>RC;T >N>9$050. >ro(nd .- ? of the tota) @(m#ai pop()ation is a fond 2ons(mer of fresh fishes. O(t of whi2h it is estimated that aro(nd 40 ? wo()d a)so #e 2ons(min, dr* fish. >22ordin, to the re2ent 2ens(s report3 the pop()ation of @(m#ai is 4 mi))ion. The major 2ate,ori2a) #(*ers of dr* fish are @aharashtrians3 2hristians3 so(th 5ndiansand north 5ndians. 'r* prawns (0ode" were fo(nd to #e the fa%o(rite of dr* fish eaters a22ordin, to o(r market s(r%e*. The 2ons(mption of dr* prawns is ,enera))* #* the aff)(ent 2)ass of so2iet* as we)) as the midd)e 2)ass pop()ation. 'ried Bom#a* d(2k was 2ons(med #* a)most a)) of the dr* fish eaters. 5t is impossi#)e to #e pre2ise a#o(t the amo(nt of dried fish prod(2ed in @(m#ai #e2a(se the fra,mentar* nat(re of the ind(str* whi2h makes the 2o))e2tion of meanin,f() statisti2s eItreme)* diffi2()t. <owe%er3 some #road estimates of a2ti%it* in the prod(2tion of dried fish 2an #e made. The traditiona) method of pro2essin, dr* fish is sa)tin, and s(n dr*in, of the fish for aro(nd &-4 da*s fo))owed #* se))in, the dr* fish )oose)* a22ordin, to 2(stomer needs of !-0 ,ms3 -00 ,ms or k,. <owe%er there are %er* few areas in @(m#ai (0ewri3 :ort" where who)esa)e market of dr* fish eIists. Peop)e ha%e to separate)* %isit the fish market area in order to #(* dr* fish as it is not 2on%enient)* a%ai)a#)e in s(permarkets or nei,h#o(rin, %e,eta#)e marts.in addition3 dr* fish is not a%ai)a#)e thro(,ho(t the *ear (on)* a%ai)a#)e when fresh fish s(pp)* is )ow" @>RC;T R;0;>R1< +e s(r%e*ed the 2ons(mers of dr* fish in @(m#ai.

MAR*ET SURVEY G. . 'o *o( 2ons(me dr* fishN OBJECTIVE: To find the per2enta,e of peop)e 2ons(min, dr* fish.

INTREPRETATION: >22ordin, to the s(r%e* 40? of peop)e 2ons(me dr* fish. G.!. 5f *es whi2h %ariet* of dr* fish do *o( #(*N OBJECTIVE: To know whi2h %ariet* of dr* fish peop)e prefer.

INTREPRETATION: @aIim(m peop)e preferred Bom#a* d(2k and prawns.

G.&. <ow fre=(ent)* do *o( p(r2hase dr* fishN OBJECTIVE: To know the #(*in, fre=(en2* of dr* fish #* the 2(stomer

INTREPRETATION8 @aIim(m peop)e 2ons(med dr* fish on2e in a month.

G.4. 5n whi2h seasons do *o( #(* dr* fishN OBJECTIVE: To know the preferen2e of dr* fish in a parti2()ar season

INTREPRETATION8 @aIim(m peop)e 2ons(med dr* fish in the months of >pri)3 @a*3 and F(ne.

G.-. +hat =(antit* of dr* fish do *o( #(* in a monthN OBJECTIVE: To know the #(*in, 2apa2it* of dr* fish #* the 2(stomer.

INTREPRETATION: @aIim(m peop)e preferred #(*in, k, of dr* fish in a month.

G... +here do *o( prefer to #(* dr* fishN OBJECTIVE: To know the preferred p)a2e to #(* dr* fish #* the 2(stomers.

INTREPRETATION: @aIim(m peop)e preferred p(r2hasin, dr* fish from )o2a) fish market.

G./. +i)) *o( prefer to #(* h*,ieni2a))* pro2essed and pa2ked dr* fish o%er )oose dr* fishN OBJECTIVE8 To know the a22epta#i)it* of h*,ieni2a))* pro2essed and pa2ked dr* fish.

