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SIA Organisational Climate Pulse Survey 2007

Climate pulse survey


The SIA Organisational Climate Pulse Survey results show overall improvement.

Anniversary celebrations
More events and activities are organised across the network to celebrate SIAs 60th anniversary.

SIAEC is A380-ready
An overview of SIAECs preparations to be the first MRO company to maintain the superjumbos.

SIA Group Athletics Meet


SIA-Air team dominates once again as several new records are set on the track.

H O U S E N E W S PA P E R OF THE SIA GROUP JULY 2007

6-7

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MICA (P) 124/03/2007

In a key initiative to expand its operations into Australia, SIAEC signed a Sales and Purchase Agreement on June 6 to acquire 100% of privately owned Aircraft Maintenance Services Australia (AMSA).
AMSA currently offers line maintenance services at major Australian airports, including Sydney, Brisbane, Melbourne, Adelaide, Perth and Coolangatta. SIA is among its customers. This strategic investment will enable us to broaden our service offerings to our current line maintenance customers at Changi Airport, including SIA, which fly to these airports in Australia, SIAEC CEO William Tan said. AMSAs key value lies in its existing regulatory and business licences, as well as its skilled and experienced workforce. The acquisition will provide SIAEC with instant access to the Aus-

SIAEC pursues opportunities to expand into Australia


AMSAs key value lies in its existing regulatory and business licences, as well as its skilled and experienced workforce. The acquisition will provide SIAEC with instant access to the Australian line maintenance market. Mr Tan
tralian line maintenance market. He said the initiative will also complement the growth of SIAECs line maintenance services in the Asia-Pacific region, which currently covers 36 airports in Singapore, China, Indonesia and the Philippines. Established in 1992, AMSA provides highly skilled and trained aircraft maintenance engineers to undertake the mandatory engineering requirements for airlines operating into and within Australia. Its main office is located at Brisbane International Airport. The company provides line maintenance services for B747, A320 and B777 aircraft.

Co. Reg. 197200078R

Issue No. 07/2007

SIA is among AMSAs customers in Australia. Picture courtesy AMSA.

The A380s pioneer pilots


Exciting times lie ahead with SIA set to make aviation history by being the first to fly the Airbus 380. For aviators, what can be more exciting than to be, literally, the first to fly the superjumbo?
A pioneer group of aviators is being trained to be the first commercial pilots on the A380, which is scheduled to take to the commercial skies later this year. The pilots started their seven-week A380 Conversion Training course on June 18. Three weeks of ground course in Singapore will be followed by four weeks of simulator and line training in Toulouse, France. Weighing 569 tonnes, the A380 spans 79.8 metres, wingtip to wingtip, and can carry more passengers than any other aircraft type. Computer-based training (CBT), flight training devices (FTD) and simulators ensure state-of-the- art technology for the training of these pilots. There is no paper involved manuals, documents and diagrams are all in electronic format. The A380 has an almost paper-free environment, except for regulatory documents and checklists that must be carried on board. By Capt Indranil Ray Chaudhury, A380 Fleet.

The A380 simulator, installed in SIA Training Centre, is the first outside France. Currently undergoing hardware and software integration, it is expected to be ready for pilot training by end-August. Captains on the first commercial A380 flight crew course in the world are (standing) LH Chan (left), KH Gan (second left) and Baldev Singh (right); (seated from left) Robert Ting (VP/Chief Pilot A380/ A340), Gerard Peacock, KE Wong (CAAS Flt Ops Inspector) and BK Chin; and CP Chew (seated second right). With them are Mgr Grd Trng Somnath Sen Gupta (standing, third left), and (seated) Airbus Instrs Stephane Drouot (right), Eric Papaix (third right) and Catherine Simone (fourth right). Pictures by Capt Nazry Abdul Latiff, B777 Fleet.

COMPANY NEWS
OUTLOOK July 2007

Slightly over half (52%) of SIAs Singapore-based and overseasposted Head Office staff participated in the survey, a little less than the response rate of 57% logged in 2005. The survey fielded 47 questions in 10 categories: Communication, Pay & Benefits, Training & Development, Supervision, Management, Working Relationships, Employee Engagement, Organisational Change, Image and Survey Follow-Up. All categories registered an overall score of at least 54% favourable (Agree or Tend to Agree) responses. Compared against 2005, every category registered significant improvements of up to seven percentage points. As Survey Follow-Up was a new category added this year, there is no historical comparison. According to ISR, an improvement of this magnitude, especially for a company as big and diverse as SIA, is commendable, reflective of the sustained effort to improve the organisational climate.

More positive results in climate pulse survey


The SIA Organisational Climate Pulse Survey was held from Mar 26 to Apr 23 as part of an ongoing process to seek staffs feedback on work-related issues and to gauge the progress since the first Organisational Climate Survey was launched in 2005. The findings indicate an overall improved employee climate. This article provides an overview of the findings, as analysed by the independent survey consultant Towers-Perrin ISR.
As in 2005, Image received the most positive responses. Eighty-nine percent of respondents shared the opinion that SIA is highly regarded by employees, the general public, customers and competitors.
Both benchmarks are based on the results of similar surveys conducted by ISR in other companies. SNN includes local companies and international organisations based in Singapore, such as Shangri-La Hotels & Resorts, Singapore Tourism Board and SingTel. GHPC refers to global highachieving companies and includes
Response rates by job levels.

two percentage points ahead of the GHPC.

Areas of concern
The category Working Relationships continues to be a cause for concern, although its score of 69% is an improvement of seven percentage points from 2005, the biggest jump across all 10 categories. The survey touched on four aspects of working relationships: Cooperation between individuals, within departments and divisions, and between divisions. On the whole, the categorys score lagged behind the SNNs 71% and GHPCs 80%. Specifically, there is a need to improve on divisional and inter-divisional cooperation. While more staff felt more positive about SIAs pay and benefits this year than in 2005, it was apparent that they also felt more could be done in this area. SIAs score of 54% was on a par with the SNN, and eight percentage points lower than the GHPC. Items that staff responded positively to included benefits and recognition of individual contribution.

Strengths
As in 2005, Image received the most positive responses. Eighty-nine percent of respondents shared the opinion that SIA is highly regarded by employees, the general public, customers and competitors. This is three percentage points higher than 2005, 17 percentage points higher than ISRs Singapore National Norm (SNN), and on a par with its Global High Performing Companies (GHPC) norm.

the likes of VISA USA, Mattel and Chevron Corporation. SIA also did well in Employee Engagement, a measure of how positively staff think, feel and act towards the company. The overall favourable score of 82% for Employee Engagement was a three-percentagepoint improvement from 2005,

and significantly higher than the SNNs 70% and GHPCs 80%. In terms of Training & Development, staff also gave the Company the thumbs up, especially cabin crew and pilots. The score of 72% was three percentage points higher than in 2005. It was nine percentage points better than the SNN, and

What next
Building on this broad overview, a more detailed analysis of the company level findings and how each division fared will be shared at divisional communication sessions in the coming weeks. Having assessed employees opinions of SIA, work can proceed on identifying areas where improvement is needed. Divisional management and taskforces will also work with ISR on prioritising and spearheading issues for action planning. More updates on follow-up actions will be communicated at a later stage.

Pulse Survey 2007: SIA Overall Scores

Compared against 2005, every category registered significant


Green and red bars indicate statistically significant difference, meaning the results are unlikely to have occurred by chance. ^ New category for 2007. * Insufficient items to calculate a category score.

improvements of up to seven percentage points.

M I S S I O N S TAT E M E N T
Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees.

CORE VALUES
Pursuit of excellence We strive for the highest professional standards in our work and aim to be the best in everything we do. Safety We regard safety as an essential part of all our operations. We maintain and adopt practices that promote the safety of our customers and staff.

Customer first Our customers are foremost in our minds all the time. We go the extra mile to exceed their expectations. Concern for staff We value our staff and care for their well-being. We treat them with respect and dignity and seek to provide them with appropriate training and development so that they can lead fulfilling careers.

Integrity We strive for fairness in all our business and working relationships. Teamwork We work with pride as a worldwide team to achieve success together.

Published by Singapore Airlines Limited. EDITORIAL TEAM: George Chacko (Editor), AA Piyaratne, Dawn Sin, Sharon Ang, Susan Swyny and Khoo Hwee Lee. Distribution: Khoo Hwee Lee. ADDRESS: Human Resources Division, Singapore Airlines, 05-D Airline House, 25 Airline Road, Singapore 819829. Mail code: SIN ALH 05-D SITA code: SINIESQ Telephone: 6541-5252 Fax: 6546-8380. email: SQ_Outlook@singaporeair.com.sg or email:george_chacko@singaporeair.com.sg
Printed on recycled paper by Saik Wah Press Pte Ltd.

COMPANY NEWS
3
OUTLOOK July 2007

The following senior management staff are promoted with effect from July 1.

Senior management promotions


as Senior Manager Company Planning & Fuel. Mr Lee holds a Bachelor of Science degree in Economics from University of Pennsylvania, USA.
David Lim Chee Seng, Vice-President Commercial, SilkAir

DIVISIONAL VICE-PRESIDENTS
Stephen Barnes, DVP Treasury & Structured Finance

Inspectorate, charged with promoting safety and evaluating the readiness of its squadron. He holds a Bachelor of Arts degree from National University of Singapore.
Ian Douglas Lorigan, Vice-President Eastern USA

Mr Barnes joined SIA in 2001 as VicePresident (Projects) in the former Finance & Admin Division and was redesignated Vice-President Treasury in 2003. Before joining SIA, he was in the financial services industry, holding senior positions in Barclays Group and at private equity fund Asian Infrastructure Development Company. An Associate Member of the Institution of Bankers, Mr Barnes holds a Bachelor of Science (Economics) (Hons) degree from University of London and a Master of Business Administration degree from Cranfield Institute of Technology, UK.
Chang Long Wee, DVP Engineering (Services)

Mr Chang joined SIA as Senior Manager Engineering Supplies in 2001, and was promoted Vice-President Engineering Supplies in 2004. In 2005, he was reassigned as VicePresident Engineering Divisional Services. Prior to joining SIA, he was with the Republic of Singapore Air Force. He holds a Bachelor of Engineering (Hons) degree in Electrical Engineering from National University of Singapore and a Master of Science degree in Electrical Engineering from the Naval Postgraduate School, USA.

