IT'S ALL ABOUT BUSINESS EVENTS

MICENET MAGAZINES

in print, online and globally connected

magazines, iPad app, websites and e-newsletters produced for professional conference and event buyers.

Suite 3, level 4, 189 Kent Street Sydney, Australia 2000 phone: +612 8264 4444 email: info@btp.net.au www.btp.net.au

LEADING THE WAY

IT'S ALL ABOUT BUSINESS EVENTS

leading the way in the asia pacic region

Australias leading and only award-winning business events magazine and iPad app.
BT Publishing (BTP) is Australias premier, award winning, business tourism industry publisher with a portfolio of magazines, websites and e-newsletters to facilitate advertising, destination and property education, qualifying buyers for famils and more. BTP was established in 2000 and is family-owned and operated by experienced tourism industry professionals. Readers are looking to be stimulated by new information on industry trends, news and new product. Destinations seek products able to visually complement their offering and cut through to a corporate and association readership. BTPs glossy, high quality product is able to fulfill this need and through a consultative approach, new and innovative campaigns ensure maximum ROI. be downloaded for free (search micenet in the Apple app store). The iPad magazine provides for greater user interaction with the addition of video content, audio, and additional images. Advertisers should talk to our sales team about how they can effectively bundle their advertising programs to include a presence on the micenet AUSTRALIA iPad magazine.

Award winning

The true reflection of BTPs success is the industry recognition achieved through multiple industry award wins: Three-year consecutive winner of the prestigious MEA Award (Conference Support Products & Services 2003-2006) and the 2007 national winner in the category Conference Support Products. It is through our commitment to our product and the industry that BTP has achieved the highest recognition in the business tourism and events industry in Australia. Helen Batt-Rawden, Group Publisher / Managing Director

The content

Market research underlines the need for practical, hands-on case studies. Each issue features signature case studies and in-depth destination reports supported by bureau and NTOs, together with news, opinion pieces and interviews with the top industry figure heads that will inspire and influence buyers.

A Multimedia offering The fastest way to reach an additional online tech savvy audience

Advertising within a BTP publication automatically combines the strength of traditional print media with the power and immediacy of online publishing. All advertisements are displayed online with links to the advertisers website. This value-add substantially increases the print advertising effectiveness. micenet AUSTRALIA is also available as iPad magazines that can

micenet AUSTRALIA Theres nothing else like it

13,771

This publication has been independently audited by the Circulations Audit Board. Period ending September 2013

Average Readership 48,199 August, 2011

DEMOGRAPHIC AND DISTRIBUTION

IT'S ALL ABOUT BUSINESS EVENTS

qualied, proven and active buyers

Quality sets the benchmark for micenet AUSTRALIA magazines readership/buyer database which is continually being updated via independent readership/buyer surveys undertaken by Micromex Research, bi-monthly magazine distribution, direct mail, internal and external telemarketing, site inspections, competitions and registrations via our fortnightly e-newsletters and websites.

CAB (audit): 13,771 period ending March, 2013. Micromex Research determined average readership of 48,199 as at August 2011.

readership by market segment

Corporate in-house planners 46% Event managers, professional conference & exhibition organisers/incentive houses 25% Associations 10% Government/educational institutions 8% DMCs/corporate travel agents 9% Media/PR agencies 2%

geographical distribution 48,199

51% New South Wales Victoria 25% Queensland 10% 2.5% Western Australia 2% South Australia 1% Australian Capital Territory 7% New Zealand > 1% Tasmania > 1% Northern Territory

readership by job function

Event and function managers 24.9% Admin/middle management 22% Personal assistants 18.5% CEO, directors and senior management 17% Marketing and sales directors 15% Education 1.9% Venue management 0.7%

TOTAL 100% micenet AUSTRALIA magazines distribution is AUDITED (CAB) which makes us totally accountable to our advertisers. Therefore, our claimed and published distribution figures are credible and 100 percent accurate. All audited magazines proudly display the CAB logo.

We have an exclusive strategic alliance with American Express Meetings and Events. micenet AUSTRALIA magazines are mailed directly to AMEX bookers.

