CHAPTER I INTRODUCTION

The mass media occupy a high proportion of our leisure time. People spend their leisure time at average of 25 hours per week watching television. For children, watching television takes up a similar amount of time to that spent at school or with family and friends. Children have become interested in cartoons over many years and it has become a primary action to some lives. Typically, children begin watching cartoons on television at an early age of six months, and by the age two or three children become enthusiastic viewers. Cartoon mania has gripped the children so much that they are ready to do anything to have a view of their favorite cartoon channels and programs. The mass media are having an enormous impact on our childrens values, beliefs, and behaviors. This has become a problem because too many children are watching too much television and the shows that they are watching have become violent and addictive. The marketing is targeted toward the children to cause them to want to view the cartoons on a regular basis, but the subliminal messaging is for the adults to target them into enjoying the cartoons. This is unfortunate because children watch the cartoons on the television and they see material that is not appropriate for their age group. The children who watch too much cartoons on television are more likely to have mental and emotional problems, along with brain and eye injuries and unexpectedly the risk of a physical problem increases.

The television cartoons for children have been increasingly showing more and more violent programs. Children should not know about murder and rape. But there is a cartoon South Park where rape, delivery period and similar topics being shown which is very bad for the children. If we watch cartoon regular then we find that most of the cartoon are based on fighting, boxing, killing by gun, attack by car, jumping from the roof etc. Now most of the cartoons revolve around a hero and a villain. Children after watch the cartoon want to be a cartoon hero in real life and in the process often indulge in bad behavior. Normally children do not understand that in television cartoon everything can happen but in real life it is not possible. But children dont understand that. So they often engage in dysfunctional behavior.

There has been an on-going debate whether or not television cartoon have negative influences a childs behavior. There is no doubt that the media has an impact on a child, but is
1

it so influential that it can make a child do something that he/she would have never thought of doing until he/she sees it on television. Nowadays children see violent TV cartoons on television and make an attempt to process them, and in doing so, their innocence is lost. Childrens minds are not fully developed and therefore, they cannot be expected to understand the bad things on television cartoon.

On the other hand, Cartoons are funny animated series shown on TV and watched by children. Some famous cartoons include Tom and Jerry Popeye Spiderman Batman Donald Duck Bugs Bunny, etc.

Before children used play outside the house that gives them some physical activity. But nowadays most of the house have no open place beside there house where their child can play. So todays children just spend most of the time to watch television cartoon. It is true that cartoon makes children happy but it does not mean that what ever they want they just telecast. The age of 6 to 9 is a grown up period in this tie the children learn whatever they see in their real life. Todays cartoons have a bad impact and make the children more aggressive. Many adult things children learn in their childhood age through TV cartoon. In TV cartoons they do not care about the story they just do the business. The scenes should have some restrictions. Through cartoon, kids learn fighting, jumping from high place, boxing, shouting with their parents, talking like a cartoon character which is very bad for their real life.

The television offers varieties of shows in which the entire family can enjoy. The television became the baby sitter for those children left by their parents to fulfill their work. During the orientation of child and the television, the attention of children is transferred and their eyes are entertained. One of the most popular shows is cartoons. At first glance, the cartoons are just picture, or rather moving pictures that aim to entertain the children and the young adults. The moving pictures are often contains the comical reactions and sometimes

overzealous characters of which the parents finds a little stupid and annoying, but the children are still entertaining.

Because of the growing cartoon shows and the demand for the shows that delivers education and at the same time entertainment, the industry learns to shift their targets which are the children. Following the efforts of the successful cartoon shows, the marketing of childrens products became more focus in adopting the style of the cartoon charact ers (e.g. printing a cartoon character into the t-shirts and tumblers). Because of the popularity of the cartoon shows, the promotion of the products that features the cartoon became more effective. As an observed trend of the cartoon shows, there is a great influence that affects the children.