Mr Lim joined SIA in 1988 as Cadet Administrative Officer and was posted to Route Revenue Department as Reservations Executive. He also worked in Cabin Crew Division and Passenger Marketing Department before being posted overseas in 1992 to Frankfurt as Executive Assistant. He moved to Berlin in 1994 as Manager Germany (North East), London in 1997 as Regional Cargo Manager Europe, Copenhagen in 1999 as General Manager Scandinavia, and Zurich in 2002 as General Manager Switzerland. He was promoted to the managerial grade in 2000 during his posting in Copenhagen. In 2005, he returned to Singapore on secondment to SilkAir as Vice-President Commercial. Mr Lim holds a Bachelor of Science (Estate Management) (Hons) degree from National University of Singapore.
Sim Kim Chui, Vice-President Product Development

Mr Lorigan joined SIA in 1990 as Management Trainee in Sydney. After serving in various marketing positions in Sydney, he was attached to Head Office in 1993 where he served for a year in Passenger Marketing Department. He returned to Sydney in 1994 as Regional Marketing Manager South-West Pacific and was promoted to the managerial grade in 1995. He was appointed Sales Manager New South Wales in 1996 and Manager Passenger Marketing Australia in 1998. In 2002, he was transferred to Head Office as Manager Corporate & Agency Sales in Sales & Distribution Department. He took up his current posting in New York in 2005. Mr Lorigan holds a Bachelor of Economics degree from University of Sydney, Australia.
Marvin Tan Meng Hung, General Manager UK & Ireland

the following year as Vice-President Canada. He returned to Singapore in 1999 as Manager Passenger Services in Singapore Sales, and was promoted to the managerial grade. He was appointed Manager Alliances in 2000, and seconded to Tiger Airways in 2004 as Head of Commercial. He took up his current posting in Zurich in 2005. Mr Seow holds a Bachelor of Social Science (Economics) (Hons) degree from National University of Singapore.

He was promoted to the Project Manager grade in 2005 and appointed Deputy Manager Enterprise Systems. He holds a Bachelor of Science (Engineering) degree with First Class Hons in Computing Science from Imperial College, University of London.
Lim Swee Bee, Manager Systems & Logistics

MANAGERS
Chai Cheng Guan, Manager Technical Projects

Mr Chai joined SIA in 1989 as Technical Services Engineer in Technical Services Department, and was promoted to the Technical Manager grade in 2004. He moved to Technical Projects Department towards the end of 2005. He holds a Bachelor of Engineering (Hons) degree from Monash University, Australia.
Matthew Lim Hsun Yean, Manager Enterprise Systems (HR)

Ms Lim joined SIA in 1981 as Analyst/ Programmer in Computer Development (B) Department in the former Management Services Division. She was seconded as Project Manager to Airline Software Development Consultancy India in 1996. Promoted to the Project Manager grade in 1998, she was posted to Computer Development (E) Department. In 2000, she moved to Commercial Supplies Department as Deputy Manager Systems & Logistics. She has a Bachelor of Science (Computer Science) degree from University of Ottawa, Canada.
June Tan Hui Ching, Manager Corporate Taxation

VICE-PRESIDENTS
Lee Lik Hsin, Vice-President Company Planning & Fuel

Mr Lee joined SIA in 1994 as Cadet Administrative Officer and was posted to Market Planning Department as Market Planning Analyst. He served in Management Office (as Staff Assistant), Regional Office North Asia and Sales & Revenue Management Department before being posted to Beijing in 2000 as Manager Northern China. He was promoted to the managerial grade in 2001. He moved to Tokyo in 2001 as Manager Eastern Japan and to San Francisco in 2003 as Vice-President Northwest USA. He returned to Beijing in 2004 as General Manager China. He was deposted to Head Office in February this year

Mr Sim joined SIA in 1989 as Cadet Administrative Officer and his first posting was to Inflight Services Department as Inflight Services Executive (Projects). Mr Sim, who held various positions in Product Innovation and Ground Services departments, was promoted to the managerial grade in 2000 as Manager Development (Ground Services). Prior to his current promotion, he was Senior Manager Product Development. He has a Bachelor of Science (Hons) degree from National University of Singapore.
Peter Wong Nin Jee, Vice-President Flight Safety

Mr Tan joined SIA in 1996 as Cadet Administrative Officer and his first posting was to Passenger Marketing Department as Passenger Marketing Executive. He was posted to Taipei in 1998 as Marketing Services Manager, and to Nagoya the following year as Manager Chubu. He was promoted to the managerial grade in 2003. He moved to Ho Chi Minh City in 2004 as General Manager Vietnam and to London last year to take up his current posting. Mr Tan has a Bachelor of Arts (Distinction) degree from Stanford University, USA.
Joey Seow Eng Wan, General Manager Switzerland

Mr Lim joined SIA in 1985 as Systems Analyst in Computer Development (D) Department in the former Management Services Division. He has been in IT all along, except for stints in Company Planning Department (1994-1996) and Marketing Systems Department (1996-1998).

Ms Tan joined SIA last year as Head Taxation in the Deputy Manager grade in Taxation Department. Prior to joining SIA, she was Manager at KPMG Tax Services. Ms Tan, who holds a Bachelor of Accountancy (Hons) degree from Nanyang Technological University, is a Certified Public Accountant.

Our performance in May


SIA (Passenger) Capacity (M seat-km) Passenger-km (M) Passengers carried (000) Passenger load factor (%) Load factor by region (%) East Asia Americas Europe South-West Pacific West Asia & Africa Punctuality On-time departures (%) On-time arrivals (%) SIA CARGO Capacity (M tonne-km) Freight tonne-km (M) Freight carried (M kg) Cargo load factor (%) Load factor by region (%) East Asia Americas Europe South-West Pacific West Asia & Africa OVERALL (Passenger + Cargo) Capacity (M tonne-km) Load carried (M tonne-km) Overall load factor (%) 2007 9,408.0 7,035.7 1,501 74.8 70.6 82.1 76.2 74.7 69.5 92.0 88.0 1,041.9 636.9 103.3 61.1 56.5 59.3 63.2 69.7 62.3 1,971.7 1,310.3 66.5 2006 9,548.0 6,749.5 1,413 70.7 68.4 80.1 73.0 62.8 68.6 91.7 88.7 1,033.5 629.6 103.0 60.9 59.7 60.2 62.8 60.3 62.8 1,976.9 1,276.4 64.6 Change 1.5% +4.2% +6.2% +4.1 pts +2.2 pts +2.0 pts +3.2 pts +11.9 pts +0.9 pt +0.3 pt 0.7 pt +0.8% +1.2% +0.3% +0.2 pt 3.2 pts 0.9 pt +0.4 pt +9.4 pts 0.5 pt 0.3% +2.7% +1.9 pts

Mr Wong joined SIA in 2003 as Senior Manager Flight Safety. Prior to that, he was with the Republic of Singapore Air Force (RSAF), where he attained the rank of Colonel. Trained as a fighter pilot, Mr Wong commanded an F5 Tiger squadron and, in his senior rank, headed various departments at RSAF Head Quarters, including the

Mr Seow joined SIA in 1990 as Cadet Administrative Officer and was seconded to SATS as Commercial Executive. On desecondment in 1992, he was posted to Market Planning & Projects Department as Market Planning Analyst. He went to Los Angeles in 1995 as Market Planning Manager North America and moved to Vancouver

COMPANY NEWS
OUTLOOK July 2007

NEWEST YOUNG EXPLORER: Shes inquisitive and determined,


a real problem-solver and oh-so-cute meet Dora the Explorer, on board SIA that is. Young travellers can now explore the skies with Dora and her monkey companion Boots. One of these TV characters will accompany travellers aged 12 and below. Besides the adorable plush toys, giveaways include activity sets, zip bags, Dora watches and even Dora Monkey Slippers. The giveaways are available on all flights, except the Singapore-Kuala Lumpur service. In conjunction with the toys and activity packs, the Dora the Explorer cartoon series will also be shown on KrisWorld. Now children need not miss their favourite show back home when they fly with SIA. We are pleased to bring this latest treat for our young customers, said Vice-President Inflight Services Betty Wong. Dora the Explorer is both a great entertainment and educational show which has gained a steady fan base among children and parents alike. Dora the Explorer teaches problem-solving skills by engaging little kids in a play-along adventure. Each day Dora and Boots go on a high stakes journey a quest filled with funny friends, puzzling problems and an arch-villain fox. What makes the show unique is that viewers are asked to be active participants.

100% ET capability achieved, TIPS2 implemented systemwide


With Colombo cutting over to DCS on Apr 23, SIA now has the ability to offer electronic ticketing (ET) at all 65 stations.
The Airline has achieved this capability eight months ahead of IATAs initial deadline of Dec 31 for eliminating paper tickets. IATA recently extended this deadline by five months to May 31, 2008. Although it has the capability, SIA like all other airlines has not been able to implement ET at Moscow yet due to local legislative restrictions on ET issuance. With an ET penetration rate of 86%, SIA is now recognised as one of the leaders in ET adoption. In addition, customers at all SIA online stations can enjoy the convenience of SIAs Internet services, such as seat and special meal selection, Internet check-in and printing of 2-D boarding pass, as well as SMS alerts.

SIA marked two major milestones recently 100% cutover to Kriscom Departure Control System (DCS) for airport handling and to TIPS2 for reservations services. Senior VicePresident Product & Services Yap Kim Wah hosted a lunch at SIA Training Centre on June 5 to thank the two project teams, comprising staff from Product & Services and Planning divisions, for their efforts.
The projects success is testimony to the project teams tenacity and inventiveness. At airports that lacked IT infrastructure, the teams sought out alternatives and worked with Arinc Inc to implement a web-based solution called iMuse Express. Six stations Ho Chi Minh City, Kolkata, Ahmedabad, Amritsar, Hyderabad and Bangalore now use iMuse Express to access Kriscom DCS. On the Reservations and Ticketing front, SIA has continued

to innovate to improve customer service and increase work efficiency at its reservations offices and call centres. TIPS2 was developed to eliminate the need for reservations staff to remember cryptic entries and steps. This greatly improves efficiency during servicing, benefiting customers directly. TIPS2 is so user friendly that staff can even make changes to the Passenger Name Record (PNR) by simply clicking on the

relevant portion of the booking record. The improved usability also saves significant time in training new staff. In addition, the maintenance of the system and administration of workflow are centralised at Head Office, enabling greater consistency in business processes at SIAs reservations offices and call centres across the system. In his thank-you address, Mr Yap stressed the need to continue to use technology to differentiate the SIA service and increase productivity. He encouraged all to continue to innovate in this area.

A350 XWB aircraft.

A350-900 XWB order confirmed


SIA has signed a contract with Airbus, confirming its order for 20 A350-900 XWB aircraft with options to purchase an additional 20.
The order was announced in July last year when the two parties signed a Letter of Intent. The A350 XWB, which is of entirely new design, is Airbus next generation twin-engine aircraft for medium to long-haul flights. Deliveries of the 20 aircraft on firm order are scheduled from 2013 to 2015. At list prices, the 20 aircraft are valued at US$3.7 billion, inclusive of engines and spares. The purchase of the A350-900 XWB exemplifies SIAs leverage of technology to improve operational efficiency and environmental performance. The order will cater for future growth, as well as maintain SIAs policy of operating a young and modern fleet. With a range of 8,100 nautical miles (nearly 15,000 kilometres), the aircraft can be deployed from Singapore on routes to continental Europe, Australia, the Middle East and other points in Asia. In Airbus three-class configuration, the A350-900 XWB can seat up to 314 passengers, but SIA will decide its configuration at a later date. The aircraft can also carry more than 20 tonnes of cargo.