INTREPRETATION: @aIim(m peop)e are read* to a22ept h*,ieni2a))* pro2essed and pa2ked dr* fish

G.8. +i)) *o( pa* premi(m for h*,ieni2a))* pro2essed and pa2ked dr* fishN

OBJECTIVE: To know the readiness to pa* the premi(m for h*,ieni2a))* pro2essed and pa2ked dried fish

INTREPRETATION: @aIim(m peop)e are read* to pa* premi(m for h*,ieni2a))* pro2essed and pa2ked dried fish

1ON0U@PT5ON O: 'R$ :50< > fami)* of 4 mem#ers (s(a))* 2ons(med aro(nd 0.-0 k, of dr* fish a month. <owe%er the pattern of 2ons(mption is fo(nd to #e hi,her in the months of >pri)3 @a*3 F(ne3 F()*3 >(,(st3 0eptem#er and O2to#er whereas )ower in 'e2em#er and fo))owin, & months #e2a(se of a#(ndan2e of fresh fish d(rin, these months.

The %arietes of dr* fish 2ons(med in @(m#ai are Bom#i) (Bom#a* d(2k"3 0hrimps(jaw)a"3 prawns (sode"3 sharks3 ma2kere) (#an,da"3kin, fish (s(rmai" 3 m(shi. >mon,st these #om#i)s and prawns are 2ons(med more as 2ompared to others. 1O@P;T5T5E; >N>9$0508 BR>N';' 'R$ :50< P9>$;R0 5N @U@B>5 @>RC;T. Ju1it - T-%!i$0 C"-1"-%ti"$ D %&( i$ (u11&#i$0 "' 'i(/ (+ !-i ! 'i(/ ( %$! !-i ! (%&t ! 'i(/ (. A&(" "'' -i$0 (m"2 ! 'i(/ (+ '- (/ 'i(/ (+ '- (/ 4%t - 'i(/ (+ '-"5 $ 'i(/ ( %$! 1%,2 ! '-"5 $ 'i(/ ( t,. >ddress8 &83 Co)sa 0treet3 @(m#ai3 @aharashtra - 400 00&3 5ndia Phone8 O(4 "-(!!"-!&4/-/./K!&404/8.K!&4&.4& K!&44!484 :aI8 O(4 "-(!!"!&4-08-4 @o#i)e K 1e)) Phone8 O(4 "-48!00&-&4 K4!!&&&-/8.K 4&!&/&04-. +e#site8 http8KKwww.indiamart.2omKj(pitertradin,2orporationK A& T%ib% D-# Fi(/ E61"-t -( "' %&& 2i$!( "' !-# 'i(/. >ddress8 ;rskin Road N() Ba7ar Bhendi Ba77ar3 @(m#ai3 @aharashtra - 400 0043 5ndia Phone8 O(4 "-(!!"-&4-4 -4 @o#i)e K 1e)) Phone8 48./8./08C-"4$ M%-i$ P-"!u,t( M%$u'%,tu- -( %$! 61"-t -( "' !-# 'i(/ ( (u,/ %( !-# b"mb%# !u,2+ !-# (/-im1(+ ,utt& 'i(/ b"$ + tu$% 'i(/+ (/%-2 m %t+ (/%-2 'i$(+ (/%-2 &i. - "i& t,. >ddress8 043 Chan Pa)a2e3 Choja 9ane >ndheri +est3 @(m#ai3 @aharashtra - 400 0. 3 5ndia Phone8 O(4 "-(!!"-&!40 &4 :aI8 O(4 "-(!!"-!.& 4.04 @o#i)e K 1e)) Phone8 48!0!4!& ! +e#site8 http8KKwww.indiamart.2omK2ompan*K.4!4!4K * 0i $ E$t -1-i( M%$u'%,tu- - %$! 61"-t - "' %&& 2i$!( "' !-# 'i(/ ( %$! m%-i$ 1-"!u,t(. >ddress8 0ewri 1ross Road3 <aji F(ma 1ompo(nd3 0ewri +est3 @(m#ai3 @aharashtra 400 0 -3 5ndia Phone8 O(4 "-(!!"-!4 &0 .8 K !4 .44!.K!4 .44!. :aI8 O(4 "-(!!"-!4 ..00-