In present time, the children have become much more interested in cartoons and it has become a primary action to some lives. It is identified that television became a member of the family that affects the child even at a six months and by the age two or three children, typically as they begin to watch cartoons on television. The continuous effects can be carried until these children become enthusiastic viewers. However, the patronization of children becomes a problem, because too many children are watching too much television and the shows that they are watching (even if they are cartoons) have become violent and addictive. Based on the past studies in United States, stating that the marketing of cartoons has become overpowering and so has the subliminal messaging that it can even used as a franchise to attract the children customers. And because children watch the cartoons on the television, the parents are disturbed that they might see a material that is not appropriate for their age group (Choma, et. al, 2004). In the conclusion of the previous article, he directed that children who watch too much cartoons on television are more likely to have mental and emotional problems, along with brain and eye injuries and unexpectedly the risk of a physical problem increases.

The most critical time that can be affected during the development of the children is their attention which can be observed in mealtime. Mealtime is a regular activity where it poses many opportunities for language learning and mealtime conversation skills. The previous study of Spohn, Timko, & Sainato (1999), they identified the childrens ability to initiate interesting dinnertime conversations at home. They stated that "conversational participation was apparently being maintained by natural consequences such as parental
3

attention, increased interaction, and interesting new topics of discussion" (p. 601). During the conversation, there are chances that children carries the behavior of their favorite cartoon character, or telling stories about their favorite cartoon shows, and the worst is rushing in front of the television just to catch the cartoon shows which might affect their healthy diet and ignoring their meals. There is also a recognized increase in risk pertaining to the childs safety because of the portrayal of roles. They often see the cartoon characters jumping, diving, and falling from very high heights, then landing without being harmed. Parents seem to be happy with this as long as the cartoon doesnt promote sex or any kind of violence. But still, these scenes might harm the children. At a young age, this false sense of reality can really affect them. It has been proving that children on average watch 4 hours or television a day. Children believe that when they grew p, they will be like the superheroes in the cartoons that are why they were encouraged to try things that they see their favorite super hero do. Even though the children are not witnessing any sexual activities or violence, the false realities among children are influenced their mind that can increase the risk for the children by just a simple jump that later lead to serious injuries .

NEED AND SCOPE

The effect of cartoon channels has increased during the years. The opinion of parents about the cartoon channels is that they are very much affecting their studies, behavior, etc. It also affects their physical activity to a great extent. The children who are fond of cartoon programs are lacking in physical activities like sports, etc. The need to study the effect of cartoon sector on children would help us to get an idea of how cartoon channels can be boycotted and how the cartoon channel owners can reduce the amount of action and other irrelevant programs which spoil the children.

OBJECTIVES
a) PRIMARY OBJECTIVE: Parents opinion towards effect of cartoon on children

b) SECONDARY OBJECTIVE: To know the option of parents on the positive impact of cartoon on children. To know the option of parents on the negative impact of cartoon on children. To know physical activities and mental stress of the children affected by cartoons. To ascertain the effect on their personal behavior.

LIMITATIONS OF THE STUDY

1. 2. 3. 4. The study limit to Coimbatore city only. Sample size of this study is 120 respondents only. Time constraint is the major problem of this study. Some respondents are not ready to express themselves clearly because of

their impatience and urgency.