With Colombo cutting over to DCS on Apr 23, SIA now has the ability to offer electronic ticketing (ET) at all 65 stations.

Mr Yap (centre), flanked by DVP Applications Delivery Pearleen Chan (left) and DVP IT Infrastructure & Planning Foong Swee Hoon, with members of the two project teams.

COMPANY NEWS
5
OUTLOOK July 2007

BPP is focus of partnership with Tourism Malaysia


In conjunction with Visit Malaysia Year 2007 , SIA is partnering Tourism Malaysia to jointly market various destinations in the country.
A major focus of the joint promotion is the SIA Boarding Pass Privileges (BPP) Malaysia programme, a cooperative effort between SIA and Tourism Malaysia. BPP Malaysia allows SIA and SilkAir customers visiting Malaysia to enjoy special offers on dining, entertainment, hotels, golf, shopping, leisure activities and tourist attractions. Details can be found on singaporeair.com/ boardingpass. Tourism Malaysia, which is seeking to boost tourist arrivals into Malaysia and enhance the attractiveness of its various destinations, will distribute BPP Malaysia flyers in all their overseas offices. Similarly, SIA will promote the BPP Malaysia at all its overseas destinations. The BPP programme has proven itself to be a sustainable and successful programme, said diverse network of Malaysian partners in providing tangible benefits to our customers. Besides the BPP programme, SIA and Tourism Malaysia are working together to conduct familiarisation trips for the trade and media from about 20 overseas cities to Malaysian destinations such as Langkawi, Penang, Kota Kinabalu, Kuching and Kuala Lumpur. The trips commenced in April and will continue throughout the rest of 2007. The BPP Programme, currently available in seven editions Singapore, Australia, Bali, Bangkok, New York, Philippines and Malaysia has more than 400 partners, including a host of leisure and lifestyle establishments. Under the programme, customers who present their SIA or SilkAir boarding pass within seven days of their flight can enjoy value added benefits and discounts of up to 50% on these partners products and services, including hotel accommodation, dining, shopping and car rental.
The group had a round of golf at the Bukit Jawi Country Club. Some of the agents are seen with Mr Chen (second left), Mr Hee (fifth right), Psgr Sales Mgr Kyushu Akio Amamoto (right) and Mr Azahari (left).

Agents visit Penang


SIA Kyushu brought its topproducing agents on a tour of Penang, in an event supported by Tourism Malaysia and SIA Penang.
The main highlight was the presentation of award plaques to the top agents over dinner at the famed Oriental Seafood Restaurant at Tanjung Tokong. General Manager Japan Chen Sy Yen and Manager Kyushu Sheldon Hee thanked the agents for their support in delivering a solid set of results in FY2006-07. Mr Chen noted that this year was significant for both SIA, which is celebrating its 60th anniversary, and Tourism Malaysia, which is promoting Visit Malaysia 2007. In a fitting finale, Tourism Malaysia Deputy Director for Western Japan Azahari Haron and Penang Tourism Action Council Manager Bobby Low lent their voices in a toast to an even better year ahead. The agents sampled Nyonya cuisine and experienced some new developments in the island state, including the newly refurbished Rasa Sayang Resort and the Penang Golf Circuit. All were impressed with Penangs tourism potential and returned to Fukuoka with new determination to grow the market further.

Executive Vice-President (Marketing and the Regions) Huang Cheng Eng. The attractiveness of BPP Malaysia can be enhanced with the winning formula of establishing a

PCV claims go electronic


If you find it difficult to remember which days the cashiers office is open at your location, you will be glad to know that those days will soon be over.
The process of making claims via petty cash vouchers (PCV) has been moved to ESS (Employee Self Services) from July 2, for all Singapore-based SIA Group staff. Currently, making PCV claims is an entirely manual ESS homepage with new Staff Claims tab on the top menu bar and a user guide on the left menu. process. With the move to ESS, claim forms must be filled out online and routed to approvers in SAP. Workflow for electronic PCV claims Approved claims are then paid to staff via weekly off-cycle payroll runs, Claimants create claims in ESS accompanied by an off-cycle payslip (see flowchart for details). Claims are routed to approvers for approval in SAP For claims requiring supporting documents such as receipts, completed ESS claim forms must be printed, atApprovers receive Lotus Notes email notification on new tached with relevant supporting docustaff claim workflow items, similar to approval of leave ments, and submitted to the approvers for verification. Staff can submit claims through ESS Approvers either approve or reject the claims after from July 2 for amounts up to $500. verifying the forms and supporting documents This will be increased to $10,000 at a later date, which will be communicated through the Employee Bulletin Board. Claimants receive Lotus Notes email notification Allowances, and overseas duty upon final approval or rejection of claim travel and medical claims cannot be submitted by PCV. To help staff make the transition, Approved claims are paid to claimants via weekly the cashiers office will remain in opoff-cycle runs eration based on the existing schedule and accept paper PCV forms till Claimants view claims paid in off-cycle payslip via ESS Sep 30. From Oct 1, all claims must be done through ESS.

New look for SIA A380 site


Want to share in the heightening excitement surrounding the launch of the worlds largest passenger aircraft?
Just log on to the SIA A380 website, which has been refurbished ahead of SIAs commercial launch of the doubledecker superjumbo later this year. The site, now has a sleek new look and more interactive features. At the new singaporeair.com/ a380, you can, among other things: Browse through a comprehensive and interactive calendar of events leading up to the launch later this year; Download dynamic SIA A380-themed screensavers featuring a 360-degree flyaround; Download a custom-designed desktop agent that will deliver to your desktop the latest A380 updates and promotional announcements; and Register online for a monthly e-newsletter. Besides providing the latest news and information, the website will also keep registered users informed firsthand of the details of the history-making first flight. Look out also for custom-designed games that will be progressively featured in the coming months. Presenting technical, engineering and logistical information in a fun and interactive way, singaporeair.com/a380 is one of the most comprehensive online resources on the A380. SIA has 19 A380 aircraft on firm order and six more on option. The first aircraft, scheduled to be delivered in October, will be deployed on the Singapore-Sydney route.

SPECIAL FEATURE
OUTLOOK July 2007

SPECIAL FEATURE
6 7
OUTLOOK July 2007

SIA 60TH ANNIVERSARY CELEBRATIONS

Stations hold celebratory events


Car rally with a touch of history
AMSTERDAM Staff and close partners from the travel industry in Belgium and the Netherlands participated in a leisurely car rally on June 3 to mark SIAs 60th anniversary. We met at the impressive 12th-century Heeswijk castle, where coffee and cakes were served in the vaults be- The winners Best Tours CEO Stephan Boonen fore the start of the (second left) and son with Mr Chua (second right) and Sales Mgr Benelux Kardien de Werker. rally. Vintage cars, convertibles and other car models were driven through the lovely countryside of Brabant in the south of the Netherlands. The Sunday weather was just perfect for such an event, something we had hoped for but could not plan for. During the rally, participants had to answer a number of questions pertaining not only to the rally route, but also on 60 years of SIAs history. We tried not to make it too easy for them as two tickets to Singapore were up for grabs. Not all answers could be googled as some sought help from the home front. We finished at the old Brewery in Baarschot, the original building dating back to 1717 of which some remains can still be seen. We enjoyed a fantastic barbeque with fresh asparagus, for which the area is famous, and other deli-

Remembering the less fortunate


MANILA The Bantay Bata Childrens Village in Norzagaray Bulacan, a two-hour drive from Metro Manila, was the unlikely venue for a celebration of SIAs 60th anniversary. Around 100 students from the village, Manila, Cebu and Davao, who receive scholarship grants under the Singapore Airlines-Bantay Edukasyon programme, gathered on May 19 to spend a day of fun, song, dance and games with their airline benefactors. The day was filled with activities. Specially prepared presentations by the scholars from each region Luzon, Visayas and Mindanao wowed the audience, comprising guardians, guests and some news reporters. In turn, the scholars were treated to a song-and-dance number by young celebrities Sam and Cheska. The programme ended with the cutting of a giant anniversary cake, to the delight of the scholars who savoured every bite of it. The days highlight was a kite-making and flying concatessen before General Manager Benelux Chua Kian Hwa announced the test among teams made up of scholars, SIA staff and winning teams. Bantay Bata volunteers. We had two winners, one Dutch and one Belgian team with an equal The scholars had a great time and went home with number of correct answers. The tie-breaker was a question to estimate SIAs bags full of goodies, including specially designed school staff strength. The Belgians turned out to be better at the guessing game, bags and T-shirts, school supplies, toys and foodstuff for and took home the tickets! By Henriette Gerards, AMS. their families. For the students from Metro Manila, Cebu and Davao, it was an enjoyable first meeting with their fellow scholars at the Childrens Village. For staff, it was a very fulfilling day DENPASAR For passengers travelling on SQ943 on May 1, the entertainment began long and everyone went home tired. before they tuned into KrisWorld. The Singapore Airlines Bantay In a surprise celebration of SIAs 60th anniversary, staff strutted their talent, impressing our premium passengers with performances of two Balinese dances Kebyar Duduk and Bata Edukasyon Programme, now in Cendrawasih at the Premier Lounge. its fourth year, has seen 77 scholarMs Linda Georgina Locke, a 16-year Solitaire PPS Club member the highest-tier PPS memship recipients pass the primary ber on the flight was invited to join Manager Bali Desmond Lim in cutting the anniversary school level. cake, which was then distributed to everyone in the lounge. By the end of the six-year proCustomers young and old alike also made a beeline to have their pictures taken with our gramme, that number is expected to dancers, donning traditional Balinese costumes. exceed 140. The celebratory mood extended to the boarding gate where all passengers were enterThe programme is aimed at suptained by our award-winning TCS Singing Team. porting abused and neglected chilBy sharing our anniversary joy with our customers, we were able to put smiles on their dren, rescued by child advocacy orfaces and create yet another memorable experience for them. By Tri Sunarsih, DPS. ganisation Bantay Bata 163.

Come and attend this evening concert on Sep 14.

Calling all photo buffs, send in your shots now!

