CERTIFICATE

This is to certify that the summer training project report titled Distribution Strategies of ITC with special reference to deodorant Product line. is an original work submitted by Akhil arora, Enrollment No: 1168003912, MBA III semester student of Gitarattan International Business School (giBS) for the partial fulfillment of Master of Business Administration (MBA) Program, of Guru Gobind Singh Indraprastha University, under the guidance of Mr. Uma gulati and the same has not been submitted to any other university or institution for the award of any Degree/Diploma.

Mr. Uma gulati Associate Professor Project Guide

Dr. S.S. Narula Director GiBS

DECLARATION

I, Akhil Arora, Enrollment No: 11680003912, MBA III Semester student hereby declare that this project report entitled Distribution Strategies of ITC with special reference to deodorant Product line. is an original work done and submitted by me towards the partial fulfillment of my Masters of Business Administration (MBA) degree, under the guidance of Mr. Uma gulati, Associate Professor at Gitarattan International Business School (giBS) and the same has not been submitted to any other university or institute for the award of any degree, diploma or fellowship.

Dated :

Akhil Arora Enrollment No: 11680003912

ACKNOWLEDGEMENTS
A project is never the work of an individual. It is moreover a combination of ideas, suggestions, review, contribution and work involving many folks. This project is also an amalgamation of the efforts and suggestions of numerous individuals who completely deserve to be acknowledged in this section.

I would like to thank Mr. Munish Marwah ABM North (PCP Division) ITC Corp. Ltd., who gave me a wonderful opportunity to work, learn and grow in their esteemed organization. I would also like to express my deep sense of gratitude towards my training supervisor Mr. NAMAN GOYAL Area executive and Mr. MAYANK MALIK Area Manager (South West Delhi) under their proper benevolence guidance, the practical aspects of the study progressed.

I would like to express my hearty thanks to my supervisor Mr.Uma gulati , Associate Professor, Gitarattan International Business School (giBS) for his constant guidance and support. Without his valuable suggestions, constructive criticisms and encouragement throughout the course of the project, the present shape of the work would not have been possible. Finally I would like to convey my heartiest thanks to my company ITC Ltd and its employees for their best co-operation and helping me in data collection.

Akhil arora Enrollment No: 11680003912

TABLE OF CONTENTS
S.No.
1.

Topic
CHAPTER 1- PROFILE OF THE COMPANY 1.1 Introduction 1.2 Industry Profile 1.3 Vision and Mission 1.4 Product range of the Company and its Brands 1.5 Size of the organization 1.6 Organization structure 1.7 Position Of the Company in the Industry

Page No.
1

1 5 8 8 20 24 26

2.

CHAPTER 2- SWOT ANALYSIS

28

2.1 SWOT Analysis 2.2 Objective of the study

28 30

3.

CHAPTER 3- SALES AND DISTRIBUTION CHANNEL

31

3.1 Sales and distribution channel 3.2 ITC personal care products 3.3 Market Share (Deodorants)

31 32 35

4.

CHAPTER 4- DATA COLLECTION

37

5.

CHAPTER 5- DATA ANALYSIS 5.1 Retailers Perspective 5.2 Customers Perspective

39

39 53

6.

CHAPTER 6- FINDINGS AND RECOMMENDATIONS

61

6.1 General findings 6.2 Engage related 6.4 Suggestion 6.3 Recommendations 6.4 References 7.
ANNEXURES

61 62 62 63 64 65