CHAPTER II

REVIEW OF LITERATURE:
In the recent era media has become a very important part in the process of socialization. Cartoons are very important because children start watching cartoons at a very early age and prefer watching them all the time. A lot of research has been done on gender representation in cartoons and much more is taking place. It is a fact that most of the cartoons show male dominant characters. Many researchers such as (Merskin, 2002, Strenglenz & Serbin , 1974, Thomson and Zerbinos1995, 1997) are of this point of view that cartoon world is a male world. In a study Streicher (1974) also described male as dominant in cartoons and she categorized them as "chase-and-pratfall. Male characters in the cartoons are shown as strong and powerful and the female characters are weak, helpless and dependent. (Blackmorep, Berennaum and Liben) in their book Gender Development claim that new cartoons are less stereotypical than the old ones. Their claim lies on this notion that men are being shown in domestic roles in the new cartoons. This claim doesnt look much realistic. Females are usually rescued by the males. As discussed above cartoons target a specific age group i.e. is children ranging from age of 2 to 18. This age group is very important because this is the developing part of life. Children are unable to differentiate between reality and fantasy during this time period. Stereotypes developed among the minds of children during the early years are more everlasting than the stereotypes developed in old age. Till now the research taken place in this field depicts that cartoons are portraying high stereotypes. These stereotypes have a very negative effect on the young viewers. Gender representation in cartoons does not only produce gender differences but it creates a lot of other problems. Cartoons are also producing violence among children. Cartoons characters such as Slapstick (Road Runner and Tom & Jerry) are an example of this. Cartoons have a great use in business and advertising industry. There are many cartoons logos in which Male cartoon characters are always in dominance. A lot of research has proved this that male characters always outnumber female characters. Carter in 1992 has reported in a research, "Children's television has always been male dominated".

A research at American Psychological Association has exposed that most of the cartoons are strengthening the gender stereotypes. Dr. Spicher and Dr. Hudak at APA selected 118 cartoons for research and they found that all cartoons had male characters in excess. Male characters were shown as dominant, strong, powerful and aggressive. The researchers also concluded that male characters are not only portrayed powerful and strong but female characters are shown as very weak and underrepresented. They have said in their research that: These findings are disappointingly consistent with past research showing that the portrayal of gender roles on television in general, has been stereotypic, and that female characters have remained under-represented,". We know that cartoons not just only represent gender differences but they are also a role model for children. They create an image that forces the females to believe that they are weak and not as capable as men. Dr. Hudak says "Cartoons, in their current state, are depicting significant differences in the status, behavior and capabilities of female and male characters. Thus cartoons tell cultural stories that can't help but inform young minds about who they are to become". Society has defined functions for females and males. Such functions state that women are always the housekeeper and their duty is cooking, washing and caring for their children while men have only to work outside their home. Kelly Eick adds in his research article Gender Stereotypes in Children's Television Cartoons that Male characters were also portrayed in a stereotypical manner. They were routinely placed in positions of power, such as policemen, superheroes, and scientists. They were never shown crying, cleaning, cooking or performing any role that could be seen as feminine. This shows how cartoons create gender differences and gender discrimination and how cartoons assign different roles to different genders. Generally in cartoons males are shown dominant and they enjoy a higher status and jobs while female are shown with low status with jobs like cleaning cooking etc and they are shown very weak and dependent on males. According to the work done on cartoons by Zach, he said that mostly in cartoons we see that you dont need luck; you just need to believe in yourself. This is quite common in cartoons. We can have anything happening in them. But he suggested that Confidence, without talent and ability, just as useless as luck. So anything unreal can easily be shown in cartoons which create fantasy among children. A study held at American Academy of Child and Adolescent Psychiatry (AACAP) states that Children who view shows in which violence is very realistic, frequently repeated
9

or unpunished, are more likely to imitate what they see. Researchers identified three potential responses to cartoon violence in children, particularly girls, are much more likely than boys to be portrayed as victims of violence in cartoons, and this can make them psychologically fearful and afraid. Some of the most violent TV shows are children's cartoons, in which violence is portrayed as humorous or good gesture. And realistic outcome of violence are seldom shown. This can be especially true of young children, who are more likely to exhibit aggressive behavior after viewing violent TV cartoons.

10

CHAPTER III

RESEARCH METHODOLOGY

Research Design Descriptive research is a fact-finding investigation describing, recording, analyzing and interpreting conditions that exist. It helps to discover relationship between existing nonmanipulated variables. It gives proper basis for understanding and solving current problems, and guides in planning and formulation of policies. Information may be collected through interviews, questionnaires or systematic direct observation.

Population Population is Infinite.

Sample size Sample size is 120.

Sampling technique Sampling technique used is convenience.