13,771

This publication has been independently audited by the Circulations Audit Board. Period ending September 2013

Average Readership 48,199 August, 2011

UNIQUE POINTS

IT'S ALL ABOUT BUSINESS EVENTS

unique points of difference

micenet AUSTRALIA is unique in many ways
 Additional distribution to the business traveller: micenet AUSTRALIA magazine is distributed in the Virgin Blue Business Lounge in Sydney AND the Qantas Business Lounges around Australia, therefore giving you an even WIDER reach targeting the business traveller. micenet hosts a corporate golf day in conjunction with Tourism Portfolio, which brings buyers and sellers together in a relaxed environment. Additional distribution to American Express Meetings and Events magazines are mailed directly to AMEX bookers. micenet e-newsletter is audited. The micenet e-newsletter is currently the only MICE/C&I e-newsletter in the Australian marketplace to be audited by the Circulations Audit Board. Being audited means the Publisher is held totally accountable and takes responsibility for reporting actual and honest distribution numbers for its magazine and e-newsletter. micenet AUSTRALIA is available in print, online, and digital format. Most advertisements placed in the micenet AUSTRALIA print edition can be automatically placed on the micenet AUSTRALIA website (www.mice.net.au) or in the micenet AUSTRALIA iPad magazine. micenet AUSTRALIA magazine is the only C&I magazine in Australia that has carried out and published results of an independent readership survey (August 2011). Readers/buyers opt in to receive the magazine. We do not use a scatter-gun approach to our distribution. We have appointed Advisory Boards in Australia and New Zealand that were formed in an effort to provide feedback and allow us to continually offer readers well-balanced, informative, appealing and quality editorial content. Official publishers of the industrys most prestigious association news and information MEA articles are included in every issue of micenet AUSTRALIA

Micromex independent research reveals average readership is 48,199

In August 2011, micenet AUSTRALIA commissioned Micromex Research to conduct a survey as an initiative to better understand the readership of the magazine as well as some intentions and behavioural metrics around business tourism, event buying and planning. Average readership or pass on rate: 3.5. Readership: 48,199. 83 percent of readers are directly responsible for organising and booking events in their organisation. The average annual spend of micenet AUSTRALIA buyers/ readers is $50,000 - $100,000. 16 percent of our readers have an annual budget of $250k $500k, whilst 5% have a budget of $500k - $1million. 46 percent stated they are likely to place business during 2013 and 2014 with advertisers seen in micenet AUSTRALIA. 15 percent stated they had already booked business with advertisers seen in micenet AUSTRALIA magazine in the last 6 months (the mean value being $92,786).

Education

Site Inspections we are actively involved in local and international site inspections taking qualified Australian buyers/micenet AUSTRALIA readers to local and overseas destinations in conjunction with applicable bureaux and airlines.

Editorial integrity and reliability

micenet AUSTRALIA prides itself on maintaining editorial integrity and reliability by publishing gutsy, hard-hitting and often controversial news and lead stories as well as comments and columns from industry leaders, experts and professionals.

13,771

This publication has been independently audited by the Circulations Audit Board. Period ending September 2013

Average Readership 48,199 August, 2011

FEATURES CALENDAR

IT'S ALL ABOUT BUSINESS EVENTS

features calendar 2014

iPad app, printed and digital magazines
issue february
Publish Date: Booking: Material: 11 February 13 December 19 December

australia
Melbourne & Regional Victoria Canberra Update Sydney Surrounds Regional NSW Whitsundays Sunshine Coast North Queensland - Mackay/Townsville/Cairns Northern Territory incentives Tasmania

international
New Zealand Update Oman, Dubai and Abu Dhabi Malaysia Thailand South Africa Mauritius

features
Technology Casinos Waterside/Harbourside

AIME 18-19 February 2014

april
Publish Date: Booking: Material: 17 April 04 March 07 March

MEA National Conference 15-17 May 2014

Gold Coast Sydney and Surrounds NSW Beach Meetings Adelaide and South Australia Regional NSW Perth/Western Australia Northern Territory - Central Australia

New Zealand Update Singapore Macau Indonesia India Las Vegas

Corporate Gifts Hotel Chains Distinctively Unique Small Meeting spaces Convention Centers

june
Publish Date: Booking: Material: 13 June 29 April 02 May

Victoria Meeting Mart 17 June 2014 Meetings NZ 18-19 June 2014

Melbourne Regional Victoria Sydney and Surrounds Regional NSW Brisbane Sunshine Coast Update Whitsundays Northern Territory - Top End

New Zealand Update Hong Kong Thailand Pacic Islands

P  roducts & Merchandise Resorts and Spas C  hristmas Party Venues

august
Publish Date: Booking: Material: 08 August 24 June 27 June

Inspire EX 18-19 August 2014 Luxperience 31 Aug - 3 Sept 2014 IT&CMA 3 Sept - 2 Oct 2014

Canberra Sydney and Surrounds Regional NSW/Blue Mountains Gold Coast Update Cairns & Great Barrier Reef Northern Territory incentives

New Zealand Update Singapore Indonesia Philippines Oman, Dubai and Abu Dhabi South Africa Mauritius

Adrenalin Rush and Team Building Universities Conference Packages on Sale Corporate Family Days Private Dining Rooms L  uxury/Exceptional Experiences Supplement

october
Publish Date: Booking: Material: 01 October 18 August 22 August

ITB Asia 29-31 October Ofce Expo

Sydney and Surrounds Regional NSW Queensland Melbourne Update Regional Victoria Adelaide and South Australia Northern Territory Tasmania Perth/Western Australia