More activities in Singapore


As we commemorate 60 good years, let us not forget those with less reason to celebrate. Over the years, SIA staff have helped the needy both in Singapore and overseas. And what better way to celebrate SIAs 60th anniversary than to spend an evening of sound, music and dance with these special friends of ours? An evening concert will be held on Sep 14 at DBS Auditorium, showcasing performances by three groups that SIA staff have supported SIA-MINDS, Chao Yang School, and Sunrise Childrens Village in Cambodia. The concert will kick off with a cocktail function with light refreshments and a showcase by staff volunteer groups on their activities from the past and in future. This will be followed by performances, including drums and percussion by SIA-MINDS, hip-hop dancing by Chao Yang School, and a traditional Khmer dance an art form that was nearly lost in a country torn apart by civil war by the children of Sunrise. Tickets, priced at $30, $20 and $10, can be purchased from Divisional Coordinators starting this month. (oil-based, watercolour, etc), drawings, calligraphy, sculpture and decorative art (ceramics, wood, glass, metal, textile, mosaic, etc). The exhibition will be held from September at various Group locations, including Airline House, SIA Training Centre, and SATS Inflight Catering Centres 1 and 2. To submit entry forms or make enquiries, email visual_arts@singaporeair.com.sg by Aug 3. Collection of art pieces will be coordinated at a later date. As exhibition space is limited, dont miss your chance! A token of appreciation will be given to all artists whose works are chosen for the exhibition.

GM Philippines Clinton Tan and a scholar birthday celebrant cutting the anniversary cake. With them are Mktg Comms & Svcs staff Clarissa Morelos (left) and Noreen Hernandez. Faces of the children are blurred in these pictures as cases relating to their abuse are pending in court.

Photo Contest
Bring out your cameras and get snapping! Some great prizes are up for grabs in the 60th Anniversary Photo Contest. Staff can submit entries in any of four categories Our People, Our Work, Our Destinations, and Our Stuff. Three prizes will be awarded in each category: A Nikon D-40 digital single lens reflex (DSLR) camera, a Nikon P5000, and a Nikon L12. To submit your photo of choice, print it in A4 or 8R size, attach the entry form (with caption) and send it by OCS to: SIA 60th Anniversary Photo Contest, STC 03A. The closing date has been extended to Aug 3. The entry form and contest rules can be downloaded from the Visual Arts section of the anniversary portal at http://www.60years.sq.com.sg.

Making a song and dance

The winning team proudly shows the colourful kite they made to Mr Tan (third from left), Stn Mgr Gerald Tan and Clarissa Morelos (standing). Kite-making was the highlight of the celebration.

Visual Arts Exhibition


If you feel you possess the genius of Picasso or the minimalist touch of Philippe Starke, the 60th Anniversary Visual Arts Exhibition may just be the perfect platform for you! Open to all Singapore-based SIA Group employees, there are five eligible categories of artwork: Paintings

Mr Lim and Ms Locke cutting the anniversary cake. With them are SIA staff and other passengers.

SIA scholars give a heartfelt rendition of A Whole New World from Disneys Aladdin, dedicating it to their guardians, SIA employees and Bantay Bata volunteers, whose support enables them to reach great heights.

THE STORY OF OUR AIRLINE 3

The MSA days (1967-1972)


As New Years Day, 1967, dawned, MAL began flying under a new name: Malaysia-Singapore Airlines, reflecting the two governments equal-share (42.75% each) joint majority control of the carrier. Under the MSA banner, the airline went truly global, embarking on a major expansion of its network in Asia and into Australia and Europe. Between 1967 and 1972, MSA added Perth, Sydney, Taipei, Tokyo, Colombo, Chennai, Bahrain, Rome, Melbourne, London, Saigon, Athens, Zurich, Frankfurt and Osaka to its network. This period coincided with MSAs entry into the Boeing era. Starting with a leased Boeing-320B in 1967, it purchased three such aircraft the following year. In 1969, MSA acquired five B737-100s, becoming the first airline in South-East Asia to operate this aircraft type. These baby Boeings replaced the Comet 4 on international routes. With domestic services also seeing growth, the DC-3s were replaced with the Fokker Friendship F27s. Of all the new destinations that MSA opened up, it was perhaps London that created the biggest bang. MSA announced its arrival with a spectacular fireworks display over the Thames, watched by 450 guests on three hired river cruise boats, some 250,000 spectators and an estimated 10 million TV viewers. It was not only the fireworks that attracted attention. When the inaugural B707-312B flight, via Bombay, Bahrain and Rome, landed at London Heathrow Airport on June 3, 1971, there were broad grins on the faces of the normally reticent British onlookers. What brought on the grins were the stewardesses in their sarong kebaya, an airline uniform never before seen at Heathrow.

The traditional sarong kebaya had been worn by the stewardesses on international flights since 1963, but the colour and style were left to individual choice. On MSAs invitation in 1968, famed French couturier Pierre Balmain adapted the sarong kebaya to create a new standardised uniform that soon became a symbol of Asian hospitality (pictured at left). MSAs expansion enabled it to tap into the remarkable growth in air travel in the 1960s and 1970s when traffic doubled every five years. Revenue and profits grew at a faster pace. Revenue crossed $100 million in 1968-69, $200 million in 1970-71 and $300 million in 1971-72. Profit before tax rose from $9.5 million in 1968-69 to $42.4 million in 1970-71.

Although MSA was successful and profitable, the Malaysia and Singapore governments had differences over its development. Malaysia wanted MSA to focus more on domestic services, while Singapore favoured more international flights. It was soon obvious that one carrier would not be able to continue to fly the colours of both countries. In April 1971, Malaysia announced that it would form its own national airline to operate domestic, regional and, in the long-term, international services. Singapore, with no domestic market, decided to establish a flag carrier for international operations. The parting of ways was initially set for New Years Day, 1973, but later advanced to Oct 1, 1972.

The first batch of Japanese flight stewardesses was recruited in 1968. They wore kimonos during flight. MSA air and ground hostesses covering the streets of London in a horse-drawn carriage to announce the fireworks display that would follow the launch of services to Heathrow.

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OUTLOOK July 2007

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OUTLOOK July 2007

Since 2004, SIAEC has been gearing up its capabilities in manpower, tooling, equipment and hangar to maintain the new double-deck giant of the sky and ensure smooth operations once the aircraft takes to the commercial skies. The total investment is estimated at $65 million. And, as with aircraft that joined the SIA fleet previously, this involved meticulous planning and coordination with SIA, the Civil Aviation Authority of Singapore (CAAS) and a host of vendors. An SIAEC A380 Readiness Committee with representatives from all divisions was set up to oversee the preparations. SIAEC representatives also attend the monthly The A380 being towed across Hangar 4 on its visit in Nov 2005. Major investments in Entry into Service (EIS) four towing tractors (Scopf model 396P tractors) have been made to move this Review meeting con- 572,000 kg (maximum certified taxi weight) aircraft. vened by SIA EngineerAnother example is SIAECs inTraining costs, up to EIS, are estiing Division. Here, the latest develvestment in 5,000-psi (per square mated at $2.1 million. opments relating to the A380 are inch) hydraulic ground carts and asSome of the training uses innovadiscussed, and reports on SIA and sociated safety equipment. Because tive devices like the 2-D MFTD (2-DiSIAECs preparedness presented. of its dimensions, the A380 requires mensional, Maintenance/Flight TrainLine Maintenance Manager greater muscle power in the ing Device) which provides virtual Chow Siew Loong, SIAECs focal perform of 5,000-psi operating pressure 2-D displays of the aircraft systems. son for the A380 project, identified to move its larger flight control surWorking on the 2-D MFTD is two main motivators driving the EIS faces and landing gear system. This very challenging, said Assistant preparations: The fact that SIAEC will compares with 3,000 psi for other Manager Training and Admin Chan be the first MRO (Maintenance, Recommercial aircraft. Hoe Meng. Its mind-blowing when pair and Overhaul) company to you realise that you are actually maintain the A380; and eagerness to Joint-venture support working on the aircraft systems in a support SIA in becoming the first to Even SIAECs joint venture (JV) classroom environment. Normally, fly the aircraft and deliver a premium companies have been roped in to wed have to book a flight simulaproduct. It is with confidence and support the A380. Singapore Aero tor, just to do some of the tasks availpride that we prepare to perform our Engine Services Limited (SAESL), able on the 2-D MFTD. first maintenance, he said. which repairs and overhauls the RollsNew concepts, materials and Investment and Royce Trent 900 (T900) engines that processes used in the A380 will equip power the SIA A380, has committed processes SIAEC to be at the cutting edge of investments in tooling, equipment new technology. To be A380-ready, SIAEC is investand facilities upgrade. For example, about 500 square ing $16.2 million in tooling and Since November 2006, Rollsmetres of GLARE a multilayer ground support equipment. New Royce has sent T900s to SAESL for sheet material consisting of altertowing tractors, capable of moving pre-service upgrades and their test nate layers of aluminum thin foils the A380s, have already arrived. cells have been certified to handle and glass fibres impregnated with A total of 59 licensed aircraft enthese 80,000-pound thrust engines. adhesive are used on each A380. gineers and 173 technicians from opSaid SAESL Operations Manager Compared to traditional aluminum erational and support divisions have Leck Tea Kiang: SAESL has been alloy skin used on other aircraft, been undergoing training for the working on the T900 for the past 12 GLARE skin offers better corrosion A380. From this month, on-the-job months and we are more than ready protection, weight savings and a training will be conducted in Toufor the first A380s entry into service. higher level of lightning protection. louse the home of Airbus. Singapore JAMCO, which repairs

In the run up to the launch of the SIA A380 into service in October this year, SIAEC has made substantial investments to provide maintenance and operational support for the mammoth aircraft. Heres an overview of the companys preparations thus far.

Hangars for the A380


Maintenance facilities for hangar visits have also been meticulously planned to accommodate the A380. The new Hangar 6, which will add another 10% to SIAECs capacity, is expected to be operational by early 2008. Hangar 6, a single-bay hangar, 100 metres wide and 92.5 metres deep, is equipped with a fuselage, underbelly and tail docking designed for the A380, but flexible enough to accommodate a B747 aircraft. Senior Manager Facilities Rahman Omar said that the greatest challenge for Hangar 6 was to incorporate LEAN Bay 11 of Hangar 1 has undergone some structural flooring processes in the design of the aircraft reinforcement to accommodate jacking of the A380. dockings to provide space for on-site repair and to facilitate component flow to the Workshop to reduce turn around time. (LEAN is a strategy focused on the relentless elimination of waste from business processes.) The A380s 24.1-metre-high tailfin requires a roof height of 44 metres much higher than the 29.4-metre-high roof of Hangar 5, which houses Boeing 747 aircraft. A humidity controlled ancillary hot-room provides storage for up to three Trent 900 engines. It is fully equipped with a 10-tonne crane, a one-tonne goods hoist lift and a comprehensive fire protection system. Compressed air systems of 1,300 cfm (cubic feet per minute) and 400-hertz electrical power (supplying up to 360 KVA) complete the utilities for this hangar. In the interim, any maintenance work requiring hangar space can be done in the present Hangar 1, Bay 11, which Hangar 6 is designed to handle the A380 but will underwent reinforcement of a portion of its flooring and be flexible enough to service B747 aircraft. structural floor loading tests to allow jacking of the A380.
On either side of the A380 are two Ground Power Units providing electrical supply to the aircraft.