Method of collection of Data Data is collected in two forms that is Primary and Secondary data. Primary data is through Questionnaire and Secondary is through the News Paper, Internet

Tools used for data collection Questionnaire were used for collection of data.

11

CHAPTER IV ANALYSIS AND INTERPRETATION TABLE 1 GENDER OF THE RESPONDENTS

S.NO

PARTICULARS

NO.OF RESPONDENTS 76 44

% OF RESPONDENTS 64 36

1. 2.

MALE FEMALE

120

100

The above table shows that 64% of respondents are male, 36% of respondents are female.

Maximum 64% percentages of respondents are male.

12

CHART NO.1 CHART SHOWING GENDER OF THE RESPONDENTS

GENDER

36 MALE FEMALE Qtr 64

13

TABLE 2 AGE OF THE RESPONDENTS

S.NO

PARTICULARS

NO.OF RESPONDENTS 16 32 48 24

% OF RESPONDENTS 14 26 40 20

1. 2. 3. 4.

20-25 25-35 30-35 35 AND ABOVE

120

100

The above table shows that 14% of respondents belongs to age group 20-25 years, 26% of respondents belong to age group 25-35 years, 40% of respondents belongs to age group 30-35 years, 20% of respondents belongs to age group above 55 years.

Maximum 40% percentages of respondents are at the age group of 30-35.

14

CHART NO.2 CHART SHOWING AGE OF THE RESPONDENTS

AGE
14

20

20-25 25-35 26 30-35 35 AND ABOVE 40

15

TABLE 3 PROFESSION OF THE RESPONDENTS

S.NO

PARTICULARS

NO.OF RESPONDENTS 42 56 8 14

% OF RESPONDENTS 35 46 7 12

1. 2. 3. 4.

EMPLOYEE SELF EMPLOYED HOME MAKER OTHERS

120

100

The above table shows that 35% of respondents belong to employee category, 46% of respondents belong to self employed category, 7% of respondents belong to home maker category, 12% of respondents belong to others category.

Maximum 46% percentages of respondents are self employed.

16

CHART NO.3 CHART SHOWING PROFESSION OF THE RESPONDENTS

PROFESSION
12 7 35

EMPLOYEE SELF EMPLOYED HOME MAKER OTHERS

46

17

TABLE 4 ANNUAL INCOME OF THE RESPONDENTS

S.NO

PARTICULARS

NO.OF RESPONDENTS 9 50 41 20 8

% OF RESPONDENTS

1. 2. 3. 4.

10000 - 50000 50001-250000 250001-350000 350001 & ABOVE

42 34 16

120

100

The above table shows that 8% of respondents belong to below 10000-50000 category, 42% of respondents belong 160000-250000 category, 34% of respondents belongs to 250000-350000 category, 16% of respondents belongs to 350000 and above category.

Maximum 42% percentages of respondents earn about 160000-250000.

18

CHART NO.4 CHART SHOWING ANNUAL INCOME OF THE RESPONDENTS

ANNUAL INCOME
45 40 35 30 25 20 15 10 5 0 10000-50000 50001-250000 250001-350000 ABOVE 350001

19

TABLE 5 NUMBER OF KIDS OF THE RESPONDENTS

S.NO

PARTICULARS

NO.OF RESPONDENTS 39 46 21 14 120

% OF RESPONDENTS 32 38 18 12 100

1. 2. 3. 4.

1 2 3 3 & Above

The above table shows that 32% of respondents has 1 kid, 38% of respondents has 2 kids, 18% of the respondents has 3 kids and 12% of the respondents have more the 3 kids.

Maximum 38% percentages of respondents have 2 kids.

20

CHART NO.5 CHART SHOWING NUMBER OF KIDS OF THE RESPONDENTS

NUMBER OF KIDS
40 35 30 25 20 15 10 5 0 1 2 3 ABOVE 3

21

TABLE 6 PREFERENCE OF THE RESPONDENTS

S.NO

PARTICULARS

NO.OF RESPONDENTS 93 13 14

% OF RESPONDENTS 77 11 12

1. 2. 3.

