MS-01 Management Functions & Behaviour

MS-01 Management Functions and Behaviour

(Total Unit 19) Block-1 Role of a Manager : (4 Units)
Unit 1 Tasks of a Professional Manager Unit 2 Responsibilities of a Professional Manager Unit 3 Management Systems And Processes Unit 4 Management Skills

Block-2 Decision Making : (4 Units)

Unit 5 Organisational Context of Decisions Unit 6 Decision Making Models Unit 7 Decision Making Techniques and Processes Unit 8 Management by Objectives (MBO)

Block-3 Organisational Climate and Change : (3 Units)

Unit 9 Organisational Culture and Managerial Ethos Unit 10 Management of Organisational Conflicts Unit 11 Managing Change

Block-4 Organisational Structure and Processes : (5 Units)

Unit 12 Organisation Structure and Design Unit 13 Managerial Communication Unit 14 Planning Process Unit 15 Controlling Unit 16 Delegation and Interdepartment Coordination

Block-5 Behavioural Dynamics : (3 Units)

Unit 17 Analysing Interpersonal Relations Unit 18 Leadership Styles and Influence Process Unit 19 Group Dynamics

MS-02 Management of Human Resources

MS-02 Management of Human Resources

(Total Unit 22) Block-1 Human Resource Management Context, Concept and Boundaries : (3 Units)
Unit 1 The Changing Social Context and Emerging Issues Unit 2 The Concept and Functions of Human Resource Management Unit 3 Structuring Human Resource Management

Block-2 Getting Human Resources : (4 Units)

Unit 4 Job Analysis and Job Design Unit 5 Human Resource Planning Unit 6 Attracting the Talent : Recruitment, Selection, Outsourcing Unit 7 Socialisation, Mobility and Separation

Block-3 Performance Management and Potential Assessment : (4 Units)

Unit 8 Competency Mapping Unit 9 Performance Planning and Review Unit 10 Potential Appraisal, Assessment Centres and Career and Succession Planning Unit 11 HR Measurement and Audit

Block-4 Human Resource Development : (4 Units)

Unit 12 Human Resource Development System Unit 13 Training Unit 14 Mentoring and Performance Coaching Unit 15 Building Roles and Teams

Block-5 Compensation and Reward Management : (3 Units)

Unit 16 Laws Covering Wages, Welfare and Benefits Unit 17 Compensation Strategy, Structure, Composition Unit 18 Reward Management

Block-6 Employer-Employee Relations : (4 Units)

Unit 19 Regulatory Mechanisms in Industrial Relations Unit 20 Dealing with Unions and Associations Unit 21 Industrial Democracy Unit 22 Grievance Handling and Discipline

MS-03

MS-03
(Total Unit 17) Block-1 : (1 Units)
Unit 1 Economic Environment Of Business

Block-2: (4 Units)
Unit 2 Unit 4 Unit 5 Unit 6

Block-3: (2 Units)
Unit 7 Unit 8

Block-4: (5 Units)
Unit 9 Unit 10 Unit 11 Unit 12 Unit 13

Block-5:(2 Units)
Unit 14 Unit 15

Block-6: (5 Units)
Unit 16 Unit 17

MS-04 Accounting & Finance for Managers

MS-04 Accounting and Finance for Managers

(Total Unit 18) Block-1 Accounting Framework: (Units)
Unit 1 Accounting And Its Functions

Block-2 Understanding Financial Statements: (Units)

Unit 2 Accounting Concepts And Standards Unit 3 Accounting Information And Its Applications Unit 4 Construction And Analysis Of Balance Sheet Unit 5 Construction And Analysis Of Profit And Loss Account Unit 6 Construction And Analysis Of Fund Flow And Cash Flow Statements

Block-3 Cost Management: (Units)

Unit 7 Understanding And Classifying Costs Unit 8 Absorption And Marginal Costing

Block-4 Financial and Investment Analysis: (Units)

Unit 9 Cost-Volume-Profit Analysis Unit 10 Variance Analysis Unit 11 Financial Management : An Introduction Unit 12 Ratio Analysis Unit 13 Leverage Analysis

Block-5 Financial Decisions:( Units)

Unit 14 Budgeting And Budgetary Control Unit 15 Investment Appraisal Methods Unit 16 Management Of Working Capital Unit 17 Capital Structure Unit 18 Dividend Decisions