MAR*ETING STRATEGY :rom o(r s(r%e* we fo(nd that dr* fish isnAt a%ai)a#)e thro(,ho(t the *ear3 so dr* fish )o%ers wo()d find it 2on%enient if it is a%ai)a#)e in ma))s and s(per markets where the* 2an p(r2hase fish a)on, with ,ro2eries. >)most a)) s(r%e*ed peop)e know that traditiona) method of pro2essin, dr* fish is not done in a h*,ieni2 manner. 0tora,e is not done proper)* as worms and inse2ts infest stored dr* fish. <en2e most 2ons(mers wont mind pa*in, a premi(m if the* are pro%ided h*,ieni2a))* pro2essed and pa2ka,ed dr* fish. <en2e we are (sin, ma))s and s(per markets in order to attra2t the tar,et market who are hea)th and h*,iene 2ons2io(s. >)so we wi)) fo2(s on the 2on%ienin2e fa2tor so as to make dr* fish a%ai)a#)e thro(,h o(t the *ear.

PRO@OT5ON8 >d%ertisin, wi)) #e done #* methods )ike newspaper insertions (pamph)ets" in the so2ietes and areas aro(nd ma))s and disp)a* #oards o%er the she)%es in ma))s. +e wi)) a)so disp)a* o(r prod(2ts in ma)wani jatras (whi2h attra2t most of maharashtrian fish eaters"and in konkan sa)es. >s o(r profits in2rease we wo()d ad%ertise in the re,iona) ma,a7ines )ike 1har2ha(,hi3 ,r(hsho#hika and re2eipe #ooks.

DISTRIBUTION PLAN
Di(t-ibuti"$ C/%$$ & :

B# -"%!

>%- /"u( ; A$!/ -i

'adar Pare) Bandra >ndheri +or)i

P-"!u,ti"$ P&%$t >%- /"u( = T/%$ Eashi Char,har Copar khairane Thane

+e are tar,etin, +estern @(m#ai3 Na%i @(m#ai and thane. @ain destinations for pa2ka,ed dr* fish are the ma))s3 s(permarts and food fest (@a)wani Fatra L Conkan 0a)e". @arketin, 2hanne) in2)(des8 The main ma))s in @(m#ai are >dit*a Bir)aAs @ore3 <*per 2it*3 0tar Ba7aar and Nat(reAs Basket. +e are tar,etin, aro(nd -0 ma))s in tota) )o2ated in @(m#ai and Thane. >ro(nd !4- k, of dr* Prawns and !4- C,s of dr* Bom#a* d(2k wo()d #e sendin, to ! wareho(ses per da*. The transport wo()d #e done #* road with the he)p of & tr(2ks (T>T> >1;" to the respe2ti%e wareho(ses.

PRICING STRATEGY8 5n the market resear2h st(d*3 2ons(mers were asked whether the* were read* to a premi(m for h*,ieni2a))* pro2essed and pa2ka,ed dr* fish. 5t was fo(nd that3 on a%era,e3

2ons(mers are wi))in, to pa* a sma)) premi(m. <owe%er3 initia))* we are keepin, the se))in, pri2e 3u%& to the pri2e of )o2a))* so)d )oose dr* fish. Traditiona))* dried )oose Bom#a* d(2k P Rs. !0K C,. Traditiona))* dried )oose Prawns P Rs.&/0K C,. The pri2e of :5N9;$A0 dr* fish is )ess than other #randed pa2ka,ed dr* fish.

VI. STRATEGIC PLAN

C"m1 titi. (t-%t 0# O(r prod(2t is differentiated from the other traditiona) )oose dr* fish a%ai)a#)e in the market as it is pro2essed and pa2ka,ed h*,ieni2a))* to retain the n(trient %a)(e of the fish. 5n addition3 it is deodori7ed (sin, nat(ra) deodori7in, a,ents (%ine,ar" to red(2e the (np)easant fish* odo(r. The pa2ka,in, ens(res that the prod(2t is prote2ted from infestation #* inse2ts and other a,ents that miti,ate the =(a)it* and she)f )ife of the