YES NO MAYBE

120

100

The above table shows that 77% of respondents says yes, 11% of respondents say no, 12% of respondents say maybe.

Maximum 77% percentages of respondents say yes.

22

CHART NO.6 CHART SHOWING PREFERENCE OF THE RESPONDENTS

MAY BE 12% NO 11%

YES 77%

23

TABLE 7 SHOWS THE CARTOON VIEWING OF THEIR KIDS

S.NO

PARTICULARS

NO.OF RESPONDENTS 44 51 16 9

% OF RESPONDENTS 37 43 13 7

1. 2. 3. 4.

1-2 HRS 2-3 HRS 3-4 HRS MORE THAN 4 HRS

120

100

The above table shows that 37% of respondents have chosen 1-2 hrs, 43% of respondents have chosen 2-3 hrs, 13% of respondents have chosen 3-4 hrs, 7% of respondents have chosen more than 4 hrs

Maximum 43% percentages of respondents chose 2-3hrs

24

CHART NO.7 CHART SHOWING CARTOON VIEWING OF THEIR KIDS

CARTOON VIEWING
4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 1-2 HRS 2-3 HRS 3-4 HRS MORE THAN 4 HRS

25

TABLE 8 SHOWS THE ADDICTION TOWARDS CARTOON

S.NO

PARTICULARS

NO.OF RESPONDENTS 64 16 40

% OF RESPONDENTS 54 13 33

1. 2. 3.

YES NO NOT VERY MUCH

120

100

The above table shows that 54% of respondents says yes, 13% of respondents say no, 33% of respondents say not very much.

Maximum 54% percentages of respondents say yes.

26

CHART NO.8 CHART SHOWING ADDICTION TOWARDS CARTOON

ADDICTION TOWARDS CARTOON

NOT VERY MUCH 33% YES 54% NO 13%

27

TABLE 9 SHOWS THE FAVORITE CARTOON SERVICES

S.NO

PARTICULARS

NO.OF RESPONDENTS 31 22 31 19 13 4 120

% OF RESPONDENTS 26 18 26 16 11 3 100

1. 2. 3. 4. 5. 6.

BEN 10 KICK BATNASNOI DORA TOM AND JERRY CHOTA BEEM OTHERS

The above table shows that 26% of respondents have chosen ben 10, 18% of respondents have chosen kick batnasnoi, 26% of respondents have chosen dora, 16% of respondents have chosen tom and jerry, 11% of respondents have chosen chota beem, 3% of respondents have chosen others.

Maximum 26% percentages of respondents chosen ben10 & dore

28

CHART NO.9 CHART SHOWING FAVORITE CARTOON SERVICES

Sales

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

29

TABLE 10 PREFERENCE OF CARTOON SERVICES

S.NO

PARTICULARS

NO.OF RESPONDENTS 60 31 26 3

% OF RESPONDENTS 50 36 22 2

1. 2. 3. 4.

ACTION COMEDY ADVENTURE SCIENTIFIC

120

100

The above table shows that 50% of respondents have chosen action, 36% of respondents have chosen comedy, 22% of respondents have chosen adventure,2% of respondents have chosen scientific.

Maximum 50% percentages of respondents chose action.

30

CHART NO.10 CHART SHOWING PREFERENCE OF CARTOON SERVICES

PREFERENCE

ACTION COMEDY ADVENTURE SCIENTIFIC

31

TABLE 11 PREFERENCE OF YOUR CHILD WATCHING CARTOON

S.NO

PARTICULARS

NO.OF RESPONDENTS 59 24 27

% OF RESPONDENTS 49 20 31

1. 2. 3.

YES NO NOT VERY MUCH

120

100

The above table shows that 49% of respondents have said yes, 20% of respondents have said no, 31% of respondents have said not very much.

Maximum 49% percentages of respondents say yes.