MS-05 Management of Machines & Materials

MS-05 Management of Machines and Materials

(Total Unit 20) Block-1 Operations Management : (1 Units)
Unit 1 Operations Management An Overview

Block-2 Facilities Planning : (4 Units)

Unit 2 Product Selection Unit 4 Facilities Location Unit 5 Facilities Layout and Materials Handling Unit 6 Capacity Planning

Block-3 Work and Job Design : (2 Units)

Unit 7 Work Design Unit 8 Job Design

Block-4 Operations Planning and Control : (5 Units)

Unit 9 Planning and Control for Mass Production Unit 10 Planning and Control for Batch Production Unit 11 Planning and Control for Job Shop Production Unit 12 Planning and Control of Projects Unit 13 Maintenance Management

Block-5 Value Engineering and Quality Assurance :(2 Units)

Unit 14 Value Engineering Unit 15 Quality Assurance

Block-6 Materials Management : (5 Units)

Unit 16 Purchase System and Procedure Unit 17 Inventory Management Unit 18 Stores Management Unit 19 Standardisation, Codification and Variety Reduction Unit 20 Waste Management

MS-06 Marketing for Managers

MS-06 Marketing for Managers

(Total Unit 22) Block-1 Marketing and its Applications : (3 Units)
Unit 1 Introduction to Marketing Unit 2 Marketing in Developing Economy Unit 3 Marketing of Services

Block-2 Marketing Planning and Organisation : (4 Units)

Unit 4 Planning Marketing Mix Unit 5 Marketing Segmentation Unit 6 Marketing Organization Unit 7 Marketing Research and its Application

Block-3 Understanding Consumers : (3 Units)

Unit 8 Determinants of Consumer Behaviour Unit 9 Models of Consumer Behaviour Unit 10 Indian Consumer Environment

Block-4 Product Management : (3 Units)

Unit 11 Product Decisions and Strategies Unit 12 Product Life Cycle and New Product Development Unit 13 Branding and Packging Decisions

Block-5 Pricing and Promotion Strategy : (4 Units)

Unit 14 Pricing Policies and Practices Unit 15 Marketing Communications Unit 16 Advertising and Publicity Unit 17 Personal Selling and Sales Promotion

Block-6 Distribution and Public Policy : (5 Units)

Unit 18 Sales Forecasting Unit 19 Distribution Strategies Unit 20 Managing Sales Personnel Unit 21 Marketing and Public Policy Unit 22 Cyber Marketing

MS-07 Information Systems for Managers

MS-07 Information Systems for Managers

(Total Unit 20) Block-1 Information Technology for Managers : (4 Units)
Unit 1 Information Technology: An Overview Unit 2 Computer Systems Unit 3 Computer Software Unit 4 Networking Technologies

Block-2 Information System-1 :(4 Units)

Unit 5 In MIS Perspectives Unit 6 Information Systems Economics Unit 7 Management Information and Control System Unit 8 Information System security

Block-3 Information Systems-II : (4 Units)

Unit 9 Information Systems and Functional Area Applications Unit 10 Transaction Processing System-I : Human Resource and Marketing Management Unit 11 Transaction Processing System-II : Operations and Financial Management Unit 12 Integrated Application

Block-4 System Analysis and Computer Languages : (3 Units)

Unit 13 Building Information Systems Unit 14 System Analysis and Design Unit 15 Computer Programming and Languages

Block-5 Support Systems for Management Decisions : (5 Units)

Unit 16 Database Resource Management Unit 17 Data Warehousing and Data Mining Unit 18 Tactical and Strategic Information Management: DSS and EIS Unit 19 Intelligent Support Systems Unit 20 Emerging Trends in IT

MS-08 Quantitative Analysis for Managerial Applications

MS-08 Quantitative Analysis for Managerial Applications

(Total Unit 20) Block-1 Basic Mathematics for Managers : (4 Units)
Unit 1 Quantitative Decision Making - An Overview Unit 2 Functions and Progressions Unit 3 Basic Calculus and Applications Unit 4 Matrix Algebra and Applications

Block-2 Data Collection and Analysis : (4 Units)

Unit 5 Collection of Data Unit 6 Presentation of Data Unit 7 Measures of Central Tendency Unit 8 Measures of Variation and Skewness

Block-3 Probability and Probability Distributions : (4 Units)

Unit 10 Discrete Probability Distributions Unit 11 Continuous Probability Distributions Unit 12 Decision Theory

Block-4 Sampling and Sampling Distributions : (4 Units)