prod(2t. The distri#(tion strate,* (2on%enien2e in a%ai)a#i)it* at near#* s(per marts and s(perstores" a)so pro%ides 2ompetiti%e ad%anta,e to o(r prod(2t. O(r prod(2t is differentiated from other pro2essed pa2ka,ed dr* fish with respe2t to prod(2t 2hara2teristi2s3 distri#(tion strate,*3 and promotiona) %aria#)es. * # Su,, (( F%,t"-( The ke* s(22ess fa2tors of o(r 2ompan* are as fo))ows8 . Pro%idin, =(a)it* prod(2t at a reasona#)e pri2e to the tar,et 2ons(mers. !. ;sta#)ishin, an effi2ient distri#(tion s*stem. &. Red(2tion in prod(2tion 2ost #* (sin, so)ar ener,* as a)ternati%e to e)e2tri2it*. Futu- 1-"!u,t( %$! ( -.i, ( The potentia) prod(2ts and ser%i2es pro%ided #* o(r 2ompan* are as fo))ows8 . 'ried fish %arieties in @(m#ai and Thane market8 shark and kin, fish. !. 'ried fish %arieties in G)o#a) market8 shark and kin, fish. &. 0hark )i%er oi). 4. :ish mea). -. 'ried fish pi2k)es and spi2ed dried fish. .. ;Iport =(a)it* fresh fish8 shark and kin, fish. Ri(2 M%$%0 m $t +e anti2ipate risk in these three areas8 ;. M%-2 t -i(2: The pre)iminar* resear2h indi2ates that the tar,et 2ons(mers are wi))in, to p(r2hase o(r prod(2t. 1ompetition in this ind(str* 2an #e o%er2ome #* stren,thenin, and eIpandin, the distri#(tion network a2ross @(m#ai and Thane. The demand of dr* fish 2an f)(2t(ate d(rin, festi%a)s in 5ndia th(s red(2in, the sa)es in this period. Threat of new entrants dea)in, with pa2ka,ed dried fish #(siness. =. Su11&# ,/%i$ %$! &"0i(ti,( -i(2: 0in2e fish prod(2tion is s(#je2t to seasona) f)(2t(ation3 raw materia) pro2(rement and hen2e prod(2tion wi)) #e affe2ted d(rin, these periods. ?. T ,/$"&"0i,%& -i(2:

0in2e the so)ar dr*er r(ns #oth on so)ar ener,* and e)e2tri2it* there is a risk of te2hno)o,i2a) fai)(re.

S>OT ANALYSIS. St- $0t/(

>#(ndant a%ai)a#i)it* of raw materia). 9ess dependen2e on e)e2tri2it* th(s red(2in, e)e2tri2it* 2osts. East domesti2 market.

> %2$ (( (

<i,h 2ost of ma2hiner*. fra,mentation of market. <i,h re=(irement of workin, 2apita). 0easona)it* of raw materia). :)(2t(ation in market demand. <i,h transportation and in%entor* 2arr*in, 2ost

O11"-tu$iti (

9ar,e eIpansion possi#i)ities re)ated to fish #(siness. Risin, in2ome )e%e)s and 2han,in, 2ons(mption patterns. (shift to h*,ieni2 food prod(2ts" :a%o(ra#)e demo,raphi2 profi)e and 2han,in, )ifest*)es 5nte,ration of de%e)opment in 2ontemporar* te2hno)o,ies s(2h as 2od )i%er oi) eItra2tion and eIport that3 offer %ast s2ope for rapid impro%ement and pro,ress Openin, of ,)o#a) markets.

T/- %t(

>fforda#i)it* and 2()t(ra) preferen2es of fresh fish. 9oose dr* fish se))ers red(2in, their pri2es.

VII. FINANCIAL PLAN

0a)es re%en(e8

60000000 50000000 40000000 30000000 20000000 10000000 0 1 2 3 sales revenue year

:inan2ia) Performan2e meas(resThe profits after pa*in, the taIes are eIpe2ted to #e in a stead* ,rowth. 'etai)ed finan2ia) statements are shown in appendiI. P-"'it%bi&it# Fi-(t # %4&4&/4/ S ,"$! # %!0&8 8.4 T/i-! # %.04!400.