2-D MFTD TRAINING: The 2-Dimensional, Maintenance/Flight Training Device is an advanced classroom-based training equipment used to present a virtual two-dimensional display of the aircraft systems. 2-D MFTD enables licensed aircraft engineers to qualify for the Mechanical and Avionics A380 type license certification. This classroom training aid consists of one instructor station and six students stations that accommodate two students each, for a class size of 12. Students can view the cockpit panel on one screen and a 3D virtual aircraft on another.

LOADING TRENT 900 ENGINE: These pictures


show a T900 engine being loaded onto a B747 freighter. Conducted at Changi Airport in March this year, the trial run gave valuable experience to Base Maintenance Divisions AOG (Aircraft on Ground) team. The engineers from Power Plant participated in the exercise to prepare them in the event of a future A380 AOG situation requiring a replacement engine to be shipped overseas.

A380 dimensions at a glance


Wingspan: Fuselage length: Height: Operating empty weight: Maximum take-off weight: 79.8 metres 72.7 metres 24.1 metres 276,800 kilogrammes 560,000 to 569,000 kilogrammes

Above: The T900 engine rollover stand is designed to serve as an engine shipping stand to support engine AOG situations. Below: The roll-over stand with the mounted engine is loaded into the side cargo door of the B747 freighter.

Below: A licensed aircraft engineer inspecting the Trent 900 engine inlet cowl for Foreign Object Damage.

cabin interior equipment, is gearing up to support Line Maintenances Cabin Maintenance Unit for the A380. Aerospace Component Engineering Services, a JV with Parker Hannifin, will repair A380 hydraulic components and be Parkers distribution point in this region to provide logistical management services. With these preparations since 2004, it is with confidence that SIAEC is adding the A380 into its stable of airframe and engine capabilities.
Pictures courtesy SIAEC.
SAESLs test cell was certified in March 2007 for Trent 900 testing. One of the outcomes of the late delivery of the A380 by Airbus to SIA was the decision by Rolls-Royce to send all the engines, designated for SIAs five A380s, to SAESL for preservice upgrading. To date, nine engines have been completed with work on another two engines in progress.

WORKSHOPS UPGRADES ATEC6000: The current AutoJOINT-VENTURE INVOLVEMENT: SAESL is well positioned to support the A380 powered by the Rolls-Royce Trent 900 (T900) engines. Training for the Engine and Module assembly and disassembly was completed in late 2006.
Trent 900 The T900 engine Engine Stand being lifted The Trent 900 from its engine engine being stand onto a lifted from its gantry for engine stand induction into on to a gantry SAESL. Each for induction engine provides into SAESL. up to 80,000 Each engine pounds of providesthrust. 68,000 lb of thrust.

matic Test Equipment Complex will be upgraded in August to receive the 23 Test Programme Sets (TPS) for the A380 Avionic Components Testing. Each TPS consists of an adapter, software program and documentation.

Top left: Familiarisation training of the main landing gear, brakes and tyre pressure monitoring systems. The A380 has a total of 22 wheels to support this new giant. Left: A licensed aircraft engineer checking for metallic wear on the engines by inspecting the Magnetic Chip Detector.

COBRA: Line Maintenance Division (LMD) has invested in the Cobra engine change equipment. This system is unique in that it lifts the entire engine stand, cradle and the engine (Trent 800 pictured), thereby saving valuable ground time when an engine change is required. LMD is currently liaising with the Airbus and Rolls-Royce vendors to certify the Cobra for the Trent series of engines.

Below left: The T900 engine on the roll-over stand is loaded laterally into the freighter main deck cargo compartment; and then rotated in the aircraft to achieve a longitudinal direction for the flight (below right).

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OUTLOOK July 2007

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Copenhagen going strong at 30


1977 Jimmy Carter becomes President of the US, Queen Elizabeth II celebrates the Silver Jubilee of her reign and the death of Elvis Presley triggers a tide of pilgrims to his former home, Graceland. It was in such an eventful year that SIA launched operations to Copenhagen yet another new destination for an
AIRPORT: (From left) Stn Mgr Alvin Leong, Customer Svcs Supvr Mikkel Morbech (who joined in 1977 when operations started), Customer Svcs Offr Charlotte Stenbygaard, Temp Customer Svcs Agt Izak Andersen and Customer Svcs Agt Evangeline Benjamin. MANAGEMENT AND FINANCE: (From left) Gen Mgr Scandinavia & Finland David Atkins, Accts & Admin Supvr Lars Bulow and Acctg Asst Yumi Tilt. (From right) Sales Mgr Denmark Allan Hoffery, Temp Sales Asst Britt Justesen and Sales and Distribution Offr Joao Esteves. Not in picture: Psgr Sales Rep AnneCamilla Nielskov and Sales Offr Trine Jacko. RESERVATION/ TICKETING: (Seated from left) Res/Tktg Agts (RTA) Nadine El Jamal and Catherine Attehed; (standing from left) Res/Tktg Supvr Scandinavia Tommy Johansson and RTA Bente Rosenboel. Not in picture: Res/Tktg Offr Jessie Holmqvist.

ambitious upstart Asian airline that was taking the world by storm with its ever-expanding route network. Operations from Singapore to Copenhagen commenced on June 30, 1977, with twice-weekly B707 flights. From a humble office in Sweden in 1975, SIA has gone on to open offices in each of the major Nordic capital cities, namely

Copenhagen, Stockholm, Oslo and Helsinki. Cargo flights to Stockholm followed in 1979. The last 30 years have been eventful, rewarding, busy and fun. We look forward to the future with great anticipation for the opportunities it holds for SIA Scandinavia. David Atkins GM Scandinavia & Finland

Once upon a time....


In Denmark, that is the way most stories begin and this one is no different. Thirty summers ago, invitations to the inaugural party of an airline starting operations in Copenhagen Airport Kastrup were sent out to all passenger and cargo agents in the area. Its general manager, a young man by the name of TO Thoeng, warmly welcomed the guests. This new airline was to start twice-weekly services to faraway Singapore, which they called the land of perpetual summer. The routing linked either Zurich or Amsterdam before continuing to Teheran, Colombo and Singapore. How do I know all this? Well, as a young cargo agent, I was invited to the party. In those days, the SIA event was big news because no other Asian airline had held one to match it. We also had a chance to win an air ticket to Singapore. Much publicity preceded the launch. A number of ads appeared in the local newspapers announcing that it was now possible to fly to Asia on SIA. Singapore Girls also showed up at the Town Hall Square and the Royal Castle to give out sprays of orchid flowers to members of the public, including the castle guards! The Danes loved the way the Airline introduced the new service, and SIA soon became the talk of the town, with a reputation for great service and for doing things differently. The B707 soon gave way to newer aircraft: DC-10, followed by B747-300, B747-400, A340 and now the B777. From the start, SIA developed close ties with its agents. As testament to this happy association, annually for 30 years, we (I had joined the Airline in 1990) have been flying farmers on exchange programmes to Australia and New Zealand, children of Rotary Club members visiting other Rotary families mainly in Australia, and members of the Danish-Australian Friendship Association. Our daily B744 freighters support the European hubs in Amsterdam and Brussels. The countries under Copenhagens supervision are Denmark, Sweden, Norway, Finland, Latvia, Lithuania and Estonia. To tap into the wider Scandinavian market, Helsinki and Oslo were added as offline stations. An extensive network of trucks from Stockholm, Helsinki and Oslo transport cargo overland to Copenhagen for uplift on SIA flights to the Far East, Australia and New Zealand. Allan Hoffery Sales Manager Denmark

An inaugural ad that appeared in Danish newspapers.

Milestones
1975: Offline office opens in Stockholm (STO). 1977: Copenhagen comes online with a twice-weekly passenger service and a weekly cargo service. Offline office opens in Oslo. 1979: B747 aircraft introduced to operate the passenger services. Stockholm replaces Copenhagen as freighter point. 1986: B743 Combis are launched on the SIN-CPH route. 1988: Weekly B742 freighter service introduced to CPH and STO. 1990: Offline office opens in Helsinki. 1991: B744 passenger services are introduced via FRA. 1997: A340 launched to operate direct services to SIN 2001: B772ER aircraft introduced on the route. 2006: Daily B744 freighter services launched.

OSLO: District Sales Mgr Norway Erik Pedersen (right) and Psgr Sales Rep Norway Ola Solemsli.

STOCKHOLM: (From left) Sales Mgr Sweden Aake Rolen, Psgr Sales Exec Sweden Vinod Patel and Sales Offr Maria Browall.

HELSINKI: Psgr Sales Exec Finland Hanna Leena Halsas.

SIA CARGO: (From left) Ops Mgr Thomas Petersen, Accts Agt Jette Johansen, Snr Sales Rep Nete Kilting, Mgr Nordic/Baltic Kim Irmov, Ops Offr Mike Andersen, Snr Ops Offr Henrik Rosschou, Ops Offrs Henrik Jorgensen and Jakob Mortensen, Accts Offr Maria Gales, Temp Sales Offr Christina Hansen and Ops Offr Peder Hansen. Not in picture: Offr Helle Truelsen.

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OUTLOOK July 2007

Summer promotion boosts sales


The SIA Melbourne team with Matt Moran (third left). From left: Corp Accts Exec Andrew Watkins, Catering Offr Helen Godfrey, Sales Execs Amanda Veronie and Leon Vandenberg, Sales Mgr Victoria Chris Rowe and Sales Exec Pandora Spiteri.

HONG KONG With the summer holidays round the corner, we teamed up again with Singapore Tourism Board and SIA Holidays to boost travel to the Lion City during this peak season.
The main event was a consumer roadshow held from June 16-17 at Hollywood Plaza, one of Hong Kongs busiest shopping malls, with the star offer being a 3 Day/2 Night Food & Fun Singapore package. The roadshow, complemented by a print and radio advertising campaign, featured fun-filled games and live performances by singers that attracted thousands of shoppers. Staff from SIA Hong Kong and SIA Holidays were rostered as promoters to sell the packages and highlight Singapores attractions. Our new product, as well as network and online service features

Celebrating good food and wine


MELBOURNE Demonstrating its commitment to culinary excellence, SIA sponsored this years The Good Food and Wine Show in Melbourne and Sydney last month. It will also sponsor the show in Brisbane, scheduled for November.
The first show, held at the Melbourne Exhibition Centre from June 1-3, showcased Australian and New Zealand cuisine and wines. Live cooking demonstrations were conducted by TV celebrity chefs, including Curtis Stone, Ainsley Harriott and Tobie Puttock. We treated local PPS Club members to an exclusive cooking demonstration by our very own International Culinary Panel (ICP) member Matt Moran, owner and chef of Sydneys ARIA Restaurant. Involving active audience participation, the demonstration was enjoyed by one and all. By Pandora Spiteri, MEL.