Unit 13 Sampling Methods Unit 14 Sampling Distributions Unit 15 Testing of Hypotheses Unit 16 Chi-Square Tests

Block-5 Forecasting Methods : (4 Units)

Unit 17 Business Forecasting Unit 18 Correlation Unit 19 Regression Unit 20 Time Series Analysis

MS-09 Management Economics

MS-09 Management Economics

(Total Unit 14) Block-1 Introduction to Managerial Economics : (3 Units)
Unit 1 Scope of Managerial Economics Unit 2 The firm: Stakeholders, Objectives and Decision Issues Unit 3 Basic Techniques

Block-2 Demand and Revenue Analysis (3 Units)

Unit 4 Demand Concepts and Analysis Unit 5 Demand Elasticity Unit 6 Demand Estimation and Forecasting

Block-3 Production and Cost Analysis (4 Units)

Unit 7 Production Function Unit 8 Cost Concepts and Analysis I Unit 9 Cost Concepts and Analysis II Unit 10 Estimation of Production and Cost Functions

Block-4 Pricing Decisions (4 Units)

Unit 11 Market Structure and Barriers to Entry Unit 12 Pricing Under Pure Competition and Pure Monopoly Unit 13 Pricing Under Monopolistic and Oligopolistic Competition Unit 14 Pricing Strategies

Block-5 Comprehensive Case : (1 Units)

Block 5 Competition in Telecommunication Service Provision

MS-10 Organisational Design, Development & Change

MS-10 Organisational Design, Development and Change

(Total Unit 16) Block-1 Understanding Organisations : (2 Units)
Unit 1 Approaches to Understanding Organization Unit 2 Factors Affecting Organization Design

Block-2 Organisational Design : (2 Units)

Unit 3 Typology of Organisation Structures Unit 4 Some Basic Organisation Design and Restruturing Strategies

Block-3 Approaches to Work Design : (3 Units)

Unit 5 Organising and Analysis Work Unit 6 Job Design Unit 7 Emerging Issues of Work Organisation and Quality of Working Life

Block-4 Organisational Analysis : (4 Units)

Unit 8 Organisational Diagnosis:Tools and Techniques Unit 9 Questionnaire as a Diagnostic Tool Unit 10 Interview as a Dignostic Tool Unit 11 Workshops, Task-Forces and Other Methods

Block-5 Organisational Development and Change : (5 Units)

Unit 12 Organizational Development (OD) Unit 13 Alternative Interventions Unit 14 Process of Change Unit 15 Change Agents: Roles and Competencies Unit 16 Institution Building

MS-11 Strategic Management

MS-11 Strategic Management

(Total Unit 16) Block-1 Introduction to Strategic Management : (3 Units)
Unit 2 Process of Strategy Unit 3 Strategic Framework

Block-2 Strategic Analysis : (3 Units)

Unit 5 Competitive Forces Unit 6 Internal Analysis

Block-3 Business Level Strategy : (2 Units)

Unit 7 Cost Unit 8 Differentiation and Focus

Block-4 Corporate Level Strategy : (4 Units)

Unit 9 Growth Strategies-I Unit 10 Growth Strategies-II Unit 11 Strategic Alliances Unit 12 Turnaround

Block-5 Implementation and Control : (4 Units)

Unit 13 Structural Dimensions Unit 14 Behavioural Dimensions Unit 15 Control Unit 16 Evaluation of Strategy

MS-61 Consumer Behaviour

MS-61 Consumer Behaviour

(Total Unit 18) Block-1 Consumer Behaviour-- Issues and Concepts : (3 Units)
Unit 1 Consumer Behaviour - Nature, Scope and Applications Unit 2 Consumer Behaviour and Lifestyle Marketing Unit 3 Organisational Buying Behaviour

Block-2 Individual Influences on Buying Behaviour : (8 Units)

Unit 4 Perceptions Unit 5 Consumer Motivation and Involvement Unit 6 Attitude and Attitude Change Unit 7 Learning and Memory Unit 8 Personality and Self - Concept

Block-3 Group Influences on Consumer behavior : (3 Units)

Unit 9 Reference Group Influence and Group Dynamics Unit 10 Family Buying Influences, Family Life Cycle and Buying Roles Unit 11 Culture and Subculture influences

Block-4 The Buying Process : (4 Units)

Unit 12 Problem Recognition and Information Search Behaviour Unit 13 Information Processing Unit 14 Alternative Evaluation in Buying Decisions Unit 15 Purchase Process & Post-Purchase Behaviour

