The age of my target audience is 16-19 year olds.

I have targeted my magazine at a group of older teenagers, as they will be more interested in music and gigs/festivals compared to younger teens. However, as my target audience will be preoccupied in college work and/or jobs, I am aware of their low/non-existence income, which is why I have chosen for the price of my magazine to be 2 as it is a realistic price that my audience would be able to afford. The overall social class of my audience is the Middle Class. My magazine targets the lower middle class, as even though my audience has a little amount of income; their families are likely to have occupations such as small business owners, teachers, secretaries, allowing them to purchase a fortnightly music magazine. Having said that, my magazine will also target the upper middle class also, with their parents occupying jobs such as doctors. I have also taken into account, the typical genres that interest 16-19 year olds, which was mainly rock (I came to this conclusion via a questionnaire I conducted from my peers) which is why I chose to make a rock music magazine.

My magazine targets both genders, as it contains information from various types of rock bands and festival information. I have also included a variety of images with male models, and female models. The colour scheme is unisex as I have used reds, whites these are seen as neutral colours and do not appeal to a specific gender.

My magazine doesnt appeal to a specific ethnicity. However, I have included images of people from different ethnicities within my magazine, which hopefully conveys the fact that I am not targeting one ethnicity overall. Although, I would say the main target audience will contain mostly White European teens, as this ethnicity is more likely to be middle class, and also from my own research with my peers, out of my friendship group, those of a White European ethnicity preferred rock, whereas Muslims preferred pop. These results cannot however be generalised to a wider population as they have been concluded from my own research as the participants were my friends.

Name: Sam Gender: Male Age: 17 Ethnicity: White European Social class: Middle Lower Class Interests: Sprinting, singing, football. Taste in music: indie bands, rock, hip-hop Why is Sam part of my target audience: He is into rock music amongst a variety of different genres, and enjoys going to rock and indie music festivals

Name: Rachel Gender: Female Age: 16 Ethnicity: White European Social class: Middle Class Interests: Swimming, going to gigs Taste in music: rock, hard rock, metal, punk rock

Why is Rachel part of my target audience: She comes from a middle class background and enjoys various subgenres of rock, including metal. She also enjoys music festivals

Name: Murad Gender: Male Age: 18 Ethnicity: Muslim Social class: Middle Class Interests: Army cadets, football, skiing Taste in music: punk rock, indie music Why is Murad part of my target audience: Enjoys similar genres of music advertised in my magazine and falls under the correct age that my magazine targets