New Zealand Update Pacic Islands UK Hong Kong Malaysia South Korea Thailand Singapore

Corporate Golf Heritage Venues Technology Distinctively Unique

Publish Date: Booking: Material:

26 November 13 October 16 October

Sydney and Surrounds Regional NSW Brisbane Northern Territory

New Zealand Update Asia Update - Singapore/Hong Kong/Macau/ Malaysia/Indonesia/Thailand/ Korea/Shanghai Europe Update India Pacic Islands

Airport Venues Cruising Beyond the Ballroom Convention & Exhibition Space Exceptional Experiences Case Study Supplement

13,771

This publication has been independently audited by the Circulations Audit Board. Period ending September 2013

Average Readership 48,199 August, 2011

Updated December 2013

december

PRINT AND DIGITAL MAGAZINES

IT'S ALL ABOUT BUSINESS EVENTS

rates australian 2014

Print and digital magazines
premium position
Front Cover* Inside Front Cover Double Page Spread Inside Front Cover Inside Back Cover Outside Back Cover
app inclusion single issue 3 issues (per issue rate)

yes yes yes yes yes

$16,010 $12,810 $7,370 $7,050 $8,650

$14,810 $11,850 $6,820 $6,520 $8,000

*Front Cover includes full page editorial with photos.

run of magazine
Double Page Spread Half Double Page Spread Full Page Half Page Third Page Quarter Page

app inclusion

single issue

3 issues (per issue rate)

yes yes yes yes yes yes

$11,210 $7,690 $6,405 $4,160 $3,200 $2,560

$10,370 $7,110 $5,920 $3,850 $2,960 $2,370

micenet AUSTRALIA magazine

micenet AUSTRALIA iPad app

Supplements

(confirmation must be 6 months prior to publishing):

Preferred positioning on availability - 10% loading.

advertorial
Double Page Spread
(800 words with 5 photos)

app inclusion

single issue

3 issues (per issue rate)

yes yes

$12,810 $7,370

$12,170 $6,730

Full Page
(400 words with 3 photos)

Preferred positioning on availability - 10% loading Up to 3 corrections are allocated to each advertorial booking. Additional corrections will be charged at $100 for each time changes are made.

Gain the competitive edge and let our readers know EVERYTHING there is to know about you. A well balanced mix of editorial and advertising presented in a high quality four-colour format. Minimum four pages, maximum 24 pages dedicated to your organisation or destination containing high quality and fully researched editorial together with optional case studies, corporate and/or property advertising. Designed by micenet ASIAs creative team to your specifications and published in a prominent position within the magazine. Additional run-ons can be printed for your use at trade shows, direct mail campaigns or other marketing initiatives. Additional cost applies for run-ons.

Loose inserts

iPad app - interactivity (per issue rate)

Video & Audio Audio Track Image Gallery
30 seconds

(pending combined weight of magazine and insert)

60 seconds 1 to 5 minutes

$840
30 seconds

$1,260
60 seconds

$2,625
1 to 5 minutes

Single A4 sheet to entire database 2 sheets 4 sheets

$7,680 $11,520 $15,280

$578
6 photos

$945
12 photos

$1,969
18 photos

Production charges

$525

$735

$1,050

The above are additional costs for each insertion booked. iPad app - interactivity is not available for non-advertisers.

Design of advertisement Set and make half page (min charge) Set and make full page
These rates are in Australian dollars and are nett of GST. Please add GST if applicable.

$1,500 $800 $1,000

13,771

This publication has been independently audited by the Circulations Audit Board. Period ending September 2013

Average Readership 48,199 August, 2011

PRINT AND DIGITAL MAGAZINES

IT'S ALL ABOUT BUSINESS EVENTS

print specications
Double Page Spread Half Double Page Spread Full Page Half Page Vertical Half Page Horizontal Quarter Page

Page size (mm)

micenet Australia final trim size (A4) Type area

Width x Depth 210 x 297 177.5 x 267

Advertorial

Ads sizes with no bleed

**Half Double Page Spread Half page horizontal Half page vertical Third page horizontal Third page vertical Quarter page horizontal Quarter page vertical Sixth of a page Strip Double strip 390 x 128.5 177.5 x 128.5 84 x 267 177.5 x 82 54.5 x 267 177.5 x 59 84 x 128.5 54.5 x 128.5 177.5 x 40 390 x 40

Design and layout will be done in keeping with micenet template and style guide. This includes the standard advertorial font-style and magazine banner stipulating the page content as advertorial. The price includes three rounds of authors corrections. Corrections over and above this will be charged at $100 per round. Specifications: 400 (full page) or 800 (double page spread) words and a minimum of three high resolution images (images will be selected depending on the layout) and must be provided by deadline stipulated. If you wish to deviate from the micenet design template and style guide, please provide final and press-ready material by the published deadline date.