Block-5 Modeling buyer Behaviour : (3 Units)

Unit 16 Early Models Unit 17 Howard Sheth Model Unit 18 Recent Developments in Modeling Consumer Behaviour

MS-611 Rural Marketing

MS-611 Rural Marketing

(Total Unit 13 & Case 4) Block-1 Rural Markets--An Overview : (2 Units)
Unit 1 Rural Markets in India Unit 2 Understanding Rural Environment

Block-2 Understanding the Rural Consumer : (3 Units)

Unit 3 Differential Aspects of Buying Behaviour and Major Influences on Rural Buying Behaviour Unit 4 Trends in Consumer Behaviour Unit 5 Rural Marketing Research

Block-3 Product and Pricing Decisions for the Rural Markets : (2 Units)
Unit 6 Product Development, Adoption Process and Modification Decisions Unit 7 Pricing Decisions

Block-4 Managing the Promotion : (3 Units)

Unit 8 Understanding Rural Media and Current Opportunities Unit 9 Message Design and Development for Rural Markets Unit 10 Rural Sales Promotion Effort

Block-5 Accessing Rural Markets : (3 Units)

Unit 11 Physical Infrastructure and Dynamics of Distribution Unit 12 Participants in the Rural Distribution Process Unit 13 Physical Distribution Process

Block-6 Understanding Rural Marketing Process--Case Studies : (4 Case)

Case 1 Rural Communication: A Case Study of Philips Consumer Electronics Case 2 Mass Media and Social Advertising* Case 3 Rural Distribution for the FMCG Sector - A Case Study of HLL Case 4 Rural Buying Behaviour: A Case Study of Consumer In Jammu

MS-612 Retail Management

MS-612 Retail Management

(Total Unit 21) Block-1 An Overview of Retailing Environment : (3 Units)
Unit 1 Introduction to Retailing Unit 2 Evolution of Retail Environment Unit 3 Formats of Retailing

Block-2 Retail Planning and Development : (5 Units)

Unit 4 Understanding the Retail Customer Unit 5 Marketing Research for Retailing Unit 6 Strategic Retail Planning Process Unit 7 Locational Decisions Unit 8 Growth Strategies

Block-3 Retail Mix : (4 Units)

Unit 9 Product Merchandise Unit 10 Pricing Unit 11 Promotion and Communication Mix Unit 12 Atmospherics

Block-4 Retail Operations : (5 Units)

Unit 13 Sourcing Unit 14 Financial Management Issues in Retailing Unit 15 Organisation Structure and Management of Human Resources Unit 16 CRM - Customer Relationship Marketing Unit 17 Monitoring and Controlling Retail Operations

Block-5 Issues Impacting Retail Business in India : (4 Units)

Unit 18 Legal and Security Issues in Retail Unit 19 Ethical Dimensions Unit 20 Technology in Retailing Unit 21 Non Store Retailing

MS-62 Sales Management

MS-62 Sales Management

(Total Unit 16 & Case 6) Block-1 Sales Management Functions : (4 Units)
Unit 1 Introduction to Sales Management Unit 2 Personal Selling Unit 3 Sales Process Unit 4 Computer Systems and Applications in Sales Management

Block-2 Selling Skills : (4 Units)

Unit 5 Communication Skills Unit 6 Sales Presentation Unit 7 Negotiation Skills Unit 8 Retail Communication Sales Displays

Block-3 Sales Force Management : (3 Units)

Unit 9 Job Analysis, Recruitment and Selection Unit 10 Training The Sales Force Unit 12 Monitoring and Performance Evaluation

Block-4 Planning and Control of the Sales Effort : (4 Units)

Unit 13 Sales Planning Unit 14 Sales Organisation Unit 15 Sales Forecasting and Sales Quotas Unit 16 Sales Budgeting and Control

Block-5 Case Studies : (6 Cases)

Case 1 Puripen: Selecting the Communication Mix Case 2 Devox (India) Limited : A Less Expensive But Complaining Customer Case 3 National Electrical Engineers Limited: Sales Contest for Sales Staff Motivation Case 4 The Genuine Charcoal Filter: Sales Monitoring Control System Case 5 Asia Pacific Electricals Limited : Territory Planning and Management Case 6 RQL Limited: Budgeting and Cost Control Systems