Mktg Svcs Mgr David Law (right) with prize winners in the game. Visitors playing the game on a mega-board on the floor.

were also showcased. A popular draw was a game played on a mega-board on the floor. On each day, excitement reached a peak with the final game featuring winners of the qualifying rounds. The prize was the 3 Day/ 2 Night package for eight people.

The roadshow generated much publicity. The following week, staff visited more than 150 travel agencies in a sales blitz to promote the packages. By Sunny Chan, HKG.

AVIATION WORKSHOP FOR MEDIA: Eighteen journalists from


17 Indonesian media organisations attended an aviation workshop in Singapore from May 19-21. The sixth Media Aviation Workshop, at the SIA Training Centre, was organised by SIA Jakarta in cooperation with Head Offices Public Affairs Department. Besides introducing aviation concepts and terms to the journalists, the workshop also brought them up to scratch on current trends in commercial aviation and SIAs strategy in managing the far-reaching changes in the airline industry. Speakers included Mr Kasmin Kamil, Executive General Manager of the Indonesian Airport Authority; Mr Ninok Leksono, a senior editor of Indonesias largest circulated publication Kompas, and SIA Company Planner Joshua Chu. On the sidelines of the workshop, the journalists were introduced to the Boarding Pass Privileges (BPP) programme, enjoying the services of BPP partner establishments a city tour with Fun Vee Tours and a visit to the MINT Museum of Toys. A visit to Sentosa was also on the itinerary, courtesy Tradewinds. The media representatives also experienced the excitement of the Singapore Airlines International Cup race on May 20 at the Singapore Turf Club as special invitees of SIA. By Presi Pattimahu, JKT.

Achieving more with less


FRANKFURT After a successful FY2006-07, SIAs general sales agents (GSAs) in Central and Eastern Europe (CEE) came together to celebrate and draw up plans for the future.
And in planning business strategies, participants at the annual GSA conference were guided by the World Marketing Conferences theme Achieving More With Less. General Manager Germany, Austria, Central & Eastern Europe Casey Owyong outlined the challenges of competitive and price-driven markets. Market Development Manager Dr Norbert Hofmann stressed the need to focus more on corporate accounts and the high-yield leisure segment. The conference also saw the presentation of an award for the overall top-performing CEE GSA for FY2006-07. The GSA for Poland, represented by their General Manager Marian Szypula and Sales Manager Barbara Grabowska, received the award from Mr Mr Owyong (second right) presenting the award to Mrs Owyong. By Liz Grabowska and Mr Szypula (left). With them is Dr Hofmann. Pyatt, FRA. the new financial year, especially the decline in capacity to various European destinations, which the CEE offline markets serve. The participants then worked on strategies to balance the capacity cut with higher yields in highly three-night stay at The Four Seasons Hotel were offered daily by selected tour operators at an attractive price of US$600 plus taxes. Advertised in local newspapers weeks in advance, the tour offers generated a great deal of interest for the event. Other popular activities included lion dance performances, a video presentation on Singapore, cultural performances, face painting for children, cooking demonstrations of Singaporean dishes and lucky draws. Singapore products such as Yeos drinks and spices and Tiger Beer were also showcased. Yeos even provided complimentary samples of their juices and conducted some cooking demonstrations. Dance group Artistix, flown in from Singapore, gave the crowds a taste of the sights and sounds of Singapore, with their musical and cultural performances. The event took several months to plan, but it succeeded in putting Singapore in the hearts and minds of many. By Noel Noe, LAX.

Experiencing Singapore

LOS ANGELES Large crowds thronged a major shopping centre in the city recently to experience a slice of Singapore.
The Experience Singapore promotion, from May 5-6, was aimed at showcasing the city states unique culture and SIAs latest product offerings as well as promoting tourism to the region. Organised by SIA in conjunction with the Singapore Tourism Board, International Enterprise Singapore, local tour operators and the Singapore American Business Association of Southern California, the event offered two days of fun activities for the entire family. The major draws were our Executive Economy seat display unit and the special tour packages on offer. Ten specialty packages to Singapore with a

Staff with the lion dance troupe. Flight Stewardesses Ng Ee Leng and Ng Jin Lee helped to showcase the Executive Economy Class seats.

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OUTLOOK July 2007

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Heralding the arrival of the B777-300ER


to Taipei in SIA Taiwans 40th year of operations and SIAs 60th anniversary year. Executive Vice-President (Marketing & the Regions) Huang Cheng Eng officiated at the media and corporate events which The events for the travel trade, media attracted 80 and 310 guests, respectively. and corporate/PPS customers were held Also present at the evening corporate funcseparately on May 29 at the Grand Formosa tion was Director General Civil Aeronautics Regent, where seat mock-ups and the full complement of inflight serviceware and Administration Billy Chang, who commended SIA for its product innovation. amenities were showcased. Coincidentally, the new product comes In an interview with one of the countrys top business magazines, B u s i n e s s Weekly , Mr Huang reiterated SIAs business strategy of continuous investment in product innovation as part of its relentless drive to remain the best in the industry. By Mr Chang trying out the new Business Class seat as (from right) Mr Lisa Cheng, Huang, GM Taiwan Toh Giam Ming and Taiwanese Inflight Supvr Lee TPE. Chia-Lin look on.

TAIPEI Our station held three events to herald the launch of the B777300ER aircraft on the SingaporeTaipei-Los Angeles route, from July 5.

NANJING ... Mr Leong (seated fourth left) and Mr Zhou with guests and staff.

Two stations presented with catering awards


Recently, two stations feted their service partners for helping them win SIAs Excellence in Catering Awards.
NANJING NLIA-LSG Sky-Chefs, the stations caterer since operations began here in March 2004, was honoured for its contribution to the station winning the top award in Category 2.
Station Manager Nicholas Leong presented the award to NLIA-LSG Director and General Manager Zhou Jingwen at a dinner at the Sheraton Kingsley on May 21. Apart from staff of NLIA-LSG and SIA, the invitees included officials from Nanjing LuKou International Airport (NLIA). The award is SIAs way of saying thank you to our catering partners who have helped enhance the Airlines reputation by providing delicious meals for our customers, said Mr Leong. The annual awards are based on several factors including the compliments-complaints ratio, the service performance survey results and catering check reports. In 2005, NLIA-LSG catered more than 31,000 meals for 156 passenger flights. Courtesy NKG.

BEIJING ... Mr Ho (front row, sixth left) and Mr Thng (second row, second right) with the top agents and the SIA sales team.

Stn Mgr Kay Lim (centre) with ACS and SIA staff toasting to continued cooperation in the pursuit of catering excellence.

Top agents feted at dinners


BEIJING Fifteen top agents in Northern China were recognised at a dinner at the Beijing Kerry Hotel on June 8.
General Manager China Ho Yik Wing and Manager Northern China Leslie Thng, in their speeches, thanked the agents for their contributions and support in FY2006-07. Said Mr Ho: With keener competition for both the Airline and agents, SIA Beijing will continue to cooperate and work closely with you to achieve a win-win situation for everyone. He later presented tropies to the agents. By Yang Xiao Cong, BJS.

JAKARTA Our station received the Most Improved Station award in Category 2, meant for stations uplifting less than 100,000 meals a year.
Undoubtedly, the credit goes to our service partner Aerowisata Catering Service (ACS), and to show our appreciation, we hosted the team to a thank-you dinner at Cilantro Restaurant on May 15. ACS management took the opportunity to congratulate SIA on its 60th anniversary and presented a framed Keris Indonesian traditional weapon to Senior Vice-President South-East Asia Teh Ping Choon. It was a wonderful gathering and SIA and ACS staff toasted to even better cooperation in pursuing catering excellence. By Lies Indriana, JKT.

Celebrating with partners


ISTANBUL Our station held a small function on May 23 to celebrate a minimilestone. SIA staff treated colleagues in service partner HAVAS to a large cake (pictured).
Istanbul had notched up improved rankings in the Service Performance Survey in Group 3 for the fourth quarter of 2006. The station had moved up to the third position, from 11th. We also topped West Asia & Africa region in the number of compliments, receiving an average of eight compliments a month. We hope to further build on these mini-achievements in the months ahead. By Perry Tong, IST.

HONG KONG ... The top agents with Mr Goh (seated, fourth right), Psgr Sales Mgr Edmond Chiu (standing, left) and Mktg Svcs Mgr David Law (standing, right).

HONG KONG Traditional Chinese fare, matched by fine French wines and a very warm spirit, was how we feted our top passenger agents on May 31.
In keeping with the stations tradition of presenting trophies representing Chinese zodiac signs, each of the 15 top agents received a Risis Golden Pig at the award ceremony held at the Hong Kong Disneyland Hotel.

General Manager Hong Kong Goh Khean Hooi thanked the agents for their continuous support. He had no doubt that with the launch of an additional daily flight, since endMarch, and the deployment of the B777ER aircraft to operate one of the flights between Hong Kong and Singapore, the agents would seize the increased selling opportunities in the expanded market. By Ross Li, HKG.

STAFF NEWS/ COMMUNITY SERVICE


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OUTLOOK July 2007

Staff feature in challenging run


FRANKFURT The Rolling Stones A Bigger Bang Tour came to Frankfurt on the evening of June 13, but even Mick Jagger had to settle for being a warm-up act to the JP Morgan Chase Corporate Challenge.
While a crowd of 25,000 settled down to watch rock and roll royalty at the Old Opera Plaza, a record 67,270 runners from 2,446 companies gathered for the 17th annual Corporate Challenge. Among them were 20 SIA staff from Frankfurt, who ran the 5.6kilometre downtown course sporting SIAs 60th anniversary T-shirts. The course burst with energy, with tens of thousands of spectators blowing air-horns, tossing confetti and waving banners to spur the participants on as they worked their way through the city. Part of this years participation fees went towards a Euro 135,000 funding for a programme to support disabled children. SIA staff also organised an after run barbecue party late in the evening, where initial plans for next years run were discussed. By Julia Steiner, FRA.

About 550 staff and guests gathered at the SIA Training Centre (STC) lobby on May 25 for an evening party.
The event was none other than the biennial STC Party, for STCbased staff of Flight Operations, Human Resources, Planning, Properties and Safety, Security & Environment. Excitement started to build up quite early as guests queued up to register for the early bird lucky draw and for door gifts. Guests socialised as they drank and feasted on delicacies such as satay, kebab and laksa. In the early bird draw, 20 eager beavers won shopping vouchers, while everyone else held onto their tickets in anticipation of bigger prizes in the Mid-Way and Grand lucky draws. After the opening address by Senior Vice-President Flight Operations Captain Gerard Yeap, compere SAJ and his crew led the crowd in fun and games. Richard Ricardo Kwok & Annie Wong from Cabin Crew performed some classic duets while Inflight Supervisor Dennis Ng, Safety Training Instructor Robert See and their team entertained with a line dancing number. A drinking competition saw three teams, comprising four members each, competing to drink beer

Fun and games at STC Party

Capt Yeap presenting Irene Ho, Planning Div, the grand lucky draw prize of a pair of tickets to Kota Kinabalu, courtesy SilkAir.