70000000 60000000 50000000 40000000 30000000 20000000 10000000 0 1 2 3 net profit profit before tax year

Breake%en ana)*sisThe #reak-e%en pri2e for se))in, the prod(2t is approIimate)* &4.--? of the eIistin, pri2e. To re2o%er the st *ears in%estment (in fiIed 2osts" in the #(siness3 the 2ompan* wo()d #e re=(irin, ! *ear .i.e. 4th =(arter of !nd *ear. :or that the sa)es of approIimate)*

! 4.!0 C, of tota) dr* fish sho()d #e done. This fi,(re is anti2ipated to rea2h within ! *ears.

FINANCIAL ASPECTS ;. FI)ED CAPITAL i. L%$! 9 Bui&!i$0( : N" ; = D (,-i1ti"$ L%$! P&%$t ,"$(t-u,ti"$ 8u%$tit# ;@AA(3't V%&u ?AAAAAA ;@+AA+AAA

ii. M%,/i$ -# 9 E3ui1m $t 0.No 'es2ription 'r*in, ma2hine ! Pa2ka,in, ma2hine G(antit* ! Ea)(e Rs. &.0000 00000

iB St%'' 9 L%b"u- 1 - m"$t/: 1ost for staff and )a#o(r is Rs 4000 K month. A!mi$i(t-%ti"$ 61 $( ( 0a)ar* 03000

Te)ephone #i))

000

&

Other eIpenses

4000

Tota)

!03000Kmonth

No ! & 4 . Tota) DEPRICIATION

'es2ription Bom#a* d(2k Prawns 52e 0a)t Eine,ar P)asti2

G(antit* per da* 40k, 40k, ! 0k, 0-k, &)it -

Ea)(e (Rs" 88-0 !&.00 4!0 !.& 80 !44 &.888

;AC ! 1- ,i%ti"$ "$ 1&%$t 9 m%,/i$ -#.

YEARLY E)PENSES

Year 1 Particulars #ombay $uc%&yr in %'s Pra)n& yr in %'s +alt&yr in %'s -ce&yr in %'s .ine'ar&yr in %'s /lectricity&yr 0ar%etin' costs& yr 1istribution costs& yr A$min costs&yr 2otal Quantity 51100 51100 20*05 76650 10(5 Amount !s" 1533000 40**000 52012,5 22((50 65700 20000 400000 600000 240000 722*662,5

Year 2 Quantity 102200 102200 41610 153300 21(0 Amount !s" 3066000 *176000 104025 45((00 131400 40000 600000 1200000 4*0000 14257325

Year 3 Quantity 153300 153300 55115 22((50 32*5 Amount !s" 45((000 12264000 1377*7,5 6*(*50 1(7100 60000 *00000 1500000 720000 20(67737,5

COST SHEET Parti2()ars Di- ,t m%t -i%& Bom#a* d(2k and prawns 0a)t Eine,ar 52e Di- ,t &%b"u>mo(nt -.! 000 4./!0 .-/00 !!44-0 04-00 >mo(nt

Prime 2ost ( " F%,t"-# ". -/ %! ;)e2tri2it* and water +orks 2ost (!" >dministration O%er <eads8Offi2e eIpenses 1ost of Prod(2tion (&" S &&i$0 %$! Di(t-ibuti"$ OH:D Transportation >d%ertisement 1ost of 0a)es (-" Profit (#a)an2in, fi,(re" 0a)es .3003000 4.00.000 !03000

.0/!8/0

.0408/0 !40000 .&&!8/0

/&&!8/0 ;A;EFF?A /-!/&00

Fi-(t # %-

T-%!i$0 %$! P-"'itGL"((

Parti2()ar 1ost Parti2()ar
B* sa)es
2o #ombay $uc% 2o salt 2o ice 2o vine'ar 2o )a'es 2o electricity 5621000 46720 22((50 65700 10(500 20000

1ost

/-!/&00

To ,ross profit

4-!4&0

;H@=H?AA ;H@=H?AA
B* ,ross profit To marketin, 400000 To distri#(tion .000000 To pa2ka,in, -&&00 To 0? depre2iation 44.000 To inherent )oan .-&&& To inherent o%erdraft To net profit 4000 4&4&/4/ 4-!4&0