MS-63 Product Management

MS-63 Product Management

(Total Unit 18) Block-1 Product ManagementIntroduction : (3 Units)
Unit 1 Product Management - Basic Concepts Unit 2 The Product Management Process Unit 3 The Product Planning System

Block-2 Managing Products-1 : (4 Units)

Unit 4 Product Line Decisions Unit 5 Product Life Cycle Unit 6 Product Portfolio Unit 7 Product Pricing

Block-3 Branding and Packaging Decisions : (4 Units)

Unit 8 Branding Decisions Unit 9 Product Positioning Unit 10 Brand Equity Unit 11 Packaging Decisions

Block-4 New Product Development : (3 Units)

Unit 12 Organising for Product Development Unit 13 Generation, Screening and Development New Product Ideas Unit 14 Economic Analysis -Evaluation New Product Ideas/Concepts

Block-5 Implementing New Product Decision : (4 Units)

Unit 15 Concept Development and Testing Unit 16 Physical Development of the Product Unit 17 Pretest Marketing and Test Marketing Unit 18 Product Launch

MS-64

MS-64
(Total Unit 15) Block-1
Unit 1 Scope And Size Of International Markets Unit 2 Conceptual Framework Unit 3 Institutional Framework

Block-2
Unit 4 Cultural Environment Unit 5 Political And Legal Environment Unit 6 Strategic Retail Planning Process Unit 7

Block-3
Unit 8 Export - Import Documentation Unit 9 International Product Policy And Planning Unit 10 International Advertising Unit 11 International Pricing Policy

Block-4
Unit 12 Unit 13 Unit 14 Unit 15 International Distribution And Sales Policy International Market Selection International Marketing Research International Marketing Planning And Control

MS-65

MS-65
(Total Unit 19) Block-1
Unit 1 Unit 2 Unit 3 International

Trade In Services, the WTO, and

India
Block-2

CONSUMER BEHAVIOUR IN SERVICES Unit 5 PRODUCT AND PRICING DECISIONS Unit 6 PLACE AND PROMOTION DECISIONS
Unit 4 Unit 7 extended marketing mix for services

Block-3
Unit 8 service quality Unit 9

MANAGING DEMAND ANDCAPACITY CUSTOMER RETENTION FINANCIAL SERVICES

Unit 10 Unit 11

Block-4

TOURISM AND HOSPITALITY SERVICES Unit 13 HEATH SERVICES Unit 14 CASE STUDY : SERVING THE GLOBAL INDIAN* Unit 15 EDUCATIONAL SERVICES Unit 16 PROFESSIONAL SUPPORT
Unit 12

SERVICES : ADVERTISING AGENCIES Unit 17 TELECOMMUNICATION SERVICES Unit 18 Unit 19 case Studies
CASE 1: IS THE CUSTOMER ALWAYS RIGHT? CASE 2 DOSA KING

MS-66

MS-66
(Total Unit 15) Block-1
Unit 1

MARKETING RESEARCH -MEANING AND IMPORTANCE

Unit 2

ORGANISATION OF MARKETING RESEARCH IN INDIA

Unit 3

RESEARCH DESIGN
Block-2
Unit 4

DATA COLLECTION
Unit 5

SAMPLING
Unit 6

QUESTIONNAIRE DESIGN AND DEVELOPMENT

Unit 7

ATTITUDE MEASUREMENT & SCALING

Block-3
Unit 8

QUALITATIVE RESEARCH
Unit 9

DATA PROCESSING - CODING, TABULATION AND DATA PRESENTATION

Unit 10

DESCRIPTION & INFERENCE FROM SAMPLE DATA

Unit 11

ANALYSIS ASSOCIATION
Block-4
Unit 12

REGRESSION ANALYSIS, DISCRIMINANT ANALYSIS AND FACTOR ANALYSIS

Unit 13

CONJOINT ANALYSIS
Unit 14

CLUSTER ANALYSIS AND MULTI-DIMENSIONAL SCALING

Unit 15

APPLICATION OF MARKETING RESEARCH IN INDIA -SOME CASE STUDIES

MS-68

MS-68
(Total Unit 19 & Case 6) Block-1
Unit 1 Unit 2 Unit 3

Block-2
Unit 4 Unit 5 Unit 6 Unit 7

Block-3
Unit 8 Unit 9 Unit 10 Unit 11

Block-4
Unit 12 Unit 13 Unit 14 Unit 15 Unit 16 Unit 17 Unit 18 Unit 19

Case 1 Case 2 Case 3 Case 4 Case 5 Case 6