Capt Paul Ho, cheered on by Safety Trng Instr Robert See, drinking from a yardstick in the beerdrinking competition.

For sustenance ... 70,000 bananas, instant energisers, for the runners.

from a can, through a straw, from a yardstick, and from a feeding bottle. The crowd cheered the teams on as they tried to down their beers in the quickest possible time. Reflecting the camaraderie and friendship shared among STC staff, the party was such a success that the organising committee received requests for it to be made an annual affair! Courtesy STC Party Organising Committee.

Staff enjoying the buffet spread.

SIA participants (standing, from left) Thomas Eisleben, Reinhold Theil, Jessica Anzenhofer, Birgit Luecke, Heidi Kraft, Bernd Dickhoven, Alex Gruenschmidt, Timm Bauer, Sandra Aliano, Julia Steiner, Claire Durand, Benjamin Pistauer, Jutta Deubel, Rosita Kluger, Matthias von Elverfeldt, Claudia Amelung, and (front) Jaqueline Riepe, Wilfried Elsen, Sybille Doerr and Sabine Schmidt.

Survivor British Columbia!


VANCOUVER The SIA Canada team went on a refreshing retreat into the wilderness in the lushly forested Manning Provincial Park on May 19.
The 66,500-hectare park, situated in the Cascade Mountain range of southeastern British Columbia, is home to abundant wildlife such as deer, chipmunks, bears and mountain lions. A three-hour drive from Vancouver, the park offers a respite from the hustle and bustle of city life. Led by Vice-President Canada Campbell Wilson, staff from as far away as Toronto enjoyed a variety of team-building sports such as tennis, basketball, swimming, hiking and canoeing. Hiking along the rugged mountain trails was made even more challenging by fallen trees, landslides and remnants of snow left over from the previous winter. The team rose to the challenge and hiked more than nine kilometres through snow and marsh, across landslips and up steep mountain slopes. Some of us even went on a little fishing expedition around Lightning Lake. After a day spent soaking up the awesome natural beauty and enjoying the various outdoor activities with fellow colleagues, a very hungry team put together a barbecue feast that was enjoyed by all. By Nicole Petersen, YVR.

KOLKATAS SPORTING TEAM: For the first time, SIA entered


a team in the 5-a-side football tournament organised by the Calcutta Cricket & Football Club in association with The Telegraph newspaper. With more than 60 local and multinational corporations participating in the annual event, held over a three-week period, we made many friends on and off the field. Our team, comprising four players from SIA and five from SIA Cargo, played six knockout matches. Although we failed to qualify for the main plate, we were adjudged Most Sporting Team. By Amin Khan, Some of the SIA team members. CCU.

The SIA Canada team at Manning Park. Mr Wilson is fourth left in back row.

SIA Cargo supports charity effort


SIA Cargo sponsored the freight for a consignment of biscuits for a charity bazaar in Shanghai on May 20.
The outdoor Consular Charity Bazaar was organised by the wives of consul generals in Shanghai in the premises of the Renaissance Hotel Hong Qiao. More than 50 countries participated. The Singapore booth, one of the largest, was packed with products donated by Singapore affiliated companies and homemade goodies. Khong Guan Biscuits donated a consignment of biscuits, which was flown in from Singapore by SIA Cargo.

Some of the items transported by SIA Cargo.

STAFF NEWS
OUTLOOK July 2007

14

SIA-AIR rules yet again in Group athletic meet


Four records and the domination of SIA-Air once again were the highlights of this years SIA Group Athletic Meet held over two Saturdays May 19 and 26 at ITE East College at Simei. While the athletic prowess of SIA-Air, comprising talents from Cabin Crew, Flight Operations, Flying School and SilkAir, was never in doubt, the two-day meet also featured some friendly match-ups and even threw up some surprising results. On the track, competition was real tough. One-time national sprinter, Paul Su of SIA-Air, not only rewrote the 200-metre veterans record with a scintillating run of 24.47 seconds but also breezed through to win the 100metre event. RG Shepherdson of SIA-Air won the 100-metres (Masters) in 12.1 seconds, demolishing by 0.7 seconds the previous record set in 2001. Then, his compatriot, 51-yearold Gerard Joseph, created an upset, winning the Masters 800-metres in a record 2 minutes 33.3 seconds. He pipped the favorite Tan Thiam Heng of Combined Services representing all other SIA divisions and subsidiaries, excluding SATS by a mere 1.3 seconds. Another meet record was set in the 4x100-metre (Management) relay when SIA-Airs Stanley Wee, Aloysius Wee, KelSIA-AIRs RG Shepherdson (second right) in his record-breaking vin Tan, and Loo Ray Sun, clocked effort in the 100-metre (Masters) event. 48.8 seconds, eclipsing by 1.21 seconds the record set last year by another SIA-Air team. The meet witnessed one of the closest races in years when Prem Kumar of Combined Services ran a well-judged race to cleverly overtake Lee Hsiao Lin literally by the tip In the Veterans category, Paul Su (centre) of SIA-Air won both the 100 metres of his nose in the and 200 metres, the latter in a new record time. 1500-metre (Senior). Earlier, Prem took the 800eran Juanita Pillay cruised to vicpoints against 698 for Combined metres (Senior) title in 2 minutes tories in both the 100- and 200Services and 272 for SATS. 34.2 seconds. metre sprints. Following the prize presentaThen two SIA pilots, captains Not to be outdone, Combined tion, a thank-you function was Stanley Wee and Kelvin Tan reServices also surprised with held for all participants at the SIA newed their rivalry in the veterJeynelle Lee winning the 1,500 Group Sports Club. Rivalries on ans middle distance races. Kelvin metres (Ladies). The evergreen the track were set aside as beer scooped up the 800-metre title Jean Neo took not only the 800flowed freely to accompany the with Stanley taking second spot. metre (Ladies) title but also a new sumptuous spread. High fives In the second clash, Kelvin again event, the 1,500 metres (Ladies were exchanged in the spirit of capipped Stanley for the 400-metre Senior), the latter in 6 minutes maraderie. veterans title. and 9 seconds. With the SIA Group being one In the 400-metre (Ladies), When the curtains came down of a few Singapore organisations Chief Stewardess Yvonne Lee on the meet, SIA-AIR had taken still hosting such meets, the event eked out a surprise win while vetthree champions titles at stake was a resounding success and a (Mens Champion Team, Ladies memorable one at that. Till we Champion Team and Overall meet again! By Yusoff Mansul, Pictures by Tan Poh Sim, SIAEC. Champions) with a total of 954 Cabin Crew.

SIA-Airs Gerad Joseph (third right) created an upset in the 800 metres (Masters), improving by 0.2 secs the record set by Combined Services Tan Thiam Heng (right).

Juanita Pillay (SIA-Air) took both the 100and 200-metre Veteran Ladies titles.

Two staff members SIA Inflight Supervisor Dennis Ng Yew Chye and Account & Admin Assistant Sabrina Su of Aero Laundry & Linen Services are quietly making waves on the local dance scene.
They have made a mark for themselves in Latin dance at competitions in recent years, including the Hougang Dance Bonanza 2002 and 2003, the Singapore DanceSport Federation (SGDF)

For the love of dancing


Singapore National DanceSport Championships 2004 and 2005, the Malaysia & Singapore Charity Dance Championship 2004, and the Singapore Lion City International DanceSport Championships 2005. And they danced to the top spot again recently in the 7th SGDF Championships 2007. A commendable feat considering that they are unable to practise regularly due to Dennis flying roster patterns. Perhaps its because we just enjoy the dancing and do not put ourselves under any stress, Sabrina said, explaining their success. Winning is not important. We are passionate about dancing and take part in competitions to gain exposure. Agreed Dennis: Dancing goes well with my innate interest in music, musicals, performance, singing and keeping a healthy lifestyle, and is, therefore, a natural progression for me. It helped that I used to play the pianoforte; dancing to the correct beat is very important

SGDF Championships 2007 ... Champs Dennis and Sabrina flanked by the runners-up. Pictures by Tan Poh Sim, SIAEC.

Dennis and Sabrina (centre) assisting fellow dance students with a dance step during a practice session.

thereby earning the highest ranking a student can attain. He in dance competitions. scored an average of It was due to their love for 93%, with the categodancing that their paths ries of assessment incrossed, on the dance floor cluding demonstraliterally. They had enrolled tion, theory and for different lessons at teaching methods. Tampines West Latin, comprising Community Club Cha-cha, Samba, Jive under the same inand Paso Doble, is a structor. category of Ballroom Dennis started dancing, in which out line dancing in both Dennis and 1999 and switched Sabrina are trained. to Latin dance the Dennis and Sabrina. following year, when Sabrina The other category is the Standjoined the basic social dance class. ard or Modern category, comprisIn 2002, their instructor teamed ing Waltz, Viennese Waltz, Foxtrot, them up for their first dance com- Tango and Quickstep. With his new certification, petition, which turned out to be a winning combination. They have Dennis started dance classes at SIA Training Centre from this month been dancing partners since. Through dance, they hope to for colleagues in the new Cabin bring cheer to the less fortunate, Crew Social Dance Club. He is the and have been performing at vari- club chairman and instructor. The response has been overous charity events, including activities organised by 5Cs (Cabin whelming. For those still hesitant to take the first step, Dennis has Crew Club for Community Care). Dennis added another feather this piece of encouragement: to his cap last November, when Apart from learning a skill, grace he was certified by the Latin Ameri- and musicality, any form of danccan branch of United Kingdom Al- ing is a good form of exercise. On liance as a professional teacher of top of that, a skill learnt is a skill dancing at the associate level, gained in life.