;;F@=F?A

;;F@=F?A

B%&%$, (/ t
To net profit To %ent(re 2apita) To #ank )oan To #ank o%erdraft 4&4&/4/ &&0.../ .-&&&& 40000 B* fiI asset44.0000 (-" depre2iation44.000 B* 2ash 44.4000 44 /4/

?==E====

;F?H@HEH

S ,"$! # %-

T-%!i$0 %$! P-"'itGL"((

Parti2()ar
2o #ombay $uc% 2o salt 2o ice 2o vine'ar 2o )a'es 2o electricity

1ost
11242000 63*75 45((00 131400 21(000 400000

Parti2()ar
B* sa)es

1ost
&-0-4.00

To ,ross profit

!!8484!-

?@A@FIAA
B* ,ross profit B$ profit )ast *ear To marketin, .00000 To distri#(tion To pa2ka,in, To 0? depre2iation To inherent )oan To inherent o%erdraft To administration 4000Kmonth To net profit 0000000 ! 4.!0 44.400 .-&&& 4000 4800000 !0&8 8.4

?@A@FIAA
!!8484!4&4&/4/

?==E====

?==E====

B%&%$, (/ t

To net profit To %ent(re 2apita) To #ank )oan To #ank o%erdraft To sa)e

!4&8 8.4 &&0.../ .-&&&& 40000 &-0-4.00

B* fiI asset44.4000 (-" 0? depre2iation44.400 40 /.00 B* 2ash .-4 88.4

IEF?IFIE

IEF?IFIE

T/i-! # %-

T-%!i$0 %$! P-"'itGL"((

Parti2()ar
2o #ombay $uc% 2o salt 2o ice 2o vine'ar 2o )a'es 2o electricity

1ost
16*63000 (5((5 45((00 1(7100 32*500 60000

Parti2()ar
B* sa)es

1ost
-!/.0/-0

To ,ross profit

&4/-.!--

@=HIAH@A
B* ,ross profit B* profit )ast *ear To marketin, .00000 To distri#(tion To pa2ka,in, To 0? depre2iation To inherent )oan To inherent o%erdraft To administration .000Kmonth To net profit 0000000 &!&0!40 /.0 .-&&& 4000 /!0000 .04!400.

@=HIAH@A
&4/-.!-!4&8 8.4

IF;?J;=F

IF;?J;=F

B%&%$, (/ t

To net profit To %ent(re 2apita) To #ank )oan To #ank o%erdraft To sa)e

.04!400. &&0.../ .-&&&& 40000 -!/.0/-0

B* fiI asset40 /.00 (-" 0? depre2iation40 /.0 B* 2ash .-4 88.4

;;JIFFH@I

;;JIFFH@I

ANNE)URE

R;0;>R1< @;T<O'O9OG$
OBJECTIVE: To st(d* and ana)*se market of dr* fish 2ons(mption. To find the a22epta#i)it* of h*,ini2a))* pro2essed and pa2ked dr* fish. SAMPLE SI7E: &0 8UESTIONNAIRE N%m ...................................................................................................... P&%, ................................................................................................... G. . 'o *o( 2ons(me dr* fishN $;0 NO

G.!. 5f *es whi2h %ariet* of dr* fish do *o( #(*N Bom#a* '(2k Prawns @a2kere) G.&. <ow fre=(ent)* do *o( p(r2hase dr* fishN On2e week On2e month Other -------------------------------------------------------------G.4. 5n whi2h season do *o( #(* dr* fishN Fan3 :e#3 @ar2h >pri)3 @a*3 F(ne F()*3 >(,3 0ept O2t3 No%3 'e2

G.-. +hat =(antit* of dr* fish do *o( #(* in a monthN k,

! k, & k, Other G... +here do *o( prefer to #(* dr* fishN :ish @arket @a))

G./. +i)) *o( prefer to #(* h*,ieni2a))* pro2essed and pa2ked dr* fish o%er )oose dr*fishN $es No

G.8. +i)) *o( pa* premi(m for h*,ieni2a))* pro2essed and pa2ked dr* fishN $es No

REFERENCES: 444.m%/%-%(/t-%'i(/ -#! 1%-tm $t.,"m 444.0""0& .,"m 444.4i2i1 !i%.,"m