32

CHART NO.11 CHART SHOWING PREFERENCE OF YOUR CHILD WATCHING CARTOON

PREFERENCE OF YOUR CHILD WATCHING CARTOON

NOT VERY MCH

NO

PREFERENCE OF YOUR CHILD WATCHING CARTOON

YES

10

20

30

40

50

60

33

TABLE 12 SHOWS THE PREFERENCE CARTOON EDUCATIVE & INFORMATIVE

S.NO

PARTICULARS

NO.OF RESPONDENTS 31 29 43 11 6 120

% OF RESPONDENTS 26 24 36 9 5 100

1. 2. 3. 4. 5.

AGREE STRONGLY AGREE NEUTRAL DISAGREE STRONGLY DISAGREE

The above table shows that 26% of respondents belong to agree category, 24% of respondents belong to strongly agree category, 36% of respondents belongs to neutral category, 9% of respondents belongs to disagree category, 5% of respondents belongs to strongly disagree category.

Maximum 36% percentages of respondents are neutral.

34

CHART NO.12 CHART SHOWING PREFERENCE CARTOON EDUCATIVE & INFORMATIVE

PREFERENCE CARTOON EDUCATIVE & INFORMATIVE

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

35

TABLE 13 SHOWS THE PREFERENCE OF CARTOON IS STRESS FREE

S.NO

PARTICULARS

NO.OF RESPONDENTS 38 28 34 10 10 120

% OF RESPONDENTS 32 23 29 8 8 100

1. 2. 3. 4. 5.

AGREE STRONGLY AGREE NEUTRAL DISAGREE STRONGLY DISAGREE

The above table shows that 32% of respondents belong to agree category, 23% of respondents belong to strongly agree category, 29% of respondents belongs to neutral category, 8% of respondents belongs to disagree category, 8% of respondents belongs to strongly disagree category.

Maximum 32% percentages of respondents agree.

36

CHART NO.13 CHART SHOWING PREFERENCE OF CARTOON IS STRESS FREE

PREFERENCE OF CARTOON IS STRESS FREE

DISAGREE 8% 8%

AGREE 32%

NEUTRAL 29% STRONGLY AGREE 23%

37

TABLE 14 SHOWS THE EFFECT OF CHILDS SOCIAL BEHAVIOUR

S.NO

PARTICULARS

NO.OF RESPONDENTS 41 41 24 9 5 120

% OF RESPONDENTS 34 34 21 7 4 100

1. 2. 3. 4. 5.

AGREE STRONGLY AGREE NEUTRAL DISAGREE STRONGLY DISAGREE

The above table shows that 34% of respondents belong to agree category, 34% of respondents belong to strongly agree category, 21% of respondents belongs to neutral category, 7% of respondents belongs to disagree category, 4% of respondents belongs to strongly disagree category . Majorityof respondents belong to both agree & strongly agree category, which is 34%.

38

CHART NO.14 CHART SHOWING SHOWS THE EFFECT OF CHILDS SOCIAL BEHAVIOUR

SHOWS THE EFFECT OF CHILDS SOCIAL BEHAVIOUR

DISAGREE 4% 7% NEUTRAL 21% AGREE 34%

STRONGLY AGREE 34%

39

TABLE 15 SHOWS THE INFLUENCE OF CARTOON ON YOUR CHILD

S.NO

PARTICULARS

NO.OF RESPONDENTS 43 40 25 9 3 120

% OF RESPONDENTS 36 33 21 7 3 100

1. 2. 3. 4. 5.

AGREE STRONGLY AGREE NEUTRAL DISAGREE STRONGLY DISAGREE

The above table shows that 36% of respondents belong to agree category, 33% of respondents belong to strongly agree category, 21% of respondents belongs to neutral category, 7% of respondents belongs to disagree category, 3% of respondents belongs to strongly disagree category.