MILESTONES
15
OUTLOOK July 2007

Service anniversaries in May


SIA 40 Years
Mohd Idris Mohd Hanafiah Overseas Acctg

25 Years
Fong Jee Hiang Acctg Control Manimakalai Rajoo, Jeannie Saw Chooi Mei, Teh Chong Lai, Sandra Toh Mei Yui, Yassemin Md Said Crew Perf Lim Tiew Lin Fin Sys & Admin Bibi Saira Abdul Majid Psgr Svcs (SIN Sales) Quek Moh Cheng Psgr Interline Acctg Lay Soew Kin Trng School (Cabin Crew) Roberto Riccardi Rome

Christina Thio Grd Svcs Mark R Hoffland Atlanta Christine Susan Kirkland Auckland Fanny Wang Los Angeles Mee Suem Ooi San Francisco

30 Years Airport Services


Yusoff Buang Apron T1 Yu Sing Tong Apron T2 Kim Ah Joon Lost & Found Counters (T1 & T2)

Security Services
Abdullah Thani Yunan Admin Kathleen Tan Kim Heok, Zainaf Nawin Installation

Conceicao Leslie Bertram, Ramlan Ali Baggage Jefri Suhari Express & Courier Ctr Md Salleh Abdullah Line Maint Arshad Amir Line Maint Lee Peng Gek, Nicholas Jude Nerva, Jumaat Yusoff Workshops

STAFF STRENGTH IN MAY 2007 2006 Change

Group 29,386 28,480 +3.18% SIA 14,026 13,825 +1.5%

Security Services
Ang Siew Kim Admin Cheng Sin Liang, Idros Rajab Ali, Ishak Yahaya, Sam Saimon Yusof, Tamil Selvan Ayyavoo R Aviation T2 An Peng Kwang Installation

Haleem Khan Surattee Workshops

25 Years
Long Woon Loo Business Devt & Res Gayatri Devi Rev Acctg John Boston Wayne Perth

20 Years
Isfadillah Ismail Base Maint Gunasekaran Palanisamy Line Maint Wee Woon Lai Workshops

Capt Kway Eng Chuan B744 Fleet

35 Years
Thng Guan Hua Flt Ops Control Ctr

SATS 35 Years Airport Services

Norizan Ahmad Osman Baggage

Osman Mohammad Lost & Found Counters (T1 & T2)

Asiah Arifin Trng

35 Years
Dennis Sim Base Maint

20 Years
Nagandiran Bhaskaran Business Devt & Res Brian A Cardoza San Francisco

25 Years SATS Ltd


Norjahan Mohamed Haneefa Apt Ops

30 Years
Magdalene Lui Chwee Hoong, Ivy Cheong Hoh Ping Base Maint Steven Kong Peng Yee Workshops

30 Years
Richard Chia Kim Swee, Jamilah Syed Yahya Engrg Supplies Tang Kim Kee Flt Ops Control Ctr Lee Jek Huay, Capt Liew Cheng Sin Flt Ops Trng Steve Ramiah Security

SIA Cargo 35 Years


Ravindra Laxman Damania Mumbai

Sayuti Sujaee AFTs 5-6

Pakir Mohamed Mohd Salleh Baggage

Goh Kay Hock Maint Faridah Ibrahim Psgr Ops 2 Juahir Shahid AFTs 1-4

Muralli Samy Kanan Baggage Noorseah Salleh, Lim Guan Huat Load Control Magaswari Ramasamy Psgr Ops 1 Vimladavi Balasundram Psgr Ops 2 Mohd Zulkefly Katab AFTs 1-4 Goh Seow Thiew AFTs 5-6

SIAEC 40 Years
Johnny Cher Base Maint Loke Tuck Yee Fleet Mgmt

30 Years
Monica Roch Flt Ops

20 Years
Capts Alan Chew Swee Heng, Lim Yeong Ngai B744 Fleet Capt Tan Kim Pong B777 Fleet Aw Heng Kim, Chung Moon Hoong, Ho Soo Jei, Kevin Koh Sheng Guan, Lee Kock Meng, R Rajendra, Salikin Said, Rodney Wong Kei Kong, Yam Boo Teck Crew Perf Sabar Tahir Engrg Supplies Capts Jeffrey Quek Siew Vui, Eugene Callistus Antoni Flt Ops Trng

SilkAir 25 Years
Tan Sau Chung Finance

Catering
Richard Yue Kok Foo Cold Kitchen 2 Lee Ei Hiang Hot Kichen 2 Sivarajoo R Kalian Baggage

25 Years
Othman Ismail Line Maint Teo Chew Mui Quality & Safety Bjorn Helge Thun Stockholm

20 Years
Lee Peck Leng Customer Affairs

Michael Ee Line Maint

Lim Seng Lee AFTs 5-6 Tan Swee Long Hot Kichen 2 Tan Swee San Baggage Abdul Kader Hussin, Masrawi Hatamabi, Rajendran Murugiah Baggage Rohana Mohd Roslan Cargo Admin Foong Sek Khow Cargo Svcs

Catering
Yeo King Wan Pastry 2 Tay Eng Ai Quality Assurance & Tech 1 Aw Choon Hock Tech & Sys Support

Company crossword

Mayalagu Kalaivasan Treasury

Catering
Yusoff Dawood Catering Equipment

Sebastiano Micalizzi Perth

Pek Siew Tee Pre-Set 2

20 Years Airport Services


Abdul Rahim Wahab Apron T2

Five all-correct entries will win $30 each. The clues are all taken from last months issue. Entries must reach Outlook, HR Division, SIN ALH 05-D, by Jul 23. Include your name, personnel number, department/ station and company. The list of winners will be published in the next issue.

Promotions
SATS Airport Services
Apron T1: Apron Offrs Goh Chee Guan, Dharmendra Prasad Apron T2: Apron Offrs Ahmad Rusni Md Isa, Nur Aida Mohd Nasser, Jasbir Singh Baggage: Baggage Offrs Govinden Sathasivam, Shakil Ahmad Atiq Ahmad Lost & Found Counters (T1 & T2): Duty Mgrs Mohamad Bashir Abdullah, Azman Sultan Abd Kader, Senin Abdul Rashid Cabin Svcs 2: Cabin Svcs Offr Teh Say Yong Pre-Set 2: Catering Supvr Sahri Mohamed Ali

SIA Cargo
Rev Acctg: Snr Offr Rohani Hashim Sales: Acct Exec Peh Bong Koon Tech/Flt Ops (Cargo): First Offrs Abdul Nazir Kassim Shafi, Gerard Neo Yew Kuan, Aw Sai Kuan, Jaspreet Singh Bhuller, Goh Lih Wei, Bobby Wong Chi Ken, Richard Lam Yee Shan,

Ashley Chew Wee Wei, Mohamed Faisal Mohamud Zackiria

Flt Ops: Capt Teo Shi On Cabin Crew: Snr Offr (Crew Perf) Siti Nurdiyanah Adila A Rahim Customer Affairs: Snr Offr Wong Wei Ping

Across 1. City where Gensler Associates is based. 2. Airline that had joint control of MAL from 1958. 3. SIAECs fastest-growing business unit. 4. Company that runs city tour on amphibious vehicle. 5. Home of the Dayak tribe. 6. A company that manages contact centres. Down 1. A member of the VJA Group of Japan. 2. City that will open a new airport next year. 3. A SITA product. 4. A in LAG. 5. A city that joined SIA network in FY2006-07. 6. A category in Photo Competition.

Americas
San Francisco: Acctg Offr Tran My Huynh

SIAEC
Base Maint: Maint Plng Exec Lai Khye Sum Human Resources: Snr Offr Linda How Line Maint: Control Rm Offr Kannan Thirughanasammandam

North Asia
Hong Kong: Mktg & Svcs Mgr Peter Chan Mang Lun

The winners of Company crossword 5 are: Yong Siew Leng from Properties, Bernard Chionh from Ground Handling & Catering Contracts, Joanna Tan from SIAEC Finance, Katherine Koh from SIA Cargo and Ng Sze Mei from Johor Bahru.

Catering
Catering Purchasing 1: Supplies Offr Lim Meng Buay

Tradewinds
Business & Svcs: Consultant Ng Soo Ming

Obituary
With deep regret, we record the death of Customer Services Officer Yazid Ibrahim from SATS Airport Services. Mr Yazid passed away on June 5 at the age of 35. He joined the company in April 1994. He was single.

SilkAir

TRAVEL
OUTLOOK July 2007

16

KENYA: Kingdom of the wild


Game drives, a visit to a Masai village and a picnic in open wild beast territory Diana Lee, from HR Development, enjoyed these thrilling experiences and more on a Kenyan safari.

Pink flamingoes frolicking in Lake Nakuru beach make a stunning sight. Inset: Close-up of the pink flamingoes.

Being animal lovers, my sister and I jumped at the chance of going on a safari that promised close encounters with wild beasts in their natural habitat. Arriving in Nairobi at 4.20 am, our group of 20 was whisked off after breakfast to Aberdare National Park, a four-hour drive to the north. We checked in at the Treetops hotel, where the young British Princess Elizabeth had stayed in 1952. It was here that she was informed of the death of her father, King George VI, and that she had become Queen. That very evening, we found out why the Treetops is a highly regarded game-viewing lodge. Standing at the hotel terrace, we saw numerous buffaloes, elephants, rhinoceros and bushbucks coming up to drink at the waterhole below. It was a fascinating sight. They were close enough for us to see their features clearly. It was like watching a National Geographic programme, only more exciting. Nocturnal game viewing is taken so seriously at the hotel that there is a buzzer in each room, which goes off and lights up if a rare beast is spotted at the waterhole. We pushed further north the next day, to Lake Nakuru National

Park. From afar, we saw what looked like a beautiful pink seabed. It turned out to be thousands of pink flamingos frolicking in the lake. The sight was amazing and unbelievable. The two days here gave us much time to admire these beauties and go on more game drives. Our trip just got better by the day. Travelling about seven hours southwest, we arrived at Masai Mara National Reserve, where we spent the remaining three days. A whole afternoon was spent game driving. Despite the vastness of the land, our driver-cum-guide managed to track down 18 beautiful giraffes. They moved swiftly but gracefully away each time our driver tried to take us close to them. Everyone excitedly snapped away. Other native creatures that crossed our path were lions and their cubs, Thomson gazelles, zebras, baboons, wild pigs and hyenas. Of Africas big five, we saw the lion, elephant, buffalo and rhinoceros. The leopard remained elusive. We also enjoyed a picnic under a big tree in the centre of the reserve. It was a unique experience hav-

ing to stay alert while eating our packed lunch in case some wild animal decided to gate-crash. A visit to a Masai Village finally brought us back to civilisation. We were welcomed by the village chiefs son and greeted with a song-anddance performance. A tribesman then demonstrated how to start a traditional fire. We were invited to visit a typical Masai home. The low structure was made of cow dung and had only two small windows. So, it took us a while to adjust to the dark interior. What caught my eye was the bed, which was made from cow hide. Interesting! I was surprised by the villagers good command of English, and the chiefs son explained that they had built their own school to educate their children. I was pleased to have brought along sweets, biscuits and stationery as the kids loved them. The visit rounded off with a stop at the souvenir area, where beaded items and other mementos made by the Masai tribal folk were on sale. It was one of my best vacations, and I came away with many good memories of Kenya.

Buffaloes at the water hole outside Treetops hotel.

Diana feels close to nature as her room at the Treetops, overlooking the water hole, gives her a good view of wild animals gathering there.

Animal masks on sale in a souvenir shop.

A pride of lions resting in the grass to keep cool.

Colourfully dressed Masai performers welcome guests with songs and dances.

A Masai family outside their hut made of cow dung.

A map of Africa (Kenya in red) by the side of a road gives an instant lesson in geography.

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