Ads sizes - add 5mm bleed (trim sizes shown)

**Double Page Spread (DPS) Type Area (DPS) Full Page Front cover Inside Front Cover Inside Back Cover Outside Back Cover Type Area Gatefold Double strip 420 x 297 390 x 267 210 x 297 210 x 297 210 x 297 210 x 297 210 x 297 177.5 x 267 420 x 297 410 x 56

Image gallery: Minimum resolution Video: Minimum resolution Maximum file size mp4 format Re-sizing advertisment: Full page Half Page

App - Digital magazine

1,024px 768px (72dpi) 640px 480px 12mb

1,024px 768px 560px x 405px

Please note: Body copy should be no smaller than 16px

Mechanics:

**Please note: An area of 9mm in the centre of any DPS must be kept clear of any type or crucial image (main focal point). This area is where the grip binds the magazine and any type will not be visable. Background images are still allowed (and encouraged) in this area but they may be cropped.

 rtwork is preferred to be supplied digitally. We only accept A the following high resolution formats: PDF (press) preferred All work must be in CMYK. RGB or PMS jobs will either be  converted to CMYK without notice, or rejected. The resolution of all artwork must be at least 300dpi. Artwork can be supplied on CD, DVD or email (up to 15mb  per email). Files can be emailed to artwork@btp.net.au. All artwork submitted must be accompanied by a colour correct digital proof. BTPublishing cannot accept responsibility for colour variations if a digital colour proof is not available for comparison. Any question regarding artwork can be forwarded to the  production department on telephone +61 2 8264 4444.

13,771

This publication has been independently audited by the Circulations Audit Board. Period ending September 2013

Average Readership 48,199 August, 2011

WEBSITE

IT'S ALL ABOUT BUSINESS EVENTS

website www.mice.net.au

micenet website

micenet website with background takeover campaign

advertising rate 2014

website campaign option Website background takeover + masthead banner Website background takeover Masthead banner (exclusive) Tile banner (exclusive) Tile banner (3-rotation) rate $5,250 $3,675 $2,242 $1,250 $750 campaign duration per week (max. 4 consecutive weeks) per week (max. 4 consecutive weeks) per month per banner per month per banner per month

technical specications
Requirements for advertisement (finished artwork only). Masthead banner: 728(w) x 90(h) pixels (jpeg or gif) Tile ad: 305(w) x 150(h) pixels (jpeg only) Animation: animated GIF format.

website statistics
Our website is designed purely for the reader/buyer in mind. Statistics available on request.

These rates are in Australian dollars and are nett of GST. Please add GST if applicable.

13,771

This publication has been independently audited by the Circulations Audit Board. Period ending September 2013

Average Readership 48,199 August, 2011

E-NEWSLETTER AND EDM

IT'S ALL ABOUT BUSINESS EVENTS

e-newsletter
statistics
Circulation: 12,592 - CAB audited June 2013 Frequency: 1st and 15th of every month

advertising rates 2014

e-newsletter campaign option 1 issue Banner advertisement 80-100 words with logo and link $1,250 $750 2 issues $2,250 $1,350 4 issues $4,000 $2,400 6 issues $5,250 $3,150

These rates are in Australian dollars and are nett of GST. Please add GST if applicable.

technical specications
micenet AUSTRALIA e-Newsletter Requirements for static advertisement (finished artwork only). Banner: 680 (w) x 72 (h) pixels (jpeg or gif) - landscape only). Requirements for words and logo insertion: 80 words supplied in a word document, small image/ logo (jpeg or gif).

dedicated EDM
statistics
Circulation: 18,990 subscribers - CAB audited June 2013 Frequency: up to 4 times per month (subject to availability)

advertising rates 2014

dedicated EDM Artwork + hyperlinks provided by advertiser single insertions $5,800 3 insertions (per insertion rate) $5,200

These rates are in Australian dollars and are nett of GST. Please add GST if applicable.

technical specications
Dedicated EDM advertisement to be supplied by one of the following: Image format: jpg file, maximum width of 680 pixels.
Height is not an issue, although keep in mind the higher your e-mail determines the longer the end user must scroll to view the e-mail in its entirety.

dedicated EDM

100% HTML with all relevant URLs and images. micenet design: Supply up to 150 words including contact details and images. Please send any suggestions for a subject line of the email.

13,771

This publication has been independently audited by the Circulations Audit Board. Period ending September 2013

Average Readership 48,199 August, 2011