Maximum 36% percentages of respondents agree category

40

CHART NO.15 CHART SHOWING SHOWS THE INFLUENCE OF CARTOON ON YOUR CHILD

THE INFLUENCE OF CARTOON ON YOUR CHILD

DISAGREE 7% 7% NEUTRAL 20%

AGREE 34%

STRONGLY AGREE 32%

41

TABLE 16 SHOWS THE AFFECTS ON YOUR CHILDS STUDIES

S.NO

PARTICULARS

NO.OF RESPONDENTS 45 26 35 10 4 120

% OF RESPONDENTS 38 22 29 8 3 100

1. 2. 3. 4. 5.

AGREE STRONGLY AGREE NEUTRAL DISAGREE STRONGLY DISAGREE

The above table shows that 38% of respondents belong to agree category, 22% of respondents belong to strongly agree category, 29% of respondents belongs to neutral category, 8% of respondents belongs to disagree category, 3% of respondents belongs to strongly disagree category.

Maximum 38% percentages of respondents agree.

42

CHART NO.16 CHART SHOWING SHOWS THE AFFECTS ON YOUR CHILDS STUDIES

AFFECTS ON YOUR CHILDS STUDIES

40 35 30 25 20 15 10 5 0 STRONGLY AGREE AGREE NEUTRAL DISAGREE STRONGLY DISAGREE

43

TABLE 17 SHOWS THE AFFECTS ON YOUR CHILDS HEALTH

S.NO

PARTICULARS

NO.OF RESPONDENTS 41 34 31 8 6 120

% OF RESPONDENTS 34 28 26 7 5 100

1. 2. 3. 4. 5.

AGREE STRONGLY AGREE NEUTRAL DISAGREE STRONGLY DISAGREE

The above table shows that 34% of respondents belong to agree category, 28% of respondents belong to strongly agree category, 26% of respondents belongs to neutral category, 7% of respondents belongs to disagree category, 5% of respondents belongs to strongly disagree category.

Maximum 34% percentages of respondents agree,

44

CHART NO.17 CHART SHOWING THE AFFECTS ON YOUR CHILDS HEALTH

AFFECTS ON YOUR CHILDS STUDIES

40 35 30 25 20 15 10 5 0 STRONGLY AGREE AGREE NEUTRAL DISAGREE STRONGLY DISAGREE

45

TABLE 18 LACK OF PHYSICAL GAMES

S.NO

PARTICULARS

NO.OF RESPONDENTS 52 21 28 10 9 120

% OF RESPONDENTS 43 18 23 8 8 100

1. 2. 3. 4. 5.

AGREE STRONGLY AGREE NEUTRAL DISAGREE STRONGLY DISAGREE

The above table shows that 43% of respondents belong to agree category, 18% of respondents belong to strongly agree category, 23% of respondents belongs to neutral category, 8% of respondents belongs to disagree category, 8% of respondents belongs to strongly disagree category.

Maximum 43% percentages of respondents agree

46

CHART NO.18 CHART SHOWING LACK OF PHYSICAL GAMES

AFFECTS ON YOUR CHILDS HEALTH

40 35 30 25 20 15 10 5 0 STRONGLY AGREE AGREE NEUTRAL DISAGREE STRONGLY DISAGREE

47

TABLE 19 REPETATION OF THE SAME EPISODE

S.NO

PARTICULARS

NO.OF RESPONDENTS 49 23 48

% OF RESPONDENTS 41 19 44

1. 2. 3.

YES NO MAYBE

120

100

The above table shows that 41% of respondents say yes, 19% of respondents say no, 44% of respondents say maybe. Maximum 44% of respondents say may be,

48

CHART NO.19 CHART SHOWING REPETATION OF THE SAME EPISODE

REPETATION OF THE SAME EPISODE

YES NO MAYBE

49

TABLE 20 BRAND AWARENESS

S.NO

PARTICULARS

NO.OF RESPONDENTS 50 34 27 7 2 120

% OF RESPONDENTS 40 28 24 6 2 100

1. 2. 3. 4. 5.

HIGHLY AGREE AGREE NEUTRAL DISAGREE HIGHLY DISAGREE

The above table shows that 40% of respondents say highly agree,28% of of respondents say agree, 24% of respondents are neutral, 6% of respondents say disagree, 2% of respondents belongs to highly disagree category.

Maximum 40% percentages of respondents agrees,

50

CHART NO.20 CHART SHOWING BRAND AWARENESS

BRAND AWARENESS
45 40 35 30 25 20 15 10 5 0 STRONGLY AGREE AGREE NEUTRAL DISAGREE STRONGLY DISAGREE

51

TABLE 21 BUYING BEHAVIOUR

S.NO

PARTICULARS

NO.OF RESPONDENTS 35 47 28 6 4 120

% OF RESPONDENTS 30 40 22 5 3 100

1. 2. 3. 4. 5.

HIGHLY AGREE AGREE NEUTRAL DISAGREE HIGHLY DISAGREE

The above table shows that 30% of respondents say highly agree,40% of respondents say agree, 22% of respondents are neutral, 5% of respondents say disagree, 3% of respondents belongs to highly disagree category.

The maximum 40% percentages of respondents agrees,

52

CHART NO.21 CHART SHOWING BUYING BEHAVIOUR

BRAND AWARENESS
45 40 35 30 25 20 15 10 5 0 STRONGLY AGREE AGREE NEUTRAL DISAGREE STRONGLY DISAGREE

53

TABLE 22 PREFERENCE TOWARDS OLDER CARTOONS

S.NO

PARTICULARS

NO.OF RESPONDENTS 34 39 39 4 4 120

% OF RESPONDENTS 42 28 6 2 41 100

1. 2. 3. 4. 5.

HIGHLY AGREE AGREE NEUTRAL DISAGREE HIGHLY DISAGREE

The above table shows that 42% of respondents say highly agree,28% of respondents say agree, 6% of respondents are neutral, 2% of respondents say disagree, 41% of respondents belongs to highly disagree category.

Maximum 64% percentages of respondents highly agrees,

54

CHART NO.22 CHART SHOWING PREFERENCE TOWARDS OLDER CARTOONS

BRAND AWARENESS
45 40 35 30 25 20 15 10 5 0 STRONGLY AGREE AGREE NEUTRAL DISAGREE STRONGLY DISAGREE

55

CHAPTER 5 FINDINGS Majority of respondents belong to the male category, which is 64%. Majority of respondents belong to the age group 30-35, which is 40%. Majority of respondents belong to the self employed category, which is 46% . Majority of respondents belong to the 160000-250000 category, which is 42% . The majority of respondents have 2 kids, which is 38%. Majority of respondents child watch cartoon, which is 77%. Majority of respondents have chosen 2-3 hrs, which is 43%. Majority of respondents have chosen ben 10 and dora, which is 26%. Majority of respondents have chosen action, which is 50%. Majority of respondents child are addicted to cartoon, which is 49%. Majority of respondents have chosen neutral for educative and informative, which is 36%. Majority of respondents have agreed that cartoon is stress free, which is 32%. Majority of respondents have agreed & strongly agree category that it affects childs social behaviour, which is 34%. Majority of the respondents agree that childs are influenced by cartoon characters, which is 36% . Majority of respondents agree that cartoon effects there childs studies, which is 38%. Majority of respondents agree that their children watch cartoon for hours and spoil their health, which is 34%. Majority of respondents belong to agree category, which is 43%. Maximum percentages of respondents say may be, which 44% is . Majority of respondents agree that it affects the buying behavior of the child, which is 40%. Majority of respondents agree that it causes brand awareness, which is 40% . Majority of respondents highly agrees, which is 42%.

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CHAPTER 6 SUGGESTION

It would be better if cartoon are more educative and informative It would be better if it does not affect the child social behavior and shows that boys are more superior towards girls. Cartoons can be done by avoiding some unwanted things that affect or corrupts the Childs mind.

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CHAPTER 7

CONCLUSION During this project I have been aware of the problems caused on children bu watching cartoon. I came to know the various problems faced by them and there parents. After completely understanding the problem involved. I was able to proper solution and suggest